Why is Canada Goose SO Popular?

[@Zazaaa27]

Am I the only one who wishes that more youtubers would explain stuff so clearly and factually as future proof ?

[@jrgalioto]

You are not.

[@FutureProofTV]

We think this next wave of youtubers using research teams and citing sources in the description is going to be a big one! Buuut we've only been able to come this far by having commenters like yourself point out inaccuracies and help us know what's worth sharing. So thanks for being here and watching along!!

[@ropro9817]

Yes, please! Love this channel.

[@DarthAwar]

There are Several I can post links to Channels if you like

[@Zazaaa27]

@@DarthAwar that would be nice of you :)

[@FutureProofTV]

Hey team, we've left a few links in the description for alternatives prioritizing reused/repaired garments and featuring some Canadian brands, plus a repair shop specialized in technical outdoor gear based in Vancouver! As always, our top recommendation is to look into secondhand options first and foremost but if you have any other recommendations or brands you think are doing some good, feel free to let us know below 🙌🙌🙌

[@sarahwatts7152]

That's awesome, thanks for sharing! I'm a Mainer who's pretty done with LL Bean's constantly degrading quality, so next time I buy a jacket, I'll look into these alternatives. (Also...a video about how LL Bean axing their lifetime warranty and what that means for the brand would be great. DUNK ON LL BEAN!)

[@sajatzsiron]

Just in case anyone from the UK sees/needs this, there's a great repair shop in Burnley, Lancashire (you can post them your stuff) called Lancashire Sports Repairs (LSR). They can mend all sorts of tech gear from down jackets and trousers to mountaineering boots and tents. I'm not affiliated with them by any means, they just fixed my hiking boot a while back and it's still going strong.

[@mariuszarszylo1476]

I was looking into these coats when traveling to Iceland a few years back. Decided with an Arc'teryx layered approach. Went on a an excursion and our tour group leader had the same jacket! Obviously it was a bit more worn out after years of use, but I was happy with my purchase. Especially knowing if it's good enough for a person who does glacier adventures on a daily basis.

[@yellowklayman]

what jacket?

[@FutureProofTV]

Glad it worked out so well for you! If you're interested, we also have a video all about Arc'teryx and how they blew up in popularity recently: kzbin.info/www/bejne/r2qwaoCIrt2KnNk

[@DGgraphicsNY]

Yes. I ditched my CG for an Arc’teryx. So glad I did.

[@JimDownWell]

Worth mentioning that unless you're spending a lot of time in the uninhabited interior of Iceland, Canada Goose coats are probably overkill. Iceland generally doesn't get as cold as Canada or the Northern US states. Having a nice down filled parka is however, very nice come winter. Our winters can be unforgiving - freezing winds especially but I've been more than comfortable in a North Face McMurdo parka. It's nice to throw on to walk to the shop without having to worry about layering.

[@jessebutler9352]

I’m getting the general feel from your videos that we can capitalism our way out of problems that capitalism causes. Once again thanks for the in detail break down. I like getting my videos from a local island source to follow my 100 mile KZbin diet.

[@ArtanisKizrath]

Interesting! So, Canada Goose went a similar way as Arc'teryx in that they started out popular for their utility then got popularized by famous people and they became a "fashion" brand.

[@FutureProofTV]

Exaaaaactly 👀👀

[@dirkmohrmann8960]

This is the lifecycle of every outdoor Brand. For up to date, technical, functional, extreme winter jackets - check what climbers in the Himalayas wear in 2023, not in 1970.

[@Drownedinblood]

Fashion houses must be running out of ideas. Similar happened to carhart. Pretty sure this started when champion was elevated.

[@WatchMeEDC]

First was North Face black fleece jackets. $100 for a fleece back in the day was outrageously expensive in the early 80’s. But then along came Patagucci that completely disrupted outdoor luxury fashion.

[@ParadoxalDream]

Arc'teryx is now Chinese-owned (through 2 different parent companies) though...

[@quinn_cooke]

Canada Goose comes to film studios in New Zealand and does pop up shops and sells at reduced rates, they’re still ridiculous expensive and are definitely a status symbol on the sets here. I’ve never owned one but I can see the appeal of one layer to keep you warm instead of five on those long night shoots!

[@HepCatJack]

The multiple layer is sensible when the temperature varies a lot, one or several layers can be left opened so that you don't get wet from sweating. If you're in an environment that goes from 10 C to -40 with a single layer it's an all or nothing proposition, you sweat like crazy when it's 10C then you freeze when the temperature drops.

[@varun009]

​@@HepCatJacktheir language is quote specific though. And I get what op means. Ive been on construction sites at midnight waiting for a truck to come in and there really is nothing like a big comfy pillow layer when you're getting hit with cold wind. That said, I rarely use real down. Our company has company branded parkas for all our workers. Primaloft was a lot cheaper and it does a brilliant job. Lots of companies in China will customise them if you buy 100-500 pieces. But I completely get your point, I often overheat and basically can't wear polyester above 40% in most clothes so I often go with 80%-100% wool.

[@danf8047]

I hate that everybody wears it but I gotta say the jacket is amazing. I purchased one almost 2 decades ago when it was a 'reasonable' $500ish as an investment. I also got a mooseknuckle thanks to my sister's connection who worked with the founder Mr. Poho here in Montreal QC. Both amazing coats and there's nothing like walking in them in -20c and not feeling cold at all.

[@josemv25]

Why would you hate that everybody wears it?

