Ford - Sales Training - The Tale of Tight Deals (1989)
Пікірлер: 171
@ianhadfield653 жыл бұрын
Back in the day when a TV and VCR would be wheeled in to show this video. Simpler happier times
@martyp21383 жыл бұрын
That boggles the brain that a training video was required for that!!!! Absolutely class.
@solent74303 жыл бұрын
If this is a Ford training video then god knows the quality of sales staff back then. Mind you, Fix Or Repair Daily comes to mind 😂
@mikeolly673 жыл бұрын
I was a car salesman back when this was filmed, and the bit about the couple wanting top book for their cavalier because that’s what vauxhall had offered them, brought back memories, it’s at that point in negotiations where a good salesman stood out from an average one. I’d have offered them less but pointed out to them the benefits of buying the Sierra over another cavalier, ie, the Sierra has better spec, doesn’t depreciate as much ,etc etc. I was good at it, happy memories.
@vistron8882 жыл бұрын
Except Cavaliers had far better spec than Sierras. They also held good value second hand. Also more economical and better engines.
@mikeolly672 жыл бұрын
@@vistron888 possibly, but a Ford salesman wouldn’t point that out to a potential customer, he was trying to sell a Ford .
@cambs0181 Жыл бұрын
The cavvy was much better looking, was front wheel drive, nicer interiors.
@Fedaykin243 жыл бұрын
Another thing to consider whilst this training video shows an extreme situation played for comedy the car manufacturers were facing serious issues changing attitudes in their dealer networks, there were some real dinosaurs out there who were complacent about how customers could be treated especially when it came to used car sales. The special clients were the company car buyers who could choose what they wanted, people seeking a used car were very much treated in a manner of "beggars can't be choosey" considering for the average middle class family used was the only choice they had. Higher mileages, more than one previous owner and some rust were acceptable for many buyers as that was the only choice they had. There was no internet, so the customers couldn't shop around in the same way now and often your choice was down to what was available in the local area, buying a car from a Manufacturer main dealer was also seen as a safer choice rather than an independent. Both cars shown here the Cavalier and the Sierra would have been desirable choices for family buyers. The Sierra had a full main dealer service history and no obvious corrosion so even with 88,000 on the clock would have been snapped up by a family with two or three children...if it had been the estate even better! I should know my parents purchased a yellow ex BT Sierra estate from the local Branch of Caffyns in the early 90s, they were very fond of it as a family car and were rather upset when they were 'only' offered £800 when they part exchanged it for a Montego Estate another desirable family car back in the day.
@bigerch853 жыл бұрын
I'd watch this if it was a sitcom tbh.
@andynixon28203 жыл бұрын
Yes me too .
@mikemartin29573 жыл бұрын
Meanwhile over at Arthur Daley's car lot, Mr Chissum & Sgt Jones are checking out a white D reg Sierra Diesel that has the same number plate as the one getting a Valet at the Ford dealers, Jones spots a red B reg Cavalier & log book & says " hang on a mo Guv, something fishy 'ere boyo, these cars have have doppelgangers! ,me & the missus looked at similar cars at that posh Ford emporium at Hammersmith & could have sworn it was Pongo Harris working as a car valeted cum Handyman there, you don't suppose Guv"..... Chissum says" c' mon Jones ,I just knew there was more stink than fishy !I knew Daley & Pongo was behind the dodgy outfit there.
@operator91210 Жыл бұрын
Episode one: the penske file
@KRhythm2013 Жыл бұрын
Yesterday's car salesmen and women watching this training video=parents of kids with possible OCD detailing their cars every weekend (I'm not quite full on, but my cars get very good products to shine when i start detailing)
@qam28783 жыл бұрын
The cavalier lasted until July 2001, However, Sierra's plate comes back to a different vehicle so its history is unknown.
@deviantrider93093 жыл бұрын
Its on a false plate that' s an earlier sierra they face lifted them in 85 different grill headrests trim etc ( think richard briers advert ) although the wheel trims are right but off a different spec there 85 model GL trims
@gmcevoy3 жыл бұрын
Might have ended up a donor for a Lotus Seven replica project, or something of the like. Quite sought after for their drive train, these Sierra's.
