Genius Behind Parle-G, Melody, Kismi, Monaco, Kaccha MangoBite, Krackjack & more| TeluguPodcastEP-52

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In this episode of Raw Talks, we take a delightful journey into the past with Krishnarao Buddha, the marketing boss at Parle Products. From the beloved Parle-G biscuits to the rich, chocolaty Melody, Krishnarao shares the fascinating stories behind these iconic treats. Have you ever wondered about the mystery of the Parle-G girl? Or why Melody is so chocolaty? Get ready to uncover these secrets and more as we dive deep into Parle's rich history and marketing genius.
Parle-G, the Biscuit That Defined Generations: Discover the intriguing story behind Parle-G's name and why this biscuit has been a household favorite for decades. Krishnarao explains how Parle-G has remained affordable and accessible to everyone, maintaining its position as a staple snack in Indian households.
Exploring New Horizons in FMCG: Beyond the nostalgia, Krishnarao delves into the dynamic world of Fast Moving Consumer Goods (FMCG). Discover how Parle decides on new products, such as the inspiration behind Kismi toffees. Learn about the rigorous process and market research that go into developing new treats that capture the hearts of consumers.
Competition and Market Strategies: How does Parle stay ahead of its competitors like Britannia? Krishnarao reveals the secrets behind Parle’s competitive edge, from innovative marketing tactics to strategic product placements in grocery stores.
Parle vs Britannia - The Grocery Store War: Get an insider’s view of the intense rivalry between Parle and Britannia. Who's really winning in the grocery aisles? Krishnarao provides an in-depth analysis of this competition and what it means for consumers.
Product Patents and Processes: Discover the intricacies of product development, patents, and the processes that ensure Parle’s products maintain their unique quality and appeal. This segment sheds light on the behind-the-scenes efforts that keep Parle at the forefront of the industry.
Virality Traits in Marketing: What makes a product or ad go viral? Krishnarao shares the key traits and strategies that drive virality in the marketing world, offering valuable lessons for marketers and business enthusiasts alike.
This episode is more than just a trip down memory lane; it’s a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior.
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What We Discussed -
00:00 - Introduction
03:18 - Best Marketing Campaign
05:18 - Story of Kaccha Mango Bite
11:14 - All Out Ad
12:18 - Who is the Parle girl
12:56 - Your Telugu Is Classy Sir😅
14:05 - How was the name Monaco Fixed
15:30 - Why Parle G?
17:13 - Rola Cola Tweets & Retweets
22:12 - The Brand Competition
27:42 - Brand Acceptance Then Vs Now
29:58 - AD Man of India
34:57 - Do we have Patents for Biscuit Recipes?
37:28 - Coca Cola & Bisleri Case
43:02 - Evil Marketing Strategies
47:03 - Orange Flavoured Biscuit Case
48:04 - Mango added as an ingredient
49:21 - Is Parle adding anything to People's Life?
55:19 - Digestive Parle Biscuits Case Study
01:02:34 - Profit on each biscuit packet?
01:06:36 - Selling it to a Retailer
01:07:49 - How was Krack Jack Created
01:12:30 - What does it take to stop production of a launched product?
01:17:26 - Journey with Parle!?
01:20:02 - Views on Indian Audience
01:22:28 - Distribution Pattern & Revenue Benefits
01:27:54 - How to build a Big Brand?
01:29:09 - How can we make something Viral?
01:32:25 - Quotation for Parle Ads in IPL
01:34:20 - Why can't we increase the Parle G price?
01:36:56 - Mistakes to avoid in Ads
01:38:29 - Learnings & Takeaways
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#telugupodcast #businesspodcast #rawtalks
Why Telugu Podcast ?
I am dedicated to providing informative and educational content to my audience on KZbin through the 1st Ever Telugu Podcast Channel.
My goal through these podcast is to give a deeper understanding and exposure to various topics that can be beneficial for my audience. I believe in making this knowledge accessible to our Telugu community. I aim to empower and educate them by providing them with the same level of information and resources as anyone else.
Join me in this journey of learning, growing and empowering ourselves and our community.
.
Connect with me -
Instagram: thevamshikurapati
Website: rawtalks.in/
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Twitter: vamshikurapatik/
Facebook: vamshikumarkurapati/
Email: [e-mail]
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KZbin - www.youtube.com/@telugupodcastrtvkclips

[@rawtalkswithvk]

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[@madhubabuchavala7175]

Is this helpful to normal self-employed?