[@fearless6947]

-20c is worth it

[@danf8047]

@@josemv25 personal preference :)

[@josemv25]

@@danf8047 well, I'm glad you wanna see this company fail

[@flevingfinn5885]

feeling warm in -20 while walking doesnt take much, literally 3 layers (cotton t-shirt, cotton hoodie + windproof summer jacket) is enough to feel warm in -20c, add some kind of winter jacket and it is enough till -30c. 100€ skiing jacket lasts 5-10 years of high usage, so 20 years with 500€ doesnt sound that impressive. I dont say they arent good, I just say that people overestimate how much you really need to wear to feel warm at cold climate.

[@scoogs026]

The Canada Goose store here in Chicago just got robbed literally a few days ago. And people wearing them on the street are often robbed for the coat off their backs.

[@sashamoore9691]

Sike. I just made that up. Probably Vancouver Canada that happens. Nice try tho

[@migooknamja]

Do not live in a Democrat controlled area. Problem solved. No one is getting mugged in Utah.

[@cliffcolter9161]

I have Opinions and Insights.... I have owned my Canada Goose Parka - Explorer Model for over 18 years. It was crazy expensive but I have never had a warmer or better parka in my life. I have walked to work at -50c with a -70c windchill. The soles of my boots (Sorels) were so frozen that it sounded like I was wearing clogs when I finally made it indoors after 30 minutes. The company stands behind the product. I have had three repairs done to my jacket each one costing me nothing. Each time I have my jacket cleaned at the end of the season, the cleaner always asks if I have any problems. So far I have had the Cuffs replaced on the sleeves, Zipper replaced when the head of the Zipper broke off and the interior belt Velcro when it stopped closing. As for the fur... when you live up north you really learn to appreciate it. The fur trim is not just decoration. It stops the wind from blowing into the hood when it is closed and works remarkably well. If I close the hood on my parka , I can't wear a thin toque because my head will overheat. The goose down is much warmer in use than any synthetic that I have every used. To me and many people up north, this parka is a matter of life or death. You do not travel anywhere without it in the winter. I have spent three hours outside at -30c in my Canada Goose and anything covered by the jacket stays perfectly warm . I think the bothersome thing (not for the company) is that it has become a fashion item. I went to Las Vegas in January... I was wearing shorts and a tee shirt while other people were wearing Canada Goose Parkas at 15c in the sunshine? Wowwsers!!! Was the Parka expensive? Yes but in the long run it was worth every penny and you will have to

[@loqu]

Would love for you all to go through actual types of clothing that are sustainable. I've gotten into waxed canvas and wool products lately but would love an in depth dive on a tier like list on materials and how they're produced. Love the channel!

[@davidfoltz8922]

I have 2... one is over 30 years old, bought for $400. new! STILL warm at -30c/-40c with subfreezing windchills, living in the middle of Canada... Especially for shoveling, doctor's visits etc. But, worn, torn, replaced a zipper, fur collar gone, etc...! And... The other is around 12 years old

[@rlkinnard]

I lived in Chicago, and I had an Eddie Bauer parka that did just fine and costs about 1/3 to 1/4 of your Goose parka. A Chicago winter in the late 70s to 90s was a good test of an arctic parka, and I can attest that I was warm at - 15 degrees C. Living in Cambridge, I still use a Diesel replacement that I bought for 50 dollars used.

[@ropro9817]

"... I am also a little hungover, so..." 🤣 Levi: We love and appreciate your honesty. 😄

[@FutureProofTV]

We at Future Proof are all about ✨transparency✨

[@ropro9817]

@@FutureProofTV Take care! We need you fresh for the next video. 🤠

[@t_ylr]

After 30 I've learned to keep my fav electrolyte drink on hand 😂

[@CompuChef]

Canada Goose actually uses duck down which is cheaper than goose down. People criticize their pricing, but the same people will also criticize when local companies outsource production to Asia for their cheap labour. I'd be interested to know what the actual profit is on a coat made by Canada Goose (made locally here in Toronto by workers who are paid what I asssume is a respectable wage) and on a coat a made in Asia (which is pretty much every coat that is sold here). I can also attest that they have a great lifetime warranty, I've been wearing the same parka for 12 years, they've replaced the zipper 4 times (I'm hard on my zippers), replaced the cuffs, and repaired any stitching that has come loose, all free of charge.

[@FutureProofTV]

Hey there! So we've done a bit of quick diggin' here and, according to glassdoor, indeed, and other sites Canada Goose is paying at or just above minimum wage for general labourers such as sewing machine operators. While we recognize that's miles ahead of a lot of other brands who outsource their labour, there's plenty of other companies who are also based out of Canada producing far less expensive products using similar materials. We haven't found any conclusive evidence on Canada Goose's profit margins for each jacket sold, but we're assuming there's a significant markup there regardless. If anybody has any additional information on this, we'd love to see a broader discussion about the subject here in the comments!

[@sgbradley]

Years ago I used to be a trapper in Ontario in the '90's and all my Coyote's and Wolf (only during a cull) were sold to Canada Goose thru my broker. I used to get $50.00 each in the 90's, today it's over $100.

[@Elbereth42]

The proper coyote owned a proper wolf? No wonder they would buy that special thing!

[@TheJordanicas]

Come to the southwest U. S. there's been times the local land management will give $75 a head for Coyotes because they're overpopulated. That's a big reason they're trying to reintroduce wolves. People here don't usually use traps though.

[@sgbradley]

@@TheJordanicas I'll use traps on rough ground, like near swamp's which is their favorite place to get stuck prey. I'm too old for it now but I'll pass it on to the trapper blog

[@jayjayman23]

Canada Goose jackets can be worth it if you actually live somewhere cold enough. If I was still living in Vancouver, BC I definitely wouldn’t own one. I actually learned about CG from my friends who ripped off the logos and let me try theirs out. When you live somewhere like I do where we do have days/weeks of -40 C it’s worth spending money on something that’ll actually keep you warm when you’re outside. The jackets can be too warm which is a big complaint I’ve heard from a lot of people but they probably bought a -40 jacket and hope to use it in -5 or -10 temps which will make you boil/uncomfortable. I’ve started lending out my jacket to friends who don’t have warm jackets for the colder temps and I’d say more than half of them are thinking about buying a used one now. You don’t need a CG jacket where I live and I’d recommend other jackets to people depending on how much they have to spend but for myself it’s been nice to be able to throw on my designated temp jacket over my t shirt and be warm in -10C, -15C and -40C as an example.

