Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales

[@kattymertens5302]

Thanks a lot! You have a nice energy with it helping to keep focus. Cheers!

[@MarketHustle]

My pleasure!

[@Laashileux]

you did a really great job explaining in detail. I watched all through without skipping a second.

[@MarketHustle]

Thanks so much, glad it was helpful for you!

[@samuelallsop5169]

One of the best videos I have watched and very easy walk through.

[@MarketHustle]

Thanks for the feedback, glad you found it easy to follow!

[@LeslieBooker]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@MarketHustle]

You are welcome!

[@omoniyifatai766]

I have a question pls. Is it possible to run a conversion Ad without a website? If yes, what conversion rate should I be expecting? Pls, I don't have money for a website yet.

[@MarketHustle]

Hi There -- there could be other strategies that work better without a website: Watch this video: kzbin.info/www/bejne/Zp_YhWmumrV0ncUsi=ebsDz-yX3PrDPl2-

[@yourdietconsultant]

Great video man, literally with this video alone you and by copying principles and specific settings, you can run successful campaigns!

[@MarketHustle]

It is a good start, yes!

[@josephfenol]

Hi Zaryn.. Wonderful video great info, a quick question, can i use this method for Affiliate marketing specially clickbank products.

[@MarketHustle]

Are you driving traffic to pages that you can put a Facebook pixel on?

[@realcorkdan]

good video .... what image sizes do you recommend for feeds and then reels [seperate] ??

[@MarketHustle]

1:1 1080x1080 -- usually do the trick, but I would experiment with 4:5 ratio also. I keep everything together and use 'placement customization' at the ad-level to ensure the ad looks good in each placement. I never separate ad-sets by placements -- it will work against the algorithm.

[@vinayakbhat5753]

This was super useful Zaryn..Looking forward for the upcoming videos with such usecases..

[@MarketHustle]

Glad it was helpful!

[@sweeminng1992]

Extremely HELPFUL. Thank u so much.

[@MarketHustle]

Glad it helped!

[@joyeetadutta7844]

Ok Zaryn, i am completely new to digital marketing, i am student and still learning..ur videos help me a lot. I am a bit confused though, in case of conversion campaigns fb charges after there is conversion right??? I mean after purchase or clicking add to cart or whatever... bt at the same time u said that it will charge on impressions, i mean everytime someone views my ad? Could just simplify a bit?

[@MarketHustle]

Facebook charges on an impression basis, when people see your ad, not when they convert. However, some programmatic advertising platforms do offer this sort of pricing structure. Social advertising platforms usually do not.

[@shiyammosies5975]

While creating a AD, is it efficient to use Single or multi images (carousel), mine is a clothing brand new to market.

[@MarketHustle]

Video is most often where you will see the strongest success, but a a great static asset can also do well, I would hold off from carousel ads unless you are doing catalog retargeting.

[@bonnieforster3357]

Hi. What services of delayed posting in social networks can you recommend? What service do you use?

[@MarketHustle]

I personally don't use any external posting tools, usually just use the scheduleer with in the platform. Hoot-suite was pretty popular for organic at one point, maybe worth checking out.

[@itskoppen]

Hi Zaryn! If you have a low-consideration product (i.e. a makeup item for $15-$20) would you suggest 1-day click?

[@MarketHustle]

YESS, I would!

[@itskoppen]

@@MarketHustle thank you! Do you have any videos on ideal audience size? Esp if you're working with a smaller budget - i.e. $1k/mo?

[@cynthiazgheib]

love it! necessary details and not too much info

[@MarketHustle]

Glad you liked it!

[@LeoBranco]

Amazing video!!! Congrats!!!! You Rock!!!

[@MarketHustle]

Thanks so much!!

[@JimzuJimzu]

Thank you again for this great video. I have question please, if I have no website and I want to direct my facebook ad to my product on Amazon, how i suppose to procced.

[@MarketHustle]

Traffic campaigns -- using your AMZ listing as the URL.

[@patricijaaaful]

Which attribution settings you reccomend for high price kids clothing? 7day click or 7day click/1day view? Thank you!

