Gen Alpha takes over skin care social media scene

[@gzta5355]

If Gen Z is aging like milk I can just imagine what Gen Alpha's are going to look like in their 20's with all these products these kids don't even need

[@ogfrankodac7747]

Gen alpha girls will look 50 at 20

[@SlimMichaelSpaghetti]

Imma guy and imma going to ulta and sephora to buy 200 dollars of makeup

[@pinkdollangel]

@@SlimMichaelSpaghetti please don’t

[@CrownedxKay]

Exaccctlyyy these products are formulated with chemicals to correct matured skin @@ogfrankodac7747

[@richdude8150]

I'm a gen x and I will say Gen alpha is going to be Gen Z karma but it also depends on if the gen alpha is raised by Gen z or millennials. The ones raised by millinials will have way better standards and values

[@lizzylizzy9526]

When I was a tween I was playing Mario on my nintendo DS and collecting mighty beanz. My makeup was a strawberry shortcake Glittergloss.

[@victoriousgray5479]

"Im not like other girls"

[@BgirlAxe]

I loved strawberry shortcake

[@ARTofSound908]

FACTS! Just literally lip gloss and Noxzema

[@charliemccannn]

now kids are playing with mario badescu 😂

[@kyzzlee]

Same, I was stoked with my $3 lip smackers lol

[@oeao2841]

Can kids be kids anymore?

[@CoolCatProductions-365]

100% agree, this absolutely disgusting 🤮

[@Ekfarrell1]

@@CoolCatProductions-365your disgusting

[@Candylemonstar_]

As gen alpha, I don’t think it’s ever going back to normal it’s too deep in the game.

[@bajorekjon]

No, force them to be chronically online consumers

[@AbsolutelyAri1]

I think it's because kids got bullied for being kids. I'm just barely a gen alpha (I'm 2009 so I'm technically not), and I got bullied a bit for acting like a kid so I started acting more like a teen (and failing)

[@k.w.5329]

The parents can stop this craziness.

[@Gobble_de_Goop]

The Moms are conformist hunbot types who like to play "Keep Up with the Joneses" themselves, so sadly it's unlikely.

[@lalaishappyyy]

the parents are idiots

[@jasminewu325]

Yea cuz the parents spoil them

[@Addison_Hurley]

Yes like I only have a mosterizee from my dermatologist and a sunscreen

[@Preppypeep09]

⁠@@Addison_Hurleyfr and same almost picture

[@brianlemmon3938]

"tiny influencers" just disgusting

[@brianlemmon3938]

@@LindyandDevin what's disgusting about little children being put up to review adult products and interact with millions of creeps online? Do I really have to explain that to you? There's a difference between mom child makeup time and putting your little kid virally on the internet.

[@bessycorrales6405]

@@LindyandDevin🙄🙄🙄

[@edensky5825]

​@@LindyandDevinexposing to chemicals

[@LindyandDevin]

Redacted upon educating myself 🙏🏼

[@AbhinavTheNewYorkVyonder2K4]

Tiny Influencers are awsome.

[@bessycorrales6405]

Exposing children to unnecessary chemicals. What can go wrong.

[@spootnik00]

At that age the only thing they need is a sunscreen cream

[@howdypartner3403]

And an oil based cleanser to remove the sunscreen, and a gentle water based cleanser to fully remove the oil, and of course, a moisturizer to apply after cleansing.

[@RebeccaDegler7997]

that's exactly what I told my 10 yr old daughter ... sunscreen and chapstick. PERIOD!

[@gregorykennedy1604]

​@@howdypartner3403Not all that just use some face soap and lotion

[@Ant1quedoll]

A cleanser,moisturizer and lip balm too. That’s it,nothing more.

[@Jasmine215100]

Really effective way to prevent oily skin and Acne from starting, like with Proactiv and Acnease, etc!

[@CrownedxKay]

The kick on the head for me was: “[They] are wise beyond their years and willing to spend beyond their minimal incomes…” M’am, these are 9-13 year olds what earned income, they are spending their Parents, Aunties, Uncles and them hard earned money on things that’ll bring them more damage to their skin in the long haul!

[@CatsInHats-S.CrouchingTiger]

It’s always been this way, except girls didn’t destroy the testers. The only thing tweens had with options were drugstore cosmetics.

[@unwound9869]

Children don’t need a god damn skincare routine. Stop this nonsense.

