The College Dropout Behind Two Billion-Dollar Brands | Emma Grede

[@Quasar357]

We don't all come from money, but most of us come from resources, whether or not you identify those resources and make it work for you is the key, she identified hers and she NAILED IT!!!!...

[@Foundr]

Yes! ✨

[@lovecindicrose]

I think people misunderstand the concept of “diversity” on purpose. Just because a company is intentional about diversity doesn’t mean they hire unqualified people off the street. Diverse is not code word for “quota filling.” Instead it means be intentional about getting people from different backgrounds and cultures because it brings creativity and insight to your business. From the way you advertise, to what appeals to your audience to lighting different people in images, or styling hair, and the use of certain terminology. Even the way you solve problems. Diversity means you get a range of perspectives, can make more thoughtful choices, and stop fires before they start. If you sell to a range of people, then it’s simply smart business to engage them professionally.

[@bluesash10]

This!

[@YogaBlissDance]

thank u

[@MakeEuropeGreatAgain]

This comment is stupid and illogical. If your purpose in hiring is qualification, the rest doesn't matter. The moment you hire with diversity in mind you are putting qualification in second, third, whatever place.

[@kelsilulu]

Girl they already know this. They just get mad when they’re not chosen for leadership positions because they think they should be the ones in power all the time. You know who I’m talking about…

[@drinkswithdrea]

@@MakeEuropeGreatAgainthat’s just not true. Most people are inherently and unconsciously bias, and even when faced with multiple qualified candidates will lean more towards white and male. It’s our programming, and while that white male may be extremely brilliant, he only sees the world through his lens. If you want a global company that appeals to the needs of the masses, diversity is the only way to include different walks of life and perspectives. Intentionally go out and hire someone qualified to do the job, with the experience that will help broaden your brand. It’s not a difficult concept to understand but when you’re too worried about being replaced you can’t see things with a clear eye view.

[@KatieKatielife]

What a refreshing honest comment at the end of this episode. No one talks about what it takes women to “have it all”

[@Foundr]

🙌

[@msf8297]

"no one"? stop lying

[@NidzShah-ps6kr]

​@@msf8297 triggered much?

[@alisalexter4072]

I think we need to stop expecting women to have it all. Its unrealistic. My sister in law is a succesful computer science professor and researcher. Her husband (my brother) is also successful in corporate career. But my SIL never does house chores, because she comes back home extremely tired. They hire domestic helpers. And she uses up her remaining energy to focus on her kids and husband, not menial chores. Encourage women to get help and outsource. Dont expect them to do everything

[@MarieA787]

So she was a producer that have conections with the Kardashians and that how she built her millions 😮 she is smart woman.

[@fatou1feuze]

Why don’t you take another look to this video ? From my perspective she saw a gap in the market / she imagined the perfect product that people actually need close that gap and she associated with the right person to take the message out there

[@hashbrownito8954]

@@fatou1feuzebut she also had the connections and money to be able to do this so to the average person this is nearly impossible

[@AndreFoster]

@@hashbrownito8954 True but what's stopping the average person from making their own connections and building up enough capital to pursue what they want. It's only impossible when you look at stories like this and pin point everything they have that you don't. If someone truly wants something out of life they'll find a way to make it happen regardless of their situation. You just have to start where you are and with what you have.

[@Tina-u5p]

Check other interviews with her to see where she really came from

[@yanikeonpurpose]

@@hashbrownito8954 this comment is loaded in scarcity. We need to stop looking for validation that we could never make it because we are “poor”. As though everyone that has amassed wealth did so because they have hidden advantages, but food poor people- it is impossible. If you think this way, that everyone except you has an advantage, you will ALWAYS remain poor!

[@PawDawgs]

I soooo appreciate her honesty at the end there. That probably the biggest nugget she could have left with other entrepreneurial women ❤so important to know the sacrifices needed to succeed!! I thought I was alone for a moment there.

[@Foundr]

Amazing! Thanks for watching!

