Focus Mode | an iPhone 14 Concept Spot

[@ConceptCentral]

I'm speechless honestly. I've never seen someone replicate an Apple ad so well. I had to check the description and read the comments before I accepted that Apple themselves didn't make this 🤯

[@thewoodworkcreative]

Thanks Concept! Your 3d is stunning as well. Especially your Mac Pro one!

[@ConceptCentral]

​@@thewoodworkcreative hey thanks so much!! ❤

[@starfcll3268]

Wait apple didnt make this its stunning

[@bigpoo1335]

Wait?? This is fan made??? Holy shit! It’s perfect!

[@hadjoudjmehdi7606]

Didn’t realize until i read your comment lol

[@kamra702]

Came here from the MKBHD video!! Man this is more than accurate. Its amazingly beautiful!!

[@BenMilford]

Same! Great work!

[@MysteryPringles]

Same here! Very good ad

[@thewoodworkcreative]

Thanks! It was a fun surprise when my friend texted me their reaction video. Glad I could help their bingo card

[@nicolanicolov3614]

holy shit, this is the most accurate concept of an Apple ad I’ve seen, incredible work by the authors! 👏👏

[@thewoodworkcreative]

Glad we could fool ya :)

[@user400]

this is insanely underrated. i can not believe this isn't official. it's so well done, especially with the floating icons and all that.

[@Pokemon4life-zs3dl]

@@user400 same here, how the fuck does it only have 4k views?? If I saw this, I'd believe it. Holy shit bro should apply to apple

[@thewoodworkcreative]

@@Pokemon4life-zs3dl Appreciate you saying that! Usually those hiring conversations are locked behind a gilded door with a strong lock. We're working on trying to figure out the password ;)

[@JackJack-dc5qe]

@@user400 Everyone is amazed. How exactly is this underrated?

[@harrison.c4850]

Wait this isn’t an official apple ad? Dang that’s impressive.

[@TMSProductions]

This is SOOOO GOOD! You guys absolutely killed it! Apple will be knocking on your doors pretty soon 🤟🏻

[@notaarika]

Oml verified and no replies? Lemme fix that

[@ZacharyCrespin]

The fact that this is so good you had to blur the Apple logo says a lot.

[@thewoodworkcreative]

no comment :)

[@AppleSpectrumYoutube]

Incredible directing and cinematography, but I believe there's a slight negative connotation with expressing the avoidance of the product they are trying to sell. Overall, I'm thoroughly impressed and hope to see more of your work, and perhaps work with you some day!

[@notnotjake]

yep

[@thewoodworkcreative]

Thanks! Some of the comments suggested app notifications instead of iMessages in the opening texts

[@jcdawson]

@@thewoodworkcreativemaybe using an android in the beginning? whatever this was super cool

[@TheGTAfreak97]

@@jcdawsonI see your Idea however I think apple would never show an android in one of their commercials. They prefer to pretend they are the only smartphone manufacturer. You can notice that very well in their events they tend to compare stats to their previous iphones rather than to its competitors. They also usually call it “the best iphone yet” rather than “the best smartphone yet” another sign of completely ignoring the existence of any competitors

[@tannyocean9984]

Not the avoidance of the product. The ad is highlighting the problem, which is things constantly trying to catch their attention. The pressing of the button gives the solution, where the music dies down and become more serene. Only thing I would recommend is ending on “a little less attention.” Then bring up the Apple logo. The last sentence is unnecessary because everybody already know what it is. What is understood needs no explanation

[@fkyuga]

this is a very, very good ad - not just "as a replica" of an Apple ad, but on its own. concept, production, execution, *tiny* details like the way the phone screen & UI show in the shot (with subtle LCD patterns infused with the "glass") - just, wow. excellent. you have a prosperous future ahead of you in film for SURE!

[@lake_placid]

This is the type of concept work that is actually accurate. All these other videos are so outdated this is truly incredible!

[@timdai09]

how has this not blown up?? This is insance!

[@destroyer100onblitz]

Ah yes insance

[@thewoodworkcreative]

Looks like it's hitting the algorithm pretty well now thanks to you all.

[@timdai09]

@@thewoodworkcreativethanks for responding! You are such a talented film maker. Please make more similar content!

[@AdamariMedia]

Bro wtf, just found this from "the studio" channel video and was blown away😮 ez sub!

[@DeV17106]

This is exactly what a Apple ad would look like maybe even better! ✨

[@Muhammed.Yaseen]

I thought whoa, someone who was hired by Apple to make an ad actually posted the ad in their own account?! Like some DJI ads are?! And then I saw that it was actually made by a third-party. Absolutely blown away. Brilliant work. Keep it up!