[@sathishgadde280]

BRO NEE meesamlo tellaventruka vacchindi thisey

[@ManojKumarTelugu]

@rawtalkswithvk bro 23:33 Subscribe Popup vachinapudala Video blink avthundhi… Only aa time lona kadhu, Subscribe popup vachina prathi sari video blink avthundi… Next time ki chusukondi… And yeah this video is “Telugu Community lo ELITE Stuff”

[@sivachadaram6726]

Anna miku thanks 👍

[@bravosavo29]

I watch your videos regular basis...at some point of time in video audio quality is missing. Which making your video look like novice....can you please check

[@Classicletter]

Parle అంటే 90s కిడ్స్ కి ఓ మధురమైన జ్ఞాపకం రెండు రూపాయల పార్లిబిస్కెట్ తో ఉదయాన్నే టీ టైమ్ లో సిబ్లింగ్స్ తో ఎన్నో తగువులు, ఎన్నో అలకలు, ఏదేమైనా వంశీగారు మీకు చాలా కృతజ్ఞతలు., పోడ్కాస్ట్ మొత్తం ఒక్క సారి కూడా స్కిప్ చెయ్యకుండా వీక్షించే విధంగా ఉంది.🎉

[@kirankumar48-bz6jh]

Y the interviewer talked more than that person not good 🥲🥲

[@user-gg8cf1oi6f]

Thanks to the guy, now the people in the Telugu community have changed they started conducting interviews of successful persons. Instead of doing interviews like cringe people (uppal balu,suman TV, etc....)

[@TarunGoud-vc4dr]

😂😂

[@connect2you21]

😂

[@user-ce5do1st5o]

I WAS CONNECTED EMMOTIONALLY WITH TIS EPISODE VERY MUCH , AS I GREW UP WITH PARLE PRODUCTS,MY FATHER WAS DISTRIBUTOR OF PARLE AT NANDYAL DIVISION,FROM 2002TO 2020 , MY 18 YEARS OF LIFE IS CONNECTED WITH PARLE

[@pragmatic_p8]

Woah...did you father earn well

[@user-ce5do1st5o]

@@pragmatic_p8 IT helps to Serview Our Family .

[@user-ce5do1st5o]

@@pragmatic_p8 Not Much,But IT helps us to surview

[@adityag1970]

U lived in a Golden Araaa...

[@abhiramabhi580]

@@adityag1970 Adi Araa no allu arjun o kadu Era antaru...

[@jathiratnalu_ivvi]

No teaser no trailer just released wah anna wah wah 😮😮😮😮

[@praveengummudu]

*Manaki nachhina vallu edugutunte manaki chaala happy 😊 ga untundi* *Mee edugudala naaku chaala happy ga undi Brother*

[@sreekanthnunna8315]

Bro..Ex CM Jagan gaarini podcast ki thiskuravataniki try cheyyandi...

[@ravithejajettipalli]

అన్న రాడుగా.....!!😂😂

[@bunnyrepaka6334]

Vacchi waste oka content spoil ithadhi

[@gopichanddasari4848]

​@@bunnyrepaka6334ne lanti erri gallu undabatte.... AP ila aindi... Nara lokesh podcast cheyaga lenidhi.. Jagan endhuku cheyakudadhu?? Ho.. Jagan views vinatam istam undadhu.... Kanj vere vallu jagan ni jaglaq, tuglaq, psycho ante istam.... Jagan interviews unnai ga chudu... With National media... And see his views, then talk about him... Oorike errihook la cheyaku

[@Sunil31188]

Its a lengthy question

[@gsfashions5326]

నేను ఆశీర్వాద్ యాడ్ లో ఒక యానిమేటెడ్ బొమ్మ వచ్చేది. కొంటే వస్తుందేమో అని చాలా ఆశతో ఉండే వాడిని. కానీ ఏం రాదు అని తెలీడం కోసం చాలా టైం పట్టింది

[@yeshwanthteja]

Adi ashirwad atta add kadu Pillsbury atta add

[@gvenkatesh8457]

Pillsbury chakki fresh atta

[@pavankalyangoud7367]

Laksith Patel

[@DeputyCMThaaluka]

Empathy= సానుభూతి:- సహా .. అనుభూతి.. ఎదుటి వాళ్ళ స్థానంలో మనం ఉండి వాళ్ళ పరిస్థితిని అర్థం చేసుకోవడం or అనుభూతి చెందడం.😊

[@badrinath6063]

Saha anubhuthi super

[@dr.sidhardha.d2311]

Dear Vasmsi, I am a Marketing teacher. Got so much information from your podcast and much valuable for my teachings, Thank you so much for introducing us such a great knowledgeable person. And the way you interviewed him is awesome and I can understand the extent of research done by you, I look forward for such a great knowledge sessions from you.