[@fearless6947]

I don't own a Canada Goose, but in winter time in UK, I use to get a cold and a cough all the time. Wind and cold weather makes me ill very easierly. The issue was my jackets, were just not warm enough. For some reason, my friends never get sick, even when they wore almost nothing lol. The previous jackets I got were marketed as winter jackets, but I still kept getting ill. Eventually I went to uniqlo to get a long down jacket and a body warmer down jacket from super dry. When layering both items, they both covered my neck. I no longer get colds or coughs. Number one thing imo, is protecting your own health.

[@AD-zb8hb]

Living in Ontario, and walking a lot even on -30 days, i love my Canada goose… but it is too hot for a mild winter day. I have another coat i bought for $100 at a mall store for days warmer than -12.

[@jayjayman23]

@@fearless6947 That's awesome! I'm glad you could find something that worked well for you. I personally love my Canada Goose jackets and will recommend them to pretty much anyone but I will also very quickly recommend other brands to people because everyone has different needs, wants, etc. "Winter" is pretty open/subjective so when I hear that word I usually ask where people are from because I've lived in places where winter means no snow and no freezing temps but currently I live in a place that sometimes is the world's coldest place. Those are two very different things lol. Anyways, glad you found something that worked for you and that you're not as sick as often as you previously were!

[@jayjayman23]

@@AD-zb8hb Nice! Yeah their parkas are great for their actual intended temps which I don't think everyone realizes. Not sure how far north you are in ON but I personally find myself using my cheaper/less warm jackets most of the time but it is really nice to be in -30 C outside and actually be comfortable/warm.

[@TheDanLevy]

I was surprised to not see any data of comparison of how the jackets actually perform in actual very cold weather against the lower priced options. As well, no mention of the warranties (or lack thereof?) of the lower priced jackets. Those are both HIGHLY relevant aspects that just outright were not addressed. Whether or not the jacket does a better job vs the cold than the competition is pretty much the key thing that matters when deciding to buy a jacket...unless you literally are buying it as a fashion statement & not for warmth

[@BGRUBBIN]

They are warmer than other jackets at lower prices. I lived in Canada and tested on a cold windy night. Kept all the wind out and I was warm. The jacket is rated for -25 C, probably about -20C when I went outside. I think it would have been fine if it was even colder.

[@QnA22]

@@BGRUBBIN Nope, i live in Mongolia where - 30C to - 50C is reached each winter. - 30C is time to hang the goose in the closet and grab a more environmentally sustainable shearling coat/lammy/lambskin... sorry, i dunno the correct word for it.

[@BGRUBBIN]

@@QnA22 considering you live some where much colder I can understand that. I did try their arctic jacket and that one would definitely keep you warm in -30C or colder. Nothing beats an animal hide from the region. One of the benefits for where you are from.

[@BorkDoggo]

It's safe to say most people are buying it for fashion...

[@garyburke6156]

@@BorkDoggo 999 out of 1000 canada goose jackets are never exposed to colder conditions than briefly crossing the parking lot to the whole foods in january. they are the SUVs of clothing

[@stillinfamous]

I grew up in an area where coyotes are hunted as they are a huge issue (east coast). Canada goose buys a huge portion of the pelts- not buying them won’t change the fact the coyotes are hunted, they’re invasive and destroy ecosystems when packs move in.

[@ricatiman]

Canada Goose was at one time a Canadian company, that has since been 70% sold to BAIN Capital, a Boston based private equity firm for $250 Million US in December, 2013. Dani Reiss, son of the founder put together that deal. Bain Capital is well known for buying up companies, and then breaking them up to sell the parts for profit. In this case, they have invested heavily in the brand and led it to worldwide popularity. We need to keep a close eye on the quality of their garments. I have seen that with Arc'Teryx, another Canadian iconic brand. It has suffered from quality issues now that Amer Sports (also partly owned by Republican Senator Mitt Romney of BAIN) has off-shored all manufacturing to Asian facilities. If Canada Goose starts off-shoring manufacturing of their products, I believe that you can expect to see a marked decline in quality, just as as Amer Sports did as both companies seek to increase profits.

[@hankhillsnrrwurethra]

That offshoring also means you can get identical gear for pennies on the dollar online. They boost themselves and sow their own demise at the same time.

[@rickybus8525]

Try fjällräven. Best clothes in the world.

[@kewoncrayton2309]

I got my first goose in 2018; Chicago isn’t too far from Canada, eh? I genuinely feel very well protected in it, and actually, working in fashion sales - it was never a fashion decision to buy one. “Oh they wear these in Antarctica? Sold.” Got my expedition jacket secondhand for $451 and it still had tags attached. If you’re willing to tolerate a bit of wear (they are very rugged jackets) you can *easily* find one for $500 or less. Also, from my fashion perspective: it’s what you’ve said - nothing is perfect. You cannot have perfectly ethical fashion, especially not at scale. PETAs higher ups are probably making lots of money which underserved communities could use, but you know…play the song again (“it wasn’t me”).

[@rdgsss]

It's incredible how full of research your videos are! So interesting to get to know so many details of companies and products you post here!

[@scct2317]

People don't buy Canada Goose coats to keep them warm anymore. They buy them to advertise their social status, and you are not required to provide good craftmanship and materials for that, so it's all about cutting down the costs and making an unwarranted increase in retail prices. If you want quality, look for obscure local brands all around the world.

