Failed Launch | Small Business Owner | Entrepreneur | Launch Preparation | ASMR Packaging Orders

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Brenna Mjoness
Brenna M & Co
P.O. Box 321
Moorhead, MN 56561-0321
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting my channel!
xoxo,
Brenna
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[@thehumblehen]

Who else is here for the title? "Failed Launch!" Thanks so much for being so open and relatable! :) Blessings to you! :)

[@brennamandco]

Of course! I always try to be transparent!

[@annejia5382]

here 🙌💓

[@annejia5382]

@@brennamandco you have such a bright welcoming aura 💛

[@darnishagordon3687]

Here. I feel the same way. Unmotivated. Depressed. Mentally exhausted. I am currently working but I really want to be a stay at home working wife!!

[@thehumblehen]

@@darnishagordon3687 You are me and I am you! I feel you completely. One day at a time, one step at a time! Try to celebrate tiny wins - waking up, gift of family and friends, etc.. Feel better!

[@Soulight]

Honestly from a brand design student/ Graphic designer you need a rebrand/ brand identity that you follow. For images, products, etc. But the most important thing is for you to LOVE your brand and everything about it. some of my thoughts When i look at your website i feel overwhelmed. There are so many options to clothing, to stationary, random accessories, to glassware i recommend personally having less categories for now. I also recommend redesigning the website. It needs to be a bit more appealing. High res. images, thoughtful placement, and better product photos. I think your color palette is so cute, and you really do have great potential but i feel like you should show more of your artistic side. To design stickers and more i think it would be cool to see. I hope this wasn't rude, i just personally think your sweet and hard working, so i just want you to succeed.

[@Kim-th8xe]

I personally think that this is really nice of you. I hope she saw it.

[@melevonne]

I'm a graphic designer and small etsy shop owner and I agree. I myself am working on making my products within a smaller "niche" and that helps tremendously when people come across your shop. Sometimes too many different products is overwhelming and you don't stand out as much.

[@madebyeunice]

I hope she sees this recommendation, you’re so nice to give so many good points! 😊

[@dreamdollsscollection]

5 ORDERS IS DEFINITELY BETTER THAN 0 MY LOVE 🥺 But I Understand How You Feel. My Last Launch Didn’t Go Good As I Expected But No Matter What We Keep Dreaming Big And Keep Pushing!!

[@susanjuan9608]

Geghe vdbhdb gebje vue bebjebj. Jr k

[@elegancebeautyandboutique]

To me this was a succession launch because sales came through. I think you did amazing. Thank you for sharing ❤ new subbie

[@polebender90]

I feel you totally when you say “fell out of love with the business.” I love what I do, but I find myself overworking myself right into stress and anxiety, so I’m falling out motivation and love with my business. It’s making me really rethink what’s important, my WHY to starting my own company, and what I really want to bring to the world through my art/business. Just keep the faith in yourself, keep it simple and never stopping moving, whether that’s forward or back, because then you will always be able to make healthy improvements! Best of luck to you!!

[@SheWritesHerJourney_]

Oooo love this! It wasn’t a failed launch, it’s a learning experience; you got this!

[@kamedian1260]

Lmfaooo failed launch is such an accurate title for almost every drop I’ve ever done 😂

[@woofandwonder]

Instant sub! So refreshing to hear from REAL stories---we're all bound to experience this but so proud of you for having sales :)

[@laurenc5446]

When I first launched my candle business I was overjoyed and excited, made $500 in sales my first month but definitely fell out of love with my brand and lost interest. It’s a year and a half later and I’ve completely rebranded to something I love. Don’t feel like you’re alone when that happens!

[@zulasolaine]

I would watch your channel if you started making videos 🙂 that story sounds very inspiring

[@Cecibug1]

Love the honesty. I think we all see those huge launches from small businesses and expect that for our selves. I think any launch is a successful one.

[@brennamandco]

yes i totally agree! I truly am so grateful for every order that I get!

[@travelrx81]

Thank you for this honest video about the downside to launching. Alot of videos from around YT are mostly all about the success and raking in the "instant money".

[@LunaShiYami]

Thank you for being so open with us. I also have an online business and it's ridiculously stressful at times. But we will all make it through!

[@bluemarine9335]

Nice video! My first launch I had one sale…from my mum. Just gotta keep pushing on.

