Double Take Fashion Show | An SMA My Way Initiative

Introducing a first-of-its-kind fashion show, with start-to-finish spinal muscular atrophy (#SMA) community involvement, that aims to increase disability visibility, break down stereotypes and champion adaptive fashion. SMA community members led the show from beginning to end - conceptualizing the message, collaborating with design fellows at Open Style Lab (OSL) on garment adaptations, and walking or rolling the runway as a prelude to New York Fashion Week. Through this show, the SMA community is inviting the world to do a double-take - not because of their disabilities, but because of their style and individuality, challenging the stereotype that people with disabilities want to blend in or erase their differences. Double Take also prompts the audience to see people with disabilities occupying a space that’s often shut off to them. Double Take is part of Genentech’s SMA My Way program, which is an initiative that aims to support all people impacted by SMA by sharing lived experiences and building connections within the community. To learn more, visit: smamyway.com #DoubleTakeShow #SMAMyWay #Genentech