[@oboemoboe]

Fun fact: they're part of the official "French Exchange Student uniform" starter pack here in Montréal.

[@sn5301679]

And rich asians students

[@QnA22]

Living in Mongolia i see many expats arriving with these coats thinking it will keep them warm. Mistake. They'll soon move to other coats, Fjällraven (because it's good, but also available here), Arcteryx(available) and then other brands, but not in larger numbers. However, as temperatures in buildings are often at least 30C, a synthetic coat isn't that comfortable. Even the goose/synthetic Fjällravens. So then do as the locals do when it really gets cold. Lambskin coat with a 2nd and 1st layer of camel, yak or cashmere product. You'll never overheat. The lamb coat even often let's you have just 2 layers.

[@sashamoore9691]

Thanks for teaching me something new! How cold is Mongolia ???

[@bradm6287]

@@sashamoore9691 cold af

[@hodgesmt]

I have had 2 Columbia jackets, Never even thought of getting a Canada Goose. (and we had 20 below F or -29C just last week) 1 lasted more than 10 years, and I am still wearing the second. 2 coats in 20 years. I'm not very fashionable, but warm :) Again, excellent video. your cadence and rhythm combined with humor and great information is a home run!

[@FutureProofTV]

Being fashionable is also overrated sometimes! Thanks for taking the time to join us here, we really enjoyed making this one!!!

[@nicolethompson2399]

Columbia is also fashionable, tho

[@davidfoltz8922]

Suuuuuuuuuuuuuuuuure?

[@vnohelix]

Used these jackets for many years working in the Arctic. They are the best. The fur prevents your condensed breath from freezing up. It has a function for those using it in -30F and beyond. For walking around New York trying to be trendy, it doesn't. The company I worked for issued these jackets as well as the pants to all pilots to wear outside when not flying. When flying we wear Mustang survival suits. I did buy a jacket for myself as well. Outside the Arctic, I rarely feel the need to wear it unless it's a really cold and windy winter day walking the dog. It's just too warm.

[@ericxplackis]

I used to collect Canada Goose jackets. I’ve had some old school stuff from them, from when they were called Snow Goose, so they were pretty damn old, and wow, they were incredibly high quality. They truly felt handmade. Nothing else like it today. But then, fast forward to a few years ago, when Canada Goose was bought out by that Investment Firm. I decided to pick up a new coat from them last year, because my old jacket was finally starting to fall apart, and I was blown away how the price skyrocketed in the last few years, but I really loved the old coat that I had, so I pulled the trigger anyway… What a mistake! The quality was completely different and it felt like a completely different jacket. I returned it & left a 1/5 star review, that somehow disappeared from the product page. What a terrible company. I’m so happy I picked up a vintage one from eBay, and of course it was a 1/4th of the price that a new one is, and somehow 4x the quality. Anyway, that’s my rant, and probably my longest KZbin comment ever, but I really despise the downfall of this company.

[@l4ndst4nder]

I watched a fashion KZbinr review their $1500 down jacket and he had a mild chill from standing outside for 10 minutes in 4 degree C weather!

[@lordluckylucan]

@@l4ndst4ndera mild chill LOL

[@chengong388]

Super warm parkas make a lot of sense in advanced northern countries like Canada. This is because you wear shorts indoors but have to for example take out the trash when it's -20 outside. Sure it's not as cold as the south pole, but the warmth allows you to simply throw on the parka and go out, without need for any other layers.

[@natasha83196]

I bought a CG years ago - they cost less than 50% than what they cost today. I wouldn’t buy one at today’s prices, but I can confirm the coat is warm and I have enjoyed many years and expect to enjoy many more years of warmth with it.

[@montaguehamilton4020]

Range Rover being called the "car of the outback" made me laugh. Don't think I've ever seen anyone try drive it on a hard packed gravel road and never on the dirt.

[@reebeeable]

I live in Minnesota and love my Canada Goose Expedition coat. It keeps me warm and that is a very big deal here. All Minnesotans should be issued Canada Goose coats. Canadians understand what -20f with a -40f windchill feels like. We don’t fool around with cold and neither does Canada Goose. I removed the decal because I didn’t want to get mugged. Muggers want to stay warm too. My only complaint is that I look like a refrigerator in this chunky coat. My ugly coat is ten years old and is still in great shape so I expect to have it for another 20. Note though this is for very cold weather. Don’t buy one if you live in a moderate climate (climate zone 5 or higher).

[@miszelamn7750]

Haha, I was looking for a comment from a Minnesotan. I like more feminine brand, also Canadian, Indyeva. Best regards!

[@hikaritsumi2123]

So that is why I'm sweating wearing this in snow, the second-hand shop owner wasn't exaggerated

[@sandrasaunders8777]

I have a down coat from Reitmans bought 5 years ago for $90 that, to me, seems very warm. Wore it today in -15 temp. Whether the down was sourced ethically or made in Canada, I don't know. Probably not. But, a Canadian company, warm coat, good price, I'll take it over Canada Goose.

[@nateb9768]

Would of been cool if you found some quality parkas from reputable companies to compare and contrast!

[@FutureProofTV]

Hey there, this is a great suggestion! We're definitely pivoting our video style slowly and getting back into taking up more of the video to talk alternatives and positive solutions. In the meantime we've left some links to alternative brands you could support (prioritizing reused/repaired garments) and a link to a Vancouver based repair shop we found that specializes in outdoor gear!

[@Linkfan415]

I’m honestly surprised Levi didn’t take the opportunity to plug Patagonia. I’m proud of your self control!

[@williamwilson6499]

Would of?

