The Biggest Problem In Hip Hop Right Now...

[@lordmartier8375]

It’s pretty simple. TikTok is destroying hip hop as we speak. Rappers used to make music for the car/radio now they tryna make the “next tiktok dance”

[@Adrenaline_Rushh22]

Yep. Rock and rock adjacent genres are only getting better quality lately(mainstream). There will obviously always be good hip hop and rock, but the mainstream is important.

[@Tegrenade]

True TikTok playing a big part, they tryna go viral not reach peoples soul

[@AChairInspace]

Not even TikTok ain’t doing nothing Vine ain’t do or Facebook or Snapchat or IG or memes go back to 2005 ppl was mad about rappers only trynna make the next catchy hook 🪝 or next dance song E.I “ crank that” “all the single lady” “stanky leg” the wheels spinning not being Invented Ppl have always complain about the next new tread

[@trill7402]

@@AChairInspaceTikTok has more influence than all of those apps tho. TikTok is without a doubt the biggest social media app currently.

[@ey3z4ya]

Y'all are so dramatic lol

[@Brandonhabs]

Honestly something i think is really wrong about todays hip hop is that its just a popularity contest. People are being forced to like certain rappers just cause so many people talk about them. But then if you ask those people what they like about that artist they have no clue what to even say

[@LulJay-k1f]

You hit it right on the head, this was the first comment I saw

[@justforfun1647]

a non american taking a guess, if the music cannot break language barriers it ain't great enough, I mean look at eazy dre pac biggie eminem 50, these big three mentioned above sound like they just woke up and asking for coffee, I get that they have some good songs but eh.. they just don't resonate edit : I guess I made lot of people confused, I said I love eazy pac dre biggie em 50 because they broke language barriers, the new one's sound like they half asleep

[@LulJay-k1f]

@@justforfun1647 wdym, those are the actual GOOD rappers

[@wesleymills560]

It’s always been a popularity contest lol. Everything is

[@LulJay-k1f]

@@wesleymills560 true

[@thatchinaboi1]

What is missing is soul and passion.

[@Lcjr23]

True so many “rappers” rap about the same shit and it gets boring it sounds robotic beats carry the songs too

[@Dqrk1700]

Alternate rock is your answer.

[@fivedaysinjune]

They got a bad case of the blues.

[@brokenpsylens7938]

People are tired of being told they aren't shit because they're broke. It's extremely oppressive especially in these hard economic times. They need music that's not only going to entertain them but also help to HEAL them. Everything is for a season. Time to move on to better music.

[@BigsoldierMx]

Everybody Got Money 😂

[@lemstryZ]

There's rap out there like that already. The problem is is that those type of rap songs doesn't pop off and is seen as corny asf... Well the majority of the songs at least. People gotta realize that the audience CONTROLS the market. Not the other way around. If the audience doesn't want money, drugs, murder in the forefront of the hip hop genre, it would've been happen

[@asuichan8436]

@MsLadyYoruichi These agendas are being pushed through the music and film industry and i think its about time the masses wake up

[@tokyogoon]

Soft.

[@cmsjr2001]

​@@BigsoldierMxthat's a damn lie

[@quaryshonpittman3805]

I think it’s a bit complex. The art of celebrity is dying, prior to social media, celebs felt larger than life, hence the obsessive fanfare. Once social media and streaming grew in prominence, the lines blurred between who was a star and who wasn’t. While Social Media has a great marketing tool for artists (just look at the recent success of Olivia Rodrigo, Doja Cat, Ice Spice, and Lil Nas) it has also made what once a difficult market to enter (you had to have the talent, looks, and star quality to even be considered back then) far more accessible which in turn has made the entertainment industry as a whole over saturated. This has unfortunately bleed into rap as well. Apart from this, hip hop has gotten boring. No offense but everyone looks and sounds the same. Not an ounce of creativity or originality (bar a few). Growing up Jay, Em, Kanye, Wayne, Nelly, Ja, 50, T.I. etc. all had their own unique styles and flows that set them apart despite some similarities (all rappers that emerged post Biggie/Pac) even Drake, Cole, Kendrick, Sean, A$AP, and Wiz could be distinguished from one another. Nowadays there’s no one stepping outside of the box.

[@izamalcadosa2951]

FACTS!! Mainstream Hip Hop has been garbage over the past decade because of all the reasons you gave on here, in general!

[@anothermalex]

Couldn’t agree more with the first part. Internet killed the celebrity mystique, Which sucks right now, but will be much better in the end as we stop false idol worship which is basic and not great for evolving as a society . Maybe?

[@sunmyko]

I’m outside of the matrix, help me to raise the frequency. The revolution has begun, let’s go as high as we can take it ⚡️🌞〽️

[@MyEmoDiaries]

Literally the best comment on here. Very well said. Not sure if you have a blog but you should consider writing one

[@yruqrem9]

You said it! Growing up in the 90s only way you hear and see about an artists was on MTV watching their latest music video, them performing on an award show, listening to the radio, or reading a magazine, seeing them at a concert, autograph session,...

[@MW-dd8vk]

The problem is that mainstream rappers care more about prioritising their image by flexing their material possessions instead of focusing on the music itself. Making money is definitely a priority but the art should be put first as that is what will be remembered for future generations. Innovation should be a number 1 priority however the Labels only care about doing what is accessible and easy instead of allowing artists to take risks.

[@Rey-i1e]

Hip Hop isn’t dying.. the artist selection portrayed by the media is. There’s plenty of quality artists that stick to the roots of what hip hop is supposed to be. Main stream media just doesn’t market them the same way they market Ice Spice or Gang Rap because it won’t make them as much money.

[@BIG-WhoShotYa]

Facts! and its actually sad asf. but the mainstream media has been killing hip hop since the beginning pretty much and we all know the reason for the east vs west was cause of the media trying to divide hip hop fans.. its only gonna get worse cause these kids dont know better.

[@Number1FanProductions]

Hip hop isn’t “supposed” to be anything, did you even watch the video you commented on or did you just read the title? Progression in hip hop is literally core to the genre, don’t be an old fart or old fart spirited young fart dissing on music u don’t like, because like you said, there’s still plenty of people making hip hop how “it’s supposed to be” 🙄

[@anothermalex]

it’s not just about money. i think it’s deeper than that

[@calidawg510]

Lol thats what Rock fans thought…It wont die but it will fall off

[@Jay-jb2vr]

So how about we stop making trash rap popular and make *REAL RAP* mainstream then...

[@TheRealDSummers]

Hiphop ain’t dead, it’s just certain artists that are pushed to the mainstream media outlets with a certain repetitive sound. Underground is where you’ll find a lot of the hidden gems.

[@viilord2679]

Same thing I tell people

[@davedave7347]

Okay, so? leading figures of a genre are important because they influence the larger group of said genre E.G Mozart building and growing Classical music which lead to a break throughs in classical. Leading figures help a genre grow and prevent it from being deconstructed. The second a genre has a to be deconstructed to create new sounds is when that said genre has running out of juice. This is because deconstruction of a group causes a perversion to happen which leads to hip hop losing it's core identity/substance and being something that isn't hip hop. Good example of a stagnated genre is western Jazz which is commonly seen as historical music. However we see a revival of Jazz in the east in Japan with Groups like lamp. So yeah underground is cool and all but if they aren't brought up to the surface then they won't have an impact which doesn't help the genre.

[@viilord2679]

@@davedave7347 Two things can be true. Yes the leading figures of a genre do influence the larger group. But underground music does help they have large fanbases as well. There's plenty of underground guys touring and killing it who have influenced me and many others

[@viilord2679]

@@davedave7347 it's like in sports yes the star players are important but to say that the role players don't matter isn't true. You need BOTH to win championships. Same thing in music and really everything. You need the others as well

[@nowfuture9330]

WORD!

[@datl3afn1nja9]

This makes a lot of sense. Lately I’ve been finding myself listening to way more metal and country music and fading away from hip hop. I thought it was just a me thing. Just waiting for something to bring me back to the genre of my people lol

[@DeepDimpleDemon]

Same man! Been listening to older rock and Jazz music because hip hop hasn't been hitting as much as it used to for the last couple of years

[@rahiemturner9504]

@@DeepDimpleDemonFacts I started listening to Metallica

[@anonymous_dot_com2326]

Kendrick has come back to save us

[@TubZini]

We've also lost a lot of artists who would be in their prime right now (eg x, juice, pop smoke). With how much influence they had while they were alive, it's really sad we never saw their full potential.