[@abhijiththammana4930]

The way is he is talking is very interesting to listen

[@lifeofsreekanthpeta]

Vamsi, we are unable to guess the guests....eagerly waiting for your talks...Superb work, Awesome content😊

[@rawtalkswithvk]

Thanks! Spread the word! 🤞🏻🙌🏻

[@lifeofsreekanthpeta]

@@rawtalkswithvk I am doing it. Literally I adicted to your Talks. Yentha la ante.....? After watching the GHM Nikhil & Mehar episode, I bought the Electric cycle which cost Rs:28k. Then Next watched the MIVI Midhula episode, I bought MIVI headphones & Headset. Then after watching the Rapido CEO Aravind episode, I started using Rapido only. Then after watching Avinash Mada, I registered and attended free AI workshop. Then after watching AJITESH Real Estate episode, I registered in their site, they contact me and come to know it is NOT in my budget 😃 After watching the Medplus CEO episode, I too membship in Medplus. Watched all episodes....Get more knowledge with JP My favourite leader episodes BVR Mohan Reddy episode Hi-tech History - Chowdary episode Skyroot Aero space episode Political Episodes For sure, it will grow bigger heights and inspire millions of people. For All these efforts, Very BIG Thanks to you and your team.😊 Just wanted to share this.

[@lifeofsreekanthpeta]

​@@rawtalkswithvk Hi Vamsi I am literally addicted to your Talks.....Yenthala ANTE...? After watching the GHM Nikhil & Mehar Episode, I bought an Electric Cycle which cost Rs:28k. Then After Watching MIVI Midhla Episode, I bought Headphones & Headset Then after watching the Medplus founder episode, I took membership in Medplus. Then after watching the Aravind Rapido episode, I am using Rapido only. Then aafter watching ASBL Ajitesh episode, registered in ASBL website, later come to know its NOT in my budget 😂 Then after watching Avinash Mada, registered and attended free AI workshop. Watched All episodes, for each episode getting fresh and valuable information with the below episodes. My favourite leader JP sir all episodes. Hi-tech City History - Chowdary Gari episode T Hub episode Chai wala episode. BV Mohan Reddy Sir episode. Skyroot episode. Dr. Silpi Madam episode. Political Episodes. Movie Star episodes. For sure, this channel reaches more heights and inspires many people. For all these efforts, A BIG Thanks to you & your Team.

[@ecofriendlycare]

I am addicted to your episodes and Thank you so much 💕

[@VAKICHARLAPREMKUMAR]

నాకు ఈ చర్చా సమావేశం చాలా బాగా నచ్చింది.

[@aedireshivasai2525]

He is such a visionary.❤

[@sashank377]

Best podcast till date for sure! Please bring such guests

[@Harikanth798]

మీరు గెస్ట్ లను ఎంచుకొనే విధానం...సూపర్....❤❤

[@anu2433]

Too suuupar for 90,'s kids😍😍😍😍😍🎉

[@rawtalkswithvk]

❤️❤️

[@SNAAPINSTITUTION]

It was a wonderful podcast with Parle I have reminded my childhood days ❤❤❤ Kudos to Raw talks with Vk for doing such a creative podcast 👏👏👏👏👏

[@tanujakarri2902]

Gurthukovsthunayi gurthukovasthunayii...... Very nostalgic #90's kids only will know the value

[@user-ce5do1st5o]

THANKYOU SOMUCH ANNA FOR THIS EPISODE ,WAITING FOR YOUR REPLAY

[@davidss808]

Such an interesting podcast. Never saw a podcast completely without forwarding the video. 90s kids gonna love this I feel, kind a emotional!

[@sevenstates8556]

Content ki Subtitle option unte baaguntundhi anipinchindhi. Evaranna Non-Telugu or Telugu anthaga raani vaallu choodali ante Helpful avuthundhi.

[@msgamers2305]

Adhe anukuna

[@BhaskarlaNeeharika]

True that brand Telugu vallake kadu..andariki nostalgic eh

[@abbagonirajeshgoud3686]

One of the best podcasts from your team vamshi garu....well done.....felt good after knowing all the aspects associated with child hood nostalgies❤️❤️❤️!!!

[@ravikanthgarimella6715]

మీరు చేసిన వీడియోలలో ఈ వీడియో చాలా బాగా నచ్చింది.

[@sushmaprudhvi3003]

Parle is a such a big emotion brand for me . Krishnarao garu explained nicely about marketing strategy and way how the viewers receive ads.those ads make some fun and get some memories in our life's .