[@joermnyc]

The coyote thing is not cool. Honestly I don’t know why animal fur is still a thing in the 21st century. There was a fur shop in our neighborhood and I was so happy when they went out of business. (Most furs are from farmed foxes, or mink/ferret related animals, and fur farms are nightmare fuel.)

[@WAWO47]

CG is now opening shops in Taiwan, a tropical island with average temperature 24C, and surprisingly a lot of people wear it, it makes people feel protected from those "POOR" weather feelings.

[@Tom-gr9ii]

台灣人買加拿大鵝是要去日本或是歐洲的. 😂 台灣冬天15度以上我只需要一件襯衫加上防風防水外套.

[@stedye]

I fly through Taiwan airport frequently and they also have a Moncler boutique in the airport 🤷🏽‍♂️

[@WAWO47]

@@stedye Yes...Moncler and CG are both considered as "boutique" in Taiwan. People wearing them for their LOGOs.

[@Ec1ipse..]

Walk into a Canada Goose store and it's like a fashion boutique. On the other hand, Arc'teryx may be becoming more of a fashion item, yet it is still sold in outdoor stores aimed at those who really need its quality and features. The layered approach is also just better and more usable; there is a reason Arc'teryx is the gold standard for extreme outdoor clothing.

[@TakeThis_L]

or you could just buy northface

[@lordluckylucan]

gold standard huge reach there

[@QuickQuips]

Thankfully there's a certified used section for CG, as well as Arcteryx, North Face, and Patagonia.

[@alexambroise111]

If you want a Canadian-made coat that'll keep you warm at -40°c and last you a lifetime, judt get a Kanuk

[@arturskovrigo3915]

You should make a video about how carbon efficient shipping has become. I heard that it's sometimes better to import fresh produce than try to grow it locally. Would love to know if it is true.

[@HumbleWooper]

I know it's often /easier/ to import produce because of the different seasons, climates, and growing cycles in other parts of the world. And often monetarily cheaper (even after shipping+import costs) with the looser labor and agriculture laws in poorer countries. But better from a carbon standpoint? I hadn't heard that one, and would now also love to know. I wouldn't put it past Big Farming to lie to protect their profit margins.

[@etagged]

It never ends. Canada Goose isn’t the ultimate flex for winter wear, Moncler is. There will always be a bigger pond, don’t chase clout by buying clothes.

[@TakeThis_L]

lol nah, moncler jackets look like you're wearing a garbage bag..

[@lordluckylucan]

your comparison is kinda like Ferrari vs Lamborghini…it don’t matter if you’re rocking a Chevy Malibu or no car at all

[@WaterWoman1684]

As someone who owns one of Canada Goose's snow mantra parkas that kept me alive during several years of polar research. Their expedition-rated parkas are 100% worth the cost, but only if you live and work in some of the most extreme places on the planet. Most of what they sell nowadays are not coats designed to keep you alive in -100 degree windchill and are more about the status symbol.

[@33Jenesis]

I prefer layering. Outer layer doesn’t need to be padded, just wind proof and water repellent. The thick heavy down coats are not for me regardless the price point.

I bought a Canada Goose jacket a few years ago, and honestly, it's the best jacket I've ever owned. It's so well designed that I'm impressed that one jacket can be so functional. It surpasses every technical winter jacket I've owned in the past. I did not regret my decision once and now I recommend it to everybody around me, when they're freezing and I'm just chilling comfortably in my cozy jacket.

[@dirkmohrmann8960]

It may be the best jacket you've owned, but by today's standards they are very far from the best jackets. As mentioned in the video they haven't really changed much in decades. There is a reason you will not see a lot of people climbing Everest or exploring the Arctic with these jackets any more. Today you can get jackets that weigh a quarter as much, are packable, easier to wash, all while having much better insulation, for the same or less money. And still made in Canada or the US. Check out brands like Feathered Friends, Western Mountaineering and many others.

[@JoeGiz64]

@@dirkmohrmann8960 for example?

[@cinemaocd1752]

I always see new arrivals to Minnesota wearing Canada Goose jackets the first day it gets below 50 F. In the 80s my friends dad worked on a bunch of movies because he was a diver. He was on set every time they filmed on an icy lake or pond. All of the star wore these ridiculously huge jackets on 20 degree days when all the Minnesotans were wearing their Carhart jackets half unzipped. I also know a bunch of physicists who go to antarctica every summer (our winter) and wear the jackets because they are issued there. They have actually had scandals at my university where some of the scientists were buying Canada Goose jackets for their wives when they weren't any part of the expedition. Most Minnesotans go for a layered approach with a lighter jacket underneath a down jacket for when it gets really cold. I have a big bulky Mountain Hardware 3/4 length parka similar to Canada Goose in size and I don't love it for a lot of reasons, though it is definitely my go to when I'm outside and not moving much in below zero weather. (Again the layered approach is so much better if you are hiking, snowshoeing, skiing etc.) My dream jacket that is actually made for expeditions and not fashion is the Minnesota made brand Wintergreen. Look them up. Also I think the coyote fur is not just decoration it actually really, really helps deflect wind off the face when the hood is up. I support fur for people that live and work in cold regions because fake fur does not work the same way at blocking wind. Having said that, most of my fur is vintage because I don't want to support the industry because it's so dodgey as was mentioned in this video.

[@dool1002]

lol the amount of leather goods in the market and yet PETA don't stand up for Cows Fur trapping and trading was a huge industry in Canada in the early 1900s. We wouldn't be where we are today if it weren't for the use of fur to survive the harsh North American winters.

[@loganfairbairn4605]

I would really like to see alternative companies as part of videos in general. Great video btw, always wondered about Canada Goose and had considered buying a jacket in the past.

