Fashion Reporter Turned Entrepreneur Pitches New Business Concept | Dragons' Den

Lucy Norris's background as a New York TV Fashion Reporter inspired her to come up with a clothing concept that alters consumers' shopping habits towards second-hand goods. She's seeking a £70,000 investment for 12% of her business, Second Hand Styling, UK.
Season 20, Episode 6.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Clothing

[@SPACECOWBOY_Hej]

Wow respect to Sara in this one, she said it straight up to her, Don't do it.

[@BDogs10]

Yes , We need more of it

[@orcaswaling1143]

@04:01 Deborah did not look that happy that Peter suggested she wears second hand clothes 😮😂

[@klaraxkat_k6454]

She shouldn't take offence if she's big on sustainability. It shows she's consistent and practices what she preaches

[@wge621]

I agree. I kind of get the feeling that she likes the outward appearance of being eco friendly but not necessarily living it

[@chrisbarry9345]

In store? That's absurd. She clearly spent way too much time in urban centers like New York City

[@kevintwine2315]

I thought exactly the same

[@ellenkarlsson9490]

If you live in a larger city (1M+), it's not that absurd. Otherwise, yes, absurd. She will not get enough customers in a smaller city.

[@Big_Old_Bondy]

Touker had the best point here. You would end up with a shop full of junk in the first day.

[@TheManInBlueFlames]

More stuff to sell.

[@Param2018]

​@@TheManInBlueFlamesHow will you manage the quality of the products exchanged, 100 doge coins can't be exchanged with 1 bitcoin.

[@Ziggykitty666]

Would make more sense to just pitch a purely premium only clothing swap so there never is crappy clothes. Could increase the prices too that way. If someone brings in a high end piece with some faults you would then have more justification for fixing it up because the upside is there and less time would be wasted evaluating cheap pieces. There would also be much less damaged goods brought it by default because most ppl take care of premium clothing. The incentive is for people to always have something nice to wear that they haven’t worn a ton of times without having to drop a couple hundred each time while doing something environmentally friendly.

[@BabylonCentral]

To borrow a classic Duncan Bannatyne conclusion: 'This is ludicrous'.

[@johnstirling6597]

Nah, the expression is "Luuuudicris".😁😁

[@TheManInBlueFlames]

This comment is ludicrous.

[@andersonaldo1340]

"I hate it. Im out"

[@abumaalik9272]

'Ludarcres'

[@BDogs10]

@11.00 I’ve never seen someone more proud to say: ‘I’m out’ *Touks is an odd one😂

[@rf159a]

This woman is still in business so kudos to her!!!

[@Nick-lm9hg]

The video was only uploaded 5 hours ago, of course she's still in business

[@tiernodiallo1]

@@Nick-lm9hgit was filmed a while ago tho.

[@seanjosephhayes]

@@Nick-lm9hgYou’re not familiar with how recordings work are you?

[@MrSuperG]

2019 😂

[@just_coz]

@@Nick-lm9hg Oh nick....

[@dickturpin1964]

Charity shops and second hand shops have been fixing this problem for years.

[@Big_Old_Bondy]

True but they appeal to an older demographic. This model is trying to do the opposit.

[@TheManInBlueFlames]

Who's going to buy tatty second hand store clothing?

[@davidmellish3295]

​@@TheManInBlueFlameswell they're hardly going to be selling tatty stuff are they ? Second hand yes,but it will have to be checked and in good nick before they sell it

[@simonjohnson9055]

​@@Big_Old_Bondy*opposite

[@user-mt5ew9mk6r]

Some charities are more expensive than to buy new clothes.

[@Initial80fficial]

Sorry, but 25 a month subscription??? Makes no sense. How many old clothes do people have that are good enough to swap? Once you've swapped the few that are good enough to swap then what? Cancel the subscription? Or keep swapping I guess. Crazy idea. Won't work.

[@colmwhateveryoulike3240]

I think they swap back so they won't wear any outfits more than a few times.

[@ib9359]

Touker is right, people will swap trash and damaged clothes. It will become a big mess when it grows. No business model, she got treaten nice cause she was nice, pretty and eco friendly but this business idear is really bad.

[@Big_Old_Bondy]

Yeah that's it, there's no long term customer value in it. People subscribe for 1-2 months then cancel.

[@magusxxx]

One month later: "I love this second hand shirt. I just wish my initials were T and S."

[@meenanaicker8999]

Did anyone notice that 2 dragons and Lucy are using the same color clothing...

[@amrani_art]

Did you notice that all dragons and Lucy have mouths? 😮😮

[@iamtafara]

600k valuation for an idea ?

[@livviebrundle]

I shop second hand (charity shops, etc) all the time. Y'ever try buying retail? it gets expensive, luv!

[@techtitanuk5609]

Hate subscription models its a rip off

[@catman2484]

"I would like to partner with someone to make sure that we are mending..." AND "CLOTHES DOCTOR" IS BACK IN THE GAME!!

[@sandymclean9630]

i love love what the lucy (clothing .. preloved) wants to do !!!!!!

[@kevinleesmith]

The way to do it.... suppliers describe and photos and upload to the website. Buyers flag which products they want and willing to swap for which of their items. There's no quality control or heating pr anything else. The punters do that themselves.... Actually it doesn't need to be clothes swapped for clothes, it can be anything swapped for anything. It's waiting to be tappped. Amazon own the buying domain, ebay owns the auction domain, no one owns the swapping domain.....

[@JL-gf3yc]

And look yet another valuation based on concept, what planet are people like her on?!

[@Prophet_Google]

Why do some charity shops charge more for items... when cheaper new?

