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Next time someone is about to spoil your favorite show, don’t plug your ears: research shows that "spoilers" actually make you enjoy stories more.
Taking away the element of surprise seems like it should make a story less enjoyable. Yet people will watch #movies with surprise endings more than once, and people still gladly watch classics like Romeo and Juliet even though they know the story.
UC San Diego #psychology professor Nicholas Christenfeld put #spoilers to the test. Not only do spoilers not earn their name, they should really be called “enhancers”: people consistently enjoyed spoiled stories more than unspoiled stories in experiments.
🤓 We spoiled the result, but wait, there’s more to Nicholas Christenfeld’s research on spoilers and why they help us enjoy stories: bit.ly/OMGSpoilers
#spoilers #spoileralert #ucsandiego #ucsd #ucsandiego
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