Go Behind the Scenes of our most challenging and epic product demonstration yet.

The Flex Seal Family of Flood Protection products is a new innovation in flood protection designed to help create a flood barrier around your home or business, with no heavy lifting of sandbags required. These UL-verified*, patent-pending new products are specifically designed to help slow down or even stop floodwaters from entering your home or business and can be removed once the waters recede. However, there’s some important information that you need to know.
Every structure is different. Depending on the age and type of construction, there may be areas that can’t be seen or sealed. So, it’s impossible to stop all floods from entering every time, but our Flood Protection products can help.
Even when you use our flood protection products, you still must ALWAYS FOLLOW YOUR STATE AND LOCAL WEATHER ADVISORIES AND EVACUATION ORDERS.
Also, if you’re sealing your entire structure, including your primary entry/exit, all persons, pets, and essential belongings must be removed from the premises. Once your final entry point is sealed, you will not be able to re-enter without breaking the Flood Protection seal.
Dry Time depends on temperature, humidity, and thickness of coating. Allow 24-48 hours for Flood Protection products to cure before floodwaters arrive.
Not intended to protect against flash floods, or to protect against floating and flying debris. Not intended to withstand extreme winds, water pressure, or if there is structural damage to the building. Apply to the exterior of the structure. Unsealed porous surfaces may seep water during extended underwater exposure.
It’s important to read all product labels and safety warnings.
*The Flex Seal Family of Flood Protection Products has been evaluated by UL Solutions and meets applicable verification requirements for stopping water intrusion for the specified gap widths and water depths as described below. These tests were performed in a UL Solutions laboratory using the manufacturer’s recommended application instructions.
-No water penetration through ½” gaps at depths up to 3 feet for 14 days
Applicable to the following Flood Protection products: (list products from booklet UL page)
No water penetration through 1/8” gaps at depths up to 3 feet for 14 days
Applicable to the following Flood Protection products: (list products from booklet UL page)
No water penetration through ½” gaps at depths up to 2 feet for 14 days
Applicable to the following Flood Protection products: (list products from booklet UL page)
We created step-by-step instructional How-To videos that will help guide you through the process. For more information, go to flexsealproducts.com/flood.
To learn more about flood protection, check out these additional resources: Flex Seal Releases Innovative Flood Protection Products: flexseal.tv/3GKrTI5
UL Testing Results: flexseal.tv/3Qlm1YU
How To Use Flood Protection Products: flexseal.tv/3GIVDVA
How To Prepare for a Flood: flexseal.tv/3ikzIe5
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[@coastaku1954]

Showing exactly how you did this makes me believe in the product so much. I often worry that commercials embellish and give favorable conditions, but this... this was all real! Also Phil Swift is a goat of a CEO, he put himself on the line with only his products to protect him. They even showed the CGI bits to show how real this is!

[@SuprSBG]

Wait he’s the CEO

[@SkySovereignn]

I'm surprised he's a CEO and the one popular flex guy commercial guy. unbelievably great

[@jonasschindzielorz]

I guess that was the entire point. Getting you to trust and buy those products.

[@le_gamer7114]

I still remember the first time I saw a flex seal commercial. It was incredible to see someone saw a boat in half just for a small commercial. Flex seal makes the best commercials.

[@Adrian-zv1nh]

Duh

[@FlexSeal]

We're glad to hear that! Stay tuned for more exciting releases.

[@bearninja848]

🎉🎉🎉

[@MaxBrix]

Ad cost - $90,000 Used boat cost - $500 Cutting the boat in half - priceless

[@teletvbis]

@@FlexSeal is making these commercials hard?

[@rebane2001]

Knowing that the water in the ad was real and not just vfx makes it so much cooler

[@user-xd2cc9oh6c]

How is 2b2t? I hope the map art is going well)

[@nolram]

Well, its still VFX :) Just not CGI.

[@FailedNorSeling]

Other Products Commercials: Says they work 99.9% of the time. Flex Seal: We provide you with the tools, make sure to still follow your state's regulations regarding construction etc. because our product is only the tape/adhesive that puts together the whole of your structure. Humble and honest, rather than the endless lies most others will tell you.

