How Bass Pro Shops Took Over America

[@FutureProofTV]

Check out our limited edition Future Proof sticker packs here: futureproofshop.myshopify.com/products/fp-sticker-pack

[@1004k]

what is the diameter of "make coffee at home " sticker?

[@FutureProofTV]

Heyo! These are 3"x3", same size as the Future Proof logo ones @@1004k

[@leonardhpls6]

35 dollars for 6 stickers 😂 you deserve to be in jail

[@Mr.SquidWard_]

Bro is like don’t buy bass pro shop hat that looks good and i good hat buy my bad stickers

[@Mr.SquidWard_]

Bro dosen`t go outside

[@clovismarion7981]

The « stop buying shit you don’t need » sticker is kind of ironic… but cool 🤷‍♂️

[@paigedement3020]

Came to the comments to say the same thing 😆

[@blackamaterasuflame]

I mean they're going to have to sell merch one way or another, might as well have a little fun with it

[@FutureProofTV]

hahahah a lil tongue in cheek maybe? 😊

[@DemonEyes23]

They've got to make money somehow. Stickers have minimal impact so it's a sensible choice.

[@DemonEyes23]

​​@Dolimoe-vh9kqmost people already have 1 or multiple of the items this channel does videos on. Adding to that consumerism would make absolutely no sense. While you might not NEED stickers, it's a low impact way to support the channel and people like to show off their interests. The price is high literally because the point is primarily to support the channel. Which you are welcome to disagree with, but they shouldn't be selling medium/large physical objects that their viewers don't really need.

[@austinhernandez2716]

As a fisherman, walking into bass pro makes me feel like a kid again walking into toys r us 😂

[@eddiespaghetti54321]

“Or Cabela’s in Canada” Wait until he hears there’s Cabela’s in the United States too. There’s like 4 of them in GA alone.

[@SquirtleHK]

And in Kansas City, Kansas! It's a huuuge building!

[@asamahoesaegi543]

The best part of this is that I’m im Canada but I literally have no clue what Cabela’s is. I’ve only ever seen Bass Pro shops all across the country

[@smnbrgss]

Minnesota has 3 locations, it looks like WI also has three. Then there’s the fuckton of Cabela hunting video games (45 to be exact)

[@jamesp4402]

Cabela’s are still in Texas too. I have a Bass Pro about 15 mins away from home in one direction. And a Cabela’s about 20 mins away in another direction.

[@dann.294]

Cabelas in Wisconsin

[@gnomobarbudo7630]

Someday I would love to watch a video called "Future Proof, why is it so popular?", in which he analyzes the success of the channel and the types of viewers.

[@kyaksachan502]

@Dolimoe-vh9kq You can look at any channel, any channel on KZbin and all will need a method of profit unless they are doing exclusively as a hobby or profitless vlogging. OrdinaryGamer recently been sponsoring like crazy shit he once warned about, nevertheless he is one of reliable information. There a extremely few people/groups who can survives without profiting their information. It's up to the watcher to follow up their research on what this channel provides. This world doesn't allow for non-profit, nor has jorunalism ever been about not being paid. I'm not sure what to tell you. But shit isn't easy, have a suspension of disbelief, but people need to make money somehow.

[@MysteriousMag]

That should be their April fools video for this year

[@pixeljurnee]

@Dolimoe-vh9kq I watch just because I think Levi is a great host and has a chill personality and I love information about all sorts of topics. It's just a fun and interesting channel.

[@kestertroy]

​@Dolimoe-vh9kq very well summarized, matter of fact. This reminded me of the hipster era of the 2000s where single-origin coffee snobs hipsters would avoid buying and wearing mainstream clothing, but they ended up looking all alike from miles away; the hipster beard, all-unique tattoos covering their body, single speed bicycle, acetate reading glasses or Ray-Ban sunglasses, the scarfs and beanie hats in the middle of summer.

[@lmbraga]

Being from Europe I had no idea of this phenomenon.... And that pyramid really caught me off-guard!

[@EvelinsAtelier]

I saw people wear this and I’m from Hungary!