[@nicholasn.2883]

They were supposed to chart the path forward. Now we’re scrambling to popularize a sound on our own without big new stars. Kanye made 808’s and heartbreak and single-handedly changed the industry. No one is capable of that right now

[@anonymous-rb3jn]

​​@@nicholasn.2883s good as that Album was, Hip Hop music was actually good in the 90s and in the 2000s, people thought it would die after biggie and pac died, but it was still big with people like 50 cent, eminem and Nelly emerging. The 2010s was where Hip Hop started becoming trash with mumble rap and everyone sounding the same apart from a few. Drake is one of these artists who call themselves a rapper, but have basically given up on hip hop.

[@edgynews8377]

​@anonymous-rb3jn horrific old head take. Rap as with any genre is ever-evolving, but if you're looking for people who match that sound; they're are plenty modern artists

[@thedon0516]

XXXTENTACION would've changed the game across all genres IMO. Bro was that good. I honestly think he would've been the biggest rapper of the 2020s if he was still here

[@tbomatt2531]

juice seemed to make the same heartbreak music and xxx was making some crazy rage type music, both were very good but imo they would only push there subgenres foward instead of hip hop as a whole. Once true trap artists start following uzi and carti and start changing there sound then hip hop as a whole can change

[@loganqueenan4937]

The creativity in the underground is amazing, and the new sounds exist but the industry is refusing to acknowledge it

[@mltstudio1]

fr yeat, carti, lonley and g59 numbers are insane and their fanbase has taken over hip hop

[@flowerchild8450]

@@mltstudio1 Carti and Yeat are by no means underground artists lol, literally some of the most recognizable names in the industry

[@FortyFM4]

Like Smino. Super different sound and vibe, but will he ever get mainstream push?

[@blooflazh7]

@@FortyFM4smino is good, very creative. i think he’s pretty popular though, or at least he was at one point. he should be more popular though, like if only he was the bar for popular rap

[@blooflazh7]

@@mltstudio1carti and yeat are trash. Carti used to be fresh and enjoyable but now seems like hes not even trying

[@quaminajohnson9886]

One of the reasons why Hip-Hop is failing in this generation is because everyone now sounds the same everyone looks the same and everyone is rapping about the same thing there's no type of individuality anymore in this generation compared to 20-30 years ago rappers back then had their own style and they weren't trying to be like other rappers that were out.

[@2cansam196]

Well that’s harder than ever now, considering almost any sound, sample, etc. has been used already.

[@ldman906]

Yeah maybe with the music but I could tell Busta rhymes from LL Cool even if the music sound the same they would say something different

[@maccagrabme]

These trap artists can't do any other genre, without that sub bass they are lost.

[@janetuss6496]

Check out Haegeum by korean rapper Agust D. He wrote, composed, and produced it entirely by himself. Very refreshing and unique sound you won't hear in western rap, as he used an old traditional korean stringed instrument and blended it with like a modern trap beat. He also storyboarded the music vid himself, very creative and high production, looks like a neo noir crime film. He plays both characters of gang member and detective to show 2 conflicting sides of himself.

[@alexisbuffon8431]

​@@2cansam196yeah but look at all the people that be blowing up now for some stupid popular song too many one hit wonders who dont know how to write or rap

[@itsme3k]

The industry has successfully destroyed hip hop like they always intended to.

[@DADON99]

⁠​⁠​⁠@kingdomhouse3318t’s been trash since 2015. 2010-14…Drake, Cole, Kendrick, Nicki, Eminem, Wayne, Ross, Kayne and Jay were going crazy. And the only fans that deny the decline of rap is fans who love Playboy Carti and his inability to speak English😂

[@rjcoz2849]

Rap hasn’t been destroyed. Mainstream hip hop maybe but there’s so many good artist still around. They just don’t have the commercial push.

[@OddJaxx900]

kzbin.info/www/bejne/bZ7MepetprZkf6M here's some great hip-hop for you

[@AP-o2]

@@rjcoz2849exactly!! You have to do more effort to discover great hip hop artists, but they’re still out there

[@emmabanks9168]

Exactly Ive been saying this! They sent their ppl in got rich off these artists, used their propaganda to spread violence, sexetc. Now they can dismantle sad.

[@indoorplant2392]

Still such a shame for Mac Miller’s passing. The man was so creative and talented, having by far the best visible rise in quality and maturity per album in hip hop

[@thagamezova9310]

I'm going to have to go and listen to him. I hear people say Mac Miller was good. I just don't see it but I'll do my homework and check back in

[@Antwannnn]

@@thagamezova9310yeah I have him on a list to listen to eventually. A lot of hiphop respected him.

[@tbomatt2531]

he was talented but a lot of his songs were written for him so mayb not so creative

[@Søuldasun]

@@tbomatt2531Source?

[@LilSteph74]

Im ngl i dont even listen to artist like him but he was lowkey tuff. bro had one of the best peaks in hip hop. Imagine how big he would be rn LONGLIVEMACMILLER

[@nomorepartiezz]

Ive been feeling this way for a while and its super depressing. I was born in 2000, so I grew up hearing Drake and Wayne and Eminem. Then I started REALLY getting into music right at the peak, in 2015. I grew up thinking it was normal to have like 10 really good rap albums from a huge variety of artists and subgenres come out every year. It was just an assumption to me that rap was the best and most dominant genre in music. Now it feels so empty and wrong to see that not being the case. Think about the 2010s. You start off with Kanye dropping his magnum opus and one of the best hip hop albums ever made. Then by the early-mid 2010s you had the “big three” establishing themselves at the top with Cole Drake and Kendrick and all three were in their prime. You had older guys like Kanye adapting to the new sound and still dominating the culture. Then you had guys like Future, Young Thug, Tyler the Creator, Asap Rocky, Travis Scott, Migos, Mac Miller, etc. All asserting their dominance and dropping classics. Up and coming young soundcloud artists like Kodak Black and Playboi Carti becoming stars. All of this was happening at the same time. You had classic hip hop, a new melodic wave that carried over from 808s, trap at its peak, everything felt new and exciting. I mean shit look at 2015-2018 by itself. To Pimp a Butterfly, Rodeo, At Long Last Asap, DS2, IYRTITL, Views, The Life of Pablo, Barter 6, Culture, DAMN., Astroworld, that iconic XXL freshman class coming up and growing as artists with kodak and yachty and 21 savage… Nowadays we feel lucky to get the Pink Tape and Utopia in a single year. Future Drake Kendrick and Cole are pushing 40. Where are the new leaders of hip hop? Yachty and Uzi seem disinterested in rap and want to make alternative punk rock. Carti is the same but he doesn’t even drop music anymore he just trolls his fans. Rocky and Travis have been MIA for five years. It was supposed to be X… he got killed. It was suppose to be Pop Smoke… he got killed. Takeoff… Nipsey? Mac? Juice? Its just depressing. I dont see any substantial future for rap once the Drake era of artists decide to hang it up and it looks like thats already close. Rap right now is in the era of stagnation that the rock genre hit in the 90s and 2000s… and the timelines kind of make sense. 40-50 years later.

[@BTotty]

Really well put and you have a pretty good perspective on rap only being born in the 2000s. It seems that current generation doesn't care at all about rap history. The new will always be the flash, but respect for the greats who paved the legacy.

[@FC-gl4ul]

Oasis carried rock n roll in the 90s

[@DeepDimpleDemon]

As someone who was also born in 2000 and grew up on hip hop till now. I agree with the entire timeline you gave in this comment. Word for word everything is accurate to what's happening now

[@x-banlink-x2435]

We have Eminem newly signed artist ez mil check out his song 27 bodies

[@FortyFM4]

Well put. Hope more guys from your generation have the hip hop education you do bro.

[@alvaroalejandrollanos9139]

The biggest problem is we all pretended mumble rappers were decent rappers for too long and audiences now have them as paradigms. Their commercial success was 95% merit of beatmakers and producers, not skills. Basically marketing acts instead of real rappers. Most people nowadays let social media and clout define what a good rapper is.

