Forever True - UB40 (Official Music Video)

Our dedication to the fans and club that adopted our music. ‪@BCFC‬ Birmingham City Football Club gave our tune, “Food For Thought” has a permanent home, with Brian Travers' iconic sax being chanted by fans every time the team scores a goal.
‘Forever True’ is the third and special single released from UB40’s 45th anniversary album ‘UB45 BCFC Special Edition’.
Stream or download “UB45” fanlink.tv/ub45
Producer : UB40, Matt Campbell & James Abdou / Evo Music Publishing
Recorded & Engineered by Jamie Travers & Austen Kilburn
Mixed by Jamie Travers, Austen Kilburn & UB40
Camera Operator: James Barnett / Rory Barber
Editor: Tru video production
Buy official UB40 merchandise : ub40.global/me...
UB40.global
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itunes.apple.c...

[@JonnieKid]

Forest fan here. Trevor Francis put us on the map. Great song

[@paulcowdrill5074]

Ive been a bluenose for decades. Been a UB40 fan for decades.....these 2 together are a match made in heaven. KRO ...

[@tonyharley5230]

Not a football fan but i am a UB tribute band member who's very proud of what UB40 have done with Food For Thought for their home team! Enjoy the moment BCFC.

[@Bomberinio]

Made a 67 year old lifelong Bluenose cry my eyes out listening to it. Wonderful. Keep Right On everyone it’s happening!

[@UB40Official]

How great. It’s such a great song for a team with such terrific supporters.

[@tdynrescue6612]

Love it, from a West Ham fan! Just make sure you stay up and go for it next season. Proper club!

[@UB40Official]

Thank you and all the very best to you too

[@jamietalbot7254]

Respect mate. 👍🏻

[@paulhaddican1367]

Up David Sullivan Proper Chairman KRO

[@j.w1299]

⚒️ 🤝🏻 💙

[@williamwootton9458]

Proper working class club from all cultures and nationallitys kro

[@brookeklyne4028]

I don't even follow a team - but after listening to this, I'm a Birmingham City supporter.

[@UB40Official]

That happened to me too. 🎷

[@paddyeejit1954]

Prepare yourself for a long and bumpy ride!

[@ShaneKelly-x2z]

@@UB40Officialfor ever blue now 💙🤍

[@chrishind7218]

KRO!!

[@noelbcfctv]

Birmingham city underdog of the city and the noise of the city

[@AndyBDrone]

Great to see players past and present getting involved

[@WaynePowell-cc1dg]

What a awesome song by a awesome band 😊 Birmingham City u r very lucky to have a wicked anthem can't stop singing it 😊

[@simonbrooks4745]

As a proud Exeter city fan. im so jealous. My favourite Band.

[@UB40Official]

Thank you for taking the time to post and all the best to you. 🎷

[@dobboflicks3519]

This is banging...from an Albion fan ❤🎵🎶🎶🎵

[@adriancimino9702]

Love this! From a Tottenham fan

[@AliKhan-yx1dy]

All you from Birmingham ❤️💯

[@Shaundarmani1978]

UB40 top group BCFC great club, love n respect from cardiff city fc 💙👊🏽

[@UB40Official]

Thank you for taking the time to post. All the very best to you and Cardiff FC

[@Shaundarmani1978]

@@UB40Official big thanks to you bro 🙏🏽❤️

[@marksheehy4633]

Brill track from a millwall supporter but love the band and song forever blue😅 and song

[@valentinflorea-xb8er]

Love it from Romania! Keep right on! 🤍💙

[@jahmekya32]

Nr 1 in the Itunes top 100!! 🎉🎉🎉🎉🎉🎉🎉🎉 Well done!!

[@nickd8941]

It doesn't matter if we go up or down we are Birmingham City. Birmingham is the underdog city of the UK and we are the underdog team of this city. A Millwall fan said to me you are the only fans I've ever met who are even more salt of the earth than us! There's nobody quite like Blues fans.. KRO 💙

[@williamwilliams7631]

we are going to rise we stand to gether its the DA in our blood

[@MavicJoe]

KEEEEPP RIGGHTTTTTT ONNNNNN

[@markhollier7084]

Up the blues.

