Fact Fiend - That Time a Company Released An Ad So Embarrassing it Ruined Their Entire Brand

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Original article - www.factfiend....
--
Music:
"Two Finger Johnny" by Kevin MacLeod (incompetech.com)
License: CC BY (creativecommons...)

[@burb3rryb3ats]

😄 I appreciate you using my Stella song as a reference here, and thank you for giving credit too! Much appreciated man 👊

[@Knee_Boy64]

That song rips, btw. Reminds me of 90s techno group Scooter. I added it to my work playlist.

[@burb3rryb3ats]

@nnyboy6421 haha thank you my dude, plenty of material on there to get stuck into 👊

[@MultiBeerme]

Your music is absolutely banging. I've been on the hunt for more donk to spin and am so thankful to find your channel.

[@burb3rryb3ats]

@@MultiBeerme You're too kind, thank you my dude

[@I_shot_Nice_Guy_Eddie]

U on Spotify bro

[@__-sp1ly]

"I'm not sure if Americans are familiar," It's the expensive gas station chocolate. They embraced their failure here.

[@perceivedvelocity9914]

Hahaha

[@hahaha1171]

It worked I loved that shit. Made me savor every bite. I'd skin the chocolate. Open it and lick the insides

[@JoshFollmann]

Oh yeah, they're absolutely everywhere in the US. Every gas station, every Wal-Mart checkout aisle. Almost anywhere with a candy shelf.

[@Misstborn]

I'd say at least half of places with candy have ferrero rocher and man am I happy about that, the stuff is stupid tasty

[@drewrobinson5562]

Just gotta say "gold wrapped Chocolate at the gas station" most Americans can't say it but we know it.

[@jbrone1241]

As a kid in the states, I always thought Ferrer Rocher was a "Premium Brand" and was confused when I saw how cheap it was when I bought it myself.

[@THEDubbleHelixx]

Because in the states, it's leagues better than the other chocolate options we have 😂

[@krell.1415]

Same as a Canadian

[@soluteemoji]

Nutelllaaaaaa

[@AirLancer]

It's still really good though. And it sure beats just about any Hershey chocolate any day of the week.

[@Hex6Edges]

Here it costs 9£ for 16 pieces

[@dvoremay6683]

Ironically in the us ferrero rocher did feel like a premium brand chocolate for the longest time because we didn't have the commercials and they weren't sold anywhere but businesses and events would often have them as complimentary chocolates. It wasn't until they started selling in grocery stores that people realized how cheap they were.

[@Fangria]

they arnt cheap? theyre much more expensive than most chocolate

[@caittails]

⁠@@Fangria You’ve gotta start shopping elsewhere, ‘cause they’re super cheap. 😂 They’re not like Hershey’s-level cheap, but we’re talking about real chocolate.

[@vallejomach6721]

@@caittails They're not cheap at all, at least no in the UK. Box of 24 in Walmart US is $12.99, but the same size box is £14.99 in the UK which is nearly $20 in US money right about now. You can get a LOT better quality stuff for fifteen quid than two dozen ferret rockets or w/e they're called.

[@UndeadPigeonFilms]

​@@vallejomach6721I might actually buy them if they were called Ferret Rockets.

[@cosmos1282]

​@vallejomach6721 in the US their like a dollar I literally saw a couple in a store called dollar genral.

[@sharonoddlyenough]

I heard they found a new mummy in Egypt. It was the strangest thing, when they opened up the casket, the body was covered in chopped nuts and chocolate. It was the Pharaoh Rocher

[@deanchur]

I heard about a dog that was called Rocher that had to be put down because it got rabies. it was a Feral Rocher.

[@queeniewillow6176]

UNDERRATED COMMENTS

[@StupidIsMyJob]

I found out a while back that people found a way to weave metals into a stronger, condensed material for waaaay stronger wires. Think it was called ferro crochet.

[@SunblokAnsand]

These puns are gonna get y'all in truffle.

[@davidprince6877]

Is that why people kept eating mummies.

[@BrunoWolfMetal]

In Brazil both Stela and Budweiser are sold as a fancy beer, and knowing both are the wife beater from their country is rather funny

[@BrunoWolfMetal]

Also, Ferrero Rocher is really expensive and sold in boxes to be given as a gift

[@Nostripe361]

@@BrunoWolfMetal Really? How expensive is it?

[@abrahamamador2676]

@@Nostripe361 It is the same price, but consider that a from pounds to reais the price is really high compared with local candy... Same happens in Mexico, a box with 6 costs 200 pesos (10lb give or take) consider a good box of national chocolate for that price contains almost a kilo of good quality chocolate for that price

[@Notbatman374]

​@BrunoWolfMetal now I'm curious, what's the Brazilian equivalent of wifebeater beer?

[@chucku00]

@@Notbatman374 Brahma, probably. Also an ABInBev brand like Stella Artois or Budweiser.

[@lynnaekenzington]

Genuinely thought these things were expensive and got really confused when I first started seeing them in stores. I avoided them because they were always next to the overpriced chocolates and assumed they were the same.

[@niek024]

Same! Actually, I still believe they're very expensive. Will have to check the prices first thing tomorrow.