[@xLoLRaven]

I'm from America and the pyramid caught me off guard too! :D

[@wycliffenyangate5018]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 I feel you and I am from Africa where we happen to have some fine specimens from a while ago.

[@hillogical]

Bright Sun Films did a video three years ago on how they got it.

[@elvis1745]

The European mind can`t comprehend this! 🦅🦅🦅🦅🦅

[@srlatch7953]

Brother is selling 5 plastified stickers through a limited offer for 35 dollars... literally everything he complains about, now engaging in it for money. Wow.

[@benny4162]

But it's "ironic" so it's okay.

[@beraty8539]

@srlatch7953 the point of the the stickers are not the stickers themselves. It is the donation to the content creator. No one would pay $35 for stickers. It is an alternative to disposable clothing merchandise. Stickers are cheaper for content creators and easier for fans to display their support for example by sticking one on their laptop.

[@juancerda-duran1824]

The Bass Pro Shops Pyramid in Memphis,Tennessee used to be former home of Memphis Grizzlies upon the team’s relocation from its original home of Vancouver, BC, Canada in 2001. They moved out of there by the beginning of the 2004-05 NBA season.

[@steamstream777]

And then it was vacant for over 10 years, sporadically being used as a concert venue between 2005 and 2015. In 2015, Johnny Morris was trying to decide if he wanted to buy the pyramid and turn it into a bass pro shops, so he said if he caught a catfish over 30 lbs, he’d do it. He did, and told his friends “It’s a deal, we’re gonna do it!”

[@GeekyGalore]

I asked Bass Pro Shop if they do weddings but they said no... Imagine saying " I do" to the love of your life in front of that fish tank and waterfall.

[@grepora]

You could still propose to her there.

[@David.77]

@@grepora or him...

[@celieboo]

😂

[@elone3997]

I can totally see that happening in that it seems to be taking on a Disneyland type vibe..!

[@louisco3603]

@@grepora why are you assuming gender and sexuality?

[@jdd3786]

I've always been impartial to Bass Pro Shops, neither liking or hating it. But after watching this video, I appreciate them more.

[@leoncaples2947]

Nothing beats the Bass Pro Shop Mall in Memphis :) Huge Pyramid!

[@FinallyFishing]

As a KZbin fisherman with a Bass Pro Video in Vegas, I feel "personally" attacked. Lol, Future Proof takes something new from me every week. Got to love it peeps.

[@cocoquake]

Aw, you crying? Lol grow up

[@kestertroy]

Wait till you get to their stickers

[@reelfishing47]

@@cocoquake your the only one that's crying

[@dottieland7061]

@@cocoquakenope I’m not crying you grow up. Bass pro shops have been round a lot longer than this bloody channel

[@flakes369]

@@cocoquake why would he be crying?

[@HEMAYATC]

Ngl, I had absolutely no interest in Bass Pro Shops before, but now I actually want to visit that pyramid. I can't believe it has a bowling alley!

[@jayperz]

I think theres another reason people like bass pro so much these days. There is no pretention to the brand whatsoever. Me and my gf are both pretty outdoorsy. We love hiking, camping, floating, and I love fishing and hunting. When it comes to outdoor brands there can be a big pretentious vibe to the people who wear it, especially with the big brands like Patagonia, north face, mountain hardware, arteryx, ect. We love bass pro so much because we can still get the clothing and gear we need for a fraction of the price and we don't feel lumped in with alot of people who wear all of these expensive brands that have almost become luxery brands at this point. We live in a very outdoorsy college town and those brands become very trendy where we live. Buying bass pro brands kind of makes us feel like normal people and we save money by not buying the big outdoorsy brands. We wear some of that stuff but the stuff we do wear from those brands we've had for a long time and we rarely buy new stuff them. We've also stayed at the bass pro pyramid and it's awesome

[@MS-sr6mj]

But why wear a hat with a logo when you can get one without a logo?

[@smarmar400]

@@MS-sr6mj Same reason you order a steak with ketchup instead of getting it plain.