@15kilkenny3 жыл бұрын
The red XR2 ran out 2003
@owensteele12743 жыл бұрын
@@15kilkenny It did very well to last that long. It looked nice with all that colour coding. It was also a Radiant Red one, only the very last 1989 mk2's were ever sold in that colour. Cool number plate too.
@owensteele12743 жыл бұрын
@@deviantrider9309 Sierra 2.3 DL is definitely September '83 to September '84 spec. Anything older will have had vented trims/upside down mirrors. GL trims will have been added to the car at anytime in its life. Certainly, all L and GL PETROL models got the Ghia/XR4i grille from October '84, but only the Base models and DIESEL L and GL kept the earlier 2-lamp grille up to Feb '87 for some reason, according to Flickr Al Walter's brochure scans.
@iankenward693 жыл бұрын
So hang on hang on.... it took them 3 weeks to realise that the cars needed a clean?!! WTF!!😂
@Fedaykin243 жыл бұрын
Dealership training video so exaggerated for effect. The dealerships watching it are meant to laugh at how bad the people in the video are whilst at the same time picking up useful tips that they might implement like jet washing the engine bay for example.
@Ian-of9oi3 жыл бұрын
The way they talk they all sound inbred to me.
@71MWhite3 жыл бұрын
Don’t think they had valeters in 1987 😆 not ones under 70 that is..
@shtech993 жыл бұрын
Why would you even try to sell a car without at least washing it? Fantastic acting as well...
@Anirossa3 жыл бұрын
Sure are cheap when they don't want to wash or clean a car at a dealership
@marymoffatt20602 жыл бұрын
Worked as a workshop supervisor at a main dealer in the eighties and the salesmen had a hard life; no irony. New and used car prep always went to the back of the workshop loading queue and they used to beg to get their cars through on the date promised to the customer. Their sales manager often baulked at spending more than the absolute minimum necessary to get the cars out of the door and tight margins meant that sometimes their commission on a sale was minimal. When you add the long hours and unhealthy lifestyle it wasn't a great career choice.
@wombat1238marsupial3 жыл бұрын
Presentation is all important. Great video😊😊
@23hublock13 жыл бұрын
The motor trade in a nutshell. Over-paid ponces creaming bonus while everyone else actually does the work. Nothing has changed, there are no changes to see here! lol
@ChrisJohnson-te3eg3 жыл бұрын
Almost expected Swiss Tony to appear.
@UpTheAnte19873 жыл бұрын
So this is what Lynne did before working for Alan Partridge. Hope she got her Benidorm holiday.
@antonioercolino60873 жыл бұрын
I actually went to see a car at main dealer and it was in a complete state like those two cars. 😅😅
@cambs0181 Жыл бұрын
How bad were dealerships back then that they had to produce a video to instruct them to clean their cars if they wanted to sell them? Other videos include, 'make sure you put petrol in it if you want to take it for test drives' and 'why its a bad idea to leave them unlocked with the keys in the ignition overnight'.
@InitialDave3 жыл бұрын
Salesman 1: "Oh noes, we can't sell these filthy cars" Salesman 2: "Have you tried, you know, washing the damn things?" Salesman 1: SurprisedPikachu.jpg
@actuallyusingmyrealnameher50613 жыл бұрын
In hindsight as long as the dealer was near a port then Lada trade ins would have been a nice profit
@HTaylor043 жыл бұрын
I actually wish the cars nowadays were like the ones in the 80s
@cambs0181 Жыл бұрын
The days when owning a BMW or Mercedes was actually quite special.
@matthewgodwin30503 жыл бұрын
I'm no car salesman, but even I'd give a car a good wash & wax and a hoover out before I offered it for sale. Shows the mentality of car dealers for what they really are though.
@rich172793 жыл бұрын
You sound like they wouldn’t take your car in part ex
@matthewgodwin30503 жыл бұрын
@@rich17279 I sell my cars privately Rich. You get the true value for them that way.
@AlexGSi20003 жыл бұрын
I love these old videos.... funny really, no way that would wash (pardon the pun) in 2021!
@daleridgway41943 жыл бұрын
This is a training video!! . Bloody hell need to make a video to show you need to clean something before you put it up for sale . Just ask the man in the street , he will tell you want to do 😂 alot cheaper as well .
@footballgeorgiebest3 жыл бұрын
Hot thumbnail
@mishalchotai47213 жыл бұрын
That was fun to watch.... is there a series?