[@MarketHustle]

I would keep it to 7-day click 1 day view if you are starting off. For more established advertisers, it is good to test 1 day in a controlled A/B test.

[@seunolanrewaju9188]

Great video..very helpful. Why did you use lifetime as against daily budget?

[@MarketHustle]

I mostly use daily now, lifetime only for a set campaign (with hard start/ending dates)

[@sivamokkala]

Thanks for sharing After launching the campaigns in meta what will be the first step to take to optimize the campaigns?

[@MarketHustle]

Identify what is under performing: the audience, the creative, or the website landing page.

[@sivamokkala]

@@MarketHustle Thank you

[@JimzuJimzu]

Excellent job. Thank you

[@MarketHustle]

Thanks for watching!

[@tylermiller9634]

What would you recommend as the lowest budget for a start up? Thank you

[@MarketHustle]

How many sales you desire per day x the avg. CPA/CAC

[@andylian3279]

If I wanna use facebook to advertise for amazon product. How do I add the pixel to track the conversions. I know that you can create a landing page. But is that the only way to track the conversions?

[@MarketHustle]

So you can’t pixel an Amazon page unfortunately. I would maximize your ad spend on Amazon PPC before considering pushing traffic with a Facebook ads campaign.

[@andylian3279]

@@MarketHustle I feel like I have already maximize Amazon PPC so I wanted to consider using another advertising platform like facebook or google. But the problem is I cant track it so I was wondering if you have any solution to solve it? Thanks for any advice!

[@MarketHustle]

@@andylian3279 I have yet to see a successful solution for this that can be broadly adopted -- i think this is where you can benefit from leaning into Influencers and trackable short codes to get some sense of impact, but you will likely not be able to accurately attribute that traffic to revenue. If you see success with that, then consider a stage 2, using UGC ads on Facebook of those influencers to drive traffic to Amazon. No silver bullet, but worth testing if you have exhausted AMZ PPC.

[@serenaw713]

Thank you for the video. I have a question about using event setup tool to open my ad’s url and choose shop now button as initial checkout. After I setup, I go back Facebook ad and choose initiate check out as my conversion event. Will the result in my ad only comes from the url I put in event set up tool or from all my pages if they have shop now button ( my ad landing page and other pages are from same domain shared same pixel

[@MarketHustle]

If you tagged both events, you will see both events fire -- but you can only optimize for one outcome.

[@laurenlayla9258]

Hi! You skipped by the "Set up the Conversion." Is that important when setting up the pixel campaign? Is it OK to not fill that out? That's what I'm trying to figure out. I've only run traffic campaigns up until now.

[@MarketHustle]

You should setup a pixel before launching a campaign, It is critical.

[@ouadiepastry1840]

Thank you for explaining everything so clearly 🙏

[@MarketHustle]

You are welcome!

[@owaridagaming8295]

Around 26:00 : VERY confusing "explanation". The rest of the video is VERY good though. Tx

[@MarketHustle]

Thanks for the feedback

[@PasqualeGiovanniArt]

Hey thereI I'm looking for a specific remedy for a problem I am having with setting up ads and driving them to my Shopify store. I am an artist and I sell original paintings and canvas prints. The problem is that I can't seem to get the ad approved. Now I do a lot of different types of art, and I thought maybe it's because of the more sensual pieces I do, however I have used the same product/ photos for a "like" campaign and it worked out just fine. When the ad gets flagged, it tells me something very vague about "circumventing" policies. I have read it over and over and still don't really know what that means. Essentially, the ad is supposed to drive them straight to the product page. Is there anything else you can think of? I love your video! Boy have I learned a lot! thank you!

[@MarketHustle]

It is hard to say without seeing the ad, but likely getting flagged under a 'Adult Content' flag, consider trying to set your age range higher (like +25) maybe that will do the trick. Otherwise, consider testing without sensual pieces.

[@asafbl1922]

Great as always thank you! I had a few questions, please. Can you share what was in the end roughly the cost per purchase? And would you recommend as you said to Try the add to cart optimisation for such product instead of purchase? Last question, do you think for a company with a daily budget of $300 would you suggest same strategy? Thanks in advance!