[@vivipyt]

Incredible!!!! For a moment, I actually thought this to be an Apple ad. Excellent execution!

[@cbbcsa]

How haven't I found this on the apple yt channel yet! That's incredible!

[@elisabeth258castillo]

Cómo inscribirme enlace

[@JackkClarke]

Arrived here via MKBHD's The Studio channel the opening and everything was just CLEAN! I wouldn't even think twice if this was on TV.

[@rprbeck]

This could´ve been a real ad. Damn!

[@jehanjain]

Here from MKBHD’s video, by far the most accurate ad concept, Great Job! Also, did Apple make you blur their logo?😭

[@jpereiravisuals]

THAT'S IMPRESSIVE!!! Well done creating this. @Apple should be watching this and featuring it in their official cannel imo

[@randomrecos3063]

This is bangers! Really the signature dynamic Apple film, really appreciatable work ❤

[@marcolengsdorf]

That's so well done! Nice camera movement and color grading, it's perfect 👌🏼

[@Nomannium]

POV: You are pure particles of innovation and they are apple employees

[@Fairphone]

really, REALLY good!

[@Masonstaro]

when i saw this video, i really thought this was made by apple. but it was from yall guys XD. great job!

[@Untitled-cd5qj]

this is insanely good wtf

[@marticampooy]

FUCK i thought it was an add from apple LOL, its fantastic

[@cyrinyx]

I legit thought this was a real Apple ad for a minute

[@Cantendo]

Das crazy

[@dylanmccc]

How was this made? Im blown away!

[@brudertofu]

Wow dope concept and visuals 👍🏼

[@klnguyen279]

I thought it was an Apple-made ad until I saw the end of this ad, the font :))) Anyways what a great job you guys did.

[@makymillan]

Bro I clicked to see the new Apple ad and then I realised 😂

[@thewoodworkcreative]

🤭

[@fenlyhendama]

I thought it was a reaaaaalllll apple ad. amazziiiiingggg🎉❤❤❤❤❤

[@FunfakeElectronics]

That's quite an amazing job that you did ! I hope Apple notices and hires you.

[@AvGeekJamie]

What a lovely Apple ad… wait this isn’t Apple… BUT HOW ITS SO GOOD

[@wearetrackclub]

Wow, Michael! This is so well made! Love how you shot this, absolutely nailed it 👏🔥

[@heythatsprettygood6492]

i thought this was a legit ad, impressive work!

[@W7F]

Here before this blows up 😉!

[@Shineonee]

The way you got the font spot on is amazing

[@nastyaharutyunyan5956]

I am honestly speechless. I've never seen a company advertising just a little feature of its product so well. Apple did that! The advertisement of the "Focus Mode" function of Apple products reinforces the idea that with "Focus Mode," users can reclaim control over their digital lives without sacrificing connectivity. This function allows users to customize settings based on their preferences and priorities. Whether it's silencing work emails during personal time or muting social media alerts during work hours. Overall, I will give this advertisement a 10 out of 10.❤

[@L0LrevneD]

Well looks like we know who Apple’s gonna hire in their advertising department!

[@Jorsim]

the attention to detail with the brightnesses in different environments 😩🤌

[@GOLDENEYEAL]

Genuinely thought this was an apple ad. 10/10 bravo

[@frankwang7181]

Damn! It looks so real like made by Apple

[@bryanmartin_]

The "Relax, it's iPhone" is so Apple. You nailed it!!! Love this ad, it just look so good!!!!

[@DesmontandoPayasos]

This is impressive! What editing programs did you use to make this jewel?

[@ravinepz]

Wait , Samsung already has this.

[@BlaineWestropp1]

love this. great work.

[@Scyth3934]

Honestly would fool me!!!!!!!!!! Incredible work and I hope Apple hires you lol

[@AbdulhamidEfendi]

Dream: Leave Me Aloonee

[@ConfusedBuffoon]

I didn't even realize this wasn't an official Apple commercial. You're extremely talented!!!!

[@justafrenchkidtryingtospea9462]

Same for me

[@sjoerdsiemes]

Great song for it too, where did you find it?

[@winnerdanny7]

Wow great job! Would love to see a BTS on this video. Thanks for making 😀

[@thewoodworkcreative]

Very possible in the next few weeks!

