Go-To-Market Messaging Framework

Hidden behind every Sales & Marketing activity is your Go-To-Market Messaging.
But here’s the big question - Have you critically developed a proper Go-To-Market message to make sure all your marketing and sales activities are effective?
On today’s Unstoppable Sunday episode, I'm going to dig into the 3 critical principles you absolutely need to know on what goes into your Go-To-Market Messaging so you’ll be able accelerate your path to the next stage of growth.
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#tkkader #gotomarket #gotomarketmessaging

[@deborahgalea9054]

Yes

[@TKKader]

🤗

[@VladislavDzvabava]

TK, thanks a lot for the video. Editing is amazing! :) I have one question - what is the best timeline to test the messaging before iterating it?

[@TKKader]

It's less about time and more about what the data shows. When I work with Founders inside the GTM Program, we take special care in instrumenting the GTM activities so we can use the data to iterate on the messaging. Sometimes that is within days and other times it is within weeks. More details here: tkkader.com/gtm.

[@anthea043]

Can the GTM Messaging = the company's vision/ mission statement?

[@TKKader]

Nope. Vision, Mission and Values are what you write to make yourself feel good. Your customers in the early stages don’t really care. They don’t know you well enough. There’s no brand.

[@iandrake4683]

Serious question. How many outtakes were there? If just two is rusty, then there is no hope for me on video.

[@TKKader]

LOL. We do pride ourselves on being a one take shop.

[@AmarKulkarni]

fantastic stuff! please continue sharing this goldmine of experience with us! Really appreciate your efforts behind all this.

[@TKKader]

More to come!

[@mohd0nazir]

Thanks TK for wonderful content.

[@TKKader]

Glad you enjoyed it!

[@abuswalih8109]

amazing

[@TKKader]

Glad you think so!

[@same.7939]

Really good content, TK!

[@TKKader]

So glad you enjoyed this!

[@gellirollz]

YES

[@TKKader]

🙏🏼

[@gellirollz]

Love your content! Very detailed and explained very well for us beginners. Do you have a video on writing a career summary and how to write resume sentences examples that can show you doing GTM even though it wasn’t a tech product( it was a ebook, online courses, speaking events) for other people? I would love some help or just advice thank you❤