Founder and CEO of Kevari Shares Insights on Combating New Account and Account Takeover Fraud

In this episode of The Lending Link, host Rich Alterman sits down with Adam Elliott, CEO and Founder of Kevari, to delve into the critical issue of identity fraud and its evolving complexities.
Adam begins by sharing his journey from holding senior roles at Check Systems to founding Kevari, a leading identity fraud prevention company that combines machine learning with consortium velocity and identity networks to detect fraud in real-time. He explains the reasoning behind rebranding from ID Insight to Kevari, aiming to convey strength and technological innovation.
The conversation then shifts to defining and differentiating between new account fraud and account takeover, highlighting fraudsters' tactics and the challenges financial institutions face in combating these issues. Adam provides a comprehensive overview of Kevari's approach to fraud detection, detailing how the company's platform helps thousands of banks and credit unions prevent fraud losses, reduce customer friction, and protect their reputations.
Rich and Adam explore the trends and shifts in fraud tactics, including the rise of online account fraud and the increased sophistication of fraudsters. They discuss the importance of integrating new data sources and machine learning to stay ahead of fraud patterns and the critical role of digital identity in modern fraud prevention.
Adam also shares his optimistic outlook on the future of fraud prevention, emphasizing the potential of emerging technologies and data networks to turn the tide in the ongoing battle against fraud.