[@TheMsJericaShow]

I actually think it’s ok to! But it needs to be age appropriate.

[@Vero2yu]

@@TheMsJericaShow < Braindead girl, that is why you think that, smh.

[@shad0wCh8ser]

🤣 I kinda found this funny bc I was fighting to not comb my hair at 11/12 yrs old but kids doing skin care routines. LOL, I couldn't be bothered. I'm the gen of holding my pee for commercial breaks so I'll have none of that. Just sounds like they have too much free time.

[@pinkdollangel]

@@TheMsJericaShowall they need is cetaphil. They don’t need drunk elephant and retinol

[@Omnihilo]

@@TheMsJericaShow Ma’am…

[@Tesla_Marie]

I'm 13 but all I use is a bubble moisturizer 😭🙏 these lil girls make me LIVID 😤

[@Hazel_Levesque13]

I’m planning to bubble

[@AWZap]

So sad. Children’s skin should not be exposed to chemicals at such a young age. Cancer is the future. Nice job parents. You’re awesome. 👍👏👏👏

[@jaclynm7122]

When that girl put on under eye cream!!! Girl why you buying stuff for problems you don't even have???

[@MEM88844]

Capitalist conformity at its finest. Who cares about the messaging these children are receiving. They're having fun and burning funds all while learning about the most important things about life.

[@pinkdollangel]

1. There are barely places for tweens to hang out anymore so they are infiltrating all the adult places 2. They are buying skincare products that are not for their skin, no teenage girl needs retinol , niacinamide, BHA/aha skin stripping products…3. They are destroying and stealing the samples

[@XxCørpsegirlXx]

You must be a liberal its not even about capitalism

[@Cheyann-0]

I’m 28. And I don’t even have a skin care routine. I use oxy face wash and that’s it lol. But also I don’t wear makeup either. This stuff will just ruin your skin also make you look older. Children need to be children.

[@Vero2yu]

Indeed, indeed. I never had any ''interest'' what so ever, literally did not exist nor will, to wear makeup and it is just stupid. I rather be real than fake, natural and not with makeup on, neither would I take any drugs which include alcohol and cigarettes bcz it is toxic chemicals. Obviously. Kids need sane parents and not those who pierce the kids ears and so on.

[@shelia.3596]

at least apply some moisturizer tho.

[@JesusEsquijarosa-g8s]

​@maibrown2755 so your in age were you're allowed to do makeup I was saying only under 14

[@doctordarcy8385]

@@shelia.3596 For what?

[@veerafries9250]

@@doctordarcy8385 dry skin, it can really benefit some people. I am 14 and do skincare because a) it feels nice and helps me when i'm stressed (I don't use harsh chemicals and have done research to what I should be using, I have gotten dermatologist advice) and b) many products I used helped my skin a lot like certain face washes, moisturizers and serums cleared my skin, making me feel more confident and better about mysef. That being said I think kids should not use products that contain ingredients they do not need. I know all this is feeding into the beauty industry, and being insecure about looks ect, but that is the society we live in and it's sad ig.

[@hollyloomer7667]

Time stamp 1:18 boldly states "Too young to use TikTok and Instagram" - Where do you think they are seeing the skin care influencing? You really think that these kids are staying off these sites because there is a 13 y.o. and above requirement? They let ANYONE on those sites. Don't blatantly lie about this fact, it makes you look completely out of touch and naive.

[@Berina_Spam]

As a gen alpha I just wanted to say I wanted a Barbie and shopkins for my birthday and my day told me I was too old so I started with skincare but all I want is a Barbie

[@Candylemonstar_]

Yeah my mom said I’m too old for toys and I’m 11 almost 12 she said I’m a teen next year 😬

[@isabelleflower743]

You're not too old, you're still young and you should be able to enjoy playing with toys still I mean I didn't stop playing with toys until I was like in middle school lol

[@AverageRealMadridFan.]

If your gen alpha your still young

[@the_real_tabby]

You're never too old for Barbie and Shopkins. You're at best 13 anyways

[@the_real_tabby]

My sister is an adult and still gets toy ponies for her birthday because it makes her happy.

[@shopnstuff8228]

ppl monetizing their kids on social media is so gross

[@central_scrutinizr]

Oh Christ I feel bad for these little girls…the relentless pressure starts earlier and earlier. I was a little girl once so I know how it is

[@the_blue_mushroom_]

Lol,every human has been once a little girl or boy,stop being so called damn sympathetic to these pathetic kids!