@ct17624 ай бұрын
those Cavaliers were real horse manure, even back then!
@grahamcruickshank45723 жыл бұрын
A full valet and machine polish with a carpet shampoo would have the Cavalier looking better.
@blakesejarma3 жыл бұрын
I literally can understand every third word I can govn’r. Face palm and what in the heck is Benidorm ??!! This is seriously like an alternative universe
@josephshaw52253 жыл бұрын
I can only infer from this painful episode that the calibre of 1980s Ford dealers wasn't very high.
@lotusgroup1233 жыл бұрын
Barn Find cars - worth a mint in today’s market, providing all the dirt and DogEnds are still there 🤪
@energymc223 жыл бұрын
... What am I watching!
@potmej13 жыл бұрын
They should at least valet those cars before trying to sell them :)
@mattw83323 жыл бұрын
Absolutely! Just basic common sense really.
@RWL20123 жыл бұрын
Yeah that was weird.
@saxongreen783 жыл бұрын
The level of contempt for the customer extant in the motor trade is quite staggering...imagine an opportunity shop selling blood stained clothes and dirty plates - they don't - yet they're only asking for a few 0.00p...not Grands!
@TheCoolOwen3 жыл бұрын
Don’t they have automatic car washes in England?
@andrewschannel36353 жыл бұрын
They do, but at least in those days they had a reputation of breaking aerials, wipers and leaving scratched paintwork. Hand car washes are still very popular today.
@nkt13 жыл бұрын
In recent years, it’s been cheaper to pay people minimum wage, or less, than to operate an expensive, complicated machine.
@straightpipediesel2 жыл бұрын
No matter how good your automatic car wash is, it doesn't clean the engine bay, clean the interior and empty the ash trays.
@simonnelson77703 жыл бұрын
How hairy is his right arm
@peterbarker62493 жыл бұрын
Very
@RWL2012 Жыл бұрын
yes
@landyachtfan793 жыл бұрын
3:47.......MY 10TH BIRTHDAY!!!!! What exactly is a tight deal, anyway?!! I can't seem to find any definition of it anywhere.
@elvetwilliams90133 жыл бұрын
Guessing where they have had to entice the “punter” by giving top book part exchange knowing that they will hit target for registrations and get bonus from manufacturer and that the stand in value was too much to break even by just trading on or sending to auction
@yamyamdashcam12323 жыл бұрын
and they reduced the price over a full valet ... seriously
@fasthracing3 жыл бұрын
NSS
@WhiskyMechanic3 жыл бұрын
Lol, I've sent 10 (exactly 10) cars for scrap and ALL of them were cleaner than these!
@kjcolby1978-pr8wf4 ай бұрын
and the award for world's worst sales manager goes to...
@annabellecarter60673 жыл бұрын
No SHIT
@15kilkenny3 жыл бұрын
FFS I haven't sold a car since opening 2 years ago and all I needed to do was wash the cars I wish I watched this video 2 years ago!!!!!
@Rich.Aardvark2 жыл бұрын
How many you sold in the last year?
@sameyers26708 ай бұрын
2, a B reg red Cavalier and a D reg white Sierra 🤣🤣
@MrAl683 жыл бұрын
Jeff went down for 15 years for strangling the rag-time pianist.
@A320Pilots3 жыл бұрын
They actually had to make a video to point out that a car needs to be cleaned and shouldn’t have ashtrays full of cigarette buds in order to sell them quickly?! I guess they were pretty thick in the ‘80s...
@mancunianace84283 жыл бұрын
No just lazy, or on strike lol!!!!
@mancunianace84283 жыл бұрын
@Bercilak de hautdesert funny thing is my uncle worked for BAE in the 80s and their company cars were from British Leyland. He had this montego, it was knackered in about 2 yes, really really crap build quality, and we wonder why the British car industry died lol!!!!
@stuee_mk1stuee_mk1693 жыл бұрын
Both probably!