[@Tegrenade]

Yeah true a lot of people look at views and followers as a metric to judge and this is what affects people impressions on the artists Perception over everything for them

[@loganleatherman7647]

@Tegrenade Considering how superficial society has gotten, especially in the last 10 years, is this really any of a surprise?

[@ey3z4ya]

​@@loganleatherman7647right, people act like this is anything new as if social media hasn't drastically changed the music industry for years at this point

[@Infantry2008]

I'm so glad someone said it

[@diabeticmonkey]

Massive W take

[@MM-gp9mb]

Yes the main problem with hiphop right now is that no one knows what type of music to make. No one knows what the next style or trend is. Hiphop got so big from 2016 onwards with the trap sound that artists are still stuck on it and dont know how to outdo it or evolve the genre to something new. For hiphopto florish again someone needs to do something extremely different and create a new sound.

[@tbomatt2531]

uzi is doing that now

[@karlitosway7474]

@@tbomatt2531kinda but not really cuz his music still has some trap elements to it. For the music to really evolve we need something completely different from a authentic source. Something that sounds nothing like what we’ve heard before

[@rot2896]

no, the real problem is artist don't make what they want to make. bro, you can literally make whatever music you want. If you can't figure it out you're not a good artist

[@MM-gp9mb]

@@rot2896 That tied into what I said. No one steps outside the box and make music they actually think is good, they just copy the standard trap formula over and over. No one experiments with different types of beats or flows so there's no innovation

[@MM-gp9mb]

@@tbomatt2531 Not really. His newest album still sounds like something that came from this era. The sound is still the same. No new flows no new cadence nothing.

[@jimbo1637]

The lack of creativity ain't just in rap, it's happening in all media. Why do you think all the movies we get are either part of a series or a remake?

[@Selrahc520]

Nah fr though. Some games today are just remastered or remakes. Some are just Editor cut editions

[@muunprince1992]

Early 2020's ain't it! On the bright side since mainstream entertainment sucks, now is the time to look and support indie artists who are making ACTUAL great and innovative ideas

[@jayzle1919]

Hip hop will never die. But I’ll be relieved when it’s put back into the hands that have real messages to relay.

[@sameenergy9414]

WAP!!!!!

[@DeepDimpleDemon]

Yeah I feel like it'd be more fair to say Hip Hop might die out of being Americas top genre of music. For the longest it was Rock n roll but Hip Hop overthrew it. Might be the end of that era now

[@militantsloth9765]

Well Said💯

[@Syphonpsx]

Hip hop been dead since 2005.

[@BatmanBeyondBelief]

Itll be a blessing when the you know whos stop using it promotes violence in the community

[@tyesmith7201]

I think hip hop is stagnant for the time being, because when it comes to chart topping hits people still rely on Drake, Kendrick, Cole, Nicki, Jay, and Em.

[@Xxxxxxxsx]

But what exactly do I mean by… Rely…..? That’s an odd choice of words for a genre that is all about resourcefulness and diversity 🧐🤔 what happened to hip hop? Why does it sound more like a commodity than… whatever it *originally* was? Sorry I’m just down here writing an intro to a KZbin video essay I’m using your comment as the first sentence.

[@xxyyxx2861]

​@@Xxxxxxxsxno more long run stars

[@Xxxxxxxsx]

@@xxyyxx2861 so then everyone is a star? At the same time? Is that what the fans really want though…? 🤔

[@tyesmith7201]

@@etkadu2715his last album sold 400k first week, so he is still guaranteed a number 1

[@puddincup9879]

Nicki and Drake are 🗑️. They’re desperately holding on to their youth and fail to elevate… washed!!

[@jl_117]

honestly im glad this is happening. people are finally getting bored

[@maccagrabme]

It's time to move on, its had it's day just like a lot of other genres like disco and rock and roll or reggae. Those genres are still listened to and great but aren't commercially viable. Most of the stuff calling itself hiphop now really isn't and I'd be glad to see the back of it now and never to hear another boring trap track ever again. I have all that oldskool real hiphop to listen to and that's all I need.

[@ultimadum7785]

I just can't believe people are STILL out here in 2023 making generic trap beats with shitty stock piano melodies and the fucking tired ass 1,2,3, 1,2,3 1,2,3 flow everyone's been biting since 2016. Glad it's dying, won't miss it.

[@samgarcia6268]

Yes we need more good albums and we need Apple Music to release the data too I listen to a lot of hip hop on my I phone hopefully Eminem’s fornite colab brings hip hop number back up

[@j6nkey414]

Hip-Hop has so many subgenres so many talented musicians so much young talent... TikTok just makes it harder than ever (short attention span, etc..) we just need to push smaller artists more into the spotlight and move on from the boring "frozen", same sounding sound

[@koserini4717]

We just need to get rid of tik tok like india does ☠️

[@reddeveilution5145]

Faxxx

[@braxybby]

100% agree, so many very talented underground artists that need more spotlight!

[@slip2crzyy]

exactly dawg. i’m an artist and i be doing sum crazy sounds but it’s not tik tok worthy or wtv so it never gets out there

[@arcayalove2526]

👏👏💯💯

[@lilslimejunior1006]

people who only listen to mainstream hip hop and pop rap will constantly say hip hop is dying or stagnating but obviously don’t have enough interest in the genre to try to dig for the most creative parts of it in the current underground. they just want more coles, more drakes, and more kendricks.

[@mabelsonly]

Right on the money. Couldn't agree more.

[@oath4231]

everybody in the comments just saying they waiting for somebody when theres plenty of artists doing exactly what theyre saying. fuck even the more popular ones like tyler?? why nobody talking abt him, does a certain rapper have to have copycats in order to cement themselves into discussions?

[@anothermalex]

A lot of us want to but it’s like a whole part-time job. Spend many years sifting through so/so music to find gems. Had more energy to download mixtapes from datpiff, bump em in my car etc but now it’s really a lot especially with the sheer amount of music out right now

[@akuplease3298]

Facts bro there is so much more to hiphop than the mainstream

[@kolyxix]

Hip hop/Rap has been in decline for over a decade now. Passion, energy, drive and talent just isnt there anymore. All we have is tiktok and youtube wannabe rap artists.

[@OfficialHavocOsiris]

Agreed that there’s a need for more emphasis on creativity at the top. There always was. Too many people focused on what’s winning, not enough focus on creativity. And correct me if I’m wrong but you can definitely experiment with different sounds, push the genre forward in your own way, do numbers and still make mainstream-friendly music, right? But all that being said, I also agree that it’s a lot to enjoy from the top to the bottom. It’s just that you gotta be looking closer to the bottom to find the creativity

[@indoorplant2392]

Only Kanye be doing that

[@619rasta]

⁠​⁠@@indoorplant2392Jean Dawson and Teezo Touchdown too, before them Rocky and Tyler were experimenting new sounds

[@double0double0]

Maybe people should start pointing the fingers at themselves. Kendrick’s Mr Morale was poorly received. Drake’s Honestly Nevermind was also poorly received. One rap album with different sonics. The second is a Rapper dipping into a whole new genre. It’s crazy that Tyler only received his praise once his did an actual Hip Hop album with a legend like DJ Drama

[@keonakalu4906]

Tru. Hip hop will never die because they are talented artists everywhere. They just may not be popular, viral, or hit makers. At the top, music is a business. Most audiences don't care about artistry. They want to hear something semi-familiar that bumps at parties or background music. Many devoted artists have too niche a vision to make it to the top 40. Top artists need to make what sells to stay on top, not just what they want to make. this bland algorithm based world where everyone can go viral only accelerates the copycat issue. Occasionally you get someone with their own totally unique inner vision that also catches the world's attention (Frank, Erykah, Kendrick, Biggie, Thugger) but they are the treasured outliers.

[@max.a.trillion3217]

Also the ones that are out there don't really have anything to say. I mean really look at the lyrics. It's empty, capitalistic or too self righteous, woke and overly sentimental. I feel like society needs a new public enemy, a new NWA, or MIA. The world is fucked while corporations have more power than governments. We are literally living in a Dystopian nightmare. Seems like a lot to talk about.

[@itsemachine]

This is exactly what I've been thinking for a while now about how the artists who were at the top 5-10 years ago are still the same with no one taking their spot. The 2020s so far has just felt like a shell of what the 2010s was. Mainstream hip hop is so watered down and formulaic now with the biggest artists releasing uninspired, lacklustre albums or just not releasing music at all. But thankfully the underground has provided us with some fantastic albums these past few years.