[@dablitter5719]

even the quality of their behind the scenes video is extremely impressive

[@hankschrader149]

It's unreal! Awesome quality for sure

[@gabbyprod]

I’m in TV production and everything in this video is absolutely the best gear you can buy operated by the best people you can hire. Crazy money for a commercial shoot. I saw the ad and thought “This can’t possibly be real.” Proved me wrong!

[@hawkeye5955]

I like how the behind the scenes even has credits rolling at the end. It really is a team effort.

[@Clown300]

This is the most I've ever wanted to see a behind the scenes video for a flex seal product. Amazing job to everyone involved

[@btrplay]

“But I got talked out of that.” Proof that the flex seal family of products really is a family.

[@Meme_Theory]

i love how Phil Swift went from a humble spokesman, to a meme, to the man responsible for saving countless lives. mad respect!

[@GodzillaLordofallMonsters]

Phil is such a Gigachad. He knew the extent of flood damages, and built a whole damn house to make sure his products worked! He’s saving lives out here! Bravo! 👏

[@seangutierrez1337]

That’s what you call a CEO that stands by his products!

[@lordtachanka903]

ALL HAIL FLEX KING PHIL, shoutout to every crew member for making magic happen. Flex seal has the perfect mix of nostalgia, memes, and quality products that I think will let this brand live for atleast hundred more years minimum. P.S. if anyone from the flex seal team is reading this, you could also try building a blimp by getting a bunch of metal or plastic panels and sealing them together with flex products for your next ad, no need to credit me for the idea either you can just say Phil thought it up himself

[@coastaku1954]

To show you the power of Flex Tape... I SAWED THIS BLIMP IN HALF

[@TheCptnOfFail]

Seeing how you pulled that off makes the commercial more impressive. Also holy crap that house was built well. Your product keeping the house dry is one thing, but that house staying put is something else.

[@tinnnytintin]

Knowing the water is real just makes this so much better.

[@Maxypad05]

This is genuinely groundbreaking, maybe downright lifesaving

[@albertdiehl1298]

This is by far the craziest and most incredible Flex Seal Commercial ever! Just 12 years ago we was looking at the first ever commercial for Flex seal. Now 12 years later Phil Swift floods an entire house 3 feet deep and the inside is completely dry with flex seal flood protection products. AMAZING! 💪❤👊

[@perochialjoe]

Using Flex Seal for the containers on set because they need something strong and waterproof. This is a better commercial for Flex Seal than the actual commercial

[@pepperjackttv]

I honestly thought it was all CGI when I first saw this ad. I'm sorry for doubting the GOAT of infomercials 🙏

[@joannepiccolo8445]

I've always loved Phil and look forward to the Flex Seal commercials. Never thought about what it takes to actually shoot them. This line of products is next level stuff. Life changing. Bravo to Phil, his crew, Bernie and his crew.

[@dfk2199]

sell this product to Indonesia, maybe many will buy it because now in Indonesia it is the rainy season and almost every time it rains there will definitely be flooding, Whether it's on the streets or in residential areas

[@reinardish]

Up

[@Xrieas]

I thought nearly the entire commercial was CGI but WOW, you guys did something crazy here.

[@bipz9175]

honestly amazing how much effort yall put into this. keep it up

[@H_3_R_0-]

Mad respect for the flex seal team for putting this much effort into their commercials

[@Majorrickyloc]

The amount of effort Flex Seal does is amazing. It’s not green screen product showing, it’s testing it out on situations that will happen. To sawing a boat in half, to making this giant pool of water. The most expensive marketing idea, Flex Seal goes out of their way to do more than expected. They smash our expectations with mind blowing ideas. Thank you Flex Seal for repairing my pool a couple months ago, and thank you for all the things I repaired in the past.

[@theaviator1152]

13:42 I just realized, you can see some of the crane and rigging equipment in the reflection from the windows!

[@fcass7]

I’ve been waiting for this behind the scenes for so long. Absolutely incredible!! Y’all make the greatest commercials on TV!

[@k3ay84]

Phil swift in 2015: that’s a lotta damage! Phil swift in 2023: that’s a lotta water!

[@Bloxxer0908]

i love how when they explain the container technology they also advertise flex glue

[@odside.]