[@SundayStart]

Absolutely love Emma's journey. And especially appreciate her being transparent about women not being able to have it all. I've said for years and resent that tag line.

[@HealthandSoundness]

I love your energy! the way your talk and communicate your idea... I feel the passion in your voice, which I believe has been your driving force too... thanks.

[@eebuys5681]

Getting reliable investments or investors and having good connections and good partnerships really creates value.

[@salisusuleimana.4487]

According to Forbes, Emma Grede has a net worth of $390 million as of August 2024. Her story is an inspiring example for women who want to get into buisness.

[@howsie123]

That is her combined net worth with her husband

[@Amytianaglobal]

I am thankful for this. Hearing Emma speak about her journey is a key opener for me.

[@Foundr]

This is so inspiring to know. Thanks for the wonderful feedback!

[@kheriphillip878]

Love love love Emma! Such an incredibly smart business woman.

[@Foundr]

Thank you! 🫶

[@ReActiv8R]

Great interview with Emma ... very authentic, and still inspirational!

[@Foundr]

🫶

[@HadjaHeatherBarry]

What a great talent.You are inspiring the great idea.Great podcast.Thanks !

[@daudmoridiyah]

This is so calm to listen to, and i got incredible business insights. It's always refreshing listening to Ms Emma. Thank you!

[@Foundr]

You're so welcome!

[@apar1237]

OK, so I loved the interview and I loved her. The one thing I will say is I don’t understand why women get so upset with the question “how do you balance it?” I genuinely want to know how people balance it, both men and women. Especially people who are parents, business owners… etc..

[@Venus-gn5oi]

Because everyone's path and situation is different. There is no recipe for success nor for balancing life. We all have to figure it out for ourselves because what works for the one person is because of their character and who they are and wouldn't necessarily work for someone else. I love listening to others stories but I prefer to pave and walk my own path.

[@FffccgggVcxggccc]

Emma you are a bright bright button. God bless you and your family

[@CipriAvila]

Inspiring interview and energy from Emma. Cause and belief in other things apart from the bottom line is the future of business. Soulless brands are no longer enough.

[@Foundr]

It's true, brands nowadays need to have character and soul!

[@REINVENTION_7]

East London girl 🎉 Awesome story! Whatever you think about the Karmashians - they are shrewd hardworking business women and I respect that, if that's all 😂

[@thepricklyonesbyyanawhelan]

Thank you so much for this interview. I did enjoy this conversation and the topics discussed. I 100% love Emma's journey, inspiring me to continue exploring my ideas and creative journey! Be Blessed Y'all!

[@Foundr]

Glad you enjoyed it! Be sure to subscribe we have many more awesome interviews coming!

[@thepricklyonesbyyanawhelan]

@@Foundr You Bet!

[@thefashionalchemist]

That end part is 👏🏼EVERYTHING 👏🏼 thank you Emma for being open and honest about that. Loved this interview, so valuable to hear from someone who’s relatable. I’d love to see more interviews of self made successful women. This was such a valuable interview to listen to, thank you for interviewing her! ❤

[@Foundr]

You're so welcome! We're here to inspire! 🫶

[@rosegold.sunset4749]

I’ve watched previous interviews with Emma and this one is by far the best one!!! Thank you so much!! ❤

[@Foundr]

Wow, thank you!

[@InnovatorAlvin]

She's so honest and inspiring that this video is opens up my thinking as compared to the many videos I've been watching lately

[@Foundr]

Awesome!

[@justshylo7146]

Emma is one of my biggest inspirations and this was a fantastic interview! Lots of helpful points, and she's definitely my entrepreneur dinner choice.

[@Foundr]

Glad you enjoyed it!

[@NicholasFerdinand-it4lv]

Great strategy for people with money looking to diversify their investments. I know someone who has done this in the pricy Bay Area. She has great cash flow on a home she bought 20 years ago and is breaking even on a property she bought three years ago having put 1/3 down. Ten years from now she will cash flow better and her equity will be through the roof. She did the same for out-of-state properties.