[@chaithuj]

i couldn’t understand what he does, does he do ads for these brands or is he head of marketing getting ads from ad agencies fir these brands

[@sriharitha-thrivingsoul8138]

You bring out such a wonderful and informative podcasts 🙌🏻keep going ! We need more honest KZbinrs like you 🫶🏻💯

[@rawtalkswithvk]

Thank you so much!!

[@bornat25]

What an episode❤❤...How humble krishna sir is🙌🙌

[@msravanthi9741]

Vamsi , first of all thank you so much . This is my first prodcast that made me to listen from start to end. It is very engaging, I am very proud that the way sir answered your questions , and its really motivated. Hats off to the telugu people those set a great brench mark like sir in top brands.

[@harikaarugonda1714]

Super talk, nostalgia!! Good to know what went into my favourite candies and biscuits.

[@baluplanet3837]

చాలా బాగా అనిపించింది, ఈ ఎపిసోడ్. Nice information sir

[@MrNaveen547]

One of the best podcasts from your channel

[@rakeshreddy9188]

Every episode is fully engaged.

[@sarathb5380]

Great Effort Great Initiative Great work❤❤❤

[@ajkjbs]

This podcast is a eye opener for me on marketing

[@nagarajubandi3131]

Awesome podcast. Thank you🙏 so much sir

[@abhinavsetty1856]

I love this episode and learn many about business and marketing strategies... We have many successful companies in india. Please take interviews from them. Ex. Rameshwaram Cafe, Food industry Start up company and apps development . I watched this episode 5 times , every time I involved and learn what to ask and what to get from great persons.. Thanks VK 😊

[@DrRay-df6yg]

Had a great time watching it.reminded me of my childhood ❤

[@harithadevi2060]

This was the best podcast which I have seen in recent times. Very informative, please keep going with these kind of videos 😊

[@saigampa3748]

God bless you bro, you don't know how much knowledge you are getting for us. This is the knowledge we can't get from doing degrees. Pure street style knowledge and appreciate you in creating this content in Telugu. More luck for you and the team in achieving a million subscribers soon. People who are watching and not subscribing go for it, this channel is a gem and we have to support.

[@lakshmitalks1964]

Such a nice podcast naku chala nachinde and informative also❤️❤️

[@farmdreamshyd]

I watch every podcast of yours. Very informative

[@manojkumar-tt1qu]

seriously this is the best podcast

[@suneelss2590]

Informative..looking forward these kind of podcasts.

[@user-pj7ww4kl7b]

First podcast which i watched without any break. It was awesome bro 👏👏👏. You reminded childhood ads❤

[@KashyapYeluru]

These kind of podcasts with whom we generally don't know in our biggest guess is really great. Great Job and looking for such kind of episodes again and again

[@satishdharmireddy]

Without skipping total post cast I watched 1:40:45 very informative ❤

[@ilapuramvenukumar]

Vamshi, your content& questions are excellent. I learnt a lot from your Raw talks. Took many notes. Thanx and do more and more business talks. Unravel various other industries

[@reshvanthreddy9999]

What a quality marketing content in this podcast 🙌🙌 Definitely a must watch for all the entrepreneurs and marketers

[@jagannath4086]

Thanks vamshi brother for providing valuable information from your channel in various fields not only business and marketing there are so many various fields in your channel that everyone should know and that to in our telugu. Once again Thank You brother for what your providing. Keep going

[@chaturyap236]

This is the first podcast of yours I was interested to see of yours. Nostalgic 😊

[@SahithiReddyRamidi]

Rola cola , kismi bars melody, hide n seek, milano cookies are my childhood favorites

[@saikrishnachavva713]

Another great podcast!!

[@AjayKumar-uv2qe]

Nice video!! Please bring more such unknown and hidden gems!!

[@Citizenship531]

You are a turning into a pro podcaster. Kudos rawtalks. Great job. Expecting more such podcasts.

[@sudhir302]

Bro.. Chala chala thanks.. Just lost in childhood memories... Rola cola, parle-G favourites... Ipatiki Mango bite after lunch tine alavatu.. But taste koncham change aypoyindi.. 😢 Rola-cola nakinka dorakaledu.. 😰😰

[@RakeshJagganadh]

Best Video for marketing enthusiasts. And vamsi bro as usual 🚀🔥

[@harshagogineni27]

The best podcast in ur channel.

[@RaviDreamConcepts]

Learned a lot from this podcast, Thanks

[@RaviG-yb6fo]

Great content. Branding and marketing master class for free.

