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From Marina di massa at the Italian cost, so many devotees went by buses to Florence to perform the Sankitran Yajna. Srila Visvanatha Chakravarti Thakrua writes in his Madhurya Kadambini of the "excellence of elements". Before the heart is completely cleansed, there is no pure taste for the Holy Name. Therefore we rely on supporting elements to get some taste. Srila Bhaktisiddhanta Sarasvati speaks of this in a preaching context: "People have already made up their mind that they will hear anything but Hari-katha. For their benefit, we have to perform Hari-kirtan. As mustard cake and salt is mixed with a cow's food when she doesn't want to eat, so we mix some pleasing songs with Hari-katha so that it will be attractive to all. In this way, people can curb their propensity to hear film songs by hearing songs about Sri Sri Radha-Krishna. Kirtana is meant for attracting the audience towards hearing... As deer and snakes can be charmed by music and songs, if Hari-katha is presented in the form of songs then even the minds of materialists will be attracted."