[@kaitlynnicolereads]

I just started my small biz! My launches have not gone well tho so it is helpful to see this video!

[@katherineschiller]

Thank you for being authentic and relatable 🧡 I love that you still looked very happy packaging those orders and made the customers feel special!

[@brennamandco]

Of Course!! I am always so grateful for every order that I get!

[@kaylashephard6115]

This video really hit home, I also have a small business set. 2019 and closed it at the end on 2021 because I drifted from what I truly loved and wanted to offer with my business. Finally reopened a couple months ago and couldn’t be more happy. Sometimes taking a step back for your self can seem like a failure but I saw it as learning about myself and business.

[@KishaJ2681]

Failed Launch spoke to my soul!!!! I'm taking the bad with the good and pushing forward! Blessings to you!!!!

[@shaycooper1376]

Thank you so much for showcasing this for us small business owners! You always see the positive and success of people’s launches with over 100+ orders so it’s good to know that it’s okay to have launches like this! Just have to continue to keep working, love your videos & content!❤

[@merakigypsy]

You got this girl ❤ thank you for being real and raw

[@kelciemedile]

When the time is right, I will start my own small business and I know you are an inspiration for me to never give up on your dreams ❤

[@Vimbaiwacho]

I stopped doing “launches” for any new products because of disappointment everytime. Now I just add products and let people know

[@trishahillegass]

I LOVE THIS! i have had this happen and i just learnt what i could do better for next time and never looked back. thank you for sharing this! love the positivity and you got me to subscribe. manifesting your business gets even more success

[@ethnographyofus]

Keep your head up! Its good to hear some honesty in the small business world. I have no doubt it will improve!

[@Pinkpenguins000]

Made me a little scared but then I remembered that failure is part of the process of learning and didn't feel so anxious

[@AMLTBathBodyCafe]

You're doing great love! Keep going you got this 💪🏾 💕

[@tiffvibez]

Girl you are me!! I’m feeling the same way about my skincare and cosmetic brand, Crowned Cosmetix LLC! We gotta keep pushing Queen! Good Luck! 🫶🏽

[@ludsiloo]

WOW, thanks for your raw honesty. I just subscribed. You are #GOALS and will find your passion again. xx

[@Highlyfavored19]

Congrats girlie! Keep pushing! ❤️

[@alicemone]

Your business is so cute! ❤❤❤❤❤ new sub. & business owner in the making.

[@chaimasegueni7438]

This is reality cz having a small business isn't havine 30.000 order in your first years , the other youtubers give us the fake things your real . dont forget your reality is someone else's dream So just dont stop neveer 💖

[@janaetelbrunner8177]

Thank you for being so honest with us! Lovely video, keep up the good work. Kisses from Europe!❤

[@Becky20043]

Thank you for showing this! You just earned a new subscriber!

[@pinkladybathbody1127]

everyone's journey is not the same. There is nothing to be sad about. You did GREAT.

[@brennamandco]

Thank You!!

[@vanessalotusv3950]

I appreciate the transparency of this video! This too shall pass.. best of luck in the future!

[@billusg7984]

Keep documenting these types of releases to look back on after the successful ones!

[@PrettyGirlTV96]

keep going! this summer was hard for everyone

[@LeratoWomanOfFaith]

I recently launched my 2023 Planners and got 5 orders too. I felt discouraged until I watched this. Thanks for sharing💙

[@writeaboutitco]

Thank you for this video. I needed this a lot.

[@HannahCaraway]

I had a similar experience! I launched September 30th and had sooo many people interested, saying they were going to buy but got 2 orders that day. I also had to try and not get my hopes up to avoid the broken heart 😅 Luckily I got a couple more as the days went by and had a really successful first pop up shop! Thanks for posting real results!

[@tishaelauren]

It happens to the best of us 😢

[@summerlevett3058]

Keep pushing you got this!

[@laciej]

This is a really refreshing video BECAUSE you aren’t showing only highlights. I appreciate your transparency about sales and what your business stands for. I have also found myself with too many products and I’m like “Lacie… not every launch needs to have 10 new scents”. Keep up the good work 👏🏽 one thing I’ve actually stopped doing is sales. I quickly realized how many people waited for them to purchase and then it would be crickets for a really long time. If I’m getting ready to discontinue something, I now wait for the product to sell out or I just pull it (maybe saving it for a semi-annual. Who do I think I am BBW?) you’re doing great. Thank you for sharing! ❤

[@brennamandco]

Of course and thank you so much for the insight!

