Future of Buy Now, Pay Later in the Middle East with Abdulmajeed Alsukhan, Tamara

The "By Now, Pay Later" model has been around for 200 years. After being repackaged and rebranded countless times, it is currently one of the hottest spaces in FinTech, with BNPL accounting for 20% of e-commerce in countries such as Australia.
In this episode of Couchonomics, we are joined on the couch by a BNPL industry insider to get an informed perspective on this increasingly polarising topic. Abdulmajeed Alsukhan is the CEO and co-founder of Tamara, the leading Buy Now Pay Later provider in the MENA region.
Abdulmajeed and Arjun delved into the BNPL conversation, tackling questions around the risks customers face and how BNPLs are likely to grow and evolve in the MENA region in the coming years.
Get the answers to the burning questions:
What is the likelihood of BNPL expanding into other categories and appealing to broader age groups?
What measures is Tamara taking to minimise their customers' risks?
Whether the current business model of BNPL is sustainable, or if it will evolve in the future?
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HOST
Based in Dubai, Arjun is actively engaged with the Fintech & Start-up ecosystem across the MENA Region and beyond - as a passive investor, an advisory board member and as a commentator on the rapidly evolving scene.
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PARTNERS
Couchonomics with Arjun Singh is brought to you by our partners from:
✨ Adyen, a reliable end-to-end payments solution that enables businesses to turn payments into a strategic growth driver: www.adyen.com/
✨ LuLu Financial Group, a global financial services provider headquartered in Abu Dhabi and operating in 11 countries: www.lulufin.com/
✨ M2P, Asia’s leading payment infrastructure company that enables businesses of any scale to embed financial products: m2pfintech.com/
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[@srinivaskatta545]

Thank you Mr Arjun for hosting Mr Andulmajeed -Tamara.. Great inputs by Mr Andulmajeed.. BNPL will dominate credit card industry in KSA very soon.. BNPL industry need aggressive Marketing Team. Although it's not new still aggregators need to move very aggressively to leverage the potential market . Best example :India ..It moved like a storm..

[@muhammadrohaan7116]

Vow love the whole talk great podcast