[@MarcelinaMakowski]

This year I want to use earning calls to help with my strategy on companies I want to invest in. However, I don't understand them. I am always lost and have no clue what they are discussing I lose interest after 20-30 minutes and not gaining much insight. What things should I be looking to get out of an earnings call to help me invest in a specific company or real estate?

[@DE-Burrows]

@NicholasFerdinand-it4l She must have a professional who is guiding her. Cynthia Alexandra McClure is the licensed fiduciary I use for guidance . I do not think self-investing worth is worth it from my experence . Some may have no account minimums and charge annual management fees of less than 0.5% per amount managed. Self-directed investment accounts have the lowest fees and give you the most freedom, but the risks are higher. A safer choice is to hire a financial advisor and let them guide your investment strategy.

[@ravenjacobs9448]

​ @MarcelinaMakowski I see no reason for stressing yourself over these things when you can get a financial advisor. A financial advisor can help you determine if dividend investing is a good fit for your financial goals and can help you develop a strategy. They can also help you consider your risk tolerance, liquidity needs, and short- and long-term goals. Consulting a financial advisor can be especially helpful if you're new to buying and selling individual dividend stocks. You can also ask your advisor questions about reinvesting your dividends.

[@KimberlyWillowWood]

In my opinion Al will be the next big thing. Refraining from making snap decisions based on transient fluctuations is essential for long-term growth similar to META. Put patience and a long-term view first, and if you want to make well-informed purchasing and selling decisions, consult a financial advisor.

[@BEAUTIFULDIANAFRANCIS]

Thanks for sharing. I curiously searched for Cynthia full name and her website popped up immediately. I looked through her records and with diligence she is able to the task.

[@gracerose7291]

She talks about being transparent with customers and creating sustainable products yet all the companies she founds are not ethical and are not transparent about the materials they use. It seems like this is a giant ad for her to talk about how her companies are all inclusive and ethical when in reality it does not add up as concluded by many sources on google

[@Dwilli1_thebussyboy]

Respectfully, I don't like her, something is annoyingly off about her or perhaps she's too fake, is she pitching herself?

[@dankk_edibles]

Get over it

[@AlexandriaV]

@@dankk_edibles It's so funny how half wits ride for the companies/people deceiving the public especially when someone who actually possesses sense arrives to go "what they claim & what they do doesn't add up".

[@meetalg]

Thank you so much Emma, I'm a guy but can honestly say I appreciate the last 3 minutes of your interview with Nathan the most. It's beautiful for you to help dispel that stigma. Thank you Nathan as always for the most genuine questions.

[@Foundr]

You're so welcome! We're at your service.

[@tracychristian6029]

Love her. Well done.

[@brandonestelle9029]

Really great information! Thanks!

[@Foundr]

Glad it was helpful!

[@scarlettcleitt621]

I will have this on repeat

[@Foundr]

🤝

[@camilaceballos4978]

She was awesome and loved all the questions Nathan!

[@Foundr]

Thank you!

[@xiomanaxoxoxo3212]

Girlie is dropping gems.

[@BauerBeauty]

51:52 u go girl thank u for saying that

[@luluisfunny]

Austin companies have a tendency to do this 16:50 🥴 this was a great listen!

[@mariasalumae7230]

She’s so motivating 😍

[@dineosibiya2123]

too much l agree and she's humble..smart lady

[@brandonhealthcare3046]

I now love this woman. This was so inspiring and so well articulated.

[@ReneeParmleyKennedy]

I love her mission of diversity equity and inclusion. It really is simple and she is so sure of herself about it. And she can stand on business because of her wild success.

[@Foundr]

We love it too!

[@CJCIE]

She’s brilliant 🇮🇪 🇹🇭 🇦🇺

[@HadjaHeatherBarry]

Gotcha,you inspired my skills set.Very interresting Podcast !

[@Foundr]

Thanks and we're glad to have inspired you!

[@HadjaHeatherBarry]

Great Podcast.Good Luck !