[@MarketHustle]

The campaigns for similar clients used to do something like 4x ROAS if I recall, but some of the dynamic product campaigns were above 10x ROAS. This is also a few years a go so not 2023 specific. I think that budget strategy is based on many factors, and you should only take the principles from this video -- budget strategy requires a lot of work to figure out and I would not recommend using random benchmarks from videos.

[@jeromegregorio6214]

Hello I just want to ask. Why do my conversion ads not show my purchase. I mean even they have purchased. They are not shown in web purchase in ads manager. How to fix it. Ty

[@MarketHustle]

Many reasons, you will have to troubleshoot.

[@joymemah3621]

Hi, great video. I have a question, for the pixel setup, Should I put the pixel on the product page (landing page on the ad) or the home page of my website? or it doesn't matter? Thankyou!

[@MarketHustle]

Global header for your website so it fires on every page --- then you must place Standard Events for key pages (i.e. check out page, product pages). Using Google Tag Manager is the best method for most, or if you are using a Shopify site it integrates directly and does the heavy lifting for you.

[@joymemah3621]

@@MarketHustle I see. Thankyou for the answer!

[@yishay_yosef]

What if I have a new pixel without any data because I have a new website - should I still select "purchase" in the conversion??

[@MarketHustle]

You could but likely would not yield great results until your data ramps up. You can try doing the next higest event (i.e. add to cart for example) for a few days to build up signals and then pivot to sales.

[@vernzbrocoli1673]

Thanks for the valuable content Zaryn, If I'm targeting audiences lower than 18 I can't do detailed targeting. Does this affect anything?(It's a clothing brand business)

[@MarketHustle]

Targeting under ages 18 has been limited for child privacy concerns from what I recall. This means that if you will have less ability to control the targeting and it will be broader, if you have REALLLY GOOD ADS and you start to get a lot of conversions, the algorithm will do the heavily lifting for you -- if you don't then you need to focus on making 1. better ads, 2. a more compelling product/service, 3. improve website UX/UI, and 4. pricing, 5. optimizing your website's ability to create a sense of urgency.

[@DenDrewKids]

Hi! I saw your audience size and wanted to know if that audience size was ok for a new brand ? Should I keep it at 500k-2mill ?

[@MarketHustle]

I would aim for 3-5M if you are in the U.S. market and have a general consumer use product, exceptions is if your target audience/product is niche.

[@DenDrewKids]

@@MarketHustle ok thank you! I have a kids clothing brand for boys only, sizes 2-16 so I’m sure if that’s too specific

[@DenDrewKids]

@@MarketHustle and thank you so much for the reply!

[@luigimarialuna648]

Hey what's about the daily estimated results? they seems to be a bit optimistic. what do you guys think?

[@MarketHustle]

Yes it is, it gets better once you have a lot of conversion data.

[@RobynManning-cw5gw]

Hello. Thanks for your videos! Does it gather an audience of satisfied customers? Do you then retarget them?

[@MarketHustle]

Not sure what you mean

[@coconut889]

Another question. My ads always say: you might not get any leads, and as estimation it gives me 0 leads. Like how can I know im seting up an ad good when all it says is your ad is bad ^^

[@MarketHustle]

That forecast is based on multiple factors, with key factors being yoru audience size, budget, and how many conversions you have had on your pixel. If you have little pixel data, it's likely FB will have a hard time making any estimate. However, if you have a lot of pixel data, then you should evaluate the size of your audience and budget.

[@GPWholesale]

Hello Sir, your video was absolutely amazing and worked for a week fantastically. Suddenly our ads dropped from one to the other day. From approximately 300 views per day to less then 60. Do you have an idea why this might have happened? Are there common mistakes. FYI we accidentally changed the target group, however rechanged it right after, since then its just a pain in the a** ... Any help would be highly recommended ! Thanks a lot in advance!

[@MarketHustle]

Hi There -- it's hard to say. Could be audience change, or maybe Creative Fatigue, or changes to the website code/pixel.