[@teilzeitbernd]

Exactly. In that regard the ad was quite effective on little me. These things are forever tainted as fancy and pointlessly expensive, no matter what they actually cost.

[@jaredf6205]

What are you guys talking about? They’re like $3.50, other candy around it is like $1.50.

[@omagad5821]

here in Brasil it´s very expensive a box, when I was a kid I daydreamed of getting a boyfriend so he would gift one to me lol

[@chrism6952]

@@omagad5821 Ive always dreamed of getting a girlfriend that would be impressed with such a cheap gift lol.

[@edslushie570]

Was expecting a historical video essay about advertising, instead got an avant-garde anthropological documentary about British life.

[@Ang3lUki]

They're getting drunk and talking about ads, but they are hitting on the important and interesting parts

[@Rayne_Storms]

As an American kid growing up in the 90s, the ad totally worked on me. I knew them as the fanciest of chocolates, imported from Fancy England. So rare they only appeared at Christmas time. 😂😂😂

[@marymaccy788]

😂 same here Its so ingrained in my mind I still avoid it despite knowing the facts

[@goosenotmaverick1156]

​@@marymaccy788I just avoid them because I don't care for them, but had the same impression of that and Stella, given their marketing. Both were disappointing as an adult 😂

[@MorgorDre]

Why England?

[@Rayne_Storms]

@MorgorDre I think because of the accents in the ad? Or maybe cuz I thought England was just a fancy place lol

[@goosenotmaverick1156]

@@Rayne_Storms I can vouch for both of those playing a factor in why I thought they were fancy as well lol

[@kuraraShotai9]

When me & my sisters were small our parents would treat Ferrero Rocher like a fancy chocolate we could only have for special events, so if we ever had any we'd try to make our owns last as long as possible by eating it layer by layer 😂

[@aibek108]

Are you Indian? Because that’s the only reason it makes sense

[@kuraraShotai9]

@@aibek108 mexican

[@anusername8350]

​@@aibek108I'm British and this was the norm for us too.

[@Rayne_Storms]

Same!

[@garr_inc]

In Russia they were also relatively expensive.

[@agithamoon2436]

This is kind of funny, because in germany, Ferrero released an ad that could have ruined the brand but didn't. Ferrero sells a candy in germany (idk if it's available in other countries) called Küsschen (Little Kiss(es)). It's milk chocolate filled with nougat and hazelnut. One year they made a variation with white chocolate, that was supposed to be limited time only. When it proved to be popular, they released an ad campaign (in time for elections in germany), in which a piece of the white chocolate candy would run for election to stay on the shelves. It was giving a speech about how germany wants white to stay and "Germany chooses/elects white" and a crowd of (exclusively white) people would cheer and clap. Needless to say it sparked both outrage and ridicule (Who thought this was a good idea?) and was pulled quickly. It didn't kill the brand or the product (it's still popular) but holy hell, what an absolute brain fart. I don't think anyone really thought it was meant to be racist, but it sure looked bad. The ad can be found on yt and the wikipedia article for Küsschen talks about it.

[@lindsey4178]

What's funniest of all is that they weren't intentionally being racist or offensive. Lol. It just makes it more hilarious that it completely went over EVERYONES heads n the company, passed every meeting, and was thought SO ingenious, that they released it. This happens often in advertising and I always wonder HOW!?! How did no one see this and say "wait, wait, wait...lets reconsider"? Also, I'm in the United States so we have a very sensitive culture surrounding racism and I can only imagine that in GERMANY of all places, it's the same. Lol. Maybe not the same but definitely self aware of the history of their own country and how it would be recieved by the public. I just can't believe no one in the company caught it.

[@MrGoldfish8]

WHAT

[@jenniferpearce1052]

If anything, the blindness to the fact that this could be considered fascist speaks well of them. They weren't looking for it everywhere or assuming race as a concern when it comes to chocolate.

[@lindsey4178]

@@jenniferpearce1052 I agree! I think that's definitely says something for them! Here in America it's EVERYWHERE. We are constantly inundated with the idea that EVERYTHING can be racist. You can say something perfectly normal and there will absolutely be someone who finds something the be offended about. Maybe that's why I'm so confused by this falling through the cracks. Americans can absolutely be tone deaf sometimes but it comes at a BIG price most of the time. Lol...even if it's a perfectly innocent comment, someone is going to decide your a bad person. And honestly, I love the chocolate and that probably wouldn't change even if they are tone deaf.

[@draketurtle4169]

So you had a hitler chocolate?

[@mattp994]

I never thought this advert was 'embarrassing' I was just "yeah, that's what companies do, they big up their products"

[@CeeJayThe13th]

What's funny is that it totally worked on me as an American kid. I thought they were fancy until I got old enough to understand money a little.

[@goodlookinouthomie1757]

To me, the advert always came over as "tongue in cheek".

[@shockthetoast]

​@@goodlookinouthomie1757Yeah, this is my first time seeing the ad, and the laugh track complicates it, but it really seems hammed up on purpose.

[@ThePhenomenalEX]

I was going to be so disappointed if you talked about commercials with stories and DIDN'T include Long Long Man. I know it's been brought up in previous videos, but it's such a perfect example. It's catchy, it's got a great story, AND it's got a hell of a plot twist.