[@kealtooth9988]

My most loved all together 28 and one of the best things I've saw!

[@Shaundarmani1978]

Defo agree bro, i was drinking with you lot when you played at the millenium stadium against liverpool, top bunch and a top firm of lads, what i love its a multi racial fan club same as us at cardiff dont matter what the colour wer all as one 💙

[@tolkienista3783]

Absolutely class act from UB40. First time hearing it and already im singing the chorus after one listen. So proud to be a Brummie, so proud to be a blue nose.

[@mjc1881]

Good to have a great band back at No.1

[@nks80]

Been a proud bluenose since 1989. Hope we do enough to stay in the championship this season & build next season with our fantastic owners 💙🤍

[@paddyeejit1954]

A masterstroke by UB40

[@roslynagaltsova6358]

Respect.... CELTIC ❤

[@smithywick]

Brilliant Tune ✊ food for thought sampled to perfection 👊🎶🎶

[@ahawkins628]

A huge thank you to UB40 for not only Saturday but also this song. It really does make your hairs on the back of your neck stand on end.

[@UB40Official]

Thank you. We are so loving the feedback from this and if the supporters are delighted, that’s so great.

[@jamesbates5227]

100% Best song ever associated to a football club, brilliant by UB40 and this song keeps Brian Travers memory well and truly alive

[@gloriacole4241]

Amazing tribute to there city football team perfect song definitely sounds amazing think there be singing this in the stadiums love good song definitely got one here !! Beautiful 🎉😊❤

[@WhiteHartDane]

This sounds great and thankfully it stays true to the original.

[@Mysterious-Stranger]

This is so good. It's a new song but it gives me real nostalgia for going to BCFC games with my dad as a kid.

[@alanfurnival]

Love this from a Shrewsbury fan..see you soon!

[@PaulCross-vl9vf]

Total respect for that , from a Liverpool fan. YNWA.

[@eroche2049]

civerpool lunt

[@deckchair9177]

Well done UB40 and Blues 💙

[@jameslynsey3853]

Our tune for the boys in royal blue kro 💙💙💙

[@SCD-BOY]

Villa fan here,but Birmingham 1st and foremost...this is 🔥🔥🔥

[@valperks5416]

Respect to you for that moms side are villa l followed my dad and his 7 brothers and 4 sisters all blue sadly moms side have passed on l took kens memorial card to the villa and put it in the clip board at entrance he used he was there at the 82 euro cup god bless him miss led but true to you lot KRO ps get a song of your own lol

[@camberwickgreen5021]

Keep Right On you Bluenoses!! 💙

[@Mateus94012]

We need to sing this continuously through games

[@christendomdefenderbeready3251]

WE FIGHT TILL THE END

[@cureforclairewmcic]

I must say as a Villa Fan, this is amazing and is composed by a local reggae group. I'm going to regret saying this but KRO

[@PeasLivesMatterGivePeasaChance]

Yes 👍🏽

[@CBBlock40]

Never regret saying it! KRO!

[@typsyy8552]

Smart man

[@eroche2049]

cilla vunt

[@Villa832]

You ain’t no Villa fan. Lying chunt.

[@chrisosborne3404]

Loving the new ub40 carrying on the legacy ..sweet

[@PaulElstins-gt2qc]

❤love ub 40 yes yes ❤ up the blues 💙 👌 😎 🙌 ♥️ 👏 💙 👌 up and up😅😅❤

[@adrianvelasco7796]

What a brilliant reworking of a classic song. I’m a Londoner who loves Birmingham and the Black Country; proper friendly working class people

[@chris.bcfc.keeprighton.5685]

Thanks mate 👍

[@douloscars]

Maravilla de tema, Soy admirador de UB40 y me identifico con todos sus temas, Adaptación de un clásico impecable 😊

[@ilovekai2353]

What is the name of the classical version of this song?