[@sunchulasaikrishna4756]

ధన్యవాదాలు సర్. మీ సమయం మరియు అద్భుతమైన వివరణల కోసం. అంతేకాదు తెలుగులో వివరిస్తున్నారు

[@mohanapulipaka5400]

Vamsi Bro congratulations on the successful podcasts! I loved all of them. He is so knowledgeable person. I learn a lot of new things in every podcast! Konni podcasts entertainment kosam vere valla life gurinchi untundi, but your podcasts are so knowledgeable about how a particular industry works or a stream like politics work. Thank you!!! Wish you all the best! 💐💐

[@vinodkumar-gx6kc]

As a marketing manager I enjoyed a lot❤

[@user-gt1xt4mr9y]

Just ❤❤❤❤ No words

[@venkateshkosuri1528]

Bro Very useful podcast.... So useful information about business and marketing and products... Nice 👍

[@BharathReddyAvuku-mp4ou]

Thank you for your information anna ❤❤❤

[@sivashankarkasturi5065]

Really nostalgic listening to Krishna rao garu. Reviving all our sure shot marketing techniques. Adopatability is the new age marketing rule. Always deliver and demonstrate value. Appreciate Vamsi for bringing such a unique podcast and creating a beautiful framework with the right questions.

[@mano20029]

Amlost anni podcasts chusa ee channel lo kani kevalam ee podcast ki subscribe chesa ❤❤❤❤❤

[@pventertainments243]

Bro....do more videos on marketing strategies on different big brands

[@psc1247]

I love watching advertisement til now since childhood

[@surajraut3211]

Nostalgia peaked here 🎉❤❤❤

[@mesalamanjunath1920]

Wow Anna 1hour 40 mins Ella ayipoyindho telidhu very impressive content you are god gifted to the Telugu community ❤

[@smartperwinkle3016]

Such an amazing podcast❤

[@rarerabbit28]

Young india need this type of content i saw ur 10 of vedios now iam satisfied and subscribed do more content like this to build entrepreneurship in young india

[@abhishekgoud2112]

Fascinating podcast

[@naatuvala]

Waiting for more and more podcasts to know what's going on in the organisations TQ anna

[@rohinibalraj]

This was really an enriching video

[@vidyarao7848]

Awesome podcast❤

[@Kothamaheswari-xt9zb]

My favourite biscuit parle ❤❤ too super 90's kids ❤😊😊

[@vinithaardhanala5920]

When you are doing poadcasts with people in the tech or market please try to ask them thoer qualification amd gow they got into this field sobthat it would be helpful for the people who dream of same gor thier future

[@dv9239]

Unique Brings more guests like this

[@venuscollection9]

You are guest unbelievable bro

[@thewarrior07]

Superb Podcast continue ga 1 hour chushaa skip cheyakunda ❤❤❤

[@YehihaiLife]

Aasha choclate ni relaunch chestae bhaguntadi. Me podcasts dwara interesting points telusukuntnamu.Tq.

[@sushmithasomu2742]

I love videos like this, can you please do more of this sort ?

[@tejaswiragam1274]

Superb ..... U are creating so much interest in business and we are unable to guess the guests ❤

[@niharikanelu9929]

I am bba student your videos are soo good to increase knowledge ❤❤

[@pravallikanarala6425]

Parle G is my favourite favourite biscuit forever Thank you vamsi Bhai ❤

[@umeshpotha9047]

more like this are needed in telugu

[@vidyasagarvemula2812]

Great content Vamshi thanks.

[@Rekha-oz9pj]

Super brother ...miru chese prathi poadcost super ga unnai

[@donepudiramu]

Value is very good point

[@sandhyareddy5736]

He is such a knowledgeable person. I learnt many from this podcast 🎉 THANKS TO THE SIR ❤

[@sravankumar2764]

Good one vamsi and interesting content and very informative..

[@prasadpabbireddi3150]

Very good knowledge gain about marketing

[@siddanathamjayakrishna2772]

Thanks

[@sag4398]

This episode is full of infotainment

[@vanigummalla2146]

Edige koddi vodigi undali anedi athanni chuste telustundi... Good podcast...the way he is taking is saying it all

[@Saiiiiiiiiiiiiiiiigadu]

Very informative video 🎉❤

[@serve7502]

There are many things happening over the news and youtube as I am from Karnataka. Like Darshan arrest. New ap government. As a Saturday time killer choosing your content with confidence without even starting to watch this video. All the best. Hope my time is worthy.

[@sandeepeleti9033]

Felt productive spend of 01hr 40 mins 😊