[@walterwallman3566]

Long Long Maaaaaaaaaaaaaaaaaan!

[@Demonslayre]

Worked in a warehouse, night shift. hearing a friend scream from across the warehouse or over the radio combined with the confused faces of 5 of your coworkers was pure joy

[@damianchristopher205]

so uhh 27:20

[@ThePhenomenalEX]

​@@damianchristopher205 So uh, "I was GOING TO BE disappointed". I know it's hard to believe, but I'm one of those rare people that watch the whole video before commenting.

[@Daelyah]

One of the best series of commercials I've ever seen! 😆

[@graylinshowell7051]

After learning the British nickname for Stella, I started sharing that fact with people at the grocery store almost every time I buy it.

[@cleebe823]

I hope it doesn't raise too many eyebrows!

[@BeOtterMyFriend]

While drinking one and winking at the women around?

[@graylinshowell7051]

@@BeOtterMyFriend I live in rural Maine, the whitest state in the union, so I'm a bit brown to pull that off. A few shades lighter and I could though.

[@BeOtterMyFriend]

@@graylinshowell7051 Ooh, that would fit their narrative even better. 😅

[@goodlookinouthomie1757]

Don't you Americans have the same name for a certain style of string vest?

[@sandmansleeps657]

I remember the Tango ads that got pulled. The ones where the orange man would slap people on both sides of their face at the same time. It had to get pulled because kids would copy the trend and there were the reports of burst ear drums. It was like the precursor to the horrific tiktok trends we get now.

[@theninjascientist689]

imagine being permanently deaf because of a tango advert

[@Beneaththeboughs]

The guy on the orange suit doing the slapping used to be the landlord of my local pub. He was a legend and really nice. He died a few months ago.

[@Ragard123]

Here in Sweden we have a supermarket chain called ICA. They have a really appreciated commercial series with a new episode every week. It's been running since 2001 and according to the Guinness world records it's the longest running commercial series in the world. It centers around a small supermarket with the boss and a few employees. They have replaced most of the actors since the beginning of the series but they usually stay around for years and you really get to know the characters.

[@lillemor7563]

Ulf has had the same actor from the beginning, I think.

[@Ragard123]

@@lillemor7563 Yes I believe that's correct. :) He's the reason I said most and not all.

[@korganrocks3995]

Wow, I'm Swedish and somehow that series of commercials didn't even occur to me a single time watching this video! Probably because I'm highly allergic to ads and avoid them at all costs, not to mention that I haven't really watched tv in a decade or so...

[@Reddotzebra]

@@korganrocks3995 I have not watched any TV in what's approaching several decades, and this ad series is one of the only things I miss about it.

[@nathanielhughes8071]

This makes me want a Chad Vader centric commercial series.

[@NorthernTigress]

As a Canadian, the over the top Ferraro ad that I remember is "the food of the Gods." The whole thing was about the gods and goddesses of Olympus having parties and serving giant pyramids of Ferraro. And the only reason why we "mortals" have this Food of the Gods is because some Greek deity dropped one.

[@key37raminus]

Yeah, that's the one I remember, too

[@tygerinthenight3255]

Oh man, that sparked a memory

[@ArtisticGamer14]

That commercial lived rent-free in my head for YEARS

[@26th_Primarch]

From the US, and yeah, I remember that ad growing up.

[@christopherjohnston6343]

Yeah I'm wondering if maybe this advertising was effective - since I saw it as a kid and now have this association with quality that defies logic

[@RatAndRaven]

I worked with a guy who grew up in Flanders and he told me Stella was homeless person beer. He was fully offended that I offered him one, once. To this day I find that hilarious

[@bretthake7713]

I'm american and for decades my dad gave me a small box of ferrero rocher for Christmas because its supposedly european and expensive. You have ruined my childhood thanks a lot Fact Fiend

[@AydenCross]

Some of my favorite ads are Thai commercials. You get so invested into these short films; you laugh, you cry... only to get hit with the promo at the end for shampoo 😂

[@croyor]

Wife beater is a style of shirt in America, for the exact same reason 😂

[@NinjaAdorable]

Its a "shirt" everywhere.... Its supposed to be underwear for sweaty conditions so that you don't get your sweat on your actual shirt.... Hence the blue collar and wife beating connotations in the USA. In more humid and tropical conditions, this is standard undergarment most men wear for not messing up your shirt. Its kinda hilarious how Americans themselves are so incredibly unaware of their own pop culture shit fuckery that has spread everywhere.

[@deanchur]

Same as Australia; blue singlet.

[@amazinggrace5692]

@@deanchurIn US it is white, sleeveless undershirt.

[@MrGoldfish8]

​@@amazinggrace5692We call them singlets here

[@aflockofconnivingmagpies3490]

Finding out lynx changed their adverts because it became associated with virgins is the funniest shit ever (also that one lynx chocolate ad that had cannibalism in it was insane but I think we all forgot about that one)

[@CelynBrum]

I wish I could forget the chocolate man. He haunts my memories.