[@AL-ew8qr]

Great intv but ALSO she needs to drop the details of her skincare because her skin is INSANELY perfect

[@Foundr]

Thanks be sure to subscribe we have so many more incredible interviews coming soon!

[@Somesaynic]

Love this interview

[@Foundr]

Awesome!

[@tuananhdo3774]

That is a gerat content I have seen by her. thanks so much, I hope next one also got this feeling

[@Foundr]

More to come!

[@dineosibiya2123]

Thank you for the motivationa,Emma is smart ,open minded and good listener with her employees..love diversity part it works...

[@Foundr]

Yes! Thank you!

[@StoicRichie]

Great interview & valuable insights.

[@Foundr]

Thank you! We're glad you found it helpful!

[@YogaBlissDance]

Like many said at the end it's refreshing and just like her power of diversity comments- we knew it's true. Re: doing it all/having it all: NO you do not get to go to every kid related thing, and be happy homemaker cooking meals AND RUN a biz on the scale she does...WITHOUT help, lots of organized help....When men run biz of that scale they have HELP usually called a wife- and assistants and underlings. The pressure on women to not drop any of the feminine balls- sexy, mothering, cleaning, caretaking is impossible again IF career needs that much focus. So her honesty throughout is REFRESHING.

[@Just_yaqout]

Thank you for this interview can you do more on skincare brands I will appreciate that ❤

[@Foundr]

We hear you!

[@Alltingzkaren]

Yes definitely skincare brands. Cause that market has become so oversaturated

[@martinarodriguez3568]

Amazing, interview

[@karentaylorsmells]

I love her aesthetic choice of all the cream colours … jumper, pants, chair, walls, door 🍨 stunning interview she speaks beautifully and is down to earth and relateable ❤

[@Foundr]

🫶 awesome!

[@BeautybyYvette]

⁠ytygr

[@beautifulcrazy]

Such a smart young woman. I missed my calling.

[@fitglamsquad5669]

The key: the Kardashians, their name will sell anything.

[@s191-m4v]

Not true😂 if you look at the Kardashian’s businesses in the past majority of them failed. The Kardashian’s secret weapon is Emma Grede.

[@senukuli]

@@s191-m4v the combination of the kardashian name and her skills worked perfectly. They needed each other

[@s191-m4v]

@@senukuli there are many many failed celebrity brands. The Kardashian’s lucked up with Emma and her husband they could’ve gone with any celebrity they needed their business acumen to launch & run successful brands.

[@senukuli]

@@s191-m4v are you agreeing or disagreeing with me? The lack of punctuation in what you're saying is confusing me

[@s191-m4v]

@@senukuli both. Yes the Kardashian’s celebrity helped advertise the brand. But there a so many famous celebrities. The Kardashian’s very public history of failed businesses shows they aren’t good at business. However the fact that Kim & Khloe’s most successful brands came only after the very smart hard work of Emma. Which shows Emma is indispensable. So to say they both need each other is inaccurate because they need her& her husband to have business success.

[@loveyoubeingyou3358]

I'd love to do a heart-centered interview with you Emma! And dive more into what you were mentioning almost throughout the interview, empowering WOMBYN and those who have been marginalized!

[@Suetvvlogs]

when I start my business if I am ready to look for investors to invest in my business, this is the investor I go looking for! she single handly turned the kardashians into billionaires!

[@dineosibiya2123]

powerhouse and smart lady

[@amikaadamsthe1stlive]

❤ Emma! She has changed my way of thinking for my brand SoNeeded Journee the Sustainable Event handbag designed for carry heels. I will use her tip to take the customer on the journey with you. Plus have an open ear to hear the customer on negative issues too. ❤ 💡

[@Foundr]

Love that! Great idea!

[@maddemadetv445]

am really strugling with a great idea being i have no funds to get it off the ground ,how can i find help?

[@Foundr]

Join our product launching challenge on Instagram @foundr we'll help you out!

[@Easyservice-x8q]

You video quality is very high

[@eventconsultants7010]

Does Mrs. Grede have a central hub for vacancies across all her companies?

