The Kulture Study: MOMOLAND "I'm So Hot" MV

[@chris2969]

would categorize this into electro swing, pretty cool genre tbh

[@syenions]

electro swing is my favourite genre and after hearing the funky piano solo part, i knew it should be somehow along the lines of that genre!

[@morbix_kr]

@@syenions same, after hearing the keyboard in the teaser, I knew it would be an electro swing.

[@jerryqueer]

YES I LOVE ELECTRO SWING!!!

[@quietlittlemousez726]

im honestly so happy they used electro swing in the song its my favorite genre ( aside from pop )

[@aorieedx2096]

Its like i watch charlie chaplin show i love this

[@staciii]

Momoland just can't let go of that breakdown after the chorus 😂😂

[@liokobayashi5998]

Staci i think it already been their sort of a trademark

[@justinatina5391]

It’s not a bad breakdown though, it makes the song very Momoland lol I guess people have to respect it

[@wanderingtin]

I personally like it. it’s starting to be their trademark and I’m for it.

[@Minerva04]

™

[@spendalyn]

lina city It’s not bad, but it’s typical and you basically go into a new song knowing what to expect which is something not a lot of people like.

[@jtrfeb23]

As an international fan, I actually really like the song tbh. This might be risky to say, but I feel like a lot of the hate towards this group, or the song, just comes from people who can’t seem to let go of the mistakes momoland has made in the past 🤷‍♂️

[@thaliakim4226]

I second this, if they don’t like them they can just not listen to their music, sending hate or giving an unwanted opinion on a group you don’t like is unnecessary.

[@NailujG]

@@thaliakim4226 I have seen people listen to music even though they dislike the group. It's ironic but makes sense in a way, but agreed with the unnecessary opinions. I really like the song too not gonna lie, but I don't know how to feel about them i have to admit. But thats just because I dont know enough about them lol. I love some of their b sides too.

[@goodmorning5500]

Actually the only mistakes momoland members did is when nancy made that joke when she is 14yrs old! That's it, other are just bias on hating on mmld like facial expressions, if boy groups did that it's fine but if it's mmld that's not good! They just really want to bully GG group from small companies

[@SandyCheeks92837]

the problematic exactly! Momoland literally didn’t do anything wrong. It’s sad how these young ladies get treated. They have so much potential and the hatred some fans have is blinding them.

[@jadeshepherd8627]

I like the song too

[@blinkxoncemidzy]

I actually enjoy the song but the choreo is pretty uninspiring.

[@mizterxc]

Agreed

[@NailujG]

I was about to disagree as this is my first time watching it, when the chorus hit I found myself to agree lol.

[@goodmorning5500]

It's a easy dance moves very.momoland so many people can dance on it!

[@ededdedison]

hoi eric 🌝

[@LegalVampire]

I was thinking the exact same, I wish the choreo was a more difficult to make it interesting ha

[@fireonice12492]

My brain immediately tried to link it to pa pa l'americano which is an eternal banger so I love it.

[@Sajirah]

Wow I haven't thought of that song in a long time. Brings me back.

[@mariagoespro]

OMG I was trying to figure out what song it reminded me a little of!

[@doodoodeedoo3958]

Thaaaaats what it sounded like

[@lillianevictoria4894]

OH SAME

[@isitlina]

my brain did the same but i haaaate that song so i cant listen to this one without feeling annoyed at the sound lmao :(

[@ash__cosp]

i like this one because it isn't so similar to boom/baam- the structure is kind of similar, but i do like the sound of this one a little more than their previous releases. i'm glad they're exploring it a bit more.

[@jn0601]

Jane nailed it this comeback

[@astitchaway07]

I said the exact same thing!!! Momoland is trying to cover the spot crayon pop and orange carmel left behind.

[@aigataur]

lol this sounds a bit offensive for me

[@goodmorning5500]

Yes, because of they stick to cute concept they will be like twice and other unknown GG if pure girl crush haters will say they copy BP or itzy, and majority nof them don't know 2ne1 or miss A! So it's better for momoland to stick in this concept of electro swing genre

[@asurafire5386]

Mochimmy it’s not it’s saying that Pledis ruined Orange Caramel so Momoland is saying here you go have electro swing (the genre that orange caramel, Momoland, Crayon pop, Bestie, Tara use) vibes

[@sabershiro5707]

Henry Truong soooo you bring em back

[@ianirvin8561]

@@asurafire5386 from same producer. shinsandong tiger

[@skinnylegend9782]

I honestly love the song the vibe and the vocals! !!!