[@Chris-en5pl]

Fun story for you, about a decade ago I was completing my MBA and AB InBev (the owners of the Stella brand) came and did a fancy business presentation, to us potential management professionals. Amongst other topics branding and marketing were discussed, and me in my infinite wisdom decided to ask how the perception of the brand in the UK had affected their marketing and what if any steps did they try to improve the brand image. Oddly, the only one who knew of this information in the class was the friendly american typing this... well and the Stella reps. They tried to avoid the question, but my fellow classmates wanted to know more details about the situation. With a look of 'go ahead a**hole' she then deferred to me to tell the story, wife beater reference and all. The mood was slightly destroyed after that. Never did get a job offer from them either

[@tortalicious1112]

& InBev has such a stellar reputation for hiring marketing execs 😂 Turning a blind eye to how your product is perceived in the marketplace seems pretty dumb imho (as a total layperson-I do drink beer though)

[@Oshroth]

Speaking of beers that are marketed differently outside their home country, Fosters is marketed as the best Australian beer internationally but almost no one in Australia actually drinks it as it's terrible compared to other Australian beers

[@goosenotmaverick1156]

Oh yeah I almost forgot about that stuff. Terrible excuse for beer if ya ask me. Lol

[@kimberleyfarley6021]

No one in Aus drinks it and it has to be imported back into Aus. We successfully exported our worst beer and never looked back (hopefully we do that to VB next). I was in full shock that Fosters was everywhere when I was in London.

[@jordanhunter3375]

You'd have to be a wife-beater to drink Fosters.

[@chrisvanlaarhoven2722]

Same thing with Heineken, everyone thinks it’s a good dutch beer. But in the Netherlands it’s considered headache piss. Except for some of the people in the province where it’s actually from. Want a good dutch beer when visiting? Get yourself a Hertog Jan.

[@AmatMN]

​@@chrisvanlaarhoven2722i was going to say that too. I'd drink it if there really isn't anything else but almost anything is preferred over Heineken.

[@AllsFree]

We have them in America, they sit on the shelf in the store and stay there

[@patrickhobbs8201]

Yeah, but they're way too expensive for what they are. They show up in heart shaped boxes around Valentine's day. I like em in concept, so I try and grab them on sale the day after.

[@buisnesscat1415]

I have seen them in the US before, but never even knew what they were until I lived abroad. Still refuse to buy them now.

[@mattdriver6875]

Try the chocate bars. Omfg they're amazing

[@danielstocks9088]

Letting my 4 year old daughter pick her own toys out as gifts has lead me to seeing Jurassic Park reacted with dolls and dinosaurs was a highlight of my life

[@jeffa818]

So after living in London back in the day and being told Stella is the “wife beater,” I’m convinced it actually got that nickname in reference to “A Streetcar Named Desire” in which Marlon Brando famously beat his wife Stella, and later iconically screamed out her name begging for her to come back to him.

[@MrJHDK]

The bigger problem for Lynx was the "spray more - get more" catchphrase. Which literally resulted in death from solvent inhalation. I can clearly remember one 12 year old back in 2008... but there were others.

[@tianqi5008]

Some also tragically drowned from all that p***y!

[@DZrache]

I remember reading about one person who died from using spray deodorant, but they were using multiple cans at a time while in a windowless basement. Probably more to do with OCD than an advert

[@devinodonnell]

My cousin from London turned me on to Stella, and after managing to source it here in Texas, am of the opinion that it's Europe's answer to "What if Bud Light, but slightly less shit?". 😅

[@anne_frank_]

Sounds about right, maybe a Bud Heavy

[@GoldenHollow]

Stella still tastes like shit though lmao

[@landonletterman831]

I help stock a gas station, part time, in the evening Not the best selling, but it goes pretty quick, and there's at least one guy who comes in and buys a box of 4 of them (6-pack glass bottles), so I've always been aware of it, just not it's status as "UK Bud Light"

[@bleepbloop101010101]

Ferrero Rocher is pretty fancy in NA mainly because it's not a 'snack' candy that you would buy every day and it's a bit pricier than those. You normally give it out as a gift or at a party like in this commercial, especially around Christmas. I don't think you'd have a dedicated waiter prioritizing it over hors d'oeuvres though lol, more like just put it on a table.

[@Hot4Thot]

Same in Australia, it's a type of chocolate you buy if you're having an event, rather than having every day. Serve them with coffee after dinner, or give a small box as a token way to say thank-you to someone. It's a product which implies you've made an effort for the recipient, but the effort isn't so great that the recipient feels obligated to return a favour

[@frankkennedy6388]

The ad didn't really sound that cringy. The Axe body spray was way more embarrassing than Ferrero Roche.

[@crunchyfrog555]

Well no. The point was that it was cringey and very well parodied in comedy at the time. You might not find it that cringey now, but it absolutely was at the time.

[@chenstormstout9456]

Remember the nightmare fuel that was the Axe Chocolate Man?

[@korganrocks3995]

You must have been forced to watch the british version of The Office on repeat as a kid in order to build up enough of a tolerance to cringe in order to think that ad sounded ok... 😄

[@frankkennedy6388]

@@chenstormstout9456 time to go down the rabbit hole that is the "Axe Chocolate Man" 🙃

[@chenstormstout9456]

@@frankkennedy6388 it was just so, unsettling.

