Facebook Advertising in 2025 | Best Ad Campaign Structure

[@mikeveroni]

So I've been advertising for years on Facebook and I never understood how campaigns and add sets worked.. this is the first video that explained it in a way that just makes perfect sense. Thank you ❤🎉

[@DreseanRyan]

As an organic marketer with 10 years of experience, this is prob the best fb ads video I’ve seen on the internet

[@MaxRuso]

Except when there's grinding style and you want to be similar and remembered you don't want to just change colors like that there's a workaround

[@MaxRuso]

Good point on paying for data

[@MaxRuso]

So for the video section you need to have at least 10 to 20 variations if not more depending on a budget... So basically you got to have different formats graphics and different formats videos with different times

[@MaxRuso]

You always had to Target to your specific audience

[@MaxRuso]

You first went to analyze different dimensions. If you are spending about $1,000 you need to have at least 20 faces. Okay at least five with 10 different angles each one of them. So for $50,000 profit that means there was probably the same amount of money spent guess how many faces you need. The problem is when you start pushing the same ad on the same person it gets to be disadvantagel

[@brianedwardsu7404]

For graphics u=does it mean static images??

[@MaxRuso]

You just skipped a whole lot of data tracking. What about consent form and server-side GTM

[@Wayf0R]

What type of Campaign is the "Main Campaign" described in the video? (POV: eCom physical Product)

[@miketandarich]

I do a Manual Campaign with a Sales Objective, but also test an Advantage+. I just find Advantage+ will look better at first because it finds people that have already shown a ton of interest and then runs the ads to them (so like Cart Abandonment) but long term kind of dies out.

[@albertpuppymaster671]

Do you recommend detailed targeting for B2b businesses or is detailed targeting going to yield poor results?

[@miketandarich]

Depends on the business. If it's a local business definitely keep it broad. I have a client that is a TEDx speaker and we will give an interest or 2 to Meta in an Ad Set so that we can test it. The main thing is that your copy and image/video is speaking directly to your target market and Meta will find them.

[@MaxRuso]

Isn't intent and affinity a part of any platform...

[@MaxRuso]

Multi 6 figures budgets . I didn't know something is happening with Facebook algorithm dawg

[@andiosumayao2984]

Wouldn’t introducing new creatives on the same adset reset the learning phase? What are your thoughts on that? Great content btw.

[@miketandarich]

Thank you! I think a lot of people see the Learning Phase like the boogie man. When in reality the learning phase is pushing it out to new people and I find can get you even better results. But there isn’t a black and white answer, it comes down to testing.

[@ideliridelfuso]

Ok, but you mean CBO or ABO?

[@miketandarich]

I typically do CBO, but that's mainly so I can stay within a client budget. When I do campaigns for myself I like to test both CBO and ABO.

[@MaxRuso]

Human face always worked whether you call it ugc or just hire some kids with faces.

[@MaxRuso]

Best way to test content is on KZbin not Facebook

[@CodyHVAC]

It’s 2024 bro

[@miketandarich]

I’m from the future!

[@cryptot3ch]

@CodyHVAC I can tell who here has poorly performing ads.. 🤣

[@MaxRuso]

So you just see content with bring a lot of Nigerian kids you must not never run those campaigns

[@MaxRuso]

If you're running ads just on Facebook and not omni-channel you're wasting money

[@MaxRuso]

Seven-figure and scale lol you must be new

[@MaxRuso]

Bro you're full of misinformation

[@spankymccloud]

Super interesting approach! Where would retargeting happen in this structure?

[@miketandarich]

Thanks! It depends on your strategy. I typically have an Advantage + campaign running and that covers retargeting too. If you want to get super specific and have specific ads for cart abandonment, then you can set up a different retargeting campaign.

[@spankymccloud]

@@miketandarich Thanks for the reply. I just launched this structure for one my ecom clients today. I'll let you know how it goes!