[@woodchuck003]

I think it's funny how people virtual signal about not liking Bass Pro when the liberal-coded alternative, REI, has an insane markup and poor customer service. In my experience, Bass Pro has more USA-made products than REI. You would think a company that virtu signals about being a co-op would want its products made in a more ethical country. Also, @MS-sr6mj, most hats come with logos, that style of hat is specifically made to have a logo. Unless you are anti-hat this is a silly question.

[@woodchuck003]

@@smarmar400 I understand the insult you are getting at but it just demonstrates your ignorance on steak. No prime-cut steak is served plain, it is seasoned in pepper and salt, it is dry aged or dry brined, and its is based in butter. It is often served with a reduction sauce, something that contains tomato paste and vinegar, like ketchup. You ar trying to put down someone based off presentation and the cost of ingredients; unless the goal is to appear snoody this is not a great quip.

[@smarmar400]

@@woodchuck003 I live a blissful life, overflowing with ignorant knowledge of steaks, especially of the non-prime-cut variety. I am a connoisseur of steakery and of all fine, red meats. I consistently order my steaks plain so that I may savor the restaurant's choice of table ketchups. One simply needs to ask their waiter for the variety of tomato-based condiments from their "hidden menu". Every fine steak establishment worth their salt has one. But hear this: one must ask for the "hidden menu" thrice---not once---not even twice. It's an ancient tradition among steakeries. Below I shall include the universal code of menu-ordering conduct. It goes something like this: Three is a magic number Yes it is, it's a magic number Somewhere in that ancient mystic trinity You get three as a magic number The past, and the present, and the future Faith, and hope, and charity The heart, and the brain, and the body Give you three as a magic number Little-known steak fact: If you poke a cow many times with an ice pick before slaughter it's meat will be pre-tenderized and juicy on one's palette.

[@MysteriousMag]

"It's like a safe space, for a certain, kind of male stereotype." I can't stop laughing

[@TravisGeorge000]

Whenever I see people spending tons of money on outdoor gear I always remember a quote from Mors Kochanski (a Canadian outdoor guide and naturalist): "the more you know, the less you carry". I understand the need to buy things that cannot be easily made but at a certain point it gets excessive.

[@GarackTheMad]

The pilgrimage to the Bass Pro Pyramid is the most important coming of age ritual for young men.

[@ninjalectualx]

If your idea of manhood is conformity, then sure. Sounds pretty childish to me

[@nicestoriesnottherealstori3006]

I actually remember seeing that for the first time in 18 wheel of steel american Long Haul and that was before the Bass Pro thing.

[@wgebbia]

I was camping with the family at a NASCAR infield with the Cub Scouts so that we could watch monster trucks, and we had to run out to Bass Pro to replace a broken tent. It's a 'Murka Heck Yeah madlibs, but it really happened

[@bradwconnors]

The Pyramid in Memphis was a sporting and concert venue that become redundant when the FedEx Forum was constructed. By moving in, they are doing something this channel would support. They didn’t purpose build their one mega store, they repurposed an abandoned arena. Probably deserves to have that called out.

[@killingtimeitself]

this. Was a failed mega project, now a successful shopping center.

[@shanelyon414]

So what I am hearing is Bass Pro for President! Right, guaranteed win. Finally, something all Americans can love and share. Yes, wandering around the store is amazing! So much stuff I never knew I needed!

[@VanuOfMILF]

Future archeologists: This "Bass Pro Shop" must have been a mighty pharaoh to have so many temples!

[@brittanymcmcmc9730]

I see a movement overall with younger (mostly liberal) people moving towards "appreciating" the more rural parts of the USA more. For example, the newest iteration of "indie sleaze" music is a lot about rural america and how it's cool (whereas before it was moving out to big cities and partying). Especially with WFH or remote work increasing (or even less jobs in more metro areas and being forced to move back with your parents or an area that is more affordable to you) I think we will see this trend continue, even if it's roots are in irony.

