NewJeans Attention, Hurt, Hype Boy & Cookie MV Reaction | Fashion Expert Reacts

... FINALLY! Today's video is my NewJeans Attention, Hurt, Hype Boy & Cookie MV Reaction and I'm obsesssssed with the sound of this group but also the Y2K Queen vibes they're serving up!
NewJeans is Hybe's latest girl group and their sound is incredibly nostalgic and I think their team have done an amazing job creating a modern Y2K aesthetic by recreating the trends of the 90s and early 00s with contemporary designers and pieces. I had the best time reacting to NewJeans!
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Chapters
00:00 Intro
00:41 Attention
10:34 Hurt
14:19 Hype Boy
22:59 Cookie
Just a little bit about my fashion experience - I studied fashion design at university, where I specialised in menswear and then went onto work in the fashion industry for four years, where I worked with affordable brands, contemporary designers and British heritage labels.
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[@clumsyvanity]

NewJeans are my new fave group. As a 90s kid, I'm getting major nostalgia vibes especially from Hype Boy & Attention. I like that their management have taken into account the members age & worked it in with the styling & aesthetic of the group. Very appropriate & gives a fresh new style to a very 'adult saturated' kpop field.

[@clowicous]

1990 baby here too 🙋🏽‍♀️🥰

[@arcticredpanda4598]

I think Daniell's long model body is why she gets the bolder fashion looks.

[@aliciamichael973]

I’m glad you put Danielle’s name in your video during hype boy because when you said haerin & space buns I was like huh that’s my girl Danielle!! She’s half Australian half Korean which gives her a really unique look imo and her vocals are so pretty. She does a lot of the ad libs in their songs

[@carebodai1440]

you should watch all their stages because FASHION, omg they have a creative stylist

[@tildelarsson1409]

The styling for Hype boy is incredible 👏

[@sandcarad]

I love this group and their music style a lot! So many solid vocalists and dancers~ The outfits were so fun and casual; the genuine youthfulness of the comeback reminds me of SHINee's debut (in that they are going for a natural vibe) Also the "cookie" innuendo may only be a thing if you read into it, but the idea of a bunch of adults fully knowing that this song is ambiguously suggestive and still allowing a group of minors to sing it is icky. That's on their management though, the girls did great in my opinion :) It's the only nitpick I have with this debut but I think they have such a bright future.

[@julianavieira2408]

Actually George , New Jeans debuted with 3 title tracks . The title tracks are : Attention, Hype Boy and Cookie.

[@HinataUchihaInuzuka9]

New Jeans are quickly becoming one of my fav. girl groups. I'm ARMY and don't really resonate with other groups, but NJ have a really refreshing image and sound! A mix between nostalgia and timelessness? I also loved that they showed racial diversity in all the Hype Boy MVs and even queer coded one of them . It's SO nice to see, especially in the kpop industry, which is heavily racially homogenous and heteronormative. You should really watch the four MV's for Hype Boy! They each tell a story but are interconnected, I loved the concept! (loved that you mentioned Skins alksjdakl I loved the first two gens) The girls are SO young and yet they're already so incredibly talented and well rounded. Danielle and Hanni even have writing credits in two of the songs! As expected of HYBE, all of their groups are such high calibre, LeSSer and New Jeans are definitely the next global girl groups. Regarding the controversy, I think people are seeing it and trying to classify it through a western (anglophone, really) lens. Cookie used to be slang for a CD in the Korean industry 20 years or so ago. Since the whole EP is about impressing about impressing a boy, the song has more of a meaning about being hungry for his love and trying to bake a cookie (their album) with a lot of love so that he falls for them. The lyrics in Korean even sound childish. The lyrics seem suggestive only through the lens of anyone that knew the western slang only, really... I never misinterpreted it as sexual because 1) it never crossed my mind to sexualise teen girls or asossiate them with sexual innuendo and, 2) I didn't know the slang was a thing so I went with the obvious meaning in asossiation with the album concept/theme and the obvious imagery. I think it's weird that people immediately jumped to the sexual route, to be honest.

[@dbfjjdbdb.2091]

It's not only western anglophone. I speak three native languages (Spanish, French and English) in all of them, cookie is a slang for vagina. I mean I would never associate directly cookie as the slang in a song because it's the structure that makes it sound like that. How the phrases were made, it gave place for people to also think about the possibility of that slang. I really do hope the real intention was that one but at the same time the creator of that song speaks English. Not only that but Min Hee Jin is very sus. Either way, there's no point to pin it on the girls and they explained it (hopefully it's the truth, because still some Koreans complained about the sexual meaning too), let's just hope and see that it's not repeated again.