@AJT2963 жыл бұрын
@@mancunianace8428 there was a Jeremy Clarkson documentary about the failures of the British car industry that can be found on KZbin. Interviewed various BL employees who spoke about things like door trim falling out and being slapped back in with poly filler while on the production line
@pow19833 жыл бұрын
Majority are braindead
@wollywotsit3 жыл бұрын
Remove taxi sign from old taxi, genius
@daveslife94863 жыл бұрын
This is why you should never under estimate the power of a good valeter/restorer, worth their weight in gold for a good one and bless them usually the lowest paid🥺
@anthonyperkins75563 жыл бұрын
It's very true. A scruffy untidy car with dirty body / paintwork, ashtrays full of cigarette butts and ash, and other maladies is a bad reflection on your car dealership.
@andynixon28203 жыл бұрын
I worked at a Mazda dealer in the late 80s - second hand cars would sit on the lot for over a year getting covered in dust and bird poo . Then the salesmen would complain about the lack of money coming in .
@YllaStar959703 жыл бұрын
An unmolested RS500 went for sale today.....£105950. That's almost kept up with the house appreciation, not bad for a Dagenham Dustbin.
@adeh5033 жыл бұрын
KGM classic cars, saw that... Were the hell do they get these prices from now for these Ford's
@YllaStar959703 жыл бұрын
@@adeh503 20 years ago l worked with an older single man, who bought one which came from the USA in a transparent showbox, and crate. He stored it on a farm locally where Porsche stored their new cars. The car had mileage in the teens, and cost him about as much as my Audi TTR at the time. I am in no doubt his car would be worth even more than this one advertised.
@Rye82 Жыл бұрын
And 2 years later one sold for £600k madness
@b10xtn3 жыл бұрын
They were buzzing at selling two cars, at a main dealer? 😅
@upsidedown41553 жыл бұрын
In the past the ford dealerships like this hid all of there non ford products around the back, dont want to help the competitors brands lol
@mikemartin29573 жыл бұрын
Unless it was a Jaguar, TVR or Reliant Scimitar, most would like the punters to see they get exotics in! Some Ford dealers would give these models a prime spot on the lot.
@upsidedown41553 жыл бұрын
@@mikemartin2957 agreed the prestige stuff always got a good spot, and ALWAYS cleaned lol
@arwelagrimachinery3 жыл бұрын
@@upsidedown4155 tractor dealers love to show off the fairly new different brands they've had in PX show off someone has seen the light and change their colours sort of thing
@owensteele12743 жыл бұрын
I vividly remember back in 2001, walking past a large Renault dealership in Liverpool, and at the very front, parked up high on ramps, was a bright yellow R reg mk6 Escort Cabriolet. It was £8795!
@saxongreen783 жыл бұрын
On the other hand, it says to me: 'Vauxhall owners are jacking in their cars for new Fords!'
@nicksss18433 жыл бұрын
Those door slam noises 😂 typical tin can Ford. Could have dubbed them over haha
@danielheathcote56253 жыл бұрын
Moral of the story - don’t give your boss a great idea even if it’s blindingly obvious,then take weekend off!
@Lee-cz6ss3 жыл бұрын
I went through this bollox for 30 plus years , The training vids made us all cringe , it was All so far away from reality , the key was to Take a chance on the deal , what people forget is that the trade- ins were dogs , 79 Viva' s , Marinas , shitty Princess' s .. full of rust and no history , But you try and tell that to your so called " Sales Manager " . Out comes the chalk pen and its " Sold as Seen " Before ya know it , Thank Christ I'm out of it , 200 Kid .
@beachamgroup24823 жыл бұрын
Am I living in a parallel world. The Manager should not be put in charge of a creche and the two useless salespeople would have been kicked up the road about a day after starting.
@paullacey29992 ай бұрын
And the people who get paid the least in the garage make a dog of a car into a shiny car that can sell.Some things in the trade wont ever change...
@Vauxvan913 жыл бұрын
There would be no problems selling those cars today
@suedanim62493 жыл бұрын
You're right. No silly electronics, no cat converter, no stupid dpf. I'd buy the escort in the showroom, even today, over anything currently for sale. Oh for simple, reliable engineering.
@mikemartin29573 жыл бұрын
& they would be a piece of cake to sort mechanically & maintain,buy a reasonably.rust free example & it would last for ages, The red MK2 Escort in the video next to the garage door is T reg & was 10 year old then.
@owensteele12743 жыл бұрын
@@mikemartin2957 It also looks well-looked-after. A rare Jupiter Red mk2 Escort too, maybe a GL or Ghia. The best thing about it is those early-'80s aftermarket wheel trims. Awesome car.