[@azunel]

I absolutely loved the song. The choreo was kind of simple, without the usual charms, but I guess it'll stick at some point. The song, though? It's a win for me. I loved it. I love the quirkiness of it and how you mentioned, it did remind me a lot of Orange Caramel, so that's an absolute plus. It totally reminded me of Lipstick and whoa, that's one of my ultimate faves from Orange Caramel.

[@KyleS3m3noff]

Yeah, the first thing I thought was "it sounds like if Orange Caramel tried to poach some fans from the trot market". And that's not a bad thing.

[@ReptilianTeaDrinker]

I like that it sounds like electro swing.

[@wiktorrogala4975]

International Momoland fan opinion : I fricken love it! It’s so groovy and catchy And TikTok is making the song into a trend... and TikTok trends tend to blow you up, however cringe the app is.

[@jadeshepherd8627]

Really? Thats awesome, its only been out 11 hours. I think less in America

[@Serra_Sarah]

same i likeing it

[@casualsuede]

The Genre that it corresponds to for Western Audience is Dixieland Jazz (with a fast swing beat) from the 1920's. I like the song quite a bit, not so much the video or the dancing (too simplistic). If they wanted to be more true to the genre, they should had done a modern take on the Charleston.

[@aigataur]

True!! I hope they added a bit more dance to it 👯

[@streamsetmefre3]

Yeah it's true. But their company is running low on money so the budget isn't that good. But they'll definitely blow up even more.

[@amincassaa4614]

@@streamsetmefre3 how are the company running low on money already!!!

[@TheBruceGday]

I was thinking the same way. I trust PD that this is 1950s Korean music. It does sound like 1920’s swing, flapper ragtime from the U.S. I like it for Momoland.

[@Goldievoi]

Definate electro swing

[@Goingtodelete]

I see this as a punch in the face to everyone who called momoland ugly 💖 I really like both the song and mv

[@luvan95]

Actually, this song uses the a sample of the song “the streets of Cairo”, a sample that Orange Caramel used for their song “Lipstick”, and so it’s not weird that they sound the same. But I still think that the songs sound different overall, it’s just the brassy sample that is the same.

[@danielpeyrou]

stan orange caramel 😋

[@carlosrivas3177]

This is probably my favorite momoland song and I have heard almost every song they’ve had even b sides I might be in the minority but I really like it great comeback to me

[@ETFL13]

The song sounds very 20’s inspired imo. It reminds me of the Fleischer Brother’s animations.

[@niconiconick]

I strongely agree

[@itsnotthatdeep9330]

My Opinion: Every part of the song is catchy. There's not a single part that is boring or forgettable. The simplistic choreo makes it fun for everyone to join and jam. I love the instrumental chorus.

[@mitchkenney6595]

i really am rooting for MoMoLand... like i think they are a great group that people like to shit on sometimes because of there scandals. Im glad they changed it up for this comeback while sticking to the same format as Bboom Bboom and Baam but like something in this song throws me off. It honestly could be me but i wish the 50's sound was turned down a little in the verses. I just feel like it reallyover powers the vocals of the girls. I think Janes vocals were soooooo amazing and she deserves so much! All and all i like the song but like I wont go to it like I played Bboom Bboom

[@seangabriel2473]

Mitch Kenney AGREE. those piano riffs overpowered their vocals.

[@souleted]

It honestly took me two listens to really get into it, and after multiple listens I love it. I’m an international fan, and I dunno I’m really proud of them. They look like they’re having fun, the concept looks amazing, and like you said it’s nothing like Baam or BoomBoom. I’m really happy that they’re getting out of their comfort zone. Your comparison to Orange Caramel is honestly spot-on. I can totally see that, and if they go that route it would be really cool and interesting. I’m excited to see where they go from here.

[@seea622]

Hi! This song is really fit to western people I've watch a lot of reactions with western people and they love it.