[@carnellajhinko]

I felt the title. long as we are honest with ourselves we will be successful.

[@Gracefulhustler]

I didn't see the title but I am glad that you are sharing the real of what happens in business. I am subscribing for that reason and can't wait to place an order. I wish you continued success in all that you put your hands to in the future. God Bless!!❤🙌🏾🎃

[@araseleprieto1459]

Love ur Crewnecks! I can relate I have a small business.

[@lebelle_petite_]

You did amazing in my eyes. ❤❤. Keep going girl.

[@T_C158]

Love and appreciate your words of encouragement! ✨ I have a candle / wax melt business and it’s really slow right now. + a KZbin channel 🤍🤍

[@PastelJoyDesigns]

Hey BrennIa I will be launching my brand in Jan and I dont know how its going to go but thank you for sharing the reality of a launch and I look forward to seeing more content and watching your brand go.

[@t-shirtcrusaders2547]

What I recommend you do is learn how to use Facebook ads so you can get your products in front of everyone. Also, stick to products that are relevant to what products you are selling. If you’re a shirt company or candle company only sell products that are shirt or candle related. Just a tip because your customers will be confused as to what type of store/brand you are.

[@moniquevaldez2708]

oh girl let me tell you how much I felt this and my eyes got teary just a little. Cause I felt you. I am a new business owner. I have two a screen print transfer and a finished product.and its super disappointing and so stressful at time. I just started and I feel like I want to quit lol.. thank you for this video..this whole video I felt all your feeling and you gained a new follower cause I love how transparent you are

[@brennamandco]

Thank you so much! You have no idea how much I appreciated this!! Keep pushing, you got this. There will be good and bad days but like I always try to do, look at all the positives in life!

[@araseleprieto1459]

You should do a video of how you do email /text marketing .

[@melevonne]

I think niching down and having a small amount of product that you can dedicate multiple different variations of works out best!

[@pamelahenry4258]

Congrats, You did good with your orders.........

[@creesereese6640]

Don’t worry it’ll pass and you will see it’ll soar for your creativity ☺️🤭

[@Chelsea-vt3ib]

Read this as failed lunch I said yup feel ya girl then I noticed it said LAUNCH LOL

[@SophiaRoseApothecary]

You may have rebranded already since this is from the fall. But if your business is mental health based, your products should always represent that. Your candles should have mental health themes. Use the candle scents in the description but the name of the candles should have the same theme. Same with holiday items. They should always have a mental health saying along with skeletons, pumpkins and Christmas trees. Always stay in your niche.

[@themomlifeco]

I love these shirts

[@salinah.1220]

At least you got 5 sales! :) better than having no sales. I myself got only 1 sale this year....from Italy. It was plaid phone case.

[@brennamandco]

Yes I totally agree! I am so grateful for every order that I do get! Keep going you got this!!

[@salinah.1220]

@@brennamandco aww thanks!! I really needed this. You too! :)

[@armarie]

I love you for posting this. I sit here thinking I’m the only one making less than 10 orders for a launch and get so upset. Thank you for being real. Your products are super cute! I really hope this gives you a boost! Also, I recommend you show more visuals of the products. There’s a lot of talking going on, insert some more visuals of your products in the video. ❤️

[@brennamandco]

There's always lots of visuals of the product in my ASMR packaging videos!

[@bellawolfe1444]

Wasn’t excpecting the shoutout😛

[@themomlifeco]

You so got this

[@imosecandleco]

I appreciate the honesty. I launched my candle business, and I had one sale launch day. The key is to never give up, and always look for ways to improve!

[@georgia-mayblack9059]

What are the dimensions of your fabric I saw that you said in other comments in 1/2 yards at craft store but I was wondering width as well. Also what elastic do you use? The elastic I’m using right now isn’t super stretchy which becomes a problem as my elastic keeps snapping. Pls I need your tips. Love u by the way. I have really thick hair so need the elastic to strectch.

