File Downloads in GA4: Simple File Download Reports

Here's how you can build a detailed report to show all your file downloads in GA4. In this video, we'll work with the built in enhanced measurement event for file_download, the file_name event parameter, and Explorations.
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[@puttenaer]

So I have a websitepage. The page has multiple PDF documents on the webpage. How can I find out how often a specific PDF document on that webpage has been downloaden.

[@rooted-digital]

It sounds like you want to build the very report that I build in this video. As long as you have the prerequisites in place (covered in the first 3 mins or so), feel free to skip ahead to 3:21 and follow along from there. Best wishes.

[@puttenaer]

@@rooted-digital I can only retrieve the file_download from the last 30 days? However I need data from 1 year ago. Is that possible with GA4?

[@rooted-digital]

So you tried to build the report in Explorations, yes? (That's what begins at the 3:21 mark). You can have up to 14 months of data there, but if you hadn't made that settings decision when you created your property, it will only have 2 months of data. A weird quirk of GA4. This video here shows 15 steps I recommend to properly configure GA4 (kzbin.info/www/bejne/Z57KhIR6drehaJo). You can skip to 16:45 if you only want to see how to change your data retention settings. Unfortunately, this won't be retroactive so it will only begin to expand the duration of the data once you make the change.

[@albertvillarrubia4097]

Hello! I'm already tracking file downloads, I'm looking to see if there is a way I can add / link download speed of the file to it?

[@rooted-digital]

Hi Albert. I don’t believe there’s a way to track file download speed as part of your event. At least, if there is such a way I don’t know it. Best wishes!