[@xtra_chunky]

I enjoyed it. I'm personally a fan of their older songs, especially their debut song "Jjan! Koong! Kwang!" As you mentioned, it's reminiscent of Orange Caramel, specifically (for me) "My Copycat". The way I see it, people who were fans of Momoland before Bboom Bboom or BAAM will enjoy this song. Those who became fans because of the 2 previous songs, won't.

[@rarufuwiththebudgies4678]

I am a stanner stanning from Bboom Bboom but I listened to all of them song since Jjan Koong Kwang era but I fell in love by how they grow each comeback

[@bloombloompow5260]

I too became a stan during BBoom BBoom era but my favourite Momoland song is Freeze which is literally fun circus music and I love it, and this is so similar. I LOVE IT. If only Daisy and Taeha were here then my bias line (Daisy Jane Shin Taeha) would've been complete. *WE MISS OT9!!!*

[@landend8146]

I love this song! I love these types of songs, it kinda gives old T-Ara vibes a little.

[@xXTheRedrubyXx]

Omg yes that's exactly what I thought. It's fun and playful, absolutely refreshing.

[@iceguy9445]

Same producer (Shinsadong Tiger)

[@coco-so5pw]

Yes!!!!!!

[@cxstxyxs]

I love it. Think I prefer it to BAAM and either tops or equals Bboom Bboom for me - Ahin and Jane's parts are to die for. Especially the little growl Ahin does at the end of her line...plus, they all look gorgeous. The genre reminds me of the stuff that used to trend on charts over here in the UK in like 2010 (i.e. I Don't Speak Americano), so I'm used to the sound. It's really different for kpop these days and I like it.

[@mexicasian16]

as an american, the horn and piano and the way two of the girlies go down in tone and grind up their voices in the pre-choruses sounds like a 50s or 20s, just 20th century era parade or jazz-ish tune (the tinnyness of the horn is the mute placed on it its commonly done in jazz) and with the edm and hip hop thrown in, it feels like a fusion of all of that. if i close my eyes in the beginning and listen i think of a carnival or a 20s dance club with the instruments.

[@assemm3444]

I really like the fact that Ahin finally showed her wonderful voice~ But comparing this track and Bboom bboom, I'd choose Bboom bboom cause I miss Daisy's rap lines ㅠㅠ

[@happy_camper]

My take from this: THEY ALL LOOK SO GREAT.

[@kaliahhuggar82]

Can you react to R.Tee x Anda- What You Waiting For

[@robertacanales]

Yesss pleasee

[@tyriquefleming2432]

Yes

[@ErlendFlatin]

Loving Hyebin's haircut in this MV

[@nanopix6438]

Personally I don't like when groups keep using the same formula, it might sound different but the structure is exactly like bboom bboom and bamm. If I hadn't heard their previous songs I would probably like this a lot more.

[@Ghera028]

It’s not the same formula at all the only thing that they keep is the sound of the trumpet 🎺

[@soobdoob]

well its their style ig respect it or leave 🌚

[@lilacbp3908]

I think that they are trying to make it their trademark. Having that edm chorus then rap after the chorus, the quirky "silly" dance moves, they had this in bboom boom and i guess their label wants them to stick to this sound since they got popular from it.

[@nihileyes]

hell no just because op expressed their opinion doesn’t mean they have to leave. stop being childish.

[@soobdoob]

@@nihileyes take a joke i wasn't being that serious

[@metaiicc]

Coming back to this song, the 1st verse gives me so much Nostalgia

[@poochylover4]

I don't get a 50s vibe from this. It's very electro swing and 20s inspired. And since I love electro swing it sounds really good to me. As someone born and raised in America I'm not really familiar with the older Korean music vibes you talked about, I just picked up on the swing vibes, but it's cool that they're mixing international and Korean influences

[@Slade951]

The high note part near the end reminds me of red flavour. I'm addicted to that kind of thing. Edit: Jane slayed this comeback.

[@lilaclyliac]

In my opinion the song was meh i feel like they have a strong prochorus like damn jane and yw vocals is powerful but the chorus ruined it for me

[@mikemola7424]

I thought so.