[@paulreddington8788]

Ivory Madonna

[@tellitlikeitis-rg4ny]

Been a blue all my life brought up shouting distance from st annies , no better fans than blues no glory hunters just pure brummies with passion , thank you ub40 , one love , kro zuluuuuuuu

[@martinscars]

My step dad is a blues fan and i love listening to ub40. What a song. Came here after seeing videos of them at st Andrews.

[@colinkettlewell6581]

Great video makes you proud to be a brummie. KRO. 💙

[@lzofficial6371]

Our city our club forever blue 💙 No matter what we KRO!!!

[@Scoobay]

KRO. The most Birmingham video on KZbin.

[@jenniferalldred7215]

Thank you TW and TB for doing all you’ve done for our club. Amazing UB40 💙

[@ianbutt8981]

The fact that being a Blues fan is celebrated in this way, not just the club, shows how important the fans are to the club. It is part of the city's culture and I don't think there is any other fan base so loyal, despite all the despair. As for the song: food for 🤔

[@phbethicalbeauty3441]

What a tune and the live version with the Brummies all giving it plenty at St Andrews - Sublime.

[@chrisbaker7136]

We'll done UB40 on making a new anthem for Blues, hopefully we stay up & this'll become legendary, KRO FOREVER TRUE TO THE ROYAL BLUE 🌍⚽🔵💙😎

[@JayGee2213]

Absolutely great remix of my favourite UB40 tune.Reminds me of my youth and the good old days.Coming from an Arsenal fan I wish we had a tune like that.Big Respect to UB40 and the Blue Army 👍🏽

[@jamesmcdaid6124]

UB40 what a song for your club as a everton support I would love this as are song well done Birmingham

[@andyniblett8986]

James - like yourselves ,the bluenoses of birmingham are proper people Working class , none of this prawn sandwich bollox 😂 I 💙 the blues - not matter what division we are in 👍

[@Gmeare]

I've been on about my friend for his favourite song for almost a year and when he finally admits it it's this

[@simoncourt8494]

As an arsenal fan continuing my support from my late father I love this track and am a fan of ub40

[@graziellarees4490]

I am a italain lady, my name is graziella love UB40. i love the colour blue, and italy is blue aswell. so ti amo graziella 💙 xx.

[@IDude2012]

Keep right on Blues fans. What an Anthem

[@numerounouk]

I’ve been playing this on repeat since the Preston game. What an anthem 💙

[@George19672010]

Food For Thought is one of my favourite UB40 tunes.

[@danielbooneify]

Ub45 💿 🎉🍷 another banger for the boys !!

[@user-cl8xh6bc9y]

I'm not a football fan but I love this song - what a lovely thing to do. The music is brilliant as always. Thank you and many congratulations on your upcoming album 😊

[@IU0KFS-ev3cv]

Only Great Successes always with the UB40 🥇🏆🎤😃

[@carlworrall]

our teacher in germany was a huge ub40 fan and knew 1 of them and the whole class got to meet them after the gig been a fan ever since.

[@tomp189]

Catchy Tune, I can see the Birmingham City fans loving it, good use of the ‘Food For Thought’ main Sax 🎷 line which is almost like a chant to the fans, great reworking off the Drums, Yeah a nice track which I was expecting to be slow or slowi(ish) just due to its title I weren’t expecting this punch with a great video to go along with it, “It’s All Good” as they say. ✌️Very Good!

[@trevorjohnson3371]

A brilliant song for a brilliant club thankyou UB40 keep right on

[@TiaDavey-vy4cx]

There is nothing like blues fans and the togetherness we have 💙wouldn’t change it for any of these other teams Sotv

[@positivevibration9256]

Love It from France

[@joanne4692]

❤❤❤❤❤❤❤

[@westleycharringate9526]

Great to see big John Gayle scoring at Wembley. Great track lads! KRO. 😊

[@chrisgaze6214]

I was dead level with that overhead kick, bloody brilliant goal ⚽💙⚽💙⚽ Kro

[@tellitlikeitis-rg4ny]

I was there

[@tazzieflats]

❤ from HOLLAND!!!(I've seen them live...it was reallly a party!!!)