[@eddythefool]

Thanks to the ad my sisters and i assumed the chocolate was posh so we never even tried to buy any until we grew up and found it it wasn't. Now a days i just buy a box whenever i see them at Costco

[@christiandidonna8808]

Yeah i always ignored it sicne it looked to expensive for me when I saw the adverts

[@leonbeleren5659]

Here in Aus, a 'Wife Beater' is a white (or sometimes navy blue) singlet/ tank top so hearing that the UK uses it as slang for a brand of beer is interesting

[@MrC0MPUT3R]

Same in the US

[@000Idiote]

The best ad ive ever seen was for a brand of quick drying cement. And the entire ad was just them showing you how to properly pour and set a concrete drive way. It felt like watching a segment of how its made.

[@randomality]

Funny enough PBR is marketed as a luxury brand in China

[@Notbatman374]

This may explain why they dislike us so much. We should send them some sun king

[@BoydDurham]

It's not???? But it has a blue ribbon!

[@harshalshah4685]

It's the best of all the swill 🍻

[@neonryder8897]

The "white trash troubles in a can" is a luxury brand?

[@GeebusCrust]

I'm white trash and I'm in trouble™️

[@monkeypunch6284]

Here in Mexico we got a rather large campaign trying to push Stella as a fancy beer (because 'merica next door obviously...) but as soon as you got one for like less than a USD at your local bar... It got the new nickname "la estrella miada" (pissed out star). 😂

[@BewareofBordome]

In Austria there is a long running series of ads for a furniture store, featuring a fictional family, that has been going on since '99. It has had the same cast members for most of these years, except for the grandma who was recast twice, and recently the now adult son had been given a girlfriend. It's kinda insane.

[@larsg.2492]

That sounds kinda nice. Must be a hell of a furniture store to run linkedcads for over two decades. And it reminds me of the Knorr family, but those characters just vanished. I think Unilever is to blame.

[@Torjim]

I love this channel. You can start off with presenting the topic and then just go off on a mad tangent and 20 minutes later "oh right, ferrero rocher..." I fucking love you guys.

[@ArabianShark]

In Portugal, Ferrero Rocher is very much a Christmas sweet. It's not available during the Summer months because "the heat could spoil them" (or so their advertising says), and even though they are available throughout the rest of the year, they're only ever thought of at Christmas, and they're a ubiquitous last minute (or "can't be arsed") gift every year. The only ad I can think of for Ferrero Rocher, which ran for dog's years (if it's stopped running at all) was the one with the posh lady in the back of a Rolls Royce and her driver pushing a button to reveal a cubby hole with the signature pyramid of golden foil balls and the slogan "It satisfies the craving for fanciness" (the Portuguese wording is less awkward).

[@HorrorAesthetic]

6:35 Fun Fact - Chateau Romani is alcoholic milk from The Legend of Zelda: Majora’s Mask!

[@missm.e9914]

I overheard some woman in a shop snapping at her son and at one point she told him he couldn't have the berry scented shower soap because "that's a girly smell, you don't want to smell like a girl do you? pick one that's for boys" I was confused and and felt sorry for the kid, like I'd never heard that berry soap was only for girls what else was she teaching him?

[@favoritemustard3542]

Did she open up the bottle & let him smell it? Maybe he didn't know what he was asking for.

[@carnuatus]

As a retail worker this happens all the time. I saw a little boy who wanted frozen boots bc he really liked them. The mom said no, they were for girls cus they were white and fuzzy. 🙄

[@missm.e9914]

poor kid, since when is white and fuzzy only for girls?@@carnuatus

[@missm.e9914]

@@favoritemustard3542 no she just sort of re-directed him to the blue colored shower gel

[@Unicorn-Vibes]

Didnt expect a segment all about toxic male experctations but i really appreciate you bringing attention to it, i remember seeing a post where someone was calling out Link from LoZ for having a visible pelvis outline, and someone commenting "fellas is it gay to have a pelvis??"

[@conspiracypanda1200]

To this day I still don't know if that original comment on Link's hips was parody or not because "vagina bones" was a meme after censorship on a Fire Emblem x Shin Megami Tensei game almost a decade earlier. The quote was something like "THEY REMOVED HER VAGINA BONES!!" so when I saw that Link post I was like "omg... after all these years... He STOLE her vagina bones for himself!"

[@yoshinpixels9924]

Oh I remember that "Why does Link have a vagina bone?" Good times

[@FilmStains]

Honestly, the only time that candy made its way into my stomach was during Christmas time when I would find it in my stocking. It felt premium

[@itsPenguinBoy]

Have to disagree that "nobody believed it was fancy"... I was absolutely convinced. I didn't even know what an ambassador was but I was like "He must be fancy if he has Ferrero Roché."

[@rvh.2023]

I was slightly offended when he said he didn’t think the US knew Ferrero Rocher because that was/is the “fancy” candy I get every Christmas. Those boxes get so intricate towards the holidays

[@eddiereuger9402]

The whole time i was watching i kept thinking about this Sprite ad they made where the whole thing was about this fictional beverage called "Jooky" and the ad itself was great. Except that it made everyone want to drink "Jooky" instead of Sprite so they took it down.