[@camgeiger]

I miss the days of Cabela's before it merged with Bass Pro. Cabela's started in Sidney, Nebraska, my home state. Prices were competitive, people loved the credit card program. To me, the thing that was done best, but was lost in the merger was the customer service call center out of Sidney. They were super helpful, and very friendly. Bass Pro got rid of that call center and customer service sucks! Also, Cabela's used to have a room in the back of the stores called the bargain cave, where they would collect all items that were at a higher discount than the normal sales they ran. It was awesome, but it seems that has all changed. I don't think Bass Pros improved Cabela's, instead, they ruined all of the friendliness you would experience if you traveled to Nebraska in the sake of searching for more money. Since then, I primarily shop at Scheels which is an employee owned private business.

[@badm0t0rf1ng3r]

Cabela's was objectively the better outdoorsman store. Focused on a bit different demographic but yeah it was great back in the day.

[@hillogical]

As for Scheels, I'd go there every day if there was one near me. The Cabela's in NW Chicago was HURTING before the merger. Cabela's was doing some things right, and I also preferred them to BPS, but they weren't going to last.

[@SquirtleHK]

'o' Kansas City, Kansas has a huge Cabela's! I went there once and I did get the card! And I got a free Cabela's hat, I'm wondering if it fits this trend😊🧢

[@Northwest360]

Nothing like taking three dried grams and wandering around a bass pro shop or Cabelas

[@funcamp_ltd.]

I feel like the taxidermy would freak me out

[@FutureProofTV]

would be so SCARED

[@BM-rd4ms]

I am definitely the demographic for Bass Pro. I'm a southern US outdoorsman. I have been shopping at Bass Pro since the nineties. I enjoyed the video but will continue to shop at Bass Pro lol.

[@robertocarlos88]

Yo that place looks legit cool. Just let people have fun!

[@embarrassedcap]

lol, The Bass Pro Shop is basically the mall in my town. I moved to Nashville for college for a few years, and was definitely a bit into the hipster artsy scene, so we all went thrifting a lot. I thought it was odd when my city-slicker type ex bf excitedly picked up a Bass Pro hat, but wrote it off as his flavor of "lol XD so random" behavior.

[@Schumanized]

Funny thing, i'm a puertorican living in puerto rico but, i lived in NC when i was a kid and i've traveled arround the usa for years. Also, my 2 older kids live in GA and FL. There are a LOT of kids that wear the hat here and they don't know crap about the store🙄.

[@dry9005]

9:50 While it doesn't look that way on the surface, Bass Pro and Cabela's (formerly separate companies, Bass Pro bought Cabela's a couple years back) both sponsor and donate heavily to various conservation and environmental protection groups. Outdoorsmen, hunters, and fishermen (the ones that aren't pricks) are all actually some of the most devout and passionate environmentalists out there. You can't enjoy the wilderness if there isn't any left, you know?

[@FooPanda]

Indeed, and hunters following legal limits can help avoid overcrowding in some cases. :)

[@smartphysicalfitness444]

"to skin an elk or something"... Or, you know, fish? My dad always used to go for the fishing stuff, he's literally obsessed with lures, rods, and anything that has a motor on it. But yeah I've seen people wear the stuff now just for the look.

[@woodchuck003]

I think they wrote this line because their criticism of Bass Pro has more to do with tribal politics than with anything thing they sell or a particular business practice.

[@hypotheticalaxolotl]

@@woodchuck003 They wrote that line because they know their audience is more on the "ironic gen z wearer" side than on the "redneck mecca" side. And probably their own inclination as well. There was very little criticism at all in the video - what little there was was sorta milquetoast critique of Americana mythology, like couching the 'rags to riches' story as "fairy tale." The rest was just... an explanation.

[@smartphysicalfitness444]

@woodchuck003 you're probably right, I have a bad habit of writing comments while mid video... And now that I think about it I think they were possibly just trying to avoid the most obvious comparison since it's literally in the name... @@hypotheticalaxolotl I think this was 15 or 20 years ago, the family decided to go to bass pro shop on boxing day... It took an hour to get in, we spent three hours in it, my dad was stargazed by how much it changed and how big it became, all the non-fishing things there were... But then it took about 2 hours to get out of the parking lot. Then it would've been a year or two later when online shopping boomed and we never dealt with that nonsense again. But man it's insane how many people were infatuated with the bass pro shop, in the crowd has changed significantly over the past 15 to 20 years.