[@HinataUchihaInuzuka9]

@@dbfjjdbdb.2091 My native tongue is Spanish but I’ve never heard cookie being used as slang for vagina and none of my Latin, Korean or Japanese friends saw it as sexual. As it is, the whole issue has been mostly talked about in Anglophone spaces. Like you said, I hope the real intention behind the song is innocent, because everything points towards it.

[@dbfjjdbdb.2091]

@@HinataUchihaInuzuka9 Well, in my case, my friends and other people know that galleta can be used for vagina. Spanish has many ways of saying vagina for terms like food as, el biscocho, la fresa, la galleta, el chocho, la panocha, la concha. So yeah, I mean it's possible that you don't know about that one but cookie is used too as a slang in Hispanic countries. It's logical as to why English people use that as a slang, because many other cultures have it too.

[@dbfjjdbdb.2091]

@@HinataUchihaInuzuka9 And no, the issue has been also talked on Spanish and French spaces. I mean it all depends on where you look at but clearly spanish people can also interpret it like that.

[@dbfjjdbdb.2091]

@@HinataUchihaInuzuka9 But yeah, there's no more need to talk about this since we have different experiences because the Spanish language is very broad so it's normal if the people in your entourage don't know about it because they don't use it and instead they know more the other ones I listed. Let's hope that was the real intention and that Min Hee Jin pedophilia scandal is really a confusion. Time will tell. That's the thing that makes me worry most rather than the lyrics.

[@arlandia2510]

I actually like their inside short longer than the outer skirt. because it is more safety for them , since they are still young ( I always have this problem with young member wearing too short skirt. in a way the short longer the skirt made them more young and suit their age. like they are just a child). in Korea baking cookie means making cd. hence in the beginning there is a giant cookie and in the end a giant cd I'm not sure cookie is their title song. is it ?

[@CK-kd5pn]

Triple title tracks.

[@thingything]

LOl So how do you explain the styling of cookie then? Its an obvious sexual innuendo when you look at the video and choreography. Its a double entandre.

[@johnnyj2d3]

I'm completely agreed with you about the lyrics of Cookie, if I haven't looked on the internet people saying that it was too much for teenager girls I would never had any complaint or any wrong idea about the song, they are making an analogy of their music by putting the example of a cookie that is sugary and it's moreish so you wanna have more cookies (you wanna listen more of NewJeans) and I understood it in that way because the video itself shows a cookie at the first part rolling behind them and in the last part of the video their CD album was rolling behind in the other direction, just like the cookie did at the first part... so I completely agree with you about that the issue is not the lyrics but people! Also, if you look at comments about Cookie's lyrics on the internet, usually the Korean people don't see the lyrics as bad as Western people because in Korean language, the way they sing it and the words they use it can even sound kinda childish (I'm not telling there's no Korean people who are dirty minded but if you ask to a Korean not-dirty minded person (normal person hahaha) he'll tell you that the lyrics were cool and even childish in a way).

[@HinataUchihaInuzuka9]

Thank youuuu!

[@ahnuri]

Yes exactly my view on it!!! It's yhe people. People think what ever they want to think, even if some tried to explain in a different light, they will not accept it and just think what they want to think.

[@wiztiny9910]

There were koreans complaining about the lyrics too. Stop twisting it

[@johnnyj2d3]

@@wiztiny9910 I already said that in my comment

[@dbfjjdbdb.2091]

Whatever makes you sleep at night. The song was created by someone who speaks English. There's also the fact about the pedophilia scandal about Min Hee Jin. I would want to believe it was done like that but it's definitely scary knowing the other factors. Either way I love New Jeans, Attention and Hype Boys but I am not listening to Cookie.