[@anuragrathore9555]

Triple fat goose

[@tashamoulton]

Please don't ever stop making these videos!!!

[@Mr.TandMs.M]

The reason we Canadians are so nice is that all of our meanness goes into the geese.

[@tombaily29]

There are plenty of warm parkas from other Canadian brands capable of the same for much less.

[@Joshwaa_s]

Being in the UK I can tell you the reason anyone buys them here: They are expensive - London is littered with people who buy expensive things to wear with no clue what they are for ,why they cost that much or if they should, just that it's a bragging point.

[@HepCatJack]

The best insulation for winter jackets are down (baby geese feathers) and Milkweed (vegan option) Milkweed jackets were tested on Mount Everest and performed well. "North Face" is a good far cheaper alternative of jackets that use down. Another good product are the Lutha jackets from Finland which are designed like a thermos. One of the best boots for the coldest weathers are the Bunny Boots (they're made of rubber not bunnies). The arctic Mukluks are also a good choice for footwear.

[@hefoxed]

Animal leather is complicated. As a prior-vegetarian-for-11-years, my current stance it's ethically okay to eat meat as part of diet and use animal products, but we got to improve their welfare -- animal products should be more expansive so animals welfare is improved, and preferably not in clothing that won't last. Leather is a great material that lasts a long time when taken care of. With the current animal raising practices, wild caught if done sustainability is likely better for the animal prior to death -- death is part of the cycle of life, but humans are taking more then we're giving, for all sake, things gotta improve. I'm personally trying to eat less meat, and make sure animal product purchased are mindful (mostly thrifted).

[@ekaprasetio9564]

I literally saw 7 people wearing Canada goose last night on the tube on my way home from work. Yes in the UK it is very popular.

[@ThaoNguyen-hl6mb]

Amen, living in Canada 15 years teaches me that it's impossible to have 1 coat to cover all kinds of weather. So I'd rather not put all the investment into one expensive coat like Canada Goose. My most used coat years after years is actually a vintage men's leather chester coat because nothing is colder than the bitter wind chill that penetrates through layers of woolen clothing and numbs your bones. And it's lighter and less bulky than a down parka. But when it snows, that coat stays home and is replaced by my water resistant parka.

[@damndave3237]

6:28 tryna start a fight with that editing??😤😤

[@mtrefanenko]

i remember when your channel had 3k subs. great job. always top notch videos!!

[@SavageVoyageur]

Both my wife and I have Canada Goose Expedition parkas for the Minnesota weather. We live out in the country and it’s a survival item here. You break down in February you might have to walk to a farmhouse for rescue. I’m glad I got the coyote fur on the hood. It really helps in keeping me warm.

[@minifridge8315]

These videos are so dang good

[@FutureProofTV]

We really loved this one 😅😅 thank you!!

[@millie6285]

I bought a CG when I moved to Saskatchewan 5 years ago, and it was the best purchase ever. Whether it's -10 or -40 I am still comfortable. I picked up a Noize vegan parka secondhand, and while it is warm enough down to around -15, anything lower and you'll want to layer up a lot more. When we had a cold spell in December, (with the wind it was -51), the vegan material could not handle it. It creaked and cracked every time I would move, and was not warm - I literally thought it was going to break in half. The 'ol CG took it like a champ. It should be mentioned that the coyote fur had it's purpose in the fact that it doesn't frost up with condensation, so ice chunks don't accumulate when you have your hood up. Fake fur collects ice. Love it, would invest in one if you live in a place where you can justify it.

[@yellowklayman]

as much as i like teardown videos, I usually prefer videos that champion good brands/buys so i know what to look for in shopping

[@FutureProofTV]

Hey there, we do too tbh. We're definitely pivoting our video style slowly and getting back into taking up more of the video to talk alternatives and positive solutions. In the meantime, we've left some links to alternative brands you could support (prioritizing reused/repaired garments) based on what we've recommended in previous videos and a link to a Vancouver based repair shop we found that specializes in outdoor gear!

[@TigerTT]

Good winter coats are easy to find here in NYC but the one problem that I have is finding the perfect pair of winter gloves because my hands are far more likely to freeze in the cold than the rest of my body lmao.

[@bleuumscarlett7977]

Try getting a pair of liner gloves. They're thin gloves meant to be worn under regular gloves/mittens and they help insulate your hands better. I think the best are made from merino wool, but i'm sure there are good options in synthetic if you don't want wool

[@bolliz15]

I just went with the Fjällräven Expedition down jacket. Never been cold since. And I also know where the down is coming from.

[@CuriouserAndCuriouser4]

Please visit Canada's north and talk to some trappers about fur, coyotes, population dynamics and life in general in boreal forest. What is the alternative here? Synthetic fur? But I also don't understand why CG won't explain where they get their fur from. Everyone is so sustainably conscious these days, I'm sure they would love a good story how their jacked helped a trapper and his family survive the winter in the North. You know, everyone loves their certified whatever coffee, from a small farmer in Columbian jungle. Why not tell them your fur trim might be from Snow Lake, Manitoba, for example.

[@bgregg55]

I suspect most, if not all, the celebrities that are wearing those jackets were given them by the CG marketing dept.

[@lordluckylucan]

you suspect wrong

[@Stav_Flippus]

The editing is so cool on this vid!! Great good you guys!!!🎉👍

[@FutureProofTV]

Thanks for joining us here!!

[@fmgraca]

You have to tell me what you drinked ... so I don't have the same 🤣🤣🤣🤣🤣🤣

[@reysustaita]

Will stick with my plan on getting myself and my family into Patagonia jackets/parkas as climate change makes our winters colder.

[@FutureProofTV]

Future Proof approves this plan ✔

[@drjonesesq]

Dani Reiss is the CEO and President of the company, but it’s majority shareholder is Bain Capitol out of Boston. And it’s Bain that have been majority responsible for the price increases in the products for the past 23 years. Just FYI.