[@flakes369]

@@woodchuck003 "tribal politics" this is literally a political channel

[@benny4162]

"to skin an elk or something" Spoken like a true wimp, someone who's never even put a worm on a hook. I don't think I'm the audience for this channel.

[@amberallen7809]

I grew up in Springfield, MO going to the original store, and I always loved it. My sister still lives there and now works for a restaurant owned by Johnny Morris. She likes her job and gets tons of perks, including free/discounted entry to several other properties and a discount of course at bass pro. And it is nice, but when I went to visit her and everything we did was connected to Morris in some way, I couldn't help but start getting some real dystopian vibes. Especially with how much my sister gushed about how great Morris is. Dont get me wrong, employees at his properties have some great perks and benefits. And he seems like a more decent person than many other billionares. But he's still a billionare, and I started to get "company town- stealth edition" vibes when I realized the scope of things he owned and/or influenced just in the local area.

[@PeriodicalDisaster]

Yikes. Id love to support the channel but for someone who makes a lot of videos about overpriced products. $25 is alot for just 5 stickers

[@robertocarlos88]

I thought the same thing

[@oldcowbb]

this channel is just impossible to monetize without being ironic

[@smnbrgss]

What if that’s $25 CAD? Which is about $18-$19 USD… still too high?

[@CaptainLuckyDuck]

​@@smnbrgssSadly, they said it was USD. :/

[@sarahnadeofpoetry]

Imagine being a first-time self-published author. Imagine the cost of printing and shipping all those books on your own dime. Now imagine getting the boost in revenue to be able to print and ship more stuff for less money, making back what you earned and more. Now imagine doing it again and again. Do these people look like a mega corporation to you? No, they're a small business. You can do with skipping just 5 $5 items to help support them if you care enough. That's literally just 5 coffees.

[@MinistryOfMagic_DoM]

Cabelas is an American company and its also the same thing as a Bass Pro in the US.

[@matt45540]

I met Johnny Morris while he was traveling around following the NASCAR team😬 he always stopped off at a place I worked and bought a home nearby. He's definitely a good old boy, one of our preferred clients for how laid back and cool he was

[@BigPughBoy4]

When I was in high school (only a few years ago) me and my buddies would hang out in Bass Pro on Friday nights. We were fishermen and hikers and you can learn a lot there. The staff are some of the nicest people. It’s either a bunch of good ol’ boys or sweet old ladies.

[@alvint2635]

Love the spirit (horse) reference

[@hawkatsea]

"If the Willy Wonka Chocolate Factory was a bait and tackle shop" is so accurate. I think more people go there for the fantasy of outdoorsiness than people who actually fish and hunt. TBH the only time I've ever held a firearm was at a BPS, just to kinda see what's the big deal.

[@MeEntertainmentJo_876]

As someone who fishes and hunts, yes I spend time at Bass Pro. I don’t get you people and videos like this at all.

[@WhyDoIDoMath]

Everything really only boils down to good marketing and identifying and tailoring the good towards a very concentrated target market

[@unichan5]

I like how the hat became increasingly more expensive over the course of the video 😂

[@calihiker7980]

I remember up until a few years ago those hats were $3 each and there would be a bin of them at the front of every store

[@bhoutdoors507]

Exactly. That’s where I got mine!

[@Bigbird_96]

Yup, I had tons because they were cheap and I didn’t have to worry about messing up good hats at work

[@demillion]

you've just made me want to visit that pyramid all the more even if i'm not the right demo, tho i am as i like such things naturally. I was so happy the first time i entered a normal one... there is another such place but i can't remember the name... with hunting and such gear.

[@hillogical]

Bright Sun Films did a video three years ago on how they got it.

[@BobSmith-fu1nn]

Cabela's was headquartered in Sidney, Nebraska and was essentially the life the lifeforce of the town, when BPS bought them, 2000 jobs were eliminated in Sidney....