[@sonaaa7464]

Attention ,hype boy and cookie these three are title tracks

[@pizzaopossum]

Yes! I was waiting for your opinion on these looks❤

[@MJyeahme]

Finally❣ I was waiting for this, you have tease about it like forever 😅 I love New Jeans they all are very cute and their looks are age appropiate. I love the music, it's a cool fresh vibe, fav songs are Hype Boy and attention. Love your videos!! 💜

[@whatisilyionlyknowipurpleyou]

finally! New Jeans by far is one of my ultimate favorite girl groups right now! Their style, their music, even their personalities are to die for, they're so cute. I don't know if im the only one, maybe its how much younger they are then me, but I have to urge to hold them tight and never let them get hurt, like protect them. It's just their whole brand right now is cute and fresh and I refuse for them to have any negativity come their way 😭 Their music is literally the biggest breath of fresh air right now, kpop was definitely in need of this beautiful, chill out R&B vibe. I sincerely hope ADOR/HYBE treats them well and are very careful with them, not just their young ages but they are building a very good momentum of success right now. They're growing organically, without that overproduced and flashy outfits and sets. It's just them, their music, and dance. I love seeing this. They will blow up one day, internationally, I can see it, they all speak English too, so HYBE knows what they've doing now, they know their power and impact into the American music industry now. I can't wait to see what they bring the future!

[@noni8213]

George!! Thank you!!! I was waiting for this!! Thank you for reacting to NewJeans!

[@bambooranada]

I love your fashion take, subscribing because I want to see more of what you say about other groups especially those I stan hahaha

[@NikkieB3]

Finally! I have been waiting for this! Hahaha 4 videos for one song is definitely too much, but i hope you still check it out even in your own time. The other MVs have different stories and different looks too. 🤗 but great reaction!

[@ckexpresso]

NewJeans is my first n only GG bcos of their y2k feel

[@Ellleim]

I love their style and songs 💙👖

[@talia3922]

Yes ❤❤

[@singularity553]

Love them. Great reaction now V's Vogue pictures please,seen some but yours the one I NEED.

[@girlwhowentbazzinga]

Omg yesss

[@noirnoironey]

Yes finally!💜🥲🥲🥲

[@pixiiie]

NewJeans are the only group who made me Stan them because of their great music after BTS. these girls have achieved so freakin much in just TWO months. they have a very bright future 💜

[@max-lee]

I love that their songs so far is not dance music. It's songs that i can actually enjoy listening in Spotify, no mv needed.

[@marzialamia5195]

Thank you Thank you Thank you Thank youuu soo soo soooooo muchh Thanks a lot Love your reactionn You are awsomeee

[@deureop]

they've explained the "cookie" isn't anything inappropriate, it's supposed to be about their album! you've pointed out the cookies turning to cds and the giant cookie rolling in the bg VS the giant CD at the end. the idea comes from the fact that "baking" cookies and "burning" a CD is the same word in Korean.

[@ricearoni_]

children singing metaphors about sex still isnt comfy, a song can have many meanings and they couldve made a song exactly like cookie with the meaning ur talking about just without the separate metaphor about sex, and it would have been an amazing song WITH appropriate lyrics for their age.

[@thingything]

You have to be an idiot to swallow the bs that cookie isn't innapropriate. It is obviously a sexual innuendo and the fact people are okay with it icks me out so much. The fact we are okay with supporting an Idol group who majority of the member are LITERAL CHILDREN makes me wonder where society is going as a whole tbh. Unless you are all 14 year olds yourselves why are you excusing this? Its not OKAY.

[@annna_idd147]

Lol I couldn’t understand Danielle’s outfit too

[@just_a_saeu88]

my babies🥰💗

[@Modeoheims]

Does anybody know anything about Minji’s orange/coral GECKO shirt in hurt? I’ve tried looking for it but no luck. It’s so cute.

[@mybiasjisoodekumyheart2742]

NEW JEANS QUEENS FINALLY BESTIE 😍❤💖💕🥰🥰🎂♥️♥️💗

[@caramelsimon7472]

loved the take on y2k coming back but actually styled a lot better. also love the genre of their songs so fresh and new. on the Cookie issue, people are just used to western (mostly) songs that has double entendre that's why they made an issue out of it. when I first listened to it, I just pictured the literal cookie lol and then searched for the actual meaning which is CD and it made more sense. i also like them being styled age appropriately.

[@matthewtrocinski7926]

in the attention video that vuitton jersey and shorts are the jersey for my favorite american football team the los angeles chargers. i like the powder blue color

[@TheSweeeeeetz]

What you say!? They were at the Apollo? Hammersmith Apollo?

[@sorellabby]

You should definitely check out the hype boy performance to see the outfits better

[@juicewrld4948]

I'll throw hands if someone touch their hair. Long black hair omg 👑. I jst hope they don't mess with it. Let it be the way it is.