@Fedaykin243 жыл бұрын
Fascinating example of a bygone era, for those asking why would they even try to sale cars without cleaning them first it is intentionally over the top due to it being a sales training video. We also need to consider how different the car market was at that time, the majority of middle class car buyers at the time could not afford to buy a new car. The used car market was huge at the time and it was essential for the dealerships to get the maximum return on part exchanges as that was a significant part of their business. A decade later the bottom fell out of the used car market and that was due to a major changes in the car market due to a couple of factors the consumer credit boom and increased taxation on company cars. With the introduction of easy consumer credit all of a sudden people could afford to buy via finance a new car, this came at the same time as a slew of excellent Renault, Peugeot, Citreon and Fiat cars that had very good corrosion protection. On top of that safety became a major factor for those domestic buyers now able to buy a new car, a car being Euro NCAP 5 became an important sales factor but also hindered used car sales due to them being seen as more dangerous. At the same time taxes on company cars shot up, this meant many company car drivers switched to a car allowance and again made their own buying choice. Company cars were a major source of cars for the used market. Now buyers are more concerned about the monthly payment than the overall price and the used cars for sale will be nearly new having come recently out of a finance plan usually with a service plan as well. Any really bad car that comes in goes for scrap these days and the dealers won't even bother with them when it comes to selling them on.
@cal28kim3 жыл бұрын
Giggles at the taxi doing 80 thousand 😲❓ scrapper that 1 Dave ☝️ my vauxhall Van 😕 as JUST turned 188810. THING move on.
@iainmclaughlan74153 жыл бұрын
Cars are better these days
@cal28kim3 жыл бұрын
@@iainmclaughlan7415 Yep😁No body is regrinding valve seats on a Sunday afternoon in the kitchen ANYMORE!!
@mohammeddmalik3 жыл бұрын
It took the boss three weeks to decide to wash the px cars. He must have gone on to be the PM of the country
@321bytor3 жыл бұрын
The car trade's 'Acorn Antiques'
@Elvis_TheKing3 жыл бұрын
I can’t wait for the next episode!! 😀
@SilverBullet93GT3 жыл бұрын
yes, i feel this needs a sequel :)
@71MWhite3 жыл бұрын
‘Why checking the oil before selling a used car stops customers coming back with seized engines’
@71MWhite3 жыл бұрын
Or the favourite ‘sell the cars for more than you bought them for’
@cambs0181 Жыл бұрын
Next episode, when the taxi driver finds they have flogged him a cut and shut and Roger Cook tracks them down in Benidorm.
@Elvis_TheKing Жыл бұрын
@@cambs0181 🤣🤣 love it!! And ol’ Rog ends up with a black eye when he closes in with his camera crew!! 👍🏼👍🏼🤣
@bigcahoonaburger85503 жыл бұрын
Quality vid, this showed what I already knew. Shame my local Ford dealer probably not watched this. My latest car , not a Ford , came with an iPad holder, dirty carpets , milk splashed on the back seats and windows and isofix caps missing. So I got it 2k under retail sold from a car supermarket , however not been through the books, spent £200 bingo mint car for less than trade.
@cambs0181 Жыл бұрын
Yeah, had the some issues with my Vauxhall dealer. Got a Corsa, they delivered it (covid times) took it out raining, wiper went straight across the a frame scratching all the paint work, no mats and parcel shelf was missing. Contacted them and told they would get someone round in two days time to pick it up. three days later I emailed them and told me that they couldn't get the parts so would have to wait a couple of weeks. Managed to get hold of the manager and he soon got onto it. Really is a piss poor impression of your business.
@straightpipediesel Жыл бұрын
@@cambs0181 GM had a COVID-related floor mat shortage here in the US, so I wouldn't blame the dealer completely. However, they should have warned you in advance that the mats would be coming late and given you paperwork.
@jonmortermusic3 жыл бұрын
tl;dr - Just wash the bloody car before you sell it
@augnkn930433 жыл бұрын
this is fantastic. can anyone tell me the magic liquids they use to remove the stains off the outside of the car?
