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Giveon - Still Your Best. An exclusive live performance for Vevo DSCVR ARTISTS TO WATCH 2021, an annual series highlighting those that are shaping the future of music.
You’ll never mistake the voice. When Giveon puts that emotional oomph behind one of his self-penned lyrics, his tone is utterly distinct. and it gives him a leg up on the competition. These days, getting noticed is becoming a lot easier for the SoCal native who tells interviewers that, yes, he wouldn’t mind being a global star someday. The wave of support the 25-year-old has received this year suggests his skills are plenty deep. R&B nuggets “Like I Want You” and “Heartbreak Anniversary” have created a groundswell around him, and that feature on Drake’s “Chicago Freestyle” didn’t hurt much, either. His storyline is cool. Mom encouraged his singing as he grew up in Long Beach, filling his head with Mary J Blige and Anita Baker. As a high-schooler he sang Miguel tunes because he had a high voice. In 2013, after that voice changed, a Grammy Museum program nudged him into performing Frank Sinatra’s “Fly Me To the Moon.” It was just right for his uniquely textured baritone, and Giveon found his pathway; the kid who had always loved writing stories found he had a knack for crafting narrative songs. Work with Toronto producer Sevn Thomas bolstered his confidence and turned that craft into art. Touring with Snoh Aalegra honed his stage skills. Jumping on the Drake track earned him global notice. Earlier this year, he dropped the ‘Take Time’ and ‘When It’s All Said and Done’ EPs, and clocked a 100 million streams - nice milestone. Giveon knows his bari is an “acquired taste” that some people don’t instantly warm up to. We know he put it to great use in our Artists To Watch studio. Don’t miss “Stuck on You” and “Still Your Best.”
Giveon:
Instagram: / giveon
Twitter: / giveon
Facebook: / giveonmusic
Soundcloud: / giveon
Vevo
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Executive Producer: Micah Bickham
Director: Priya Minhas
Producer: Averi Smith
Producer: Sacha Noelle
Director of Photography: Franklin Ricart
Editor: Kevin Rose
Music & Talent: Annie Shapiro & David McTiernan
#Giveon #StillYourBest #DSCVR
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