[@chuckworries5216]

Hello, I am running ads for my ecommerce store, I see good sales for 2 days, next day sales goes dead, how to tackle it?

[@MarketHustle]

Make better ads, or improve your landing page, or product.

[@ThomasAndrews-vh1bp]

Great video. Which social network is best for targeted advertising?

[@MarketHustle]

Depends -- for B2C Facebook is solid and TikTok has mixed reviews. Depends on the vertical. For B2B: LinkedIn, Reddit, and Twitter as a 3rd option.

[@sky-one5056]

what is the best attribution setting for an outfit that costs $90 ? 1 day click / 7 day-clik or 1 day view

[@MarketHustle]

You should test both and see what works better.

[@andreyroussev3751]

Hi! Your video is very interesting. I have been digging deep into how to launch ads, and most people right now recommend going broad. I have a question: Should you add the different interests into separate ad sets so that you can tell when you have conversions, which one came from where. I feel like if we add all interests in one ad set we would not be able to see where the customers are coming from. Please let me know what your take on this is.

[@MarketHustle]

I have a separate video on this, look up Facebook Ads 2022 Best Pratices on my channel.

[@sallygalbraith]

Hello. Thanks for your video. Do you use UTM tags in ad URLs?

[@MarketHustle]

Yes I do!

[@desireedomingo4872]

Hello sir. Can I use my facebook page as website to be used for sales campaign? I am selling thru my facebook page.

[@MarketHustle]

You can create a Facebook or Instagram Shop and direct traffic there and optimize for sales, but you cannot do that via a Facebook page.

[@coconut889]

Hey Zaryn, I have a lot of smaller clients that dont have a massive amount of website viewers. So the pixel is filled with around 2-5k people. Is it still useful to work with website visiters group and a look-a-like group 1/2% when the target audience becomes just around 250k?

[@MarketHustle]

Hmmm. Is the question should you or should you not retarget, because your audience is small?

[@JustasOmis]

@@MarketHustle My audiance is small too, should i use retarget? ty

[@slbdnkrmpc9951]

Could you help me understand when should I use leads campaign vs sales campaign? To be more precise what I need is a potential customer once he sees my ad to text me on messenger so that I can close the sale with them, hopefully.

[@MarketHustle]

If the goal is sales then use a sales campaign objective, if your customers are not buying online, then use leads to generate leads.

[@Jzguan]

Where is the utm video plz

[@MarketHustle]

If more people want a video on the UTM sheet. I am happy to make one.

[@mcred9831]

​@@MarketHustleYess I'm really interested in utm video

[@harshjain8345]

Bring one for specifically affiliates (not Amazon though, only clickbank and other marketplaces).. i really trust you and your knowledge.. there r other people putting affiliate with fb ads content.. but tbh they all r mostly scammers who r trying to convert their viewers into their customers.. and they have no ideal knowledge whatsoever.. I'd be really grateful if you could make a video for the affiliate peeps🙃

[@MarketHustle]

Thanks for you note, are you asking for a video that covers a Facebook ads strategy that can work with Clickbank or other marketplaces for Affiliate advertisers? Can you share what those other marketplaces are, your top 2-3?

[@harshjain8345]

@@MarketHustle i only promote clickbank offers using different media buying platform ... Trust me if you put content revolving around fb ads with clickbank with good results.. you will gain a lot of attraction from affiliates and vendors 👍.. because people r always looking to learn from ones who actually have expertise.. .. as I said.. others out there r scammers.. they don't know shit.. about fb ads or clickbank .. they just do the same old shit..

[@MarketHustle]

@@harshjain8345 I will consider it, thank you for the tip!

[@kaira4358]

Isn't conversion campaign placements better with advantage +?

[@MarketHustle]

Placements and objectives are to independent parameters.

[@kaira4358]

@@MarketHustle Yes, but if you optimize for clicks, then advantage placements are bad, because they bring in low quality traffic. However if your goal is conversions, then advantage placements are great, because they pick out the best placements, and filter out the low quality traffic either way

[@TobiasBjorklund-ei4gf]

Can you change from AP+ to MP in an already used Adset or would you start a new Adset to test it?