[@xXsnowberrieXx]

Got my Canada Goose jacket 10 years ago when it was still expensive, but cheaper than today ($900). A couple of years ago the cuffs were wearing down, so Canada Goose repaired them for free under the lifetime warranty. It's still got a lot of life left. I don't agree with the brand, and find the logo obnoxious now but I'll keep wearing it because it has many years of life left.

[@tottenhamdon]

Brilliant vid! I’ll stick to my old Columbia ski-jacket, thank you 😎

[@FutureProofTV]

Love to see ya using what you own, thanks for joining us here!!

[@takoflame4948]

Columbia probably the most reasonable priced outdoor gear

[@RCXSlayer]

Another great video!! Really enjoy watching your videos and learn more about different brands and which ones to support. I've come across a brand called "Save The Duck" recently and I've bought some clothing from them as well. They are a Certified B Corp and they do use recycled materials in some of their clothing. I'd love to see your discovery and deep dive into this brand in the future. Do they really save the duck? 😉

[@Militant_Vegan]

Save The Duck seems like a really good quality brand. There was actually a guy that climbed Mount Everest wearing Save The Duck. I recently bought a second hand parka from the vegan, semi-sustainable brand NOIZE and it’s really good as well. It’s a jacket I can be rough with and trust it won’t rip on me. Got stuck outside once for 1.5 hours and my toes + legs felt like they were gonna fall off from the cold, but I didn’t feel a shred of coldness on my torso. The faux fur is ridiculously soft too it feels just like my dog and I can’t stop rubbing my cheek against it lmao. I also haven’t seen a single shed from the faux fur so far so thats a bonus. It also has two zippers on it so if one breaks you have a backup one.

[@hoser7706]

Thank you for slamming the Cdn Goose in this video. They are the scourge. Pooping rats with wings. Although watching adults teach an entire flock of gosling teens to fly in formation while running on the ground in a park was priceless.

[@MatthewsLife]

You should also do a video on the much nicer looking Artitiza Super Puff (and all its colours and sizes) They are the most competitive company in Canada to the Canada Goose and I find them better and warmer than the Canada Goose. Just My opinion

[@Stoic-xm7uo]

I saw a recently interviewed of Dani which he said they will no longer use real fox fur, adding selling off remaining inventory. I owned a few parks(none fur). Awesome product

[@PNWNature]

I love your honesty on being hungover. Humerus and relatable. Great topic to cover as well (the jackets).

[@A7xlikeafiend]

I’ve been waiting for this video!

[@FutureProofTV]

Hope you enjoyed watching as much as we enjoyed making it!

[@clauderodrigue6461]

Leg hold traps as pictured in the video do not break the bones of the coyote in the trap. They are not “mangled” like it is said in the video. You did your research on everything BUT trapping, thus contributing to more misinformation.

[@korvenburns1135]

This guy is hilarious 😂. Definitely subscribing

[@drscopeify]

The real deal is a material called PrimaLoft which is used for military Ecwcs Level 7 Gen 3. The military has 7 levels of winter protection and level 7 is the top level for up to -60 degrees. I am not sure how Canada goose or other similar jackets compare but it would be interesting.

[@TrollDenied]

i paid 125 for a 80s model Snow goose Snow Mantra last year. Aside the patch saying Snow Goose of Canada instead of Canada Goose. The jackets are basically the same and i didnt have to spend 1800$ for their top model

[@DBWPhoto]

I fairness; I bought one of their short jackets about 5 years ago and it's been bomb-proof, and considering I own Jottnar, Rab, and others, it's still the jacket I reach for in true cold. THAT SAID I went into the London store last month and I was pretty disgusted, the quality has clearly tanked and the price has gone UP. Sad.

[@leekevin1193]

$1500 is almost the upper price level of CG. Stressing the figure of $1500 repeatedly makes the video more eye-catching, but I snagged a top-notch Chilliwack Bomber jacket for $700+ last Thanksgiving at a 70% discount. That $700 sounds a lot more appealing isn't it? And they provided me with a coyote fur texture that stunned me, making all my previous winter coats pale in comparison. The price is worth every penny I spent at least for me.

[@Militant_Vegan]

Earlier this winter I bought a secondhand NOIZE parka and now I get really confused when people say animal-free jackets aren’t as warm as down or fur jackets. That is a complete myth. The other day I got stuck in -29 C for 1 and a half hours (took the wrong bus and got lost 🤡) My toes and legs felt like they were gonna fall off, but my torso didn’t feel a shred of cold. Sometimes on the less extreme days (like -17 C or something) I will literally sweat in my parka and I have to unzip or take it off for a few seconds. +Someone literally climbed Mount Everest wearing all vegan gear (Save The Duck). I’m not trying to force my views onto anyone, nor am I judging anyone - I simply want a world where both animals and people aren’t harmed or killed for unnecessary reasons. But at the end of the day, the choice is always yours. If you happen to be looking for a jacket, please at least consider looking into some good quality animal-free jackets before making a final decision. You can help financially support a kinder future without sacrificing anything at all (just as warm and around the same price.) ……..pretty please? 🥺👉🏽👈🏽

[@dude6546]

Militant vegan - not trying to push views or judges Pick one

[@brianapeters6190]

I'm with you on making this a kinder future, unfortunately "vegan" clothing is pretty awful for the planet. One big thing we can ask companies to do is have a "closed loop system" in production and to have an end of life plan for their products. But second hand is always best anyway! One of my favorite youtubers on sustainability is @shelbizzle, she's definitely worth the watch! Especially on "greenwashing"

[@Sylvarile]

Taking the opportunity to diss the geese like a true Canadian.

