Gathering User Feedback is Forever - Julia Austin

The learnings product teams gather from direct user feedback and testing prototypes is often underrated and too often discarded once they begin developing at scale. In reality, the need to talk to users - different users in different contexts - lasts beyond the initial phase. Forgetting to talk to your target audience can lead to building products and experiences that fail to delight, or worse, building the wrong thing altogether. Product teams must continue to test as they develop and continue to validate as they evolve. Julia will describe real-world case studies of what can go wrong when feedback ends once development begins.