[@mxhughes]

Exactly I still really only listen to artist from the early 2010's who still drop music.I just can't get with these newer wave of artist and I'm in my early 30's this is still technically my generation but I'm not impressed with these artist and moreso I don't like the behavior of these artist. We in a place in society now where we have a type of solid grasp of industry symbolism and the negative connotations that come from it these artist be wearing fingernail paint,dresses,women purse bags,having checkboard patterns on clothes,666,the bleach blonde hairstyles,displaying demonic imagery in their live performances etc.Ppl are getting turned away from these ppl's blatant representation of industry wickedness

[@Mrballerize]

This is not surprising. Hip Hop is currently going through what Disco went through in the late 70s. Due to oversaturation, and over commercialization of hip hop; there is both problems as it relates to the quality of music coming out, but also the growing overall disdain for the genre. Just as Disco ended up having a huge hate market towards it in 79 due to its oversaturation; it won't be long until we see that happening to Hip Hop (at least as far as the mainstream rap artist/music is concerned). The question now is, what genre of music will take over to take Hip Hop's place in the cultural zeitgeist? Will we have another re-emergence of Rock taking over the music scene? Or a 4th wave Ska? Only time will tell.

[@Kairosbb]

I can't wait to shift the tides of hip-hop in the coming years. Personally, I think what's missing from hip-hop are 1) the love for the craft and 2) the love of the sport. Artists seem more focused on reaching for a hit than being good artists point blank and the competitive nature that made me fall in love with the genre, doesn't seem to exist as widely as it once did.

[@ghostwriter991]

Nothing wrong with hits hits sell this is a product at the end of the day

[@Kairosbb]

@@ghostwriter991 I agree with you. But I think that only aiming for hits instead of aiming to progress the culture is a problem

[@ghostwriter991]

@@Kairosbb cant you do both

[@Kairosbb]

@@ghostwriter991 yes but I’m saying a lot of the stars aren’t

[@myweirdsecondchannelwithap9070]

@@ghostwriter991you gotta do it like J. Cole. Aim for like one main hit an album but don't go further than that.

[@andresciahooten9598]

The problem with hip hop and other genres of music is that they are so focused on the money. People don’t make albums anymore. They make hit songs. They don’t have artists development like they had at the record labels I mean, at the record labels back then, they use to take time to “develop” an artist. But now they just pick an artist that has the most followers on instagram. That person doesn’t even have to be really talented. They just pick them based on that. And then they pick artists that are copycats of artists that are popular. Like when X had died, they were getting these guys that were trying to look like him. And sound like him. It’s just like those guys couldn’t even come up with their own ideas and style of music

[@deadlyninja112]

Obsession is a mf aint it

[@fegenssainvil4570]

In other words, they chose commerce over art. Nowadays, every artists are money-driven, and lacking creativity.

[@cheatus8168]

X was on a path to change the industry, so sad he didn't have the chance.

[@gchijioke12]

Tbf nobody buys albums anymore

[@andresciahooten9598]

@@gchijioke12 That’s part of the reason why the music industry isn’t doing so good. I mean, when you listen to Biggie Smalls, you listen to the “whole album.” I mean, if you just have a few songs, and your album is trash, then what’s the point of supporting that person as an artist

[@Tunafishloverr]

This is one of the best videos I have ever seen on the current state of Hip-Hop. So well thought out and put together

[@LeCapped]

not just music, movies, and entertainment in general have hit a plateau.

[@BigDaddy-pe5xi]

Yes all movies art music, and entertainment are part of the "matrix"

[@schwartzybuisness]

A part of hip hop decline is the resurgence of pop music due to tiktok. Tiktok definitely has had a negative effect on hip-hop and rap. Trap slowly died out because of tiktok and that generation prior ( 2015-2020) growing out of it

[@BlackMaleSpirituality]

This is why I spend my time rediscovering old music and part of why I like r&b and similar genres better.

[@MykaTheDevil]

My opinion is people are too afraid to take risks with their art anymore. It’s easier to stick to the formula that “works”

[@lith1156]

people suck then, the art doesn't grow in that case

[@sickfitz4256]

Same applies to rock, so many bands are afraid of new shit because they don’t wanna be seen as posers. Everyone wants to make “real metal”, but that limits creativity, as well as success.

[@MykaTheDevil]

@@sickfitz4256 Agreed. The bands that are succeeding follow the same formula as pop songs. No one dares to be different.

[@tarag7292]

​@MsLadyYoruichiI think this is a fantastic analysis because I have noticed this trend when it came to Michael Jackson himself. Michael Jackson's artistry was so powerful that it caused a shift in the music industry. Michael Jackson became the standard. I don't know if you were around in the 2000s, but if so, have you noticed that every "Urban" (R&B fused with pop) artist that came out seemed to have been a mini version of MJ? At first I thought it was because he was extremely influential. But no, it was more than that. After the existence of Napster and MP3s, singles and albums were not selling in large numbers like in the 90s and the decades before. The internet had single-handedly crashed the music industry, and it had never really recovered. In the 90s, we had an R&B Renaissance! We had so many artists and groups with different styles. If TLC was too immature for you, you could listen to Brownstone. If you wasn't feeling 112, you could listen to Jagged Edge or Mint Condition. But when the 2000s hit, and after MP3s and Napster, all of that was gone. Now, the music industry wanted minimize financial risks. How does MJ play into this? All these Urban artist that came out the late 90s and 2000s were mini self versions of MJ. And the reason why was Michael Jackson's career was so successful that HE became the standard. If you were guy doing Urban music, you had to stick to the MJ formula. And it worked. From Usher and Ginuwine all the way down to Chris Brown and Jason Derulo. They all had some sort of success mimicking MJ in their song in dance in some way. If you wanted to be different, I don't think Record companies allowed you to take those risks back then. MJ style was what was popping and making record companies money, so they wanted their male artists to stick to that. In the 90s when albums were still selling, you could be as creative as you wanted to be. That's why we had OutCast, Timbaland, Missy, Dre, etc. Now that the industry is in a slump, they didn't want to back anyone who was creatively risky. You had to stick to what worked. Sorry for the long post.

[@tbomatt2531]

This is why I respect uzi for trying a new rap album and expeirementing because he just helped to push hip hop to evolve into the next stage, while all these other rappers are keeping it stuck in the same 2015-2017 trap sound that is starting to get old.

[@kjk607]

Rock-Hop has been a thing for decades now.

[@edenfalling]

@@kjk607Not a big thing tho

[@kjk607]

@@edenfalling Eminem, Beastie Boys, Gorillaz, Limp Bizkit, Cypress Hill, Big Pun with Incubus, Linkin Park and Jay Z, Diddy and Rob Zombie....yeah no it's been a big thing before.

[@edenfalling]

@@kjk607 dude we live in today be fr ☠️

[@edenfalling]

@@kjk607 also cypress has one rock hop song that i know of, saying incubus is LAUGHABLE, limp bizkit??? New rock hop wont recycle the same shit from 20 years ago lol it has some electric influence and is more focused on the hop side rather than the rock side

[@itsusi3259]

It's Quite ironic since to the rest of the Planet the genre is flourishing

[@Kelisajanee]

As long as record labels value virility over talent the genre will remain stagnant. 💯

[@bigmemer4398]

What do you mean ? Female rap is pulling more numbers currently yet the music has never been this trash

[@DeepDimpleDemon]

​​@@bigmemer4398I mean no disrespect to the ladies doing their thing to be successful but with several of those rappers coming up in the 2020s is cause sex appeal sells. Most of the lyrics are essentially the artist dirty talking in your ear about what they will do to your dick, after you buy them a birkin bag 😅

[@jghifiversveiws8729]

⁠​⁠@@bigmemer4398 Strip Hop is the worst thing to come out of the 2010s, I blame all the "Dolls" and Cardi B for that. If that's what's keeping the lights nowadays, then I say let the genre die.

[@aljumailya]

The problem with hip hop is that we are facing too much content, nowadays things arent about quality, but quantity. Also tiktok has ruined the taste of people, it makes us only to focus on few singles but not albums

[@TKJ604]

Wayyy too much content.