[@real1muzik]

So many bad parents

[@CoolCatProductions-365]

Millennials at there Finest

[@teliabattle1160]

​@@CoolCatProductions-365Yeah u got that right! I'm not a parent just yet? But I'm going to take it one day at a time. I mean Gen-Alpahs I don't they used Skin Care products from Sephora?

[@cantpopdismolly]

As a millennial with no kids yet, I’m so sorry my generation as parents are total pushovers and lazy asses 😞 We really need to do better

[@paloma_lopez]

As a millinial with kids . I can tell u i would never😂 stop generalizing .

[@hannahlindemann4190]

​@@CoolCatProductions-365Wait until most of Gen Z has kids...

[@househannah333]

It's great that girls are learning to take care of their bodies in a positive way, but the way they're speaking to each other and in their videos is a product of WAY too much social media and exposure and that is going to damage their self esteems

[@JesusEsquijarosa-g8s]

Agree with you it can literally damage their self esteem just wait til your 14 years old or older

[@thatkkgxrl9605]

OH MY GOSH. They are using glycolic acid, LITERAL ANTI WRINKLE CREAM, and products with fruit acids which are so dangerous.

[@stxrryd]

This is not a matter of whether or not you should just let kids have fun. This is a choice on whether or not you're going to protect your child's physical health. These kids are going to have immune system problems and probably be susceptible to skin cancer and other illnesses if these parents just let them "play" like this.

[@omgaLex9297]

Gen alpha gang that doesn’t ruin testers 👇

[@rodrigolerenagutierrez3708]

That’s sad af

[@Jay-hy6rl]

This is what happens when you give kids iPads making them chronically online

[@RachelBond-e4k]

These poor kids.. they have no idea the damage not only of skin care products they don't need, but social media as well. Parents, stop allowing social media to raise your children!!!

[@rm5638]

So true, my 11 year old friends are like these girls it’s crazy.

[@Vero2yu]

That is seriously disturbing. Do they not listen to what you say?

[@QueenAvacado]

Mixing those chemicals on their faces is extremely harmful. Do they even know what those chemicals are? Do they even know what health issues can be caused by mixing chemicals and putting unnecessarily skin lotions on your face can? All they need is a simple face wash and moisturizer. It’s sad places like so Sephora and Alta are making an absolute killing, making money off of little girls insecurities and these parents support it. It’s absolutely disgusting and ridiculous. 20 years from now these girls are all gonna have health issues from the amount of chemicals they put on their faces as kids everything you put on your skinaffects your health

[@SuperMario-eq8ik]

One minute 2010-2012 is Gen Z and one minute there Gen Alpha.

[@gp5791]

When i was in school, there was a hierarchy based on looks ( long blond hair was at the top). Often pretty tween girls turned out to be the plainest of all in the end. I would not encourage beauty standards in schools, they should be focusing on other things, like being competitive in a positive way and helping, respecting others along the way and the parents encouraging this are overgrown teenagers themselves. Older men or boys might interpret this in the wrong way.

[@geslinam9703]

Is it for the gratification of consumeristic parents today - Look at me, I can afford this stuff for my kid…Or are they the same as stage moms? They are encouraging it, they are buying it, maybe what it is all about is starting their little cutie young in the social media world, with all the money that comes along with it….kind of like starting them young in ballet and gymnastics.

[@JustMe-gs9xi]

i can't believe im seeing this happen,, but Yes, smh,, i think you are right,,, and it's Shocking! Some mother spend $200 - $500 on each Kid!!,,,, they should put that money in a savings for when they grow up,,,, SMH Creating disasters.

[@Randomvidswithcaroline2]

I am a young girl shopping at Sephora but I’m super shy in front of people I don’t know so I would NEVER play with the testers and I grab the thing I want and run (speed walk) to the cash register so not all people ruin testers (also I’m older than 10)

[@IsabellaSewell-v8b]

Same. Ppl need to stop saying it all gen alpha it's just the disrespectful people. My skincare routine is cleanser, moisturiser and spf. I don't use anti again serums or retinol. It's not all gen alpha. Ppl need to realise

[@Randomvidswithcaroline2]

@@IsabellaSewell-v8b yeah

[@laurahugillofficial]

You two shouldn’t be buying at Sephora. Your skin is perfect as it is. Using makeup that’s made for adults can damage your skin.