[@MarketHustle]

You can do it to an existing. This isn't something I would waste time testing, more of a best practice.

[@johnnylloyd4487]

Hi do you have a done for you or set up service?

[@MarketHustle]

Yes, I have recently begun taking freelance consulting engagements. You can book a call here: bit.ly/3mauTpb

[@dibounoussama5432]

YOU ARE THE BEST ♥️♥️♥️

[@MarketHustle]

NO, you are!

[@riddlesandjokes247]

Is it advisable to add cost per conversion amount?

[@MarketHustle]

Yes, if you know what you are willing to pay and if you are getting consistent conversions daily and your EMQ score is above a 6/10. I would suggest testing, and keep in mind you might need to increase if you start to see a below expected daily volume of conversions.

[@amirtalwala9105]

Hi! Thanks for the great content. I have a question regarding placements: If Facebook knows (in the case of Automatic Placements) and can optimize for exactly what you want you can give them more flexibility around where they put your ads - if they don't (which is the case with non-conversion based objectives such as Awareness & Reach) then Facebook will default to the cheapest, lowest quality placements. Not all impressions are equally valuable. What is the logic behind your recommendation? I would love to see what you are seeing and I'm missing. Thank you so much!

[@MarketHustle]

From tests that I have ran, there are certain placements that never generate sales, but always would get maybe 5-8% of the impressions.... You can't always trust what a platform tells you. They are in the business of making money themselves :)

[@amirtalwala9105]

@@MarketHustle Well, this is also true. Thanks for answering!

[@the_barbarian6689]

@@MarketHustle Hey thanks for the video! Is it worth running conversion ads if they havnt got in the cart yet but just lots of clicks?

[@karelkunz3978]

With cold/new account its impossible to AIM for purchase when there are no data there, or?

[@MarketHustle]

Nope it is not.

[@hilaryogbeide-ku4nv]

what if you have a page and you want to make more sales of your product how will you do it

[@MarketHustle]

Sorry I don't offer generalized advice, for generic info -- you need to be specific on what is the goal you have and the details around the product, audience, etc.

[@desireedomingo4872]

Hello sir. I am from the phippines. I hope you'll notice me. May I ask what is the best campaign objective for me. I am selling preloved clothes on my facebook page thru posting. They will comment "mine" for the item they want to purchase. Please help me. Thank you and God bless.

[@MarketHustle]

I try not to offer strategy advice on here, as strategy should be based on your business, audience, and resources.

[@Seremi21]

great videooo / want more

[@MarketHustle]

Thank you, glad you liked it!

[@yacineasmi6909]

I set my Facebook Ad to purchase and even that Facebook soends money without getting any purchase, why is that? I feel I am throwing money

[@yacineasmi6909]

*spends

[@MarketHustle]

If it was that easy we would all be billionaires. This is not an outcomes based buying model, you are paying for impressions, and optimizing for the potential of a conversion.

[@thomasflannagan]

Are my posts on my account visible to all followers?

[@MarketHustle]

Do you mean if your ads, will be visible to your followers? No, not unless they are targeting them directly, and/or if they match one of your targeting criteria, but you can also exclude your organic followers from your targeting.

[@balajiLILG]

please talk about UTM cross platform re targeting

[@MarketHustle]

One day!

[@plamentodorov8302]

Good video, but it's not serious for an advertiser to use ad blocker. You lost me there

[@MarketHustle]

Not sure what you mean.

[@ShonaGoodallLifeCoach]

You need to turn off your ad blocker to allow the pixel to work effectively

[@dashkiev]

It's a pointless video!!! It's NOT PRO SETUP. You're misleading people. You could at least show how to lay out the strategy competently: How many companies at this case, which & how many groups, and how many creatives - on a professional level. Not about the $50,000 limit per campaign and $50,000 limit per group. Really?!

[@MarketHustle]

lol why are you so mad bro -- you think it's easy making 1 video to simplify the complexity of media buying, which basically every business needs a customized approach. Also, this is free content, you expect me to give every insight possible out? Jesus.