[@DemarisDontae]

Dope Talk

[@Mariee.Destiny]

The key : the group who has same goals as you. Sometimes they are the Kardashians - but avoid people like Diddy because you will loose it all lol

[@suediali1925]

Thank you.

[@englishsimple1052]

How can I start like she did? Markets are plunged here. I have no money to launch my own business.

[@Foundr]

You can attend our free product idea challenge! foundr.com/challenge

[@englishsimple1052]

@@Foundr thanks

[@george_simakou]

Can't believe she is 42 she looks 20 ngl

[@CronkiteSwanhart]

People don’t know that in the 1990s, *luxdups* Coach’s letter quality was top-notch!

[@rubylee9276]

I really wonder why Emma didn’t work with Kylie’s fashion brand Khy. It was such a flop in terms of quality and connection (just look up all of the reviews on KZbin for the brand). Basically everything that Emma is talking about in here could’ve really shifted Kylie‘s positioning and fashion…. 🤔 not sure who Kylie worked with but seems like such a shame to not utilize a powerful person like Emma inside of the network.

[@wisergal2002]

Excellent!!!❤❤

[@makeitcount8164]

I would be great to learn from her, however, I am having a hard time really listening to her journey with the Kardashian name associated with her. It is easy to make money with connections with the Kardashians. Am I wrong?

[@jihanelahrir]

Thank you for this!

[@Foundr]

Our pleasure!

[@DemarisDontae]

I Won't Hit On You But I Do Approve Of You Working On My Team When I Get Situated Got Alot Of Ideas Onsite... Yall Been Watching

[@topcat2033]

Whats her training though?

[@danross4953]

51:58 that part☝

[@lakwanzafreeman8767]

❤ You cared so much this wouldn't happen.❤

[@MosesMusa-sr3kh]

We don't go to education institutions to pass exams and test we go there to learn something for our survival and daily activities,that what they did

[@raygreat9183]

I do think you should give Khloe more credit she has played a key role not just your genius 😊

[@amonifinau4048]

Thank you!

[@Foundr]

You're welcome!

[@DonWoods-u3u]

NICE ONE

[@Foundr]

Thanks for watching!

[@BizBob2]

So real and thank you. You are inspiration Emma!

[@Foundr]

Thanks for tuning in!

[@nae_petey_son]

Wow. Inspirational!

[@vw5233]

11:48

[@JacksonWilson-nq3ie]

Thank you Lord Jesus for the gift of life and blessings to me and my family $14,120.47 weekly profit Our lord Jesus have lifted up my Life!!!🙏❤️❤️

[@JacksonWilson-nq3ie]

Sure, the investment-advisor that guides me is..

[@JacksonWilson-nq3ie]

Mrs Lee Wallace Stacey

[@Henrydonald1]

Her services is the best, I got a brand new Lambo last week and paid off my mortgage loan thanks to her wonderful services!

[@remondjames]

Wow wow please is there any way to reach there services, I work 3 jobs and trying to pay off my students loan for a while now!! Please help me

[@JacksonWilson-nq3ie]

Make a note to Her regarding your interest in investing

[@GGTanguera]

Yeah, people are very aligned with the Kardashian values 😅 Diversity in looks, gender, religion, sexual orientation etc. doesn’t equate to diversity of thought. Brown, black, white and purple people from East London have similar life experiences and ways of being. Meritocracy is always a better choice for any business.

[@YogaBlissDance]

Why does meritocracy not possible with diversity...there is a built in limitation in your thinking.

[@GGTanguera]

@@YogaBlissDance It's possible, but what were are witnessing now is forced diversity. Thank you for pointing out my limitations. Very inclusive of you :)

[@clydejack1329]

There’s no meritocracy in majority Fortune 500 companies and small businesses. I can take you around the USA and most companies are a reflection of who owns it. And majority of the workers didn’t get hired on merit. Kinship, nepotism and tribalism were the main determinants.