[@drtenma8]

There's quality it's just that ur looking at the mainstream instead of artist like little simz and Denzel curry

[@JustPaden]

As a very casual hip hop listener who stumbled upon this video, I find the instrumentals of the early to mid 2010s largely more interesting and unique than most stuff I’ve heard lately.

[@janetuss6496]

Check out Haegeum by korean rapper Agust D. He wrote, composed, and produced it entirely by himself. Very refreshing and unique sound you won't hear in western rap, as he used an old traditional korean stringed instrument and blended it with like a modern trap beat. He also storyboarded the music vid himself, very creative and high production, looks like a neo noir crime film. He plays both characters of gang member and detective to show 2 conflicting sides of himself His song Snooze is really good too, he asked a famous film composer Ryuichi to help with the composition, so it's got a more cinematic sound.

[@AikiraBeats]

I would have to disagree with your statement on Trap being the number one sound. I would argue that the rise of Drill and Afrobeats have been slowly changing the HipHop landscape these past few years.

[@deadlyninja112]

Fair enough

[@arseeoliveira6934]

Afrobeats is not associated with nor branched in Rap unlike trap and drill. That is its own genre itself derived from African Culture (Nigeria and West Africa in particular). Drill has already been watered down. One of the things that lack in Rap that the internet somehow makes it uncontrollable is GATEKEEPING. Back then these rappers were chosen behind closed doors, now the internet decides who should have the spotlight

[@asole100]

Ain't no drill rapper doing numbers like a big trap artist.

[@oxcsymbol]

@itsdistinctlydid u say kay flock doing numbers😭

[@asole100]

@itsdistinctly All those struggling to even have 3 songs with around 100mill views on YT vs Drake who has 3 with over 500mill or 50 Cent who has 5.... and even then these are sad numbers if you go outside of rap, and compare them to Rihanna , BLACKPINK, and Bad Bunny who easily have 13 or more songs with 500+... I have only seen Eminem who got 12 songs with 500+... aka either half a billion or a billion+...

[@gv_nks]

generic trap instrumentals, repetitive vocals, nostalgia bait samples and people just not moving forward from these things thanks for making a video of this topic!

[@Mf_CHIP]

True af

[@user-xd2nx9mh1j]

Thank God! I prayed for this. The glorification of whiteness, money, murder, drug use, destroying the black image, hating everyone that looks like you especially your women and children. It’s time for the dismantling! #rap #hiphop

[@crono420]

I have hope for the experimental sub genre opening up a new era Especially with albums like Scaring the Hoes

[@myra-yves]

@@issaknife802drill is sooooo played out tho, everybody genuinely sound the same over the same type of beats. scaring the hoes is top tier hip hop

[@goddoda412]

@@myra-yves no they dont and I only started listening to drill like 8 months ago

[@myra-yves]

@@goddoda412 they really do use the same cut n paste drum patterns, similar sounding flow with the same topics tho, you would know had you started any earlier as well

[@goddoda412]

@@myra-yves no the more you listen the more you notice the difference you just listen to rap thats not even in the same genre constantly thats why it sounds so similar too you

[@crono420]

@@goddoda412 the same couldn't be said about uk drill.

[@AirKangLocker]

its also a very toxic community, so many streamers and youtubers will clown you saying you fell off if you didnt push sales number than your previous lucky break and the comments will rush in like flies on a rotten meat like the artist owed them money or sth. the upkeep cost for fame and releasing a project is getting crazier by the year.

[@Kiki-xx3fj]

So true, and it seems like they go at the biggest artists the worst. They create false narratives and everybody just buys into it without listening for themselves

[@Tegrenade]

Very true to them it's just about hype and sales not about reaching the soul or making cultural impact

[@gx1tar1er]

It's funny that most rap fans care about sale, chart, flop, fell off etc. while rock/metal fans don't even care about it. You don't hear them saying Metallica flopped because it didn't sell as well as the black album or Slipknot fell off like that.

[@imazaiah]

@@gx1tar1er Because rap is more competitive, everybody in rap is always boasting about how they're the best and this and that. In a weird way the fans feed off that energy and start acting just as competitive with their favorite artists.

[@AirKangLocker]

@@gx1tar1er well metalheads are a whole different breed....maybe rock fans when rock was the hot genre in the 100 charts before rap but never for metalheads....unthinkable

[@dawoodwilliams3652]

Hip Hop is stagnant, and there's a real simple reason, there's a lack of creativity and genuine talent in the mainstream, and when creativity stagnates, the art stagnates and it end up being nothing but a business, because the most important aspect is thrown out the window.

[@7DtalksYT]

Damn i should just hop in the studio and revive hiphop

[@Tegrenade]

Hit the booth, I'm already there on it

[@ieditvids-_-]

Lol

[@ArKaneAcrumProductions]

u cool bro

[@JoseGonzalez-il8zh]

You should of by now. What ,you waiting on your covid check? Get to it or else someone else will.

[@Thespeedrap]

Where can I hear your music I've been working on music ever since I was 17 and my crew and I are really going to evolve the culture from the mumble and drill nonsense it's stuck.

[@TheSupremeDunk]

1993 was a GREAT year in hiphop...this was before hiphop was mainstream and popular....the audience was smaller but the music was at its absolute best

[@booms1000]

kzbin.info/www/bejne/o4TPmXyJg9uNpqc

[@kev1619]

you are 17yrs old you did not live thru 1993

[@TheSupremeDunk]

@@kev1619 NAH...IM 45...93 was my sophomore year in highshool.....a lot of dope music came out that year. Tribe-Midnight Marauders, Wu Tang 36 Chambers, Gangstarr, De La Soul-Buhloon Mindstate, Leaders of the New School's second joint dropped....Onyx was still killing it. Masta Ace second album.... Black Moon-Enta the Stage, Diggable Planets....93 was like the year the east coast was revving back up to dominating...The west coast was in full swing still a lot of dope west coast gems too like Warren G, Compton's Most Wanted-Music to Drive By, SPice 1, Too Short-Shorty the Pimp....

[@8hybrid.]

and my favorite rap song ever, "93 Til Infinity" came out in that year

[@RedWolf75]

​@@8hybrid.That was my jam

[@PureBleachFilms]

Because all the songs sound the same, most of the younger rappers can’t actually rap, and most rappers rap about the same things….it’s BORING

[@odigomez1787]

A lot of things attributing to hip hops decline but I think a couple of main things are the stale content, the lack of Channels like MTV and BET pushing music video content, the audience shorter attention span and the lack of variety of hip hop. The new stuff isn’t for me but hopefully Hip Hop comes back around because society needs it. I’ve just been relistening to 90/2000 music.

[@jwreckurtzspawnofdonthedon7376]

Facts music itself has become nothng more but a app Something that was taken serious in the nineties late eighties has become a click away it's crazy but it's facts Mtv as a network doesn't even need to exist anymore That's what killed the artist The term entertainer doesn't exist anymore Shit is weird

[@D1Snr]

I completely agree. When I'm at the gym all I listen to is 90s early 2000's rap. But the reality is channels like BET and MTV are not ever going to be effective as they once were. The Internet took away their relevance. When I was a child I used to have to wait for my favourite video to come on TV and record it on VHS, now people can see or hear their favourite artist in seconds. MTV and BET used to have captive audiences. Plus I don't even feel like videos are a big deal anymore

[@wiseass2149]

I'm right with you.

[@seanmcshane100]

I'm 54 and never listen to hip-hop, so how exactly does society need this lowly form of music/ art form?

[@D1Snr]

@@seanmcshane100 What music does society need?

[@djexpo6655]

“Hip-hop has invented nothing. Hip-hop has reinvented everything.” One of the best lines I’ve heard to describe the genre. Seems like hip-hop is doing neither today.

[@itslikeajungle]

Absolutely, the sampling used to be genius taking old disco or funk hits and creating a distinct new style. Nowadays people are lazily sampling hits like the message/gangsters paradise and not adding/improving on the original. Not just in hip hop but edm as well.

[@folred]

Thats wild, 1993 was one of the best years for hip hop in its entirety.

[@mcren6781]

Yes!

