Geofencing Marketing Software: The Buyers Guide | Pulsate Academy

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When you think about buying geofencing software (a location based marketing plug-in) what you have to understand is that not every company that's creating these tools create them equally.
At Pulsate we put a lot of work into the way that we understand the device, its sensors and how we accurately plot customers entering and leaving these virtual zones.
In the next few minutes, I am going to show you everything that you need to know, the boxes that you need to check to make sure you're selecting the correct vendor when it comes to geofencing.
In today's episode you will learn:
0:44 How do you create a Geofence?
We advise you on whether or not the tool you are using (proposing to use) can create different shapes and styles of Geofences.
2:15 Are you able to monitor unlimited locations?
We discuss how you need to be able to monitor unlimited locations and competitors.
2:47 Does your provider support reverse geocoding?
We show you why having the facility to to create latitude and longitude for all your locations (physical addresses) is important.
3:13 Can you bulk upload geofences?
We reveal the importance of having the facility to bulk upload all your locations and competitors and how it saves time.
3:48 Do you require additional hardware?
We discuss why geofence software does not require additional hardware with your app.
4:09 Does your app work in the background?
We reveal the nasty truth about how some apps are actually draining your devices battery.
5:13 Does your app use GPS?
We explain how your app should not be using GPS when in the background.
6:06 What affect has your app on the devices battery?
We show you how your app could be deleted because of excessive battery drain.
6:27 Are your Geofences accurate?
We explain how some software packages do not provide accurate geofences.
7:01 Will your app play nicely with API's?
We explain how some software packages for geofencing do not play well with other API's.
You can purchase the book I was discussing in this video on www.amazon.co....
We would love to hear how your geofencing marketing software is working for you or perhaps you are in the market for such software, we would love to hear your experience of what is out there, in the comments below.
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About Pulsate
Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.
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