[@RussJoysandsorrows]

Genuinely love this song.

[@AB-wr8vl]

Leeds United fan here. Wish we had a song as good as this to get us promoted this year! 😬 We'll just have to Sing Our Own Song...

[@martincole7597]

Nuff respect Love this tune

[@SusanE-tx6mr]

Wonderful this song. Matty is a lovely and apt addition.

[@oas15.]

Love it🎸🎷 From walsall, m6 j9 W,F,C, I hope you go up real soon 🙏

[@jack-ew1us]

Love this so much

[@djsmiley1965]

UB40 4 LiFe

[@ljrees1721]

Number one on itunes !!

[@1998megatony]

Goosebumps

[@GetRekt-bw6pu]

This is just awesome!!

[@susiehiggs]

Love it, I’m not a footy fan at all. But love this

[@pointman1101]

Awesome

[@jahmekya32]

Love this!!

[@S.kvloggs]

Ub40 is the best

[@ellieknight6760]

😍😍 Loved it as soon as I heard it at the match

[@keepitbluezola]

I’m a Chelsea fan, and have always loved UB40 with equal passion. Therefore I can easily say that this is by a country mile the finest record ever associated with a football club [whom I have always held mild affection for due to the UB40 connection] This puts Suggs into 2nd place.. 😢 The late great Brian Travers would I’m sure have absolutely loved this, despite being a passionate Villa fan. Finally, has UB40 ever sounded better? Absolutely not, they have finally come of age! Love it!!

[@raykelly6361]

Absolutely brilliant

[@acerrimmer9066]

Please beat m utd tonight not cos I hate them cos I love the man utd watch along

[@youthought3161]

Chelsea fan worse for you tramp

[@deanhuckerby1938]

Love this. Crowd noise mixed into the tune too. Magic in the video too. Juke on guitar. Harrop on backing vocal. Love it. KRO

[@davidfletcher5854]

Love it, love it, love it 👌. Big up UB40, Big Up Birmigham City. Exvellent song, Brilliant Video.

[@johnrowley3087]

What a fantastic song, goosebumps right the way through, a fantastic tribute to a great club, KRO

[@parnellmcvenea3536]

Major all ways a royal blue 💙

[@angloplacedetecting]

I listen to this fantastic song every day now. Its bringing the city together and i reckon it will help the blues stay up, so i thank you in advance. All the very best Neil. KRO 💙💙💙

[@davidfield7810]

Impressive ! Well done to all concerned.

[@hippopotamus5737]

Must say reading some of the comments on here from all the different fans makes me truly proud to be a Birmingham city fan KRO 💙

[@maxinebaker2039]

Fantastic ❤ I absolutely love it x

[@brumbcfc4241]

Who new 😊KRO new stadium new song for the boys in Royal Blue , if this don't get the lads pumped for the final 8 games nothing will . I believe, thanks UB40 another banger

[@EdCarter-f9z]

Superb. Keep Right On!

[@jamieopulence]

Up the blues ❤

[@stephenpage5687]

Grew up w/red wine, rat in ma kitchen.. absolute fav: Don't Break My Heart .. Now my heart really is really broken with the passing of Saxman. ❤ Forever love

[@stephenpage5687]

Interesting side note: UB40 (like Oingo Boingo and Bob Marley) has or had a lot of members in their group yet still maintain(ed) a very minimalist sound on many of their songs. Which i don't mind and often admire. Maybe the numbers of extras are in the chorus or horns. S

[@user-iu2vh7sm3c]

Love it ? And it's forever true .goose pimples KRO ❤

[@tonyhunt2640]

KRO UB40 foreverrrrrrrrrrrrrrrrrrrrrrrrrrrr !! KRO and Love from Canada 💙💙

[@santone1849]

Excellent still making relevant music keep it up 👏👏👏