Facebook Ads - how to get high quality leads in 2024

[@shomanagency]

Keep going 🚀

[@NorthDigital]

Thank you brother

[@stryanstroh]

Love the video Sean, it’s great timing for me! Do you think that making the Instant Forms easy removes opportunity for high quality people, or does adding the short answer just make it so that your clients don’t have to filter through bad leads? Just wondering if quality will go up altogether or not with the qualifying question steps.

[@NorthDigital]

Hey Ryan, great to hear from you man! Generally, the more questions you ask, the higher quality of the lead. Because the low quality leads who are not serious about purchasing - are not going to bother filling out 4-5 questions. It does also help the client "filter" the leads faster - that is an added bonus as well.

[@stryanstroh]

Got it bro, just for my agency since we handle the leads, we don’t necessarily mind dealing with LQ leads as long as theres quantity and a small percent are good. But, I was wondering if by doing the Instant Forms with more questions if FB will fix their algorithm to just target high quality people with greater quantity? Like it would look nicer if they got low CPL AND some of them booked versus high CPL with the same amount booking. Hopefully that makes sense

[@NorthDigital]

This is the ultimate solution to low quality Facebook leads. Want to work with us? Book a free call here ➡www.north.digital/

[@caleboudbier]

How many post and followers do you typically need on your facebook/instagram page to get approved to run adds?

[@NorthDigital]

You don't need any posts or followers to run ads. I create new pages all the time for clients ad accounts.

[@caleboudbier]

@@NorthDigital Hmm do you know any comon reasons people dont get approved to run adds?

[@NorthDigital]

@@caleboudbier Many possible reasons, meta has like a 50 point code of conduct.

[@manuelpistner7984]

Wouldn't it be even better if you use conditional logic to tilter out the wrong people based on predefined questions and answers?

[@NorthDigital]

Good idea, this would work as well, the only tricky part would be finding a way to only "count" only the good leads as conversions in the eyes of Meta, to optimize for more of them overtime.