[@cynthiacler9284]

The real issue here is these kids DESTROYING the stores they go to. If the store see's them doing anything destructive while their the manager should refuse to sell products to them i bet that would give them an attitude adjustment.

[@edensky5825]

When you're in a capitalist country! 🫡

[@Tayseditzz]

I hate being considered a gen alpha kid. I’m nothing like this. Yeah I use skincare, yes I like makeup, yes I like Purfume, but not to excessive amounts. I use sdj (sol de jinero)safe skincare for my age, and mascara + lipgloss I’m 13. I use fidgets, slime, I like to draw, and play games like Roblox and Minecraft. So I am still a kid :) just bc I’m gen alpha doesn’t mean I’m like everyone else.

[@leeferreira7448]

Live your life, girls. Enjoy it but don't rush growing up. Before you know it, you're 30 and struggling to love yourself.

[@soni8995]

🎯

[@Beomgyuhour100]

I’m so happy I’m not gen alpha 😭

[@Jahkaya101]

Dude I’m 16 1/2. I’ll be 17 at the end of next month. I was at Sephora with my Mom the other day and I saw a little girl who can’t be more than 9 or 10. She was with her mom and she grabbed something from Drunk Elephant. I understand she was very polite towards the employee, however, imo the only Sephora items a 10 year old should have is like a summer Fridays lip balm or one of the travel size sol de Janeiro perfumes.

[@NebularImpact95]

0:34 That lady said the one thing I think to myself ALL THE TIME, when I'm out shopping on a weekday! 😂

[@down_by_the_bay]

This topic has inspired me to look into making a skincare brand that is age appropriate for kids, has cute packaging, and is based in science! I'm currently studying chemistry in university and I think going into skincare R&D (research & development) could be a viable career option for me lol.

[@skypie5374]

I love this idea and I believe you’ll do amazing. Remember me when you’re famous because I’m currently reading your comment at 6 likes. Send me a box full of your creams and washes when you’re a millionaire please. ❤😂

[@down_by_the_bay]

@@skypie5374 lol

[@Candylemonstar_]

As a gen alpha I think it’s OK but instead of them like actually getting the skin care they should just watch videos about it because you can just get ones for cheaper anyway. that are way more better. But it sucks I don’t have a phone 📱:/

[@alyssa.rose14]

I think it's fine for 10 and up to use skincare IF ITS SAFE! I don't think 13 and under should be using Drunk Elephant and DEFINITELY NOT RETINOL but Sol De Janeiro is fine and so is bubble, People should not get mad at this. We just think it's fun and of course were gonna try it if it is ALL over social media and safe for our skin. If you don't like it then don't let your kid do it, you shouldn't put this stuff on the news!!!😑 I don't think this is new, kids have always been stealing there parents makeup. I am a Gen Alpha and I know that we are not doing this to grow up too fast! If adults hate that kids are doing this ADVERTISE SOMETHING ELSE! If fidgets were still allll over tiktok we would prob still be obsessed with them. I really don't want sephoras to close down for younger kids cause it is not our fault people are dumb and ruining testers. I used to have really bad acne and the dermatologist said I had to use cera ve and cetephil. Its better to cleanse your face and moisturize then not to do anything at all. Don't get mad at me this is my OPINION👋

[@willowsworld7633]

I'm thirteen and literally the only things from Sephora I own is Sol de Janeiro because I like the smell 💀

[@disneyfanalsovegas]

im 17 and the only thing i have is a sparkly liquid eyeshadow that i got with a gift card from sephora

[@skypie5374]

I’m 15 and I always go to Sephora just to look around because I’m broke 😂

[@holly_wood26]

It's not just that kids that don't need to any elaborate skin care routine, but that their parents are either 1) buying it for their kids OR 2) allowing their kids to buy it with their own money. Shouldn't they teach their kid about budgeting a little? I'm okay with the kids buying some sweet smelling lotion or a little lip gloss, but why on earth are they putting ALL these chemicals on their faces? This is surely a trend (similar to the tanning) that people will regret.

[@lovelock444]

children shouldn't be allowed to have "platforms" on social media. they shouldn't be allowed to be "tiny influencers". letting your child do this is disgusting and very harmful. you are exposing them to predators. shame on these parents!!

[@Its_EdenDuh]

Tbh, everyone should have a cleanser and moisturizer, and some pre-teens have acne you gotta understand.