[@sanderhackerhd8369]

Also the 2000s

[@QuiteCheesy]

I think the problem is the creativity. People like Cole and Kendrick are poets as much as they are rappers. We need more poets who can rap not people who can rap. People like Cole, Kendrick, and Em all pushed boundaries and redefined the rap world. We need someone else like that and you mentioned 2 great prospects, JID and Baby Keem. Rap was born out of struggle in The Bronx and an inspiration for change. The new rap is all about flexing which the average consumer of rap can’t do anything but imagine about. I think that’s been lost in this new era starting in like 2015-16 is that rap has slowly lost all relatability in the eyes of their average consumer. They focus too much on the success and not enough on what got them there. Largely why people like Cole and Kendrick are still prevalent today despite not releasing very much each year

[@c-bulletstheblackjesus4230]

This what's holdin the game back.. the bar so low y'all keep mentioning dudes who bars or song writing doesn't have any goddamn impact

[@oath4231]

theres alot of plant industries to set up to primarly make hits too. like coi leray, if this was a football team she would be a unused subtitute

[@Estylez18]

Agreed

[@Estylez18]

​@c-bulletstheblackjesus4230 Cole and Kendrick made A lot of impact. Your answer is invalid, and stop trying to downplay them. Can't stand people who shit on The Lyricists, and that shit is madd annoying.

[@realer2748]

this video explained why creativity is down. it’s never just “the new generation is creatively bankrupt”.

[@guyblack172]

I can't speak for everyone, but to me yes there is a creativity issue. Labels just want the next club banger/radio hit. Artists have been talking about the same topics for decades - money, cars, clothes, drugs, murder, women, etc. to the point where it's not a facet of rap, but what all artists are expected to embody and if not they don't push you to the masses. I started realizing long ago that as time went on, I'm more in love with the beats than most of the messages these rappers endorse. When I was in my early 20s yeah I'd listen to certain types of songs, but 20 years down to line I'm not the same man, so I don't want to hear the same messages. Imagine you're 45 in your car with your whole family rapping along about popping pills and "I'll take your b!tch"...it's stupid right? They've made everyone a clone of everyone else and the pillars that separated great artists (lyricism, wordplay, message, etc.) aren't as valued anymore - not by the label and not by many of the artists. For example I used to listen to Lil' Wayne religiously (The Dedication, Tha Carter(s), etc) but even now I realize that as dope as his wordplay and metaphors are, most of the time he's not talking about sht. Just stringing random ideas and concepts together. Some of these new artists you can't even get the wordplay from. Just a good beat and a hook.

[@MrCharizmatiik]

Right.

[@tarag7292]

Right. I am in the same boat. I just listen to the beats now. I don't listen to the lyrics. Don't care about the lyrics anymore.

[@lee_the_underground_producer]

Same here. Damn i just love the instrumentals much more. The beat melody is what makes it comes alive. I thought i was the only one 🤔holy shit. I remember a time where i was looking up instrumentals/Beats and remember a different feeling and ever since then its all i been listening too. Iv ran across many Beatmakers and producers in no order L Rello Beats, Natsu Fuji, tim & bob many other beat makers, producers watched tons and tons and tons of beatmaking videos iv been hooked since then. i also remember being fascinated by running across people like lemongrass yes i was listening to people like paul hardcastle, downtempo chillout lounge Still to this day its all i listen too now and always . 🤷i was 16 starting to realize it or younger than that. Waaay younger. This new rap i stopped listening when i noticed drill my cousin listened to that stuff before he passed. R.i.p cuzzo. Ever sinced then i didnt care about rap music all that much. But there definitely is some good songs in most genres. No lie about that.

[@joshuaBrooks.nicholas]

Facts tho I stopped some rappers tho they beats be fye,and whole single trash tho after the hook man

[@kobcritic624]

I feel like an underdiscussed reason why mainstream rap feels so stagnant right now is that a lot of the people who were pushing the genre forward and were 100% gonna be the leaders of the genre in the 2020s died tragically young at the end of the 2010s. Losing Lil Peep, X, Juice WRLD and Pop Smoke within a 2 year span left a void in mainstream rap that hasn't really been filled yet

[@elijahbrittingham6077]

I agree. I think many artists are too focused on going viral and not for the sake of the art, whether it’s pressure from the label or their own doing. Hip hop isn’t dying and I don’t think it will anytime soon but if this keeps up in the future I think there will eventually just be another genre that replaces hip hop.

[@yungblood8755]

Carti > anyone here

[@jaysouthmusic8230]

I agree with you on the last part and it would not surprise me if that happens

[@fellowtraveler]

Thanks for making a video about this topic. It goes both ways - consumers are continuing to mostly listen to trap rap, and rappers don't see the need to deviate from what's successful. Personally, I've been over it all since the end of 2018 but it's clear that this type of music isn't going anywhere for quite a long time. Just need to keep digging for innovative new sounds I guess

[@MrZeeweee]

You should listen to Tyler the Creator he’s probably the most unique rapper in the game right now

[@jaycyclondo]

i havent watched the whole video yet but going off your mention of “trap rap” i can confidently say that there is hundreds of artists who are amazing that arent in the trap lane. Most notably, kendrick lamar, j cole, kanye, drake even. For a more classic lyricist sound theres still joey badass, freddie gibbs, lupe fiasco and plenty more. For something just entirely new theres tyler the creator, jpegmafia, denzel curry. Even within trap there are great artists. Sure its not all lyrical spiritual miracles but trap is perfect for background music if yk what i mean, u dont have to focus on the song to enjoy it, making it so popular. 21, future, travis scott all make great trap shit

[@hadesmadedat]

@@MrZeeweee average igor fan knowing nothing about tyler

[@MrZeeweee]

@@hadesmadedat I’ve literally listened to every Tyler album dude

[@sontho6995]

​@@MrZeeweeeThen you know tyler started from the same era as drake.

[@johngalt1967]

To quote Nino Brown "there are more rappers than fans" ...

[@Freedom92378]

HipHop was born out of struggle, HipHop was about staying real, gradually it ain’t real no more

[@NoirNameless]

In 2019 I said if a group like migos can’t tour in 20 years and sell out stadiums, this number 1 genre in the world thing doesn’t matter. Sadly, it’s only as big as it is because things like TikTok makes a song trend and people forget about it two weeks later. And so many artists have caught on to this that they’re making songs specifically for them to trend on that app instead of making quality bodies of work. It’s kinda their fault. It’s trash, but it falls back on newer artists not developing anything to make themselves distinct from what’s trendy. They just follow and multiply. Also, real stars in hip hop don’t exist right now in abundance like they used to. We really lived through a time where DMX, 50, Nas, Wayne, and Jay coexisted and were all successful at once. Which means that even when the biggest artists dropped, there was still others to listen to who were also these larger than life figures. And as of now, that’s kind of scarce in the genre. Drake, Kendrick, Cole, sure. But everybody who can be big “stars” like them either aren’t doing what they should (Schoolboy, Rocky), or have passed sadly.

[@arkeeelr3733]

The “migos” can’t even tour right now. One of them is gone.

[@NoirNameless]

@@arkeeelr3733hich is why I made it clear I said that in 2019. Of course they can’t now, sadly.

[@exaucemayunga22]

You got it totally figured out

[@JAHCUBAN]

Does it look like I was left off bad and boujee?

[@litebohochabana5174]

Gang culture kills hiphop like it kills children in the streets. There is an evil of murder, sex, and drugs that has hindered the genre. The better a human being a rapper tries to be, the deeper he will reach in his soul and deliver what is good. These thugs we see on the internet can't do this because they don't care about the conscious stuff. I just listened to Common's "retrospect for life" ft. Lauryn Hill. A song like that can change young men's minds about abortion and being a deadbeat dad. Simply put, morality has a lot of issues that can be discussed lyrically but immorality is just a sex, money, drug, and ultimately death. It stagnates creativity. Older rappers had some sense and still, some moral standpoint. These kids don't reflect an ounce of that nowadays.

[@wiseass2149]

Gang culture been in hip hop since the late 80's.