[@avalonava3724]

its sold at every checkout aisle in the US, and nobody ever buys their overpriced candy. Not once did I ever have a customer grab one

[@HarryBuddhaPalm]

I've gotten them at Christmas or something. I know I've had them but I've never actually bought any myself.

[@mariakhan7986]

Do you prefer Hersheys instead? 😬

[@Violn95]

Broke: Dolls are for girls, action figures are for boys. Woke: Dolls can be for boys, and action figures can be for girls too Bespoke: Dolls and action figures are not defined by gender, but instead by whether or not they have posable limbs. A doll has stiff, immobile limbs, meant for a select few poses; meanwhile, an action figure has movable joints and limbs, and can be posed in a variety of ways. In this TED Talk, I will-

[@cocoacoolness]

One of the most well known long ads in Australia is an add for AAMI insurance. Rhonda saves lots of money by using their insurance, and the series of ads is her relationship with his guy Ketut while she's on holiday using the money she saved.

[@erris5744]

I love that during Covid you called them "Far Away" and now you still call them "Nearby"

[@CameoPony]

Really interesting conversation. I actually work for an After School Club/Playscheme, and we consider ourselves very gender-neutral. Everyone plays with everything and all activities are for everyone. The Action Figures and Barbies are all in the same box, labled 'Characters'. The only complaint we regularly get is when we do nail painting but, the kids of any gender, love it! They love having their nails painted, painting the other kid's nails, and painting their own. I wouldn't have it any other way.

[@AshleeKnowsNot]

American. Stella Artois cider is one of my favorites and it's like super expensive. Ferrero roche is absolutely sold here. You can find them in literally any grocery store. Also a favorite. I am literally shocked to find out that these are UK brands. And even more shocked to find out that something that's pretty "fancy" here, has so many negative connotations in the UK. The more you know. 😂

[@kozaklee9838]

That commercial bombed there but was super popular here in the states. It played for a few years, and made Ferrero Rocher popular here. I never heard of it until this commercial played. Then I seen it everywhere as a premium chocolate.

[@sheloveshabesh]

This channel vibe is Fr un matched. Feels exactly like a convo between friends. Shout out to Karl and the team 4 being my white noise after night shift❤️

[@Sorain1]

I am amazed you did this video this year and not 4 years ago. Because it's an open question which company/ad/brand it is, so many have screwed up so badly.

[@favoritemustard3542]

Maybe that's what the few jump cuts were for - to avoid airing those brands lol (he didn't wanna get canceled)

[@davidjackson4326]

I thought it was bud light

[@BrainAbsoluteZero]

Any time I'm presented with Ferra Rocher, I always say "You're really spoiling us,"

[@robbegeusens1302]

One of my favourite ads has to be the new zealand deck ad. Each ad follows up on the previous ads and is absolutely hillarious. I would genuinely have bought this products if it was available in my country, just because of the ad alone.

[@lisahoshowsky4251]

In Canada ferrero Roche is 100% marketed as fancy and I always get at least the 3 variety pack for Christmas😅 They were super common as a “golden snitch” at Harry Potter themed parties when that was big. Stella is one of my moms favourite beers😅 I’m going to tell her this fun little tidbit😂

[@BeastGuyver]

I can't remember if it was the 60's or 70's (it was before my time, my mom told me about it) advertisers ended up getting in trouble because to make their ads memorable they made them annoying. They specifically aimed at making people angry so they would remember them, it ended up backfiring when people started boycotting those companies.

[@mt4798]

Before Kris Marshall did the long running BT ad series. Anthoney Head (Giles from Buffy) did a 6 year "love story" series of adverts in the UK for Nescafe Gold Blend. Similar principal but just the romance, not the kids and marriage. Ran '87 to '93 (ish). People had a similar attachment to the ongoing story.

[@mufcdiver]

Yeah, I think there was a campaign to find out what happened after the first ad to basically find out if her got layed! BT ad definitely straight up ripped it off 😂

[@johnscarsandstuff]

I came here to mention this. It definitely made the newspapers when there was a new advert.

[@johnd6487]

Ah, but you forget Linda Belingham's stint as matriarch to the Oxo family.. or was it Bisto.. same stuff really lol

[@mt4798]

Oh, the Oxo family. Completely forgot about them. Did a quick check and they started in '83. So can anyone beat that? Although "technically" soap operas originally being sponsored advertising programmes may count, but I don't think so.

[@DmGray]

The backpack thing... I remember that! I didn't GIVE a shit and wore my bag correctly, but it didn't stop people trying. (ironically, I had some teens mock me last year for walking past with my backpack... bc it had a strap across the front for weight distribution. Which I wear when I'm carrying heavy things. Because again, I do not give a shit what people think. Just demonstrates that people don't change ^^)

[@CitiesTurnedToDust]

Based on your criticism, the only way Roche failed was not cranking up their prices by 500% or more so it matches their ads in price terms -- while still having the same cheap ingredients. Also..."man yogurt" said un-ironically, lol

[@martynroberts7437]

When it comes to a long running serial advert, how can you not mention the Oxo one? That went on for 20 years!