[@ash.613]

I feel the same way about La Vie En Rose as this song... I love the song and LOVE the prechorus... but the chorus is so boring for me

[@oneiricccc_]

@@ash.613 that's what I actually felt too!

[@ruthlessrays9761]

@@ash.613 la vien Rose is more interesting musically than this one tho

[@kiwiluv1684]

@@ruthlessrays9761 not really

[@sebasgehon9886]

This one reminds me more of my copycat by orange caramel than bboom bboom to some people, but i still liked this one better. At first I kinda hated it, but after the third play it’s stuck in my head and I love it!

[@marcellohenrique781]

this song is so similar to Icona Pop - Emergency and Orange Caramel - My Copycat. Expected more from the teasers, something really diferent.

[@naouatic]

Omg! When I heard the song it reminded me SO MUCH of something. I forgot which song but now yes it sounds SO much like Emergency

[@TheSamiraHotty]

I literally wrote the same! Thank god I'm not the only one who got a little bit weird out about it.

[@lyliaben4526]

Stop it it's too different

[@jess_5786]

Please react to Park Boms Spring :)

[@allahbless2278]

Agreed,how is he gonna react to mmld even tho Bom's CB was literally a week ago

[@jess_5786]

@Drag Race Media who banned who

[@jungkookwillbethedeathofme]

ikrrr same

[@amy_ambrosio]

@Drag Race Media WHAT

[@SammySammy0103]

@Drag Race Media who?

[@Alejandra-zi2mw]

As an international fan, I absolutely love this. I love Momoland and they look so good in the MV. Totally in love with the song

[@nomzz33]

THANK YOU!! Someone finally said that I’m So Hot doesn’t sound like Boom Boom or Bam Bam. People are literally so ignorant sometimes it amazes me. I truly like I’m So Hot, I like how different it sounds and I find the dance cute. Also so what if they have the same format?? That’s their thing that’s what they want to do, Twice has the same cute concepts and Black Pink has that sexy concept. Stop hating on other groups and just let them be, either support them or leave. We don’t need your negativity, plus no matter what you’re still giving them views and attention so you just look dumb by giving them your time and saying you hate them lol. Be mature.

[@ddzgdt]

I'm surprised you said you didn't think this was an S.Tiger sounding song! Because as soon as the intro started, it reminded me HELLA of T-ARA's Roly Poly, which is like THE Shinsadong Tiger song lmao

[@NorCalTRACON]

its one of those kpop songs that are okay, but doesnt catch immediate attentions

[@laramiaizz]

Maybe because you know nothing about music..look at people who know about music kzbin.info/www/bejne/eXi9eqN5o6h-gZY

[@ash.613]

I’m American (with Latina parents) and I think the brass and horn section reminds me heavily of 1920s Great Gatsby sort of feel .. I don’t think that sound is very foreign to any westerners at least

[@RafaVideoStar]

2:22 am I the only noticing how similar this part is to the end of the chorus of "Gashina" by Sunmi? It sounds almost exactly the same just faster

[@minhchinhhoang7195]

Ikr

[@certifiedflover]

I’m from Chile and I gotta say this comeback is really good. Apart from the lack of Daisy and Taeha, Jane and Ahin killed it. Most people complain about the simple/“underwhelming” dancing throughout the video but I think what they’re trying to do is keep with the “simple and catchy” dances, because that’s a great part of why Bboom Bboom and Baam were so popular, the dances aren’t hard to copy and you can learn them fast, which is great tbh. Overall I think if they stick with this formula, the girls will be up there with other big groups for a while. Greetings from Chile!

[@SpookyFox4649]

There's, like, a rag-time piano in the background in some sections of the song I really dig; and in general, the swing (or trot) vibe works. I love the ending of the song where all these parts suddenly connect with the choreography. I need to see their live stages. MOMOLAND fighting!!

[@ahnyujin-izone7310]

Im a merry and thank you for reacting to this. I've been waiting your reaction since earlier hahaha

[@LilPyros]

I have to say, am I the only one who feels like Momoland is kind of following in the steps of T-Ara? In a good way, of course LOL. As an international fan, this seems SUPER electroswing-y to me which I ADORE. Hearing the first seconds of the sample hyped me up! Choreo's not quite as catchy as it usually is, but this is an interesting new set of sounds for them.