[@marygaudet2-7]

I don't see the "big problem" that needs to be fixed. It's just clothes. 🤷‍♀️ I wouldn't want to swap clothes with someone else yet alone pay for it.

[@JL-gf3yc]

People when you apply to go on dragons den and before you go in with a ridiculous valuation based in concept and no sales, learn from this people! The amount of people who continue to go into the den like this is beyond me! Why don’t people learn?!

[@TheLemonyOrange]

Why so many re-uploads :(

[@TheManInBlueFlames]

They are all re-uploads Mr Stuart Pid.

[@user2kffs]

Gorgeous 😍

[@iain_nz.]

i am in love !!!

[@BDogs10]

Re: Valuation & being a concept etc. She would have got smashed by the original Dragons & thrown back down the stairs.

[@dancutd]

Agreed, definitely softer now. BBC gone woke and told them not to upset anyone because of their mental health!!!

[@ally6438]

I know right, they went very easy on her

[@maryjoness2898]

sounds a bit like Platos Closet

[@emm7632]

So am I getting this right….£25 a month, to travel to a store, where I swap 5 things from my wardrobe for 5 things from the store? Sooooo many questions!!! So her salary, premises …rent, lighting, heating, staffing……will all depend on how many people subscribe, and those people would have to live near a shop. Plus if it’s a shop how do you stop anyone entering who is not subscribed😂…Then things that are brought in have to be checked, so do you take stuff in and wait whilst they check it? What if one of your 5 swaps doesn’t make the cut? Shes saying they will be assessed for which level they will be, high street, premium etc..what if someone brings in a mixture of clothing from say Pri mark, Tesco, Hobbs, Reiss, and John Lewis, what then? If I take my clothes of a certain size, good quality, that cost me quite a bit to buy, and go into one of these shops, what guarantee do you have of getting 5 items of the same quality and size?! Ultimate, it will mean a store of jumble, like a charity shop. At least in a proper clothes shop or even a supermarket clothing range you’ve got a choice for sizing! This is an awful idea. I’d rather spend my £25 on something like a new tshirt or save over a few months for a nicer item. Clothes that I no longer want, instead of making money from them, on eBay or vinted, I give them to charity and feel that is a good way of giving back to society, because at least the money spent in charity shops regardless of who buys it, will go to a good cause!

[@danh5637]

God I’d be worried renting a dress to Sarah it looks like it’s bursting at the seams

[@ArthurShedsJackson]

Looks like she made it without the Dragons, just searched her online shop. Good for her.

[@user-mt5ew9mk6r]

I shop sometimes second hand books .

[@amrani_art]

Good to know! 👌👌

[@user-mt5ew9mk6r]

@@amrani_art I buy new books ,sometimes second hand ✋️ book

[@Nonegiven14582]

I used to have a boss and he didn't waste his time. When I explained I wanted to ask for something. He said the answer is no. At the pub one Saturday I was sat there with him and a contracts manager. Both sort of friends. I said can I at least ask the question. He said the answer will be no. And it was no. And it would be no if I asked him again. Whoever put this lady up for the show was trying to fill TV time? Or just wanted a good laugh?

[@anthonybkr]

Are you a bot?

[@Nonegiven14582]

No I just have seen a lot of life and business@@anthonybkr

[@user-rw8rc3yp9d]

your boss sounds like a beIIend

[@thepostman9664]

Deborah said not eco friendly..

[@carrietaylor6658]

Steamed?

[@cowkane4945]

Hams?

[@samwoods7484]

Lucy 😜

[@melanieregenschirm8892]

I think getting five pieces a month is too much, you should Lower Consuming.

[@kmmakeupspx]

Sounds like vinted

[@Rob-fn1kp]

I'm sure this woman has recruited for cults in the past.

[@BDogs10]

.Yes, I’m a member & will do whatever She says

[@WinstonBuford]

she is beautiful

[@mauromatos3124]

Ok, make sure you swap hands for rest and c*mfort.

[@TheManInBlueFlames]

Second hand stores are doing this and noone is criticising them. Why are the Dragons being so critical then?

[@sekar9901]

the valuation is crazy high for just a concept tho

[@ade7666]

Why allow untested business not even trading to even appear before the dragons....waste of everyone's time.😮

[@Big_Old_Bondy]

Because it makes damn good television

[@TheManInBlueFlames]

It's a concept. It's about the idea.

[@user-mt5ew9mk6r]

I don't like to wear second hand clothes. I like new clothes.

[@user-rw8rc3yp9d]

did i ask?

[@amrani_art]

I don't like rice. I like spaghetti, but also chocolate.

[@TheManInBlueFlames]

You like EXPENSIVE products.

[@user-mt5ew9mk6r]

@@TheManInBlueFlames Doesn't matter expensive or cheaper, what I can afford to pay. Some oxfam charities are horrible expensive, why I should pay double money for some old clothes when I can buy new clothes.

[@user-mt5ew9mk6r]

@@user-rw8rc3yp9d What is your problem

[@tareqalhourani2207]

Free watermelons

[@carrietaylor6658]

Dress agencies been going for years

[@BenjaminGoose]

Imagine how much waste could be saved if people realised makeup and fake hair colours are completely unnecessary.

[@basit147]

that's a lousy business model

[@ziggyschumann5284]

I'm always curious what women like Lucy look like early in the morning without their multiple layers of fake-up.

[@kevintwine2315]

Rough

[@Nocturnalux]

Better than you do.

[@ziggyschumann5284]

Hahaha@@Nocturnalux

[@Hoosje11]

Someone is jealous.

[@kirbyhatesincels917]

This is the most incel-coded comment I've seen.

[@Erickhetfield]

She has absolutely NOTHING.

[@SM-ul9er]

She think she hi end fashion , hahahaha I doubt she can style anyone