This is truly amazing, congrats to the Flex Seal team

[@thenickstrikebetter]

Hopefully they cover why the lighting looked weird on the area around the house. Edit: They did. Nice.

[@stormraven4183]

Well done, both on the commercial and the BTS. You show such incredible passion and professionalism in your work. Kudos to you and to all the crew who worked so hard on this project.

[@jimfish9536]

When I build my next house, JBP General Contracting will be the company I use. This product worked but think about the rest of the house holding up to that!

[@notoriousectotherm]

You should get Adam Savage of myth busters fame to do a commercial. I'm sure he and Phil would make a great duo. Plus, he's big on practical effects, just like the wonderful team behind this Flex Seal production!

[@LightS_bRight]

I was doubting the commercial, now I'm here watching this video. Awesome.

[@PatsPathPredictor]

After all of these years, you guys went from sawing boats in half to building entire homes for sets! You guys really knocked it out of the park! I hope these inventions save people hundreds of thousands in damages! Stay safe, Flex Seal!

[@davr9724]

I love seeing the science behind these commercials

[@em_is_theta]

I never thought I would be exited to see a commercial, but I look forward to every flex seal commercial

[@NadirAgha]

Original shots with original colours look much better than edited shots, where you've changed colour gamma and etc. Those final cuts look like VFX, although we know they are actually real. 10/10 for everything 7/10 for overdoing final video editing

[@sacharrin]

I am truly amazed of how far Flex Seal, the team, especially Phil Swift has come. From simple and humorous commercials from this life saving product. Cheers to Flex Seal 🍻

[@jerrysgardentractorsengine2243]

I don’t care if these BTS vids are just a more elaborate way of selling me the product at hand, this was hands down one of the best flex seal videos to date. The documentary vibe here is yet to be matched by any future release

[@therandomman6647]

I like how this humanizes every person who worked to make this happen.

[@thegoldengood4725]

you’ve heard Phil say “now that’s a lotta damage” but you’ve never heard that guy say “now that’s a lotta water”

[@kiasack]

I forced my mum to buy flex tape and flex seal a bit ago we use it all the time now thanks Phil making this incredible product legend

[@hankschrader149]

I haven't sat down since 1st seeing this commercial yesterday! #MindBlown #PhilisTheMan #FlexSeal this is a game changing product for sure! Absolutely 👏 brilliant

[@lifallon4994]

I presume FEMA is beating a path to your door- much respect for the good you can do

[@louiswright8282]

Now that's a lotta strength!!

[@nicoleziewacz368]

This is soooo cool! I’ve seen the commercial a bunch of times but every time I see it I think, did they really do this. So I had to look it up. Talk about AHHHHHMAZING!!! Holy moly!! Very cool! Seeing this makes me 1,000% believe in this product!!!! Love it!

[@jaguarsfan08]

I think it's amazing that they put this much work into a commercial about a product that's pretty much become a meme

[@Jencala11]

Impressive for sure and such a needed product 👏

[@jwgjrich300]

Seeing this made it real, rather than green screen tricks...crazy but love it, great job!!!!

[@NathanBPWLogistics]

Never doubted Flexseal but glad for behind the scenes because it looked CGI. I use it when possible

[@MALEMization]

If Jontron pops a video analyzing this, it would be known for real that this is indeed your greatest achievement to date BAR NONE! Well done, Flex Team! Keep going on strong, flex on and may the Elements guide you and not destroy you (Warcraft reference)!

[@BikPlays]

now thats a man that trusts his product

[@secretservice1816]

This is the coolest ad ever hands down!

[@gamingwith_me1234]

You are a legend and legendary. I hope you never die 🙂😉here🎁🪄🎨🖼🪅🕹🎮🎰🪁🍕🍟🍳🌭🍭🍬🍩🍪🍨🍫🍧🎂🍰🍦🍎🍞🧇🥯🥨

[@Michagan_outdoorsman_James]

Great job flex seal team, man i wish this was around during my aviation tank sealing days. id be telling a few folks to close there eveys for a few mins while i run to the car 😅

[@TheOnlyName]

Amazing, well done guys!!

