From Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zone

From Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zone. Supercent games follow an iterative hyper casual and hybrid casual approach, with each new release improving upon the previous one. Games such as Pizza Ready, Outlet's Rush, and Snake Clash share similar mechanics and features.
This is no BS gaming podcast 2.5 gamers session #108. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
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Agenda
00:00 Epic intro
01:07 Discussion on Hyper Casual and Hybrid Casual Games
06:10 Overview of Supercet Games and Revenue
07:29 Gameplay and Mechanics of Pizza Ready, Outlet's Rush, and Snake Clash
10:34 Comparison to My Perfect Hotel and Other hypercasual / hybridcasual games
16:09 The Iterative Nature of Supercent Games
21:45 Conclusion and Final Thoughts
23:02 Aggressive Ad Monetization
25:43 Rewarded Video Placements and Interstitial Ads
27:14 Controversial Use of Players' Devices
30:07 Effectiveness of Aggressive Ad Monetization Strategies
38:37 Balancing Monetization and User Experience
41:37 The Aggressive and Creative Use of Branded Ads in Hypercasual Games
42:56 Earning Millions: The Investment in User Acquisition for Games like Outlast Rush and Pizza Ready
43:24 The Gray Area of Using Famous Logos and Brands in-Game Ads
45:06 Exploring the Unique Gameplay of Snake UA
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
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Takeaways
Supercent has achieved significant success with millions of downloads and substantial revenue.
Cost per install (CPI) is an important factor in the hyper-casual genre.
There is potential for further expansion and innovation in the hyper-casual and hybrid-casual space. Supercent games Pizza Ready and Outlet Rush heavily rely on ad revenue, with IAP revenue being a low percentage.
The games employ various ad placements, including rewarded video placements, interstitial ads, banner ads, and in-app open ads.
The aggressive ad monetization strategies in these games are effective in generating revenue.
The conversation highlights the need for a balance between monetization and user experience. Branded ads in hypercasual games can be aggressive and creative, using famous logos and brands to attract users.
Games like Outlast Rush and Pizza Ready can earn close to 9 million per month, indicating a significant investment in user acquisition.
The legality and effectiveness of using famous logos and brands in-game ads are gray areas, but they can generate attention and drive CPIs.
The Snake UA game is an interesting iteration of the classic Snake game, focusing on level-based gameplay and boss fights.
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[@kitaraarnoldkevin6573]

Am going to experiment with putting the SuperCent logo in our game and see how it goes. I need to find out!!

[@2.5gamers]

😂😂😂😂 thats the spirit!!

[@mattorlich88]

The Pizza Ready Admon totally put me off the game after realizing how frequently the interstitials were popping up. I would have otherwise continued to play, so those feel over the line aggressive.

[@2.5gamers]

Does the airplane mode trick work for you?

[@nikolai6950]

We want a pizza joke!

[@2.5gamers]

can you handle more?

[@trentbell2718]

Pizza Ready is a massive letdown. It just stops progressing after only 7 levels (!!!) and doesn't even tell you the game is over. Supercent also lies in the game description, saying you can set up a store "in every state!" which is 50, but there are only 7 levels(???). The ads, of course, are very frequent and almost 100% scam casino games from Asia. I guess they are happy with their revenue from the super frequent terrible ads and game that had very little effort put into it. For a game making so much money they really can't add more levels??

[@2.5gamers]

What would you do?

[@trentbell2718]

@@2.5gamers use some revenue to add more levels