[@TheBigdutchster]

I steer away from popular (overpriced) brands as I'm not going to pay extra to display some corporate brand. For down jackets, I like LL Beans. I looked at a Patagonia down jacket that was considerably more expensive and was a lot thinner in construction. Even though I could easily afford a Canada Goose Jacket, I will not buy one for the reasons that I have stated. I am anti-fashion.

[@dumanium01]

This is the best parka for Northern Kazakhstan climate, for example in Astana in January and February temperature sometimes drops to insane -50C. However Canada’s climate is very similar to Kazakhstan’s climate, somewhere even colder than Canada. Can you imagine how this parka it really may save your ass🤣 for example in Yakutia, Siberia where temperature usually drops down to extreme -67C. I believe, this parka is MVP in this kind of situations.

[@sonsauvage]

I think it was either playboi carti or a carti-type rapper who was seen in the jackets and they became a hype item overnight. Lots of these sorts of brands have really benefitted from streetwear and hip hop culture imo

[@yplbeats7971]

are you thinking of babytron?

[@oshl4387]

It Kate Upton on the cover of Sports Illustrated and Drake (OVO) back in 2007 - 2009

[@CandleAshes]

It's a winter uniform in NYC. I don't even feel like it's a status symbol here anymore. If you want to stand out/flash money, you need a Moncler at $2k

[@JohnHausser]

Love it since years but Arc’teryx > 🇨🇦 Goose Cheers from San Diego California

[@Eddyfromremaxltd]

I own 3 CG jackets, and feather for feather I’ll admit sometimes they fall short simply because of the price. HOWEVER, I pay the retail price because I value repairability and the fact that I can have any part of my jacket fixed by CG is worth paying the premium. I’m also Canadian so that’s a factor lol

[@rundown132]

Do you live in an area that justifies it..? 3 seems like a lot

[@Eddyfromremaxltd]

@@rundown132 one is a puffer so that for fall and spring. The second is the Langford parks so that normal winter for -20C. The third is the expedition so it’s for -30C storms etc. I use them according to his cold it is

[@FutureProofTV]

Hey there! First off, thanks for sharing here. We value repairability as well, which is why we've left links in the description to repaired clothing available for purchase directly from big brands. As far as we're aware, Canada Goose doesn't have a program like this set up which is a shame. We've also seen some not-so-favourable comments speaking about their repair policy and what they deem is the "practical lifetime" of a garment. For these reasons alongside what we outlined in the video we're not really keen on them, especially at that pricepoint ¯\_(ツ)_/¯ Thanks again for taking the time to comment and further the discussion here!

[@Eddyfromremaxltd]

@@FutureProofTV very fair point, so far they’ve been good to me customer service wise so I haven’t had to look at other brands for winter coats in years haha. Cheers

[@Barkingcats22]

Idk i have mine for over 10 years know and just got it repair since it had 15 year warranty

[@FutureProofTV]

Glad it's lasted you so long and you took advantage of their repair program, here's hopin' it lasts you another ten!

[@tillie_brn]

As a southern European it always makes me laugh a little bit when I see people wearing huge Canada Goose jackets in the winter here. It rarely if ever gets below 0°C (32°F) here. Why tf are you wearing a jacket made for Arctic conditions lol aren't you hot in that

[@CommandereON]

They’re warm and light. 😊

[@TomKraus]

I remember Capt Paul Watson (Canadian!) founder of Sea Sheppard and the Capt Paul Watson Foundation writing on his Social Media channels that he has been on multiple Antarctic Explorations and has never seen Canada Goose. Everyone there was wearing brands like The North Face.

[@alexelectricx]

First channel I've found that reminds me of Company Man. Bravo!!

[@NottyGurlStyle]

Still functioning with an hangover and still explain everything so clearly 😂I love it!! I would love a Dominos pizza right now too lol I always wanted one but a normy like me can’t afford…at the end of the day I just want to be warm…I had no idea they used coyote fur in their coats 😮

[@yueminwang3551]

Owning a few Canada Goose jackets, I can say with confidence that most of their stuff does not have any Goose in it, it's duck down. And they didn't phase out fur completely, the fur is a paying option now.😂

[@HEMAYATC]

Could you do a similar video of other ‘eco-conscious’ brands such as Rab and Jack Wolfskin?

[@durandus676]

9:20 personally as a stick it to PETA they should have started factory breeding coyotes and responded “if you can resurrect the dogs and cats you’ve kidnapped and stolen off people’s property and put down” PETA has basically no right to criticize people since they are just as if not more abusive in their animal rights record

[@user-py7mz8oj7o]

They're not a Canadian company. They got bought by an American company. Their entire production line isn't in Canada. Only their jackets are made in Canada, their accessories are made in China. They also sold me a jacket with a return policy and refused to cancel the order/return it.

[@noahgoldman9725]

Unfortunately for animal welfare activists, goose/duck down has the best warmth to weight ratio of any insulation so it’s the obvious choice for anyone who does any sort of cold weather outdoor sports. Synthetic “puffy” insulation is heavy, priced similarly, and can’t compress and rebound the way down does. PETA taking aim at Canada goose won’t stop the rest of the industry from using down. I personally would rather use a natural insulation material like down or wool because of their numerous benefits and less reliance on oil/plastics. Insulation is tough from an environmental perspective, so if we want to save the planet, screw the animals, and vice versa. Nobody wins it seems.

[@nomanahmed9930]

You can find CG jackets for dirt-cheap prices in thrift shops across Europe. While they may not be original, they would still do their job and keep you warm as well look nice on you

[@shaclo1512]

got a high quality knock off from China, still 200 Euro but you can't see or feel any difference to the original. I'm sure you're paying a lot for the badge only.