[@paloma_lopez]

When i was a kid i had none that. I turn out fine stop glamerizing consumerism . All they need to wash their face , a face cream and lip balm . U must not have kids .

[@StephanieSxo]

as a licensed aesthetician for over 15 years of experience, this is not good for young skin, they are stripping their perfect skin of its natural oils and I think we will see in the long run that this will indeed cause their skin to age earlier on. sure they are using professional products but it's too harsh for their skin and will have an adverse reaction and cause premature aging.. yikes.

[@Thatsthewayoftheworld]

We treat our children like adults and wonder why things are so messed up? Seen not heard for a very good reason. They have nothing of value to say and their opinion is nonexistent. They are so easily manipulated with a tik or tok or tweet. Throw the phone in the trash and buy books. Lots of books.

[@aquarianlight1880]

Come on Sephora? Your losing your customers over 20 of age. Parents can go but it. Children should not be in Sephora

[@QueenAvacado]

This is just sad. They’re literally making money off of little girls insecurities. And I wonder where those insecurities are coming from? Oh, right TikTok and Instagram this is extremely sad and when I was 10 I didn’t even know what make up or skincare routine was. All I cared about was playing with toys and going outside with my friends.

[@Sahana001]

I thought gen alpha was kids born after 2012. Correct me if im wrong please.

[@Puma0515]

I thought the same

[@PreppyRihannaXx19]

Yes they are, gen z is 11-26

[@Sahana001]

k ty@@PreppyRihannaXx19

[@Puma0515]

@@PreppyRihannaXx19 no that's gen z 11 through 26. Gen Alpha is under 10 years old.

[@PreppyRihannaXx19]

@@Puma0515 that’s what I meant sry

[@pearlescobar9449]

These children need therapy.

[@katkk4096]

I'm 12 and don't think they need all of those stuff, but its crazy how you're blaming the children for this it really depends on how the PARENTS raise them

[@pearlescobar9449]

@@katkk4096 Nope I'm not blaming the kids, I'm saying they need help to reverse the damage done by the hyperconsumerism enabled by their parents. Not to mention the self image/esteem issues from these children needing these luxury products to look a certain way and/or fit in with their peers.

[@nanadan209]

Why are people surprised?! They are pre-teens totally normal for them to be into makeup and skin care, girly stuffy, etc. And Hygiene is something you wonna start teaching young, this is also the age girls start to get their periods which means they have to deal with acne, hormones, body odor etc.They're not infants or toddlers, this is a stage of development. It's always been like that. (Now, do I agree with destroying the testers? No, and also, I can agree with they don't need treatment products for concerns like wrinkles)

[@Vero2yu]

Well, lol, I was very abnormal then bcz I never even had one inkling of an ''interest'' to wear makeup and pierce my ears. Nobody need makeup and wear rings, earrings and so on, so ridiculous. At most they could only use moisturizers Or just wash their face with water daily.

[@crys4rmsd619]

They should be more concerned about washing their asses right and stinky body parts as well, and how to properly care for those areas before they prioritize a skin care routine for their face. I bet they don’t know how to properly brush and floss. That’s the type of hygiene they should be more concerned about in my opinion.

[@central_scrutinizr]

This has nothing to do with the normal development of being interested in hygiene and appearance during puberty…this is about young girls feeling immense social pressure to own expensive skincare products they don’t even need. If they’re into skincare, fine, use a gentle cleanser and moisturizer that cost no more than $10 each. This is about consumerism and social media popularity contests that are too much of a psychological burden for young people.

[@wannamlwithu]

My cousin is a dermatologist and she doesn’t even recommend adult skin care products to teenagers out there, let alone tweens. I don’t understand why tween girls nowadays are in a rush to become adult.

[@kaiaswrld]

⁠​⁠@@Vero2yuyou were abnormal in that sense yes. Young girls being interested in makeup, skincare, jewelry and fashion has been reality for ever.. that’s nothing new and it’s not at all uncommon and never has been. Magazines from the 1920s made for young girls have makeup and fashion tips. Those are things that women typically like (not all women of course and some men like those things too but historically it’s literally proven that (some/most) women like makeup and jewelry, that’s not even a debatable fact, not sure why that confuses you) And young teenagers wanting to copy older women is literally just what people do.. so teens liking those things is 100% normal. Nobody needs any of those things, they are a hobby..