[@evan]

Cabelas is only in Canada???? Um… is that recent?? I definitely visited some massive Cabela’s in the states before!

[@smnbrgss]

MN has 3 locations

[@reelfishing47]

There in the us cabelas originated in Nebraska

[@JDoors]

I watch a lot of non-U.S. content and any family that has an inkling of interest in the outdoors salivate at the dream of coming to the U.S. and visiting a Bass Pro shop, many have. I think you underestimate how many outdoorsmen are in need the products they sell and the selection they offer. Note things like outdoor wear and products are often made with sturdier, higher quality materials because it is actually going to get used in rough conditions. You want a tough, rugged piece of clothing or any outdoor product, BPS would be a good place to start.

[@meganhamlyn1694]

Nature adjacent- I love it!!

[@deborahjeanfancy]

this also reminds me of LL Bean. loved outdoors, made tons of $$$$. also we have a Cabellas here in MAINE, which is NOT part of canada!

[@xXJAng3lXxx]

My little brothers gotta be one of the only ppl his age wearing carhartt and the bass pro shop hat unironically.. but he does like fishing and he is a heavy duty mechanic

[@RaySmith-zg7od]

And whats up with people refusing dates to bass pro hats?

[@xXJAng3lXxx]

@@RaySmith-zg7od idk he mentioned something to do with guys wearing it to look manly? Maybe its connected to the "alfa male" bros lol

[@EduardoEnlai]

Great video, just a little disappointed you didn't mention the hat's recent hype in Latin America due to Fuerza Regida's song TQM. Really shows how language barriers can keep us away from understanding the complete extent of trends.

[@ameliadegroot]

The Bass Pro Shop in Las Vegas was awesome! I’m not an outdoorsy person but I had fun checking out the store.

[@NuttyV2]

I'm not American. And it's so interesting to watch these North American brands' history and status.

[@EmmisonMike]

"Cabellas if you're from canada" gives me a weird feeling. no shade to the vetting process, which can't be perfectly perfect. it just like activated childhood memories. We have (had?) a Cabella's in the Kansas City Metro and it was weird when we learned they got bought out. My parents had a credit card there. We went to see the catfish in the aquarium. It ruled. Cabellas was great.

[@JaimePantojaNevarez]

Lately,This hat also became an icon for Mexican regional musicians, and the “chacas” in north of Mex

[@robertocarlos88]

Yes and the roster hats are big hit too

[@bixby451]

As a non-American, this is literally the first time I hear about this brand

[@bradparker716]

I love how just like Carhart, Bass Pro merch was immediately dropped by its actual demographic as soon as the normies* got a hold of and started wearing it. * people who are not the core demographic of the brand in question. Also Bass Pro just bought Cabella's we will never forget the good times.

[@IantheKid125]

You should honestly pull the stickers. $25 is way too much.

[@BlueSpiritFire1]

Whenever someone says 'we can't build pyramids anymore' I'm just going to point at the Bass Pro pyramid now lol

[@olafsigursons]

Stickers!!!!!

[@FutureProofTV]

!!!!!!!!!

[@Bloomkyaaa]

Stop buying shit you don't need. 😂

[@lonewolfsstuck]

I live less than a mile from the Bass Pro Shops HQ.

[@KatieKat223]

Seeing my girl Vitt Tractor Goth made me so happy. I WAS THERE FOR THE BASS PRO ARC...

[@sevalle]

FYI Cabela's is in the US as well. We have one just north of Olympia in WA State

[@TheTyman3000]

Right and La Vista NE and I'm sure many more.

[@bhoutdoors507]

They’re all over in the US

[@TheTyman3000]

@@bhoutdoors507 Well notably I see Bass Pro is rebranding a majority of them but they have not yet.

[@Dreadlock1227]

Yea, the vast majority of them are in the states there’s only a couple in Canada haha.

