Getting to grips with marketing and data protection from DPN Associates

Marketing channels and techniques advance fast with an ever-evolving set of targeting solutions. How do we make sure our data marketing activity isn’t needlessly putting the business at risk?
In this video recorded 8th December 2022, DPN's expert panel cover:
* When service messages stray into marketing territory
* When we need consent
* What is the 'soft opt-in'?
* When we can rely on legitimate interests
* Targeting via social media
* Marketing profiling...and more

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