[@sammonahan3758]

these are literally just the children of rich parents

[@martinezanamaria26]

It becomes a problem when the sense of belonging is toxic and the need to grow up fast. The rest is not bad they want to take care of themselves

[@Beomgyuhour100]

I remember being obsessed with face masks and skincare but I never used these expensive stuff 😭

[@d.plainview6919]

I hate the parents and those children. It’s going to take a lot more than face oil to help most of them.

[@doggosarepawfect]

I’m not trying to be rude but did you tell them that they would be put on the news in a bad way?

[@charityrocks]

No different than I was when I was little back in the 80’s! I had every face wash and pimple cream available at the time. My mom encouraged good hygiene and I don’t disagree with mothers doing the same. The focus needs to be on hygiene in the store too though.

[@the_blue_mushroom_]

It's not about being hygienic, it's about acting beyond their age like grannies

[@firebenderkitty313]

No child needs hundreds of dollars worth of skincare products. This isn’t about hygiene. Dermatologists have said that prior to puberty all they need is sunblock, a gentler moisturizer and a gentle cleanser. More products doesn’t equal better skin.

[@MarieAndLizTheRobloxLovers]

As a gen alpha, I have not owned ONE skincare item. My parents are great and I thank them for that. So far I’m having a GREAT childhood. I don’t spend all day on my iPad (yes I’m an iPad kid,I’m too young to have a phone) I go outside and live a normal life. I honestly think skincare is boring,I am proud to say that I STILL OKAY WITH TOYS,DEAL WITH IT. All my friends talk abt is Sephora and skincare and it’s annoyinggg.

[@jaydee2845]

As a gen alpha myself born in 2011. I can agree that some people take it way to far at Sephora; by stuff they don't even need, break testers etc. But I also feel that we should be allowed to explore and try new things! There should not be an age limit but maybe if you break or mess up testers just to make a massive smoothies and NOT clean it up their should be given a warning to that person if caught.

[@liilalemuri2329]

Imagine these girl when they reach puberty and become pimple face… 😓

[@UrfavQueniii]

I don’t care if children go in Sephora but in do care if they ruin stuff in there and if they do that it’s unrespekful

[@ArlRo127]

This is so gross. You are a kid. Just be a kid. God, I imagine growing up in this generation and my self esteem would have been in the garbage.

[@PeaceandLovee96]

It is the parents feuling this.

[@lynae-raye]

All I did as a tween was play Roblox 😂😂

[@PreppyRihannaXx19]

Fr

[@asiaelassidi9337]

Sephora kids are kids that are rude to employees, but kids that go to sephora are well educated, btw what do yall care abt what they are putting in their faces? After it is their parents decision and tbh all they need to avoid is retinols and vitamin C’s and acids thats all

[@imeverywhereimsojuliaxcx]

when i was ten i was still digging in the dirt and playing with barbies.. i didnt give up my barbies and toys until i was about 12-13 keep in mind im 15 1/2

[@ilypinky]

As a gen-alpha, all we need is a moisturizer, sunscreen, cleanser, and lip balm. All these acids and retinol are just going to make your skin even worse. I am very embarrassed of my generation. 😔

[@notspavin]

Same 😢

[@abigailer23]

they're using whatever is popular on tiktok, without even knowing what's inside of those products💀

[@dawnjennerjohn506]

For real

[@ygbgforever]

The eye serums and matches seem like a lot, but at the same time most of the products sold in retail stores don't have the same level of active ingredients as professional skincare. In a way its just an expensive hobby for kiddos.

[@Marymary-ik1bx]

Sad

[@viva190_]

hell when i was 10 i didnt even know what a skincare routine was

[@sherrykao978]

Ridiculous

[@ITSLILYUH]

i go to sephora probably 1 time every three months / more and use my allowance NOT my parents money. I clean the testers these kids mess up and if i do test something i test it right. I only ever buy at most 3 things that are pretty small because i dont have a lot of money..

[@the_real_tabby]

I'm a student in college studying digital media and the most i do is take a shower with my £5 shampoo and conditioner and these girls are already in makeup stores.

[@sloanerg11]

my problem with it is them using products that are not good for their skin and when they are disrespectful to employees and other people and then they destroy all of the testers. like what makes them think that that’s ok?