[@aliciamando]

This year I have only got like maybe MAYBE 4-5 orders lol

[@krystellios]

My launch was a total flop, and I don't have a lot of followers, but seeing that you have tons of followers, I thought that if you have a lot of followers, you probably had lots of sales. It's so refreshing to see this, to see the reality of some bigger shops. I'm sorry your launch flopped

[@brennamandco]

Yes, a lot of followers doesn't always mean a lot of sales!! I'm glad you liked the video!

[@breannafairris4195]

Those mailers are SO CUTE!!!! Where do you get them? Starting a buisness in 2023 and I’m looking to get some custom mailers. Ty in advance ❤❤❤❤

[@brennamandco]

I get most from Magicalmailers.com or Shippinghip.com

[@michellefeaster5585]

Love your drive❤️ I do have one question, why do you tag if you’ve already included your logo in the self placed tag?

[@brennamandco]

I tag because I add on barcodes for craft fairs on the back of the tags!

[@lisavaniderstine6212]

I think you’re doing a great job! Focus on tutorials, or handmade items . You’re absolutely adorable, so that’s not the issue! I think more handmade items. Would be an interest to viewers and customers.

[@darklightbeauty]

I’m in the exact same right now! I just relaunched and no sales 😢

[@lauriemyers3]

Omg you are adorable! Where did you get all of your shipping stuff? I’ve been looking for companies

[@brennamandco]

everything I use is always linked in the description!

[@barbarak413]

Hi how do you make the branding that you iron onto the t-shirt?

[@brennamandco]

I get them from transferexpress.com and designed them on Canva!

[@sheismissversatile]

Hey, came across your video and absolutely loved the transparency. Do you have a social media marketing team ? I ask because I get a little overwhelmed doing all the social stuff plus working a 9-5, being a single mom, and managing my podcast and other things. If anyone has any advice, please comment ❤

[@brennamandco]

I do all my marketing as well as anything else for my business!

[@angelicstar999]

hello when will you bring more 8 oz candles

[@brennamandco]

Hi! I won''t be brining in anymore candles! Once the ones I have are gone they won't be restocking!

[@javannakimberly]

Where did you get the tape dispenser?

[@brennamandco]

It's linked in my amazon storefront in the description!

[@sallypaluh3598]

where did you get your chair

[@brennamandco]

I have it linked under business supplies in the description!

[@lindouglass4115]

Just wondering, why did you put 3 candles and 2 shirts squeezed into a tiny box, but put one candle in a huge box? 🤔 I know the 2nd order was a bigger candle but the packaging doesn't make sense to me.

[@brennamandco]

Hi Lin! I normally try and do smart packaging where I don't have to use much plastic! By using the tees to cover the candles in a small box, it made sure that the candles wouldn't move!

[@navygirl98to02]

Hi Brenna! The egg is called a fried egg lol. I was wondering why you leave the Gildan tag if you're adding your own brand logo? Essentially you're promoting two brands with one shirt. Not to mention that your logo is under the Gildan tag. Gildan has been around for years being sold in stores. They are just expanding their business by letting ppl buy their products because they never sell shirts with a gildan logo on the front of an item like Nike would for example. It makes their product perfect for ppl who want to add a design to the front. Your items are really cute! Wishing you many sells and satisfied customers!!!

[@brennamandco]

Hi! Thank you for the egg haha, as for the tag, I have gotten a LOT of hate in the past about cutting the tag out and people stating that its "illegal" to cut the tag out. I just leave it in there so that if the customer wished to cut that tag out they certainly can. I personally cut mine out as i hate the itchiness! Thank you so much for your input tho!

[@tjduprey]

Gildan is a desirable shirt. My family looks for it in handicrafts we purchase. Yes, you should leave it if you didn't actually stitch the shirt together yourself.

[@destinytlttrans753]

Could be your mindset. Maybe try to train your mind by making positive affirmations & take breaks/plan self care days . Good luck🤞🏽

[@randomdm]

😅🌞

[@karennickerson8781]

Girl u are burning the candle at both ends! U are exhausted and need to focus on less.

[@hannahhutchinson4282]

awh yay i see my order!! 🤍 love watching how you go about your business with everything, keep going :)

[@lexirosem1235]

This is actually so inspiring to me even though you call this a failed launch.. I am just so nervous for my very first launch and I would literally be amazed if I got this many orders!! Keep it up!! 🤍🤍