[@generalred6260]

The twist with Long Long man will always be my favorite plot twist in all of media

[@MonsieurSansHonte]

Johnny Vaughan harassing an actual ambassador, demanding to know if his parties are noted in society remains one of the single greatest moments in television history.

[@rustygray5058]

The story about Stella Artois reminded me of a fun story about the company Hormel, the makers of SPAM brand spiced ham. Supposedly, no one at Hormel is allowed to refer to junk emails as spam, but good luck to them taking that one out of the public discourse.

[@Nostripe361]

I know these are seen as somewhat fancy chocolates here in the South Eastern US. Like step above average chocolate bar but not being as good as the expensive chocolates.

[@zeecaptainsgirl]

Fave ad is the depressing skittles one. where everything the guy touches turns to skittles.

[@spikesagitta]

Huh. I actually thought they were fancy chocolate...i actually saw that ad as a kid, must be why I thought that. It worked on me anyway XD

[@spaghetti1641]

They are the chocolates you buy at the supermarket to say thank you without needing to put in effort or money but seems like a nicer gift than buying Cadbury favourites.

[@Aldenfenris]

They are kind of considered fancy in Argentina, doesn't help being imported and expensive

[@Donolohe]

For me it will always be Frugo, the ads were so iconic that when the drink returned on the market decade later they used those old ads with some retouch to adapt to new screen resolutions and CGI'd in the new graphic design on the bottle.

[@thavionhawkmkii4509]

I can say that Ferrero Rocher is very common in Oregon. Hazolnuts are a booming industry in Oregon, well more technically filberts. Funny enough hard cider is also a big thing in Oregon. Big fan of Two Towns Cider myself.

[@gutscross9706]

3 words for art in advertising. long long man, good to see the recognition

[@trentonbuchert7342]

If there’s one specific ad that sticks in my mind, it’s that one Folgers coffee ad. You know the one.

[@the_cyberchill]

I think Karl made a great point at the end of the video, about that pintrest ad the best way take make an ad feel less intrusive and repeditive is to tell a story there are plenty of old commericals I dont find annoying, and older tv shows always did had those parts where a commerical break would follow a tense cliffhanger We dont really have natrual breaks in media for ads anymore so it feels intrusive becuase it cuts off videos at times.

[@TURBOMIKEIFY]

I’m very familiar with this brand in America. It’s easily forgettable, but they’re memorable as soon as you see them. The commercials over here for these gave off a romantic/cozy/relaxing/“aphrodisiac” candy. Never had one, but I remember seeing them EVERYWHERE in the checkouts of the grocery stores way back in like 2007-2010. I’m sure the ads play still, but I haven’t actively sat down to watch tv since 2014.

[@hungryal]

I think the best and most memorable ad that I can remember was for a clothing store called "Rivers" down under. Was dead silent and just slide show showed clothes and prices. Compared to the insanely loud ads you'd hear either side of it, it'd make you look at the TV when you were up getting a drink during the ad break, wondering if something was wrong with the tele. Always stuck in my mind.

[@bobtheskutterbot]

I recall that when the final oxo family ad ran (with Lynda Bellingham), it was actually listed in the tv guide. It was a huge moment in tv history.

[@katieusbrownius]

Omg every time one of those list shows comes on about tv adverts (usually around Christmas) and that advert is mentioned I sob

[@Notbatman374]

Those linx adds explain why the axe ads in the u.s. are always like some ripped guy benchpressing supermodels while on a yacht.

[@junichiroyamashita]

Ferrero Rocher is pretty popular here in Italy,like all Ferrero products. It looks pretty good and it actually is as good at it looks. I don't get the problem with it being cheap, everybody can enjoy it.

[@shattered_helix]

I as an American am VERY familiar with Ferrero Rocher, and have been since I was a kid. In fact, it is one of my favorite confections, though they are a bit pricy, so I don't have them very often.

[@domomitsune5920]

The funny part is, I remember all these commercials as a kid or a teenager, even though I never actually seen them when they originally appeared in their country. Maybe it was beginning of KZbin, when I was watching weird commercials from across the world. But this brings back Nostalgia, and looking back, some of these commercials were really messed up.

[@RealGothGirlHours]

The quote "it sounds so exhausting to live your life in a way that you just don't like self expression" is just really good and I appreciate it and the thought behind it.

[@shannonottarson9247]

Listening to karl talk about commercials that tell stories reminds me of a commercial series from when i was a kid featuring Anthony Head, it was for instant coffee. It started with a couple meeting in the hall of their building and every few weeks they would release the next in the story line, i believe all the way up to the couple getting married. I loved those commercials and would wait eagerly to find out what would happen next.

[@BrenAba2911]

Yes! I can't remember if it was Taster's Choice or Nescafe (or both),

[@tashb208]

Nescafe gold blend

[@BrainAbsoluteZero]

Recently went down an "old school Ad campaigns that aged like egg sandwiches," rabbit hole. Some of the highlights were the Yorkie 'not for girls' campaign and the Tango Blackcurrant ad that appears to be a UKIP political broadcast (before UKIP was a thing, I believe)

[@gymnasiast90]

Looked that last one up. Oh dear. Just how did anyone think that was a good idea, even in the 90s?