[@rachelh2731]

As a mom of two tween girls, I am telling you that SO much of the allure here with these kids is the pretty packaging. ❤🎆

[@gigilaroux762]

All I think about is the increase in plastic waste in landfills in the next 10 yrs.

[@BgirlAxe]

Does childhood even exist anymore?

[@aquarianlight1880]

Adults ate the problem!

[@Aleeyah-yi1xw]

I’m a gen Alpha and I could never use this much I’ve never been to Sephora except when my mom needed something

[@GoonieLord]

When I was teen the word tween didn't exist, smart phones & social media didn't exist. Times are changing

[@Natty10272]

My mom took me makeup shopping in Ulta and Sephora around that age maybe a little older but I mainly went off to the perfume section cause I loved to smell them all. As long as someone is with them, teaches them about makeup that is right for their age and reprimands them for trashing the place. Then I don't see an issue with a mom taking her daughter and a few friends to shop for makeup for twelve year olds, not crazy makeup for someone in their twenties

[@grayghost61host]

Something is wrong with the mother of these kids These kids don't need skin care

[@Sugaredquills]

I didn’t get into skincare products until my late 20s/30s. I had really bad acne in my teens. I wish I knew about it when I was a teen.

[@advicewlexi.]

It's okay for tweens and teens to use skincare. A 7yr old shouldn't rly be using skincare. However, I think it is good for us to be starting skincare early on as it becomes a habit to take care of our skin. But we don't need to be using retinols, eye creams, and all that other nonsense at our ages. It is not age appropriate and it will end up ruining our skin. Same with makeup, 10yr olds do not need makeup. Don't be in a rush to grow up, enjoy your childhood, you have so much adulthood to do all of these things. Dermatologists have said getting into a skincare routine as a tween or teen is good habits, but again, you just need a simplr routine. Ex. cleanser, serum, moisturizer, spf that's honestly it !!

[@bflower1562]

Whatless parents..I was playing & riding my bike at that age..Pure foolishness..

[@thetanz8111]

I just turned 43 on Feb 16th. How tf are we already at another Gen? My parents are Boomers they gave birth to Gen Xers, Gen Xers kids are Millennials and Millennials children should be Gen Z who should all still be fairly young. What tf is Gen Alpha....They taught us "Generations" waaaaaaaay different in school then what they're teaching and posting on the net. I keep seeing all the stupid specific dates of what Gen should be placed where BS....

[@theresag.4188]

Lol 😂this is ridiculous. They are ruining their young skin. They dont need all that!

[@Grace-j7s]

The only thing my mom has ever let me use for my skin in turmeric soap since I was 13, it never occurred to me about all this other stuff for skin. I didn’t even know about Sephora until a few months ago, but I have heard a little about it. I feel so old now 😅

[@miriam.vidszs]

when i was a tween i had bubblegum lip smackers, my little pony makeup sets and frozen nail polish

[@dortiz1602]

This is all idiotic!! Where are the parents of these kids!!

[@marie.s9995]

The parents are raising them this way. Yikes. Yet if you ask them about health literacy, it's going to be crickets. They don't even know the science behind the ingredients and effects to the largest organ of their tiny bodies.

[@VlogsWith_S45]

I don’t think there is anything wrong with the skincare, but when they destroy the testers that’s not okay. Remember though just because some of the “Sephora kids” are messing with the testers, does not mean all of them are. I think they should be able to use it, there is really nothing wrong with liking skincare at a young age.

[@LunaGTAGVR]

Im gen alpha but i am still playing games and playing on my trampoline 😂

[@stephaniedell3738]

Poor children aren’t aware of how toxic this garbage is.

[@justanotherpotato5523]

I was only playing with toys and watching cartoons when I was 11/12… no skincare

[@LOONEYLOVEGOOD333]

My cousin is part of gen alpha I’m so glad she’s like how I was growing up

[@PreppyDaisy-maeXx]

I am 13 nearly 14 and I only started using skincare in march time and at that I only use products that are safe for my skin ( my mum is a dermatologist) and I know that I won’t damage my skin later on in life I think it is stupid that young kids are buying this stuff stick to barbie

[@anika_gulati]

also nearly 14 girl here, totally agree!

[@PatriciaContant-Thomson]

Why are those of us who are part of Gen X acting like we weren’t using Noxzema as tweens?! My mother had me on a skin care routine as a tween because that’s when puberty and pimples started. I don’t think there’s anything wrong with these young ladies being on a good skin care regimen. Everything in moderation.