[@hakimiezmi110]

Pd, will you react to Mamamoo "Gogobebe"?

[@Anna-rm4qi]

The music reminded me a lot of old cartoon songs, the background. Even older cartoon films -- that's what the sound of the song is to me.

[@mako9333]

Yes! That’s exactly what I feel like. As Kpop turns more and more to the west, I kinda miss groups who produce music like Orange Caramel, which is for me, an International listener, a music style, which hasn’t got an equivalent at the moment.

[@a_lost_staysider]

The more I listen the better it gets. I was ok with it but now I like it, didn't expect me to like this type of sound either

[@hairyhairyhenry]

The song feels a bit like T-ara's "Do You Know Me", but then again both songs are co-produced by Shinsadong Tiger so :0

[@elizabethtangora4353]

I was really surprised to hear you say the horn sound was very Korean and retro 50s- for me it screamed Western Jazz age so hard I feel like I’ve heard the song in the background of a million period movies.

[@ashleyhunte]

I WAS JUST THINKING THAT THEY REMINDED ME OF ORANGE CARAMEL

[@riacena2866]

This is Momoland's brand. I wish people will learn to respect it.

[@nieron80]

Even bp's new song has similarities in their last song like the intro and the timing of liza's rap yet it's not an issue to them but when it's mmld they called it v2.0

[@riacena2866]

@@nieron80 Kill This Love has the exact same structure from the intro to the pre- chorus to the chorus, bridge, and dance break yet people doesn't mind because it's a famous group from a powerful company that would probably blacklist them if they tried to point it out.

[@gypsofeelia]

As an international fan, this is actually my favorite title track by them so far

[@mirhasanoddname]

I would've loved if they followed Bboom Bboom with this song instead of Baam. It's still the same format that made them viral but it's different enough which is literally _just_ what I criticized when Baam came out. I asked for for same format but different song and only a few people understood what I meant but here we have it!! Same format but different song.

[@deafgate7473]

The melody is something I have already heard before.. I am sure of it.. I just can't remember it

[@MuhammadRaihan-xr6lx]

I think it reminded me of icona pop - emergency tbh

[@ayshathsana9316]

Finally an easy choreography like Tara's Roly Poly. Also the album is really diverse.

[@jrzez]

Song makes me smile, move, and happy. Thus, the song is great. Period. Love the mix.

[@aaaaanjellie]

I like how groups nowadays were able to find their own image or concept that you immediately think of them when you see something similar.

[@animefean1]

International fan here ... And im living for this , another Song Of The Year from Momoland

[@ixolotl_]

idk to me it sounds a whole lot like Icona Pop's Emergency tbh idk it just feels like the chorus was like heavily sampled like they've done w bboom bboom sampling from EXID's Are You Hungry

[@lily-jg4ys]

I honestly really liked it and it’s very catchy. Also, not momoland related, BUT GET READY FOR STRAY KIDS’ COMEBACK, PD. FROM THE TEASERS (which I know you don’t watch) it’s coming for album of the year title. And THE MV! don’t get me started on the MV.

[@ronniemontero7110]

they made the choreos simpler on purpose, thats Momoland's trademark. theyre not aiming on Hard choroes but the catchy ones, and as i can see it is totally working, it is now viral on TikTok.

[@Orpheelover]

The dating thing is so confusing to me. Like I think I read (with another couple) that dating, in the early years, makes it seem like they aren't serious about their job or something like that. But at the same time they don't let them perform and do their job because they get criticized. Like instead of letting them proof that they can do both without compromising on either of them and that they are serious about doing things properly.

[@aishaal4270]

I'm from Russia and I was catching same retro vibes, this sound in chorus reminds me some OST from soviet comedy😂

[@nihaomxz]

Love ahin in the thumbnail!!! Very nice video!