[@greengoblin9899]

This has got to be the most amazing commercial I have ever seen everything was real never have I seen anything like it.

[@nuclearbomb5590]

amazing video 10/10 would recommend

[@TheLeadingTechnology]

Sometime soon: I JUST SPLIT THE WORLD IN HALF, and used the new ultimate super seal flex tape to connect both half’s of the world back together 🎉🎉🎉

[@Carma281]

Flex seal is always real!

[@loonaless]

Honestly I don't know this was even real but when I saw this. Im already tempted to buy it.

[@karsoncampbelllogginginc]

Flexseal products work excellent👍🏻

[@briangriffinfamilyguyfan81]

This is something I've been a while for lol

[@therandomman6647]

I trust flex seal with my life and i have only used it once

[@ghostbirdlary]

i remember the first flex seal prodcut commercial. it was amazing and i immediately fell in love with the product. they do what they say theey can do and no less. not many other product do that. and phil just makes it even better. plus the memeability of flex seal certainly helps! plus look at this! do any other companies do this kind of thing?

[@aleahc1379]

I’m stoned asf on a Tuesday afternoon and this is the most interesting thing I’ve ever seen. This is awesome

[@moisesotero9709]

Flex seal marketing team is amazing

[@ImmortalAbsol]

Since the house had to be destroyed it would have been fun for a second water dump with no protection.

[@nathenleffert_official]

Amazing products

[@nuggettscout5715]

What started as a meme has actually turned out to be an amazing product

[@liangzx]

the fact that the house and the water is real means the product is real and really works, nice. the ultimate flex seal product prob will be tsunami protection.

[@SimeonGreenhill]

Bro deserves that mansion!

[@Mp5_nutty]

Now that’s a lot of fun

[@shadowguy4814]

THEYRR BACK YOOOO

[@thatrandompersonwhoexistsc195]

Flex seal is backkk🎉🎉🎉🎉🎉🎉

[@shadwell749]

Flex seal commercials are better than Hollywood movies

[@Stretchwiz]

Wow! That's a lot of water!

[@mclarenspeedtail8988]

This is really cool

[@gamingevolvedkg30]

I would actually buy these since they arent telling BS.

[@patrickhamos2987]

what a project!!!

[@melonator5680]

This is epic

[@markthegoalie8573]

Love yall

[@FlexSeal]

We ❤ you too!

[@reeceshommer9411]

The next commercial after this one you should do which is stronger or behind the scenes video which glue tape caulk and other things to make and put it to the test

[@ernestrydberg5293]

Definitely was one of the coolest commercials I’ve ever filmed!

[@Airported]

THE SEAL IS REAL!!!!!!!

[@HakimJamil94]

Omg, man. Plz ship this to countries with many flood disasters like Malaysia.

[@aidenzach8911]

I’m glad y’all made a behind the scenes. A lot of this looked fake or CGI. So it’s good to know what was real

[@hotzenmonster]

Saw the spot and the wife says "that can't be real" BOOM!

[@bioshock_gamer23]

NOW THATS ALOTTA WATER!

[@vanskis7618]

Amazing, I thought it was all just vfx at first.

[@FlexSeal]

It's real and it's revolutionary!

[@jihantheislamaccount]

So cool flex seal😡👍👍🔥 I LOVE😡❤️ YOUuuu!!!

[@avahumphreys7842]

HE NEED MORE LIKES so like for him 🙂

[@Pandiderpanda1920]

We need behind the scenes

[@thecrimsonreigner1517]

crazy!

[@archae108]

Hey, Phil! When are you planning on cutting more boats open?

[@maxamaxa194]

I didnt believe the commercial was real until i watched this whole thing lmao. Shoulda just left the commercial without the CGI.

[@mothost6929]

Bro the warning near the beginning felt like i was watching a Flex Seal lost tape creepypasta

[@gigahalal]

Big fan

[@thehousescientistkai4282]

Good job 👏 👍

[@LeonSteelpaw]

I have to wonder, if you kept the building contractors there for the water part to show what you were all planning to do

[@paulafarley2865]

Just curious how much it would technically cost to protect a single home from one storm ? Like how much did the product cost to protect the home in the commercial ?

[@kelihhhhh3092]

this is so cool