[@cameo1013]

Didn't work for Lupe Fiasco

[@tylard5007]

I genuinely think that Utopia could alter the course of hip hop if it is as experimental and groundbreaking as people who’ve heard it are hyping it up to be

[@braedenbelgrove9878]

i just don't have that much faith in travis scott but i respect the opinion

[@harrisonleamon9133]

@@braedenbelgrove9878i don’t see how travis doesn’t eat up

[@karanpothula3386]

facts, among everyone that isn't Cole Drake or Kendrick I think Travis is the best and if anyone can pull it off it's him

[@officiallydreama4412]

If we’re talking pushing the sound of rap Travis Scott is your guy. I’m waiting to see what he does with his new album

[@ambientproducer]

​@@braedenbelgrove9878Travis has fire in him, he will make something phenomenal

[@Kwameking1]

The best news I’ve heard since 1990.Bravo!!!Some of it has helped destroyed our Communities.Bravo!

[@soulsinged363]

Another big issue to me is hip hop and it’s audiences have gotten so segregated. A lot of hip hop listeners hyper focus on whatever sub genre they like and don’t want to branch out

[@mltstudio1]

yeat jus better

[@joen7526]

You nailed it man, thanks so much for this. Hip hop has been so dry for me lately, hopefully a change with some new rhythm comes soon

[@mjovercome]

That’s cause it’s no substance. People wanna hear BS, real artist don’t get discovered no more. & I’m one of them

[@asapcartier7987]

u forgot to add that 3 of the next potential superstars died if X,Juice and Pop Smoke were here it would be totally different imo. They had the hype,the fanbase,the respect from the industry and they all left a huge impact on music with only 2 albums each

[@tbomatt2531]

not really, you only say that because they died, if carti or uzi took their places you would say the same thing, only difference is uzi and carti actually are changing hip hop where as juice and xxx were too but not as much

[@asapcartier7987]

@@tbomatt2531 u either capping or wasn’t around when X was big lol but he was influencing everyone and had the same ability to change the sound of the scene as carti & uzi

[@acrayon3699]

​@tbomatt2531 Look Juice X and Pop all made meaningful music with actual messages. Carti just repeats the same bar 50 times on a song and calls it a day. Carti is worse then most underground artists and Uzi hasn't released anything good in years.

[@aexcw3978]

@@acrayon3699Carti still created a new wave of hip hop. Juice and X were only popular but nothing new, just emo rap.

[@wholelottateo]

@@aexcw3978nah im a huge carti fan but X was doing the rock/metal rap music in 2016, carti just perfecting it. Though I do feel is X was still alive he’d be making more pop music

[@TalesGrimm]

The problem is all the innovators keep dying. Like literally.

[@BigsoldierMx]

Sell outs 😂

[@B.G.N.A.]

@@BigsoldierMx????

[@akumaisreal2090]

Watching this made me realize, i don't even listen rap anymore. I have no idea who the new top artist is or what's been trending in recent years. All the rap songs i listen to are old.

[@webinfront]

This has always been the cycle of trends and popular music, it’s just been accelerated by the new online landscape. It sucks now but hopefully we’ll something fresher and better pop up in its place.

[@Tegrenade]

Yeah that's true however I stay true to my art and keep making Hip Hop for the soul I just work on my marketing and try use my socials to help

[@ayyyden2818]

There's so much amazing shit out there y'all just ain't looking then complaining about it

[@webinfront]

@@ayyyden2818 this is very true MAINSTREAM music is stale as shit but the underground is thriving

[@J.Gainez]

i’ve completely switched my genre of music to metal core/ rock music, i find myself relating to it more since i dont have opps

[@robertwright9389]

The music has been reduced to a formula, and that's why it doesn't hit anymore.

[@dyinglight418]

literally perfectly said. however, this is for music as a whole right now and not just hip-hop/rap in my opinion.

[@cthejust2344]

Giles corey

[@imazaiah]

I can agree with this. It's hard for a lot of artists to be creative when labels push them to go after one sound and only that.

[@DeMan59]

When are hip hop artists gonna finally get over the gangsta bullshit? Rap is the only form of “music” that refuses to mature. It will always be about gangs, guns, money, and hoes. Doesn’t that shit get old after a while?

[@TomKisthart]

I was born in 1980 and been able to appreciate the new artists coming out into my forties. That ended in 2023. These new new rappers are completely cutoff from the culture / those that came before them. That can be good at times to spark new styles but it’s not producing good music right now. All droughts end. Looking forward to the next wave.

[@Bernard_2]

"Oh, snap, this is the industry Where it ain't how big you are, it's how big you seem Where people sacrifice the art tryna chase a dream Then they wonder why they music's lackin' creativity"

[@Sanjay407umi]

Who said that??

[@Sardonic_]

@@Sanjay407umiNF - “Motto”

[@djbrownsugar44]

Hip-hop is dying for a lot of reasons: lack of talent from new gen artists, lack of innovation (same type of beats, same flows...), worshipping bad topics: sex, drugs, money, violence, gang culture... People need vibes & escape today, that's why Afrobeats & Latin Music grow up everyday, and why House music is coming back.

[@romanrevenge58]

Even afromusic is stagnant this year…music in general. 2023 sucks

[@dugnice]

Hip Hop is not dying. What happens commercially is not a reflection of Hip Hop as a whole. It's only a reflection of Hip Hop in the entertainment industry.

[@jamesbuchanan2001]

I think losing Juice and X had a massive impact, that emo/sad boy rap sound was becoming massive. Bigger than trap and they were both at the front of that movement, so many emo/sad rap/lo fi/rock guitar rap would of taken over the genre if they remained alive to innovate. But I think losing those 2 sort of made the next big 3 as you say stagnant. But I think having say Tyler, X and Juice as the biggest artists would be amazing!

[@supermatt-99]

same with pop smoke, he was the new era 50 cent. and dababy being cancelled for over a year halved his monthly listeners, he had 60+ million on spotify before and came with a new flow and had creative beats, now he's not mainstream and has less creative music coming out

[@fissionabledolphin]

@@supermatt-99dababy’s flow was only new the first 15 times he used it lmao

[@rgonzalo511]

​@@supermatt-99Cap pop smoke as generic as they come

[@gem.monk.]

Just that point names like DaBaby, PopSmoke and X__ being mentioned tells it all about the rap game…. NOT to mention NONE of the above are Hip Hop artists…they rappers

[@siskodefiant4275]

Hip hop, as it currently is, deserves to die. Unfortunately too many artists that have real talent and care about their craft don't get the recognition they deserve. It's the lazy, uninspired, and those focused on image over music that get the shine. Couple that with lazy live performances and you have people realizing there are better options for music.

[@WisdomDisciple]

Nas said HIPHOP is dead, to send out a wake up call to rappers to step up their lyrics if possible & spit knowledge & don’t go pop. Plus to hopefully bring to the forefront more TRUE street poets/Emcees/MCs, to keep the HIPHOP culture alive. Not surprisingly the youth didn’t listen. Actually before Nas said it Common( Common Sense) sent out a wake up call to the youth with his classic album Resurrection’ on the song “I Used To Love H.E.R.”. Then the Roots spoke on it,“ Never do what they do.” So there have been numerous Tremendously Great MCs who have warned against the commercialization of & exploitation of HIPHOP. The kids didn’t listen, to protect the culture so now here we are.

[@brevo2451]

The last really creative and unique wave from hip hop was the SoundCloud era. But some of the top dogs of that era would pass leading to SoundCloud dying and that wave dying with it.

[@proddubby]

Hiphop is like that one guy in the friend group that doesnt have anything special about them but they’re the most popular.

[@kidactivistt47]

I remember making a statement similar like this before finding out KRS 1 said this years ago. We need more MCs nowadays instead of rappers, MCs that rap for passion and creative expression instead of feeding into a money, drug, car image to get easy fueled by Capitalism, most “artists” making music for the Corporation nowadays.

[@onelife2live]

“Producers” want to make music but don’t think they require music theory. As long as you got some fast hi hats and 808, it’s a hit. Music isn’t music anymore. We don’t have many musicians anymore.

[@y_u_drawn1845]

W comment. Ppl don’t want actually learn how to creat music. They just wanna record n make a lit video. That type of passion only gets u so far. I’m fine with it though. It’s natures way of weeding out the phonies

[@billionabil]

People always said that HipHop was dying some decades ago and I think that's why some of us from other generations don't relate to the HipHop of today

[@seanthornton726]

The problem actually isn’t complex. Simply there are no artist only performers. No other time in the history of the culture has actual artist played the background. Also every era had it’s big three. The difference is those eras also had a mass collection of heavy hitters giving the big three lots of heat.