[@atoshimomena9744]

U sounded like a reality show host at the beginning xD

[@lasagnathan69420]

I have conflicting feelings. Shinsadong Tiger has a history of pigeonholing groups into one style and rarely diverting from it. Bboom Bboom, Baam, and now I'm So Hot all have the same style/structure (while I'm So Hot definitely has a different sound, it's structurally a repeat of the previous two and is clearly going for the same upbeat EDM formula). To my ear, I'm kinda tired of it and would like them to evolve the style a bit. However, I also think this is the most well-produced and interesting of the three songs at hand. The electro-dixieland thing is incredible and I'm very into it (as a trumpet player, it really hits the right notes for me), this song takes more advantage of the group's vocal capabilities than the previous two (Jane and Ahin though, WOW), and it overall goes more interesting places. But it still feels like just a different sound plastered on top of the same song, though that could just be me. Like I said, conflicting. Also the choreo is definitely lacking, even though Yeonwoo makes it look cute as hell.

[@DnaiHomie]

Idk why but Momoland's songs always remind me of Russian Pop :D Same with this song, even tho electro swing was popular around 7 years ago in the US too.. but something of it just reminds me of the Russian Pop music

[@corwinflorres8667]

This song is jazzy and 50s and I love it

[@sunb5738]

Honestly I'm really digging the song in itself and the electro swing vibe in general, I think it's something we don't see often in kpop and I really like it. Kinda reminds me of Caravans Palace hehe

[@gothicRomantic]

im a momoland fans. but i have to admitted that, the reality that momoland is an underrated girl group. its hard for them to get the chart, with this kinda music formula they had. cause kpop chart standart is so depend to fanbase power, so... it almost impossible for momoland with their resources and fanbase to fight against other big GG on chart (yet idk why a lot of 'big' GG fanbase hate momoland that much eventho they know momoland didn't have the power against them). but one thing for sure, the reason why i still love momoland, they have their own TRUE COLOUR. I found that *MOMOLAND is different from any other GG who imo just like the same each other*. and as u said, they seems have their own formula now, which is momoland style, they make kpop more colourful, i'm proud of them.

[@dreamsanity34]

This is the review that I am mostly waiting for. Great breakdown as usual..

[@xXTheRedrubyXx]

The beginning confused me because I didn't know where it was going but after hearing it the second time it's just a fun simple song. Nothing special but it's still good, they can't keep producing "hits" but they also didn't "flop" like people nowadays seem to throw left and right. I love it because it kind of reminds me of T-ara actually. I love when groups have fun with their music, the idea that ggs should only do sexy or cute concept gets old.

[@jennakochanski]

This is more electro swing actually. It's quite an interesting genre if you ever wanna check it out.

[@noeller9187]

I totally see the Orange Caramel and Crayon Pop connections, I hope you're right that this song will be successful!! I really feel like Momoland got way too much hate in the past and so I hope this comeback does well :) Also, as an international fan speaking, I really do like the song but I had to listen to it a second time before seeing it's real worth. I think I was just so confused by what the song was and where it was going during my first listen, but once I got over a bit of the... shock, I guess?, I now really enjoy it. I never disliked it, I just think it took an extra listen to absorb and understand everything the song has going on

[@hunhoon6283]

momoland serving

[@MerryGoDarks]

Mr Shinsadong Tiger again. Momoland has to light candles for that man. 😂 When I listen to Show Me album teaser I listen to one thing, and when I listen to the MV teaser I listen other thing. and I worried a little. (I'm a fan of mmld) At first I did not hit the song so much because it took me repetitive. but, I started to like it more when listening to it many times. and it's not bad but it's not better than the previous ones either. for me this is a midpoint and it could be the beginning of being able to show different things in the future. I loved Jane's work in this song. she has had a huge evolution in the last 3 comebacks, she is the MVP in this comeback. for me girls go well in this comeback despite missing 2 of the most important members in their lines. And a separate point is that they still get good b sides. and in that sense they have not disappointed. and it's a shame that people do not value that. My favorite song of the whole album is What You Want

[@campaignresources]

The influence is most definitely not the 1950s. It's big band inspired, and clearly evokes the late 1930s. Even the choreography matches that period.