[@thingything]

weird

[@teddysejati1973]

If im not wrong, all of their outfits in Cookie are from Prada

[@rdb9673]

Yes Buffy

[@boboblueblue2]

I feel like it would have looked so much better if they just gave her white safety shorts! It’s just that the black stands out so much.

[@BrieCheese]

I started laughing when you said you weren't mad about Danielle's outfit in cookie. You said that right after the "looking at my cookie (taste it)" part, so I thought you were reacting to that. I do agree with you that her skirt and shorts don't look good from the back. I think the outfit is fine from the front. As for the controversy, Hybe released a novel length statement if you're interested in reading that. I personally think it's plausible that even the English language speakers who worked on the song weren't as familiar with western slang, and possibly wrote it without knowing how it would be received. I tend to give people the benefit of the doubt especially when it comes to culturally specific slang and innuendo.

[@thingything]

No its not plausible at all, sorry.I think its obvious what the song is really about, double entendres aren't new. Also same stylist who did Ice cream cake....come onnnnnn......you really have to be putting your head in the sand not to connect the dots.

[@delena111]

hi, are you planning to do a video of taehyung's photoshoot for vogue korea? 💜

[@Mikhailovic]

five fairy from alfea

[@bethrosenthal8710]

I’d say Ador knows what they are doing. Soup to nuts they rocked it.

[@rainnikal9771]

Please make reaction about the newest V on vogue korea

[@faith6833]

Thank you for your reaction. Its sad that cookie has in a way overshadowed how amazing they are and brought out so much controversy. In Korea "COOKIE" = A freshly burned CD. It was meant to be clever and innocent and that is exactly how the conservative audience in Korea took that song. We in the west seen to sexualize anything. Its gross, really.

[@melissaw5583]

I'm sorry but if they are really trying to be a global group and including so many English lyrics in their songs, they absolutely NEED to be responsible with it. No one should ever sing a song in a language that is not native to them without knowing the full meaning of what they're saying. You don't have to be dirty minded to take that song sexually. Yes, Koreans may not have taken it sexually but they also may not understand the English lyrics, and SO many of the problematic lines are in English. Someone in Hybe messed up and it's not the girls' fault. I still love their music but you can still like them while acknowledging that poor choices were made.

[@tkim2320]

Just a correction: Kpop has always included many English lyrics. It's not a new development that started due to them wanting to be more global. They've included English lyrics since the beginning. Lots of Gen 1 groups had all English songs on their CDs without any thought to it reaching non-Koreans.

[@evelinramosmiranda619]

im sorry but the phrasing ''looking at my cookie'' its weird and the way they said all slurred is weird too

[@melissaw5583]

@@tkim2320 Haha, I've been a kpop fan since 2nd gen so no need to correct me. I didn't say it was a new development anywhere in my comment. It still stands that you should be careful any time you sing in a foreign language. Kpop includes english lyrics partly for the global appeal, there is no denying that. And you need to know what you're saying.

[@user-ux6du8ni4c]

@@melissaw5583 Even worse… the songwriters for “cookie” aren’t Korean and are from the west so they definitely knew what they were doing with the lyrics!

[@sweetaekiim]

Hello new subcriber here... saw this channel in my recommendation and i watched your vlog about fashion reviews in bts and i love it! Can you please make a review about V of BTS in Vouge magazine. 🙏🥺

[@TAEHEONJI]

Can you reacts to fromis_9 DM and STAY THIS WAY they're also from hybe labels

[@Belbecat]

I reckon that it's on purpose, to always have 1 or more members in really odd outfits as well a song like Cookie as the debut song - reminds me how BTS started with RM's hair and sunnies and the out there styling - they're ensuring that something about these groups are being talked about since debit, because there's nothing worse than debuting and not being talked about at all. Part of it is also like the girls swap pieces with each others outfits too maybe since I feel like Minji's shoes were meant to be with Danielle's weird outfit. It also goes with the off-kilt sound of the song. Anyway I feel like I get it lol but I also agree if I were judging the stylishness and appeal of those odd outfits is like "ew why"

[@Belbecat]

I think it reflects that they needed to also separate New Jeans from Le Sserafim who are always dressed super stylish and "super cool" like these are supposed to be the quirky girls where as their older sibling group are the cool girls - their musical differences also reflect that.

[@user-oc1yq9st2p]

If you're patient enough, watching all 4 mv would actually pay off. Since there are different scenes with completely different outfits that are not in the other mv.

