Gary Allen: The Winning Formula for Legal Tech Marketing

Gary Allen's journey from practicing lawyer to legal tech founder is filled with unexpected twists. After experiencing two law firm implosions - including one that left him jobless with a 6-month-old to feed - he turned his deep understanding of law firm pain points into LeanLaw, now processing over $1B in fees for 700+ firms.
In this episode, Gary reveals:
• Why his most successful lead magnet came from a random LinkedIn post
• How he got hung up on during cold calls (by someone he knew!)
• The surprising truth about paid ads in the legal tech space
• His game-changing "Law Firm Report Card" strategy
• The secret to creating webinars that actually engage skeptical lawyers
Learn the unconventional tactics that helped Gary crack the code of marketing to one of the most difficult B2B audiences: lawyers.
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