[@SanJose408Alex]

When the modern trap sound was formed 2014/15/16 I couldn’t get enough of it. I was literally addicted. I was listening to trap day in and day out and going to hella festivals. But this shit started getting stale like 2021. I don’t even get hyped for album drops anymore. Never imagined I’d hardly be touching a fresh Thug/Gunna/Uzi album. I miss that feeling of music exciting me. 2016 was goated

[@claudiomarrosu8264]

As KRS-One suggests in MCs act like they don't know "it might be the fact that they express wackness". And about this verse on Genius VillainInBlack19 said: "Their feelings are not being expressed but rather they are trying too hard not to show their emotions. How can they move a crowd without expressing their feelings and energy? This is commonly seen nowadays with artists like Travis Scott, Drake, Lil Pump, 21 Savage, and many more." I think this is the main problem

[@frankolive4892]

Personally I believe this, Hip Hop has become pop. Each song is made to succeed in the streaming era. Super artists dominate with huge labels backing them. The label controls the image, music and what they are. If has become copy paste. What’s needed is new blood to blow up. BLP kosher for instance. It’s desperately needed.

[@DJNurseAnnabella]

Hip hop's not dying,it's in the best era at the moment! #1 album's don't equate to a genre doing better..Everyday I hear people out on the streets bumping nothing but hip hop.

[@icetrip2417]

Fr man

[@Allious131]

Yea it happened like this before drill and trap took over, I thought the same thing back then, naw that sound is dying fam, just a matter of time before the young people won't something different, but hey!!! you all can't give them anything different from trap and drill because it can't innovate. So eventually it will die and be forgotten like boombap, ya'll have became what you hated so much and that's repetitive.

[@bennettmickley]

I honestly don't believe that hip hop is dying. If you look at the current underground hip hop scene, a lot of people are still keeping the roots of hip hop alive in both sound and consciousness and are still keeping the creative flow running. I just think we're looking in the wrong place industry-wise.

[@gamerla-jiah1388]

i think there’s multiple reasons for this slow year for hiphop. One i think is just Hiphop is more global than its ever been. Kendrick who’s a very pro black rapper has a majority white audience just simply because of his size. And the same is true about every other hiphop star around his size. I think white audiences love rap music still but they’re tired of the one style they’ve been consuming for a decade now. Rappers aren’t incentivize to change because that’s where the money is, that’s what the labels and fans ask for. Blackness has been unknowingly commodified by the white demographic and i think this other culture coming in is slowing the growth as white people catch up.

[@myra-yves]

capitalism is eating up and sucking the soul out of all avenues of modern art

[@uhhmariii]

Great point that’s why all the new rappers been making rock music…..

[@emilys9976]

Very good point, if you consider the fact MOST American consumers in general are white just due to the fact only 19% of Americans are black, in order for these artists to become "legendary" they need to attract white listeners as well. I think back in like the 90s hip hop was more soulful and poetic and relatable to the black community perhaps...now rappers just want to produce whatever gets them clout or fame and therefore inflated egos lol.

[@luisfernandez7418]

XXXTENTACION, Juice WRLD, Pop Smoke were solid new and different sounds in Hip Hop. They unfortunately didn’t stick around. We were seeing the changes when they were rising, and realized it when they were gone. Which is why the music was so good even postmortem.

[@smaaron_j_46]

The way I see it, they could’ve easily been the next Big 3 for hip hop. But due to their untimely passings, we’re a little stuck in this trance

[@wildpurpleenergy9135]

My boyfriend and I just watched the 50 years of Hip Hop for all 6 hours and we were pumped! We miss older hip hop SO much. The last ten years of hip hop has been a snooze-fest. I can barely tell one artist from another. The songs sound so much the same. Definitely need some more creativity and some more positive lyrics!

[@delistacks]

Its hard to have a big 3 in the industry now because of the small niche content that the fans have access to. Before, when there was just a few places to get your music, it was easier to build up those big superstars

[@mltstudio1]

what you mean we did have a big 3 2018 - Xxxtentaction 2019 - Juice Wrld 2020 - Pop Smoke All these artist carried the respective year and all of them are gone so makes sense a lot fans moved to kpop, rock, metal, braziolian, edm etc

[@delistacks]

@@mltstudio1 yea those artists you listed are big but not superstars like Drake, Wayne, Eminem, etc. Even those artists you listed are more niche

[@mltstudio1]

@@delistacks x did more numebers than wayne and em in the past 5 years and he hasn't been alive so wtf you on about. Pop Smoke reached top 80 most played in spotify history having been in the game for 8 months

[@artistaccount]

​@@delistacksthey literally had a career for maybe 2 years 3 years max . These artists never got to reach their full potential

[@qdakid7776]

@@mltstudio1sad as it is to say death is a big booster to numbers

[@moc-king-bird]

The 2020s are going to be a amazing decade for hip hop even if it isn't in a commercial way. I believe that camps like Griselda & Dreamville or artists like Baby Keem & Tyler The Creator won't stop dropping quality these days.

[@BariTheDon]

They the only ones saving it right now

[@dubsie2209]

bro who tf listens to any of those ppl fr ? none of those ppl are gonna make the next wave cmon... u need something that excites the youth

[@kabelogower11]

Not forgetting pglang

[@ypsen.drugzz]

⁠​⁠@@dubsie2209I mean they ain’t bad☠️

[@TombNGloom]

​@@dubsie2209 what'd Tyler do to you dawg? 💀

[@itslikeajungle]

Love this conversation, excellent video. There's lots to think about here, the previous eras you talk about had some really creative producers who played with rhythms and samples: arthur baker, premier, storch and dre, timbaland to name a few. Nowadays there's millions of sounds to choose from yet we hear the same 808s and hi hats getting chosen, like people are afraid to experiment and want that quick success on the latest trend as you mentioned. It could also be that hip hop simply creatively peaked in the 90s/00s (boom bap being my perfect form) in the way that genres such as blues and classical have and it's simply time for a new style, if there's anything left to create! A good starting point could be to play with different drum/bass samples, rather than 808s etc.

[@cyanwool5429]

The next big 3 are; JID, Denzel curry, and baby keem. Not only does each artist stay true to the form but at the same time back it up their own way and each are unique in there own way, and also if they didn’t passed the next era would’ve been; juice, xxx and mac, and would’ve been the face of hiphop from when they passed to about now where I think this trio would’ve taken over. for the exact same reasons JID, curry, keem. Juice,x, and mac, where so god damn unique but at the same time shared fanbases which is why they would’ve worked

[@MitchSorenStein23]

Nah because Curry has been going hard for years and he still does not get the recognition he deserves

[@arseeoliveira6934]

Jid been around since 2017 and hasn't sold more that 30K, Denzel's independent, Baby Keem might be a contender but who will join him as a potential commercial juggernaut??

[@arseeoliveira6934]

been around since 2013 smh

[@yanganaperera8500]

Lil Uzi Vert should be one of the big three, Bros been legit in the game for almost an decade and fans nvr cease to stop listening to him

[@braedenbelgrove9878]

i agree with you on everything but your placement of baby keem but i think that's just a personal hunch that he isn't gonna last in the culture as much as everyone else you mentioned

[@mylesno9]

I feel like the pink tape, and this isn't even meatriding it's the truth, is the best album this year. You can kinda feel how much was put into the album by listening to it. That's the kind of album that genuinely got even back when soundcloud was the hot new thing. But now, its filled up with so many randoms where it's mostly rappers we haven't heard about or ones who are just BAD.

[@darkscorpion4507]

That may be true u can lick on that but truly a gift and a curse which was put in more effort and not just rushed out also say album of the year gunna telling his story regardless

[@SpeedKing..]

SING A SONG SING ALONG 💯💯💯🔥🔥🔥🔥🔥🗣️🗣️🗣️🗣️

[@lildripnation3462]

222 by tjay is way better pink tape was not the best album this year

[@ypsen.drugzz]

pink tape is trash as hell☠️☠️

[@wholelottateo]

If we being honest pink tape wasn’t that great, the bonus tracks were better than the whole album full of bad covers and EA part 2

[@mcren6781]

Every rap song sounds exactly the same now!! It’s SO bad! There’s no novelty like bustha rhymes or bone thugs anymore!