[@JoseLopez-v4g1r]

You should put that as a movie

[@The.Fr_me]

This has to be an unreleased apple ad! This is so good! 😮‍💨

[@satlinmontiel]

Que bueno es muy lindo

[@iPhone-15-6.1inch]

I was actually so shocked when i seen this wasn’t from Apple!

[@soapyslice]

Wow!! This looks exactly like what an Apple ad would look like!!!

[@ic4dv2cf5d]

This video serves as a user-friendly guide to the iPhone's Do Not Disturb (DND) mode. The quality is so exceptional that one could easily mistake it for an official Apple video!

[@nebuladevelopments]

How does someone recreate an ad so well! Absolutely mental.

[@deyolobros9185]

What???! This is awesome!

[@wewilldoit7]

That awesome like me

[@alting2751]

I love it, amazing. I would like to know what camera did you use to shoot it?

[@lntg]

VERY well done. And insane attention to detail.

[@harryz3320]

Just SO APPLE!

[@prashantvikramsingh9520]

I thought it was official 😂😂😂😂🎉🎉❤

[@jtskyin]

It's so good!!! I even went to the official channel to double check

[@darth_27]

I was almost fooled for a second and that was until I saw the comment section!Masterfully done,absolutely splendid embodied the apple ad perfectly

[@jgstmx]

Wait, Is this not an actual Apple ad? Wow. Great work!

[@filmedbylouis]

Thats insane guys wow!!

[@_sourgrapes_]

holy shit i was confused why the comments were on -- i thought this was a video from the official apple channel! gorgeous work!!!

[@TetraYouTube]

Incredible video! What's the music name? Thanks!

[@lucamonacoo]

If it wasn't for the font, which if I'm not wrong is Helvetica Neue while Apple uses SF Pro, I would absolutely say that this was done by Apple. I've never seen such an accurate reply!

[@YaseenHQ]

actually good

[@cutebrain]

Omg, I was gonna like this video as if it was uploaded by Apple, then I saw it's done by someone else. Just amazing

[@NielsonLucas]

Song featured in video: The Lions Rampant - Leave Me Alone

[@thewoodworkcreative]

Correct!

[@mildlyconcerning]

MY ASS ACTUALLY THOUGH THIS WAS A REAL APPLE COMMERCIAL

[@MediSpring]

the best invention for a phone ever.

[@maximeth]

can not believe it's not a real apple ad! amazing!

[@shireensingh2834]

looks like it was really shot for Apple . wow . well done ❤

[@madebyut]

I don't realize that this wasn't an Apple ad until I saw the account. Great work!

[@333dae]

Biblically accurate Apple ad

[@BillySwainAU]

nah this was a 10 🔥

[@PRedvelez]

When I saw the comment section available I say wait a minute, Apple did open the comment section. Then I realize this not apple channel. A VERY GOOD JOB!

[@NoahHerman]

This is sick!!!

[@chezzyboy]

I can’t tell whether this is a leaked Apple ad or fan made 😂 great job guys

[@Joaq96]

too fluid good camera movements @apple you need to see this

[@JustAPersonWhoComments]

In the midst of chaos, there lies an opportunity to use Apple's Focus Mode and finally get some work done

[@tushcaron]

WOW, what?! It's not an original apple commercial, oh my god… 😳😳😳😳😳😳😳😳 You're great, guys

[@JuanAlvarez-uf3np]

Absolutely A M A Z I N G. @apple should hire you

[@BigStuDolla91]

im just now realizing this isn't an apple ad

[@smartideas-pedro1690]

I was genuinely looking for the apple logo on the channel. Looking goood

[@pauzga5516]

I just noticed this wasn’t an actual apple ad

[@ommer15]

woaaaahhhhhhhhhhh this looks just like a commercial apple would make, awsome job

[@BrixtonBeat]

Whoa I really thought this was an Apple ad, spot on

[@emerald1337]

oh my god this is awesome why hasnt this been recommended to me earlier

[@APKHacks101]

Impressive tutorial! Highly recommended.

[@gmszabocs]

well done guys, this is absolutly perfect and looks "official". WP!

[@sukesheducation]

This is f***ing awesome man, good on u. I honestly thought u copied an apple ad and tried searching for it lmao, keep up the good work plus subscribed. U rylly should work for Apple as editing director man.

[@notrutger]

wow. people compliment fan-made apple ad concepts a lot and 99% of the time they aren’t even close to the real thing and i always roll my eyes.. but this? this is literally an apple advertisement and i would never question it unless i saw the channel name or description saying otherwise. you need to be hired by their marketing team as soon as possible.