Francesca Liberatore video Spring Summer 2022 new collection

www.modadivasm...
The project challenges the conventional with creativity and audacity, "Imagine attending a show where a hologram
welcomes you and shows you where to sit; imagine that at a concert, your favorite singer becomes ‘gigantic’ to greet
the fans in the last rows or imagine being at the theater and that the actor ‘doubles’ to talk to himself", continues
Francesco Sicolo, Marketing and Commercial Director of Naumachia.
In addition to the important figures who work alongside the designer such as the instructor and fashion critic Alessandro
Turci, and the photographer and video maker Alice Falco, the show counts on another collaboration with the Made in
Italy brand Babouches Frulan, a company from Verona that produces shoes made entirely by hand. "We started a
creative process which, without ever abandoning tradition, would include innovation in the shape, structure, choice of
materials up to the manufacturing: instances linked by a simple balance of aristocratic and comfort in footwear", says
Arianna Albertini, creative and co-founder of the brand in accordance with the aesthetics of Francesca Liberatore.