[@mistborn819]

react to DIA's woowa! its definitely my fave from recent releases

[@calebbb_c]

I think he'll release it in a few days. It's on Patreon already

[@ItsTejYo]

I’m international and I actually really like it and I like momolands formula of two member rap break and extremely catchy chorus with an addictive easy and fun to do dance with it

[@ahillmann]

Interesting that your reaction was what I said about the track: That despite the track is clearly different from their previous releases, it still shows that now Momoland has a clear formula for their songs, and that the track reminds of Orange Caramel's music.

[@DML897]

Kinda read my mind there PD. Definitely filling that void that ironically I have recently been missing and been re-watching old stuff of Orange Caramel. I miss hearing Nana all the time and I went back to the Catallena compilations of their "HA! I have no qualms with Momoland filling that void, watching their streams and Vlives and whatnot they are a fun group of girls. Plus having that impact of Daisy, Nancy, and Ahin speaking fluent english and often streaming in English it really reaches to the international audiences.

[@evannotoven]

The one thing I can say it reminded me of with the brass is Lone Digger by Caravan Palace. But it has that "electro swing" feel as well. So in comparison to your Korean routes the only equivalent that I personally can think of would be the 1920s, where swing music and flappers were around. A happy yet tragic time.

[@yui7star]

Oooh, now that you said they had something of trot, I remember Hong Jinyoung tapping into EDM, mixing it with Trot. It would be kinda cool to have a collaboration between MOMOLAND and Hong Jinyoung. Electro Swing? Maybe really weird: MOMOLAND and Caravan Palace Collaboration. Otherwise I'm just a bit confused with I'm So Hot, but I appreciate trying out something new, within their formula.

[@raquelh5582]

I'm not Korean but I listen to music like this. There are artists in America that have this sort of sound. If you watch things like Homestuck or anything in that kinda category, most of the music that I've seen associated with that sounds like this. It's kind of a 'Steampunk' genre. I know many people that listen to this genre of music as well.

[@allahbless2278]

How are you gonna react to MMLD before Park Bom's comeback that was literally a week ago tho

[@96unique2]

OK, so I actually really like the breakdown in the second verse as like a sort of signature for MOMOLAND ,but I can see maybe why people don’t really like it or get sick of it. Their style actually really reminds me of 1920s sound .When I watch shows set in the 1920s, I can kind of hear that type of music in the background . I can see why maybe people won’t like this song, especially international fans but I think it’s super catchy.It sucks that rumours about idols dating can negatively impact the career and personally I hope it changes eventually. I miss daisy and Taeha, so I hope to see them in a music video soon.

[@imtired3861]

I like it. I mean it’s not the best thing I ever heard but it’s catchy and fun and it’s something I could put on when I’m bored and it would put me in a better mood. Dunno it’s just a fun catchy song, nothing serious. The bicina bici na nalina nali na part is addictive tho.

[@idk-it2jg]

I like that I'm so hot is similar to their amusement/theme park concept before bboombboom like freeze and wonderful love.

[@Mithguar]

Europe here and i love it from first listen. I love retro sound, love high notes and vocals in bridge. It is great!

[@LollyByDay]

As a member of the international audience, I quite like this song. I wouldn't say it's simple but it's not overly complicated and it's just a fun thing to listen too.

[@Riku-Leela]

Sounds very swing related, that's how it would relate to outside Korea, I love that sort of sound

[@samkeys2485]

I think with this song, Momoland did a really good job sticking with the same vibe as Bboom Bboom and Baam but didn't give us Bboom Bboom part 3. I think that is what people were really worried about. I liked it but I don't know if it has staying power for me. I'll have to give it a few months before I make a final verdict.

[@ashtong4735]

It sounds like electro swing, which is neat as that's not really a popular genre

[@quentinpestner6206]

I would say this song is very characteristic of the 1920s era (think Great Gatsby for reference). Heavily inspired.

[@nnaiixx4360]

the more i listen to it the more catchy and addictive it gets idk

[@xstephaniix]

This is honestly my favorite MOMOLAND title track, the choreo seemed fairly simple, but yeah it has huge Orange Caramel vibes, leans heavily towards electro-swing in terms of genre, which is fantastic...I think MOMOLAND can pull off the fun, quirky concept (similar to Orange Caramel and Crayon Pop) really well.

[@majosolis7755]

You should react to yukika’s “neon” solo debut ! It has some city pop vibes u surely would adore