@EddieG18883 жыл бұрын
Did they really make salesmen sit through a 15 minute movie which basically said "wash your car before you sell it"? :-D
@derriusbranch86203 жыл бұрын
Great Video. Lots of nice things and positive things to take away from. Great reviews. Mr. Derrius Branch
@lazer55823 жыл бұрын
I sell a few s/h cars from time to time and i,ll happily spend a day on one car to make it saleable,the extra money you get makes it well worth the effort.
@1970joules197011 ай бұрын
So the manager thought dirty ashtrays and filth left in the cars was okay? Possibly in the wrong job the mate? What sort of idiot would try and sell a used taxi still with signage on it, and unwashed? Omg this guy was in the wrong job.
@sneakerfreak2002 Жыл бұрын
How ridiculous, I could’ve overcome all those minor issues in that red cavalier! TIRE DRESSING & DIM LIGHTING BABY
@kevinhoughton9134 Жыл бұрын
Didn't realise it happened back then, I thought people paid the going rate for their new car and accepted whatever was offered for their part exchange. There was no way for the customer to check their p/x price in those days. This sales person selling a p/x to the sales manager is still a regular occurrence. 😅
@mattessmotorsport93443 жыл бұрын
Many moons ago got offered a job at Ford at their Edgware dealer. Didn’t take it. Now I’ve seen what I missed.
@vistron8882 жыл бұрын
So stupid. Dealers took in any old crap and then gave it a very good valet and cut the paint back. Average punter would just see it all shining and silicone shined interior. If you had a keen eye you could tell if a car had had a hard life.
@JRGJackGorman Жыл бұрын
Strike a light, it’s Gordon! 2:09
@masuphamolapo95603 жыл бұрын
Car detailing in the 80's was apparently shocking, some old guy in Wellies and a dirty rag!
@beachamgroup24823 жыл бұрын
About standard around here
@owensteele12743 жыл бұрын
Has John at Forensic Details found this video yet, I wonder?
@Cjbx113 жыл бұрын
Hard to believe that a company felt the need to spend money on making a training film to explain what is blindingly obvious.
@tjfSIM3 жыл бұрын
They needed a training video to tell them it's a good idea to thoroughly wash cars before putting them out for sale?
@Core2lee913 жыл бұрын
I've always thought when you're asking more than £1000 for anything used, the very least you can do is give it a quick clean, and you would think this is the obvious thing to do. You don't look like a scrubber, and the car is better presented making it more desirable. Apparently nobody gave all of Facebook Market Place and Gumtree sellers that memo...
@lewis723 жыл бұрын
"Pre conditioning" = Washing car.
@straightpipediesel2 жыл бұрын
= having the car valet (British English) or detailed (American/Australian/Canadian English)
@vaughanwarburton96233 жыл бұрын
Enjoyed my Saturday sierra fix and the acting was above and beyond that of coronation st 👍
@IngramCars3 жыл бұрын
Biggest mistake is to sell on price. Sell the product, show them what you can do, build desire.
@sameyers26703 жыл бұрын
Is the garage still there? Doesn't appear to be a Ford dealer any more if it is
@71MWhite3 жыл бұрын
Wait what salespeople didn’t actually realise they had to clean their used cars before putting them on the forecourt in the 80’s? Chuffs sake 🙄 did Ford actually make their staff watch this at some bloody Essex conference? Thank god for the XR, RS and cosworth models otherwise they’d have gone bust surely 😆
@IrishWannabe3 жыл бұрын
Im a simple man, i see a ford sierra, i click
@paulbillingham45943 жыл бұрын
This is why I wont buy another Ford. Last one I bought in 2007, the salesman went round the other sales people giving high fives and shouting i've actually sold it
@ignaciogarcia21483 жыл бұрын
A primera vista... primera vista siempre engaña, si usted no sabe ver o no sabe que tiene delante...
@robfuller78412 жыл бұрын
Spraying the Sierra meant leaks into the interior and in the engine bay a refuse to start!
@cal28kim3 жыл бұрын
SWITHLAND MOTORS IN 1996 AT LEAST EMPTIED THE ASHTRAY AFTER THE TILL😁❗❗
@hondamarsh65043 жыл бұрын
Be quicker and cheaper if they just did a before and after video?🤣
@howardlake61783 жыл бұрын
I loved watching that! Very....of it's time 😀
@5340robert2 жыл бұрын
God this is like a real life episode of white gold