[@elone3997]

Man, the flagship pyramid site is genius on so many levels. Just goes to show that when you get savvy marketing execs involved, there really is no limit to what can happen. Thanks 👍☺️

[@IantheKid125]

I honestly wear em because I hunt and fish. I was surprised people outside of that category liked em too

[@BudoDave76]

$5.99 for a hat or $25? I suppose I could sticker my forehead with stickers to protect from sun exposure.

[@Vagitarian01]

Depends on needs and who you prefer to give your money to. I don't wear hats and I love this channel, so the stickers are more compelling.

[@kestertroy]

Love that you're pointing out the irony. Definitely won't be supporting the channel through buying things I do not need.

[@jpe1]

I’m going to be in Missouri for the eclipse, and then plan to spend the night boondocking in the Memphis Bass Pro Shop parking lot on my way home. It’s a neat building, the glass deck at the top has phenomenal views, there is some vegan food in the restaurant, and I find the steampunk fish sculptures fascinating, and the duck decoys in the museum are truly works of art. I never took note of the hats…

[@Kewrock]

I remember when CAT and Mack hats were a cultural icon

[@Kewrock]

Oh yeah. Remember when Carhartt was indestructible work cloths for hard working people. Now it's ghetto-fabulous.

[@MidwestDefender]

In Minnesota, we don't have Bass Pro, we got Cabela's. Confirming that Minnesota is part of Canada.

[@prawnstar502]

i wear bass pro hats and ive never touched a fish before in my life

[@curiousfirely]

I live deep in a wodsy/red neck area. The 'hot' trucker cap is from our local farm supply store. I feel like you can't get more local and honest than that! 😂

[@samajax]

Johnny Morris's nephew was my best friend in HS. It is a nice myth. His father's "liquor store" wasn't just one, but a chain/almost monopoly of stores called Brown Derby. The Brown Derby stores were all over the city of Springfield, MO, allowing Johnny a very comfortable upbringing. What he did with Bass Pro is a capitalist's dream, but like DT, he started off with the back up of family money. That aside, besides being the first to think of this model, he is (or was?) a very genuine man.

[@Jeannified]

I love Bass Pro Shops. It is my favorite store!!!

[@jerryhack5192]

You nailed it. I used to work for BPS and it was this video times 10.

[@calingiurgiu7778]

I just took a screenshot of the " stop buying shit" and I saved myself 35 dollars. Do as they says not as they do, no?:))

[@dietwaffles5907]

I wear one but I'm huge into fishing! I wear it more often because of the trend too!

[@ojoaoflores]

Man this was a great one Levy, especially the last 3 minutes.

[@fabulousm659]

I clicked on this video to listen about Bass Pro Shops and how they popped up every place. Now I have a trip book to Memphis.

[@JohnDoe-hj9fh]

The hypocrisy of selling a sticker that says "stop buying shit you don't need" is hilarious

[@GyroCannon]

... so torn between not buying things that i don't need and buying the sticker lol

[@sak1641]

Future proof: stop buying stuff you don't need! Also Future proof: buy these stickers (which you don't need)😂 Love your videos!

[@leannerae]

I thought this was gonna be about hats in general, watched it all the way because of the marketing and the culture of the shop and now I really want one of these hats that I never heard of before! 😂

[@Jalu3]

God Bless America 🇺🇸

[@Optopolis]

You may or may not know that Cabela's brand is in the states as well. There's one in Thornton, Colorado for instance. Lol nice stickers XD

[@Wklambert]

Bass pro is an interesting concept. Saved my ass one time camping, long story - but true. Last time I went, I had to write a letter to Johnny, I was accosted by staff trying to get me to join "The Club" Other than that, it's just another highly overpriced theme store.

[@Pscribbled]

Not gonna lie, I went into my first bass pro shop relatively blindly and I unironically had such a good time haha

[@XDarkGreyX]

Honestly, I am of the opinion that niches are having it harder the longer time goes on. The world becomes ever more connected, societies, groups and cultures get flung far and wide and mix together faster than ever before, and the same mindset that makes things like the cap appear on the heads of people that are essentially not related to the ideas, values and so on the product stands for will come for your particular niche sooner or later. And it will perhaps feel a bit like random people enter your house without permission, dancing on your kitchen table naked and then leaving through a giant hole in the wall of your bedroom they made that can never truly be fixed.

