The 10 Highest-Earning Influencers In The World

Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing, up from just $1.6 billion seven years ago, according to the social media research firm, Influencer Marketing Hub.
Our 50 top creators are using their reach and influence to vault from your phone screen to the mainstream. Comedian Matt Rife is selling out stadiums across the country. TikTok stars Addison Rae and Bella Porch have gone from lip-syncing to record deals. Meanwhile, Khaby Lame, the most followed TikToker on the planet, is now a character in the smash-hit video game franchise, Fortnite.
"Influencers are more trusted by their audiences than ads. They can sell out products in minutes. They can cause a flash mob that shuts down a major city," says Erin Lanuti, the chief innovation officer at ad titan Omnicom Group. "They can build a billion-dollar brand without any other marketing. And they can destroy a billion-dollar brand with a post."
To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
0:00 What Is The Forbes Top Creators List?
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0:49 #9
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2:22 #6
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5:39 #1
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[@mutalekasengele6559]

Why didn't you mention how much they earned

[@high_maintenance]

Oh they don’t? Clicking off now thanks you ❤

[@alexeykulikov2739]

Who are all these people? How have i never been “influenced” by them? Are we on the same planet?

[@stan-qf3dk]

how old are you?

[@jijitters]

Rhett and Link are the only ones on the list I've ever watched, but I've heard of a few other names.

[@ONLYLOVEIZATION]

Exactly!

[@ItzAsap.]

Ok boomer

[@high_maintenance]

I love that I don’t know most of these people

[@_Z-MAN_]

“Influencers”

[@tjsmith5550]

no way has jake paul made more than Logan. Prime itself has made logan more money lol.

[@jessecamper8844]

the list is so weird, even mr beast numbers look off based on what he mentioned in a previous podcast.

[@machoexclie4856]

It measures income. Not net worth . Jake’s events are cash printers. Logan’s company is building wealth and at some point in time he will get a windfall of cash

[@yyeboc]

prime beats it all

[@tjsmith5550]

@@machoexclie4856 I agree with your statement. I just find it hard to believe with WWE, Podcast, Prime income, brand deals, etc that he doesn’t make more money than that.

[@machoexclie4856]

@@tjsmith5550 I guess he opted to play the long game with certain deals

[@anmolgamming1097]

Hello mam are you looking for a video editor

[@Jelle175]

Wait how did you pronounce KSI’s name?

[@user-sk4gj3ji3o]

Intrested in nft drops and many more .😊

[@justinleemiller]

None of the people I interact with talk about these people including me. I only heard of Mr Beast when Lex Fridman interviewed him

[@jebbush3130]

jake paul is not a host on impaulsive, do your research

[@ayodhyaawasi]

Marking my words in the history of Forbes , Meet me on 1 July 2027 as of now I have 123 subscribers 😃

[@severiantarba2148]

❤❤❤❤Advertising

[@Bugendai-fq3wb]

Thanks you to telling me all the male youtubers negative side

[@gazevedo1025]

I mean, you can’t say a bad thing about Rhett & Link…

[@mikem-VED70]

1.46M subs and only 31 comments in six days. Hmmm.

[@unamaandanetswera4768]

where is speed ?

[@Ben-ec6gr]

I’mpaulsive just replaced mike

[@Ben-ec6gr]

This video seems so old it’s not even up to date

[@bidhanmarasine7105]

PewDiePie?

[@unamaandanetswera4768]

Where is Kai?

[@AC-wb6fe]

Who exactly to these people think they're influencing?

[@MrStclair1971]

PewDiePie??????????

[@THEALLROUNDERYt]

KSI da goat.

[@okaforonyeka7547]

Olatunji 🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬

[@isalutfi]

Hello

[@Nicogs]

LMAO Adding fuckElliot to this list, he didn't even create something, he stole most of his content

[@AyeBeeG]

I don’t buy their merch or even subscribe and I’m in my 20s. Too busy watching content that I can actually learn from and not just be entertained.

[@Ben-ec6gr]

No one asked

[@Lunasea1985]

Good for you.....Here's a cookie🍪

[@SRS675]

Ye know not what you promote

[@99BullD]

Crazy how it's only the male influencers you talk about their controversy, I smell misandry.

[@Morgan-uy8eo]

So Andrew Tate isn't an influencer 🤔

[@tjsmith5550]

I’m assuming it’s because his income isn’t very public because of how his businesses are ran. Otherwise he would be in the top 3 fs.

[@jacklos9336]

This is a falling formation

[@KIURazin]

Do not trust this channel.

[@tonynguyen6770]

I bet you all these influencers killed or got someone killed before