[@febriani0711]

cookie is so misunderstood, in korea, cookie means CD, so baked the cookie means baking the CD. this song is pretty much about the album it self. i think it's a really smart marketing idea

[@thingything]

wtf? Nah anyone with half a brain knows what the meaning is and its nothing to do with CD's.

[@hortbeck]

I just can't believe that the youngest member is 14, not just because of the cookie lyrics, but just because of the kpop pressure. It's awesome that they are all persuing their dreams and I love their sound and their look and their vibe, but 14 is so young.

[@CK-kd5pn]

14 is nothing new in kpop though. Young debuts have been around since early early kpop

[@xoluciaxo_3721]

@@CK-kd5pn Yea, and that worked out really well for them💀

[@majag5117]

yeah, 14 years old seems too young but it's been like that for years. We also have to remember that "life span" of idols is not long, some groups disband after 7 years and for some idols, career ends here. So It's kinda understandable why they would want to start them as young as possible. Then maybe they can re-debut with some other group or became a solo artist.

[@hortbeck]

@@majag5117 yes, I can understand training at 14. But I wish they would wait until at least 16 to debut. But I understand they just don't and it might not be that much difference except girls can really change between 14 and 16.

[@orangeworm]

@@hortbeck i agree that people might be much more comfortable if they waited till the youngest was sixteen and that girls can change a lot in these few years, but it's precisely because of that they were debuted. we will never know exactly what the execs were thinking leading up to their debut, but we do know that they probably wanted to debut them at this time with these songs and concepts because it would feel more natural to them - their young ages and appearances (though controversial) as they are right now were probably deemed to fit into the debut concept and have the potential to grow into future concepts that they probably have laid out already. their voices, faces, bodies, attitudes,mindsets etc. will be changing as they age, and the new jeans right now are what they wanted us to see and embrace. for better or for worse, this is the new jeans that we get!

[@halane4790]

I don’t think Cookie can be excused. I will give them that the clothes and choreo are not inappropriate, but the vibe very definitely is leaning into the sexuality of the lyrics, even without the slang. clearly trying to contrast the vibe of the other mvs. That said, the retro sound and outfits of New Jeans are a treat for those of us who lived through the eras they are referencing!

[@Lightdark1992]

literally no one in korea thinks there is something wrong, cause thats not the meaning of the words in korean....

[@majikai9077]

@@Lightdark1992 What you said may be true, but many kpop groups are trying for an international appeal. For better or worse, the USA is a major target market. We even see BTS lyrics being changed for radio play so a common Korean word won't mistaken for a slur. Again, for better or worse, this was considered. Cookie would have benefited from testing with some fluent English (especially USA) listeners. Or save it for when the girls are a bit older.

[@nicoleloss7987]

Their us nothing inappropriate about the song. People love to make big deals out of nothing. The explained what the song means. It is not their problem that people twist it.

[@halane4790]

I don't think the slang is the issue. I am not American (nor a native speaker) and I didn't know about the slang when listening to the song and it still shocked me that they went for that type of song when the girls are so young. Of course they are not going to come out and say "yes, we are out here sexualizing high school teen girls", that would be PR suicide. But it has happened before and it is definitely happening there. It is not a worst case scenario or anything, it is a quite tame case in fact, but it is still clearly what's happening. Of course no one thinks it is an issue because it happens all the time in K-pop, to boys too! But it should change, in the same way that other things should change (the extreme dieting, the feeding of extreme parasocial relationships of romantic nature, etc). I am not singling up K-pop at all, either. All big entertainment industries have issues, kpop is just the one we are dealing with here. I have enjoyed for many years, but I still see the bad sides of it. That said, it is again not the worst case of this by any means and I don't think it should be made into a huge deal, just maybe give more traction to literally all the other songs that have a much more age-appropriate tone so that this type of sound and vibe gets pushed a few years down the road.

[@majikai9077]

@@nicoleloss7987 but when it needs to be explained in order to correct an initial reception, it means something was there to cause concern (even if the concern was in error or mistaken). Plus, not everyone is going to look for what it really means. They will take the English lyrics as they are. And in the USA, cookie as slang means something quite different than it does in S. Korea, which many have learned from this incident.

[@user-ic1cx4ej7b]

뉴진스 진짜 미침

[@Ellleim]

I love their style and songs 💙👖