[@100problemsnot99]

I worked at the Pyramid location back in 2015 when it first opened (back when you needed a host/ess to take you up & down the elevators). I still remember having to say “you are currently rising on the tallest free-standing elevator in America” 1k times a day 😂

[@sixfoursoul2538]

I love their hats they fit while they are comfortable you can choose many styles and they are very inexpensive

[@smarmar400]

I can totes understand the "safe space" argument. I get the same vibe at medieval festivals and cuddle conventions.

[@XDarkGreyX]

Other groups are going to break into those spaces eventually.

[@smarmar400]

@@XDarkGreyX Sadly, it's inevitable.

[@TheKyleLazarus]

Bass Pro Shop history/story is pretty great. I didn't realize the hat was anything.

[@AlthosWTF]

The BassPro where I live is huuuuge. They dug out a huge lake right next to a river when they built it. You can pull your boat up to the BassPro.

[@sarahanne2]

That’s actually pretty genius but low key a crazy concept 😂

[@flordeespinart]

I like Bass Pro unironically...I just wish for every camo, pink-camo, pink option there was just a plain neutral (beige mom) color option..their out door gear is great and the prices too, and as a female hiker/literally field biologist I want affordable, durable outdoors gear that works but without saying I hunt and fish and I am a dad

[@NickiMinajNewSongs]

There was some giant Mexican artist that also had the hat on its album cover and every Mexican had to get it

[@AerynKDesigns]

I'm pretty familiar with Bass Pro/Cabella's because my husband and his brother are a combo of grill dad, fishing dad, hunting, and hiking dad despite only one of them being a father to humans (my husband and I have dogs). They wear similar clothes to those pictured, but also husband is 100% jeans, tee, and plaid shirt dad too so... ((squints suspiciously at our host))

[@marko-ino]

I'm confused. Should I buy their sticker pack or should I follow their "STOP buying shit you don't need" sign.

[@PuffyTacos]

Loved this video. Fascinating and poignant take on sociology. I’d love to see more videos created with this type of angle.

[@maxpilling7796]

As an electrician who has been rock climbing and skiing my whole life i always get a kick out of the number of people who where carhart and arcterex as streetwear

[@PortlandAuthority]

How can you mention the bass pro shop pyramid, and not bring up the fact that they didn’t actually build this thing, but instead took over this location in the city of Memphis had no idea what to do with it anymore. The history of that pyramid is actually pretty interesting, and when I was a kid I went and visited when it was set up as a titanic museum. I believe this was just a temporary set up and was around the same time as the movie Titanic coming out. Long story short, that whole building has been a whole bunch of different things and bass pro shop very likely got it on cheap so they could put a giant store inside of it.

[@johnchedsey1306]

Around 2005 it seemed very popular with the hip tattooed kids to wear mesh trucker caps (logos didn't matter, just had to be an old school trucker cap). That didn't last long, though. I think they cool kids moved on in a couple years to whatever else was fashionable. Wearing Bass Pro hats probably has a short shelf life, unless you're the kind of person who loves the store for unironic reasons.

[@kingpak1325]

There’s a Bass Pro in Vaughan, Ontario in Canada. Never heard of Cabela before though……

[@MONET8iAM]

I come from a demo that wears a lot of brands/products for style over functionality or to be representative of said brand. So to add to the fashion convo in the beginning, there had been a surge in the trucker hat trend within the last 4-5 years. Von Dutch had a moment within this same period after a minor resurgence around 2016. You can find an assortment of trucker hats in Urban Outfitters right now, as well as beer company and nature themed snapbacks. Pharrell Williams iconic N.E.R.D. trucker hat from the early 2000s also made a resurgence.

[@TS_Mind_Swept]

I want to one of these places one time because some people I knew dragged me along... it was okay to look around the once, but I didn't get anything, and I have no plans on returning (MicroCenter tho 👀)