[@iamsushi1056]

“It’s very warm in the UK today” so it’s, what, 20°C there today?

[@blizzardgaming7070]

Spot on.

[@katiehetherington9485]

But it's the HUMIDITY

[@blizzardgaming7070]

@@katiehetherington9485 and we still have rain, especially up north in Scotland.

[@shyfeelings]

Speaking of the "mini-saga" tv-series comercials, in sweden we have one that has been going on for 20+ years. The cast have been added on to and switched out during the years and they make holiday specials now and again. The comercial is for a grocery chain named "ICA" and they are the closest thing sweden has to walmart/target.

[@MrNickp2300]

Ferrero Roche has commercials here in the states that look like perfume ads

[@quittison]

On the subject of Action Man and gendered toys, I have very vivid memories of adverts for McDonald's Happy Meal toys featuring Action Man, and how they came with cool accessories. The advert ended with a girl scoffing dismissively "Yeah, if you're a boy." Been stuck in the back of my head for years

[@dragonpjb]

I always thought "action figure" just meant it was small and made from hard plastic.

[@DanielleWhite]

I remember ads for both Ferrero Rocher and Stella Artois circa 1990 in the US. They definitely tried to place the products as a luxury brand. Cider in general seems to have a better reputation here.

[@SwervingLemon]

The ingredients, while similar, aren't the same or even in the same proportions between Coke Zero and Diet Coke. Maybe that's not true in England but they have distinctive flavors here in the states and I can certainly identify the difference between them in a blind test.

[@FestivalSauce85]

my favourite ad is the lynx chocolate ad, where the guy turns into chocolate and girls eat parts of him because he’s made of chocolate, it’s ridiculous

[@tacticalwaffle2520]

even the homophobic teenagers that harrassed me for being gay on the bus when i was 15 were bullying someone for drinking stella

[@Avatarded]

Adverts are the perfect avenue for a "Choose your own adventure" story where the next ad you're shown is based on engagement with the ad, with different paths appealing to different market shares. It could be more efficient way to conduct advertising and market research at the same time.

[@eatingtheleaf4659]

That’s genius

[@NoThanks-qp2ej]

I actually do consider Barbie dolls to be closer to action figures than dolls. I think of dolls as being like a Raggedy Anne, mostly made of fabric and stuffed with either cotton or beads, action figures are made of hard plastic and are articulated. Barbies tend to be hard plastic sometimes with soft plastic components and also are articulated but generally to a lesser degree than most action figures.

[@dutchvanderlinde2002]

Side tangent I still can't believe the real Annabelle is a Raggedy Anne doll

[@AndrewCusworth]

no one over the age of 15 should use Lynx, to me it is just the smell of school changing rooms, if ever i recieve a gift set for christmas i just donate it to a food bank

[@Tylerdavasel]

I'm not sure how it is in the UK, but here in the US Coke zero and diet Coke taste nothing alike, they're completely different tastes, but I do see your point on the marketing.

[@edwardphilibin3151]

In the US, Diet Coke was introduced with New Coke, and even after the "classic" flavor returned, they kept it for the diet, because it was successful. Now, Pepsi Zero and Diet Pepsi.... 🙄

[@jasoncrobar724]

​@@edwardphilibin3151Exactly. Diet Coke was a different recipe from Coca Cola, and used aspartame as its sweetener. New Coke (back in the 80s, now discontinued) was just Diet Coke, but sweetened with sugar instead. Coke Zero is Coca Cola (Classic) sweetened without sugar. New Coke would've worked if they had just added it as another drink, instead of replacing their flagship. That's where the backlash came from.

[@Tylerdavasel]

@@edwardphilibin3151 funny cus, uh, I never mentioned New Coke, I was just saying that Diet Coke and Coke Zero taste completely different, as opposed to what was said in this video (that Coke Zero is just Diet Coke, but branded to appeal to Men)

[@mattmcc72]

Yeah, someone lied to him once and he never bothered to check. You don't come here for actual facts do you!?! LOL.

[@Tylerdavasel]

@@mattmcc72 lol oh no!

[@93midnightsunrise]

When Karl talked about the Lynx bomb it was a traumatic flashback. The American version of Lynx is Axe body spray, and to date the smell makes me immediately nauseous. I swear it was every middle school boy's goal to spray an entire can a day. One day on the schoolbus a bunch of them decided to spray at once... it was raining and the bus driver refused to let us open the windows. I swear there was a cloud of fumes when we finally got to school 🤮

[@mgthestrange9098]

I love Ferrero Rocher and I love that advert, they are… echelente ! Also, I’m so old that when you said Terry’s ChocolateOrange, my mind went to the 80s advert which is an Indiana Jones parody & has a man running away from a giant ball, not Dawn French. Is Impulse the girly equivalent of Lynx? I also use Impulse, I’m a classy bird!

[@TheRandist]

It’s funny how Stella is sold as a fancy beer in the States, but here in Belgium when you ask for the default pint, it’s a coin toss between Stella and Jupiler xD