[@WebStixx0000]

Hiring more black, brown and plus sized folk is the key to success? Come on now! Diversity is important but even more so merit. I wish she had been very clear about that.

[@KevinDeLaGhetThao]

The real key to her success was marrying a rich entrepreneur Jens Grede. Then climbing the social ladder rubbing shoulders with the Kardashians.

[@Magical_Makeup_UK]

I agree ☝🏼

[@kelsilulu]

@@KevinDeLaGhetThaoyou have to be in the right rooms no matter what you do. If you want a promotion you have to rub shoulders with the people who can advocate for you. That’s how success works

[@beatscatmommy1735]

Got tired of her constantly talking bout diversity!!!

[@WebStixx0000]

@@beatscatmommy1735 Virtue signalling at its finest *barf*

[@jupitired777]

shes brilliant

[@radiorosienashville]

What did she do on Shark Tank ?

[@Foundr]

She is a recurring Shark on ABC's "Shark Tank," making history as the first black woman to serve as an investor on the show!

[@narehakobyan5701]

Oprah😂😂😂 Of course I get that it is still "black lives matter" movement but I am not sure she was the best choice considering the pure heart Emma has. Oprah has a lot of darkness behind her.

[@Thebetterlife_9991]

🎉🎉🎉Thank you

[@Foundr]

You are so welcome!

[@KortCam1]

I love this woman

[@Foundr]

She is amazing!

[@shauntaiwright7899]

She didn't really answer the questions on how she started her business I don't know I don't think I got what I needed out of this interview

[@vw5233]

39:05

[@vw5233]

33:25

[@samatteb1]

What’s so incredible adout Kardashian ??

[@monishadaryanani2360]

Nothing. People give them way too much importance for no reason. Wrong kind of role models if you ask me. They are NOT authentic.

[@JustBeingAwesome]

they are pure marketing machines, and that in itself deserves professional respect.

[@monde1250]

@@JustBeingAwesomeWe dont respect frauds

[@JustBeingAwesome]

@@monde1250 I don't either, but they are incredible at marketing...

[@noriwilliams4637]

just their audience

[@turtlesarealive]

I haven't finished the video, but I'm so confused. I thought Skims and Good American was made by the Kardashians??

[@ThrowBackZone]

Do you think companies are doing enough to be inclusive? Let's discuss! 🤔

[@Tina-u5p]

To all the people who are judging her on working with the Kardashians, check her whole story, where she came from.

[@bourjoism3213]

👏👏👏👏nothing else to say.

[@summertrenkle]

I love her!

[@Foundr]

🫶

[@aniekstroeken3450]

Obsessed!!

[@Foundr]

🫶✨

[@YawelkysC]

I interviewed for Skims in Austin Tx recently & I didn’t get the job, so crushing because I admire this woman so much. the Skims store in Austin was underwhelming as far as diversity in representation. 😞

[@Foundr]

Sending you our best wishes!

[@misscvlog5402]

did she say she's a black female CEO? She's not mixed race?

[@clydejack1329]

Almost all blacks can say they are mixed race. But that’s just another way to dilute blacks. Kudos to her for saying she’s unapologetically black

[@TinaMyles]

One lesson I've learned from millionaires is to always put your money to work, no matter how small. Even investing €200 per month can compound to tremendous wealth over decades. The key is to keep going!

[@Erikkurilla01]

My advice for who wants to grow financially this year, invest. Saving is good, but investing elevates your finances. Thanks to my financial advisor, my portfolio is thriving, and l'm proud of last year's decisions.

[@jessicasquire]

This is definitely considerable! think you could suggest any cfa I can get on the phone with? l'm in dire need of proper portfolio allocation.

[@jessicasquire]

I ran an online search on her name and came across her websiite; pretty well educated. thank you for sharing.

[@Foundr]

Money should work for us, yes! 💯✨

[@carljos72]

THE BILLIONAIRE SECRETS VISUALIZATION

[@Foundr]

🤝💥

[@vw5233]

9:18