Google Ads Bidding Strategies Explained ... [I tell you when to use Maximize Conversions]

[@AaronYoungGoogleAds]

👉 Learn how to optimise your Google Ads campaign CORRECTLY with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

[@GurmeetSingh-yk7ny]

thank you brother you are a Boss of Google ads teachers

[@johnnymateiovici7552]

Hey! Do you do any 1 on 1 calls? I am trying to start up my agency so im in the learning stages. Im helping a family friend run google ads for plumbing, and i think im doing something wrong. Ill Pay whatever for a call with you 30 min or an hour of your time to help me optimize my campaign for him, He is really struggling and I really need to help him.

[@sandeepgodiyal1210]

Hello sir, Yesterday, I made changes in bidding after watching your video and suddenly my leads and conversion increased by 500%. Thank you so much.

[@AaronYoungGoogleAds]

Amazing Sandeep 🤑🤑🤑 So great to hear!!! Using the right bidding strategy always makes a big difference.

[@fazlaalahi2612]

"Donation to Google" word just makes my day! There are very few explaining the way you do. I hope to see you grow.

[@AaronYoungGoogleAds]

Thanks Fazla 👍🏻

[@HatemOfficial]

Hello Aaron, thank you for the great video... just one question: After how many conversions can I move from "Maximize clicks" strategy to "Maximize conversions"?

[@gurpreetsengh4365]

This is absolute gold, I wish more people would explain these things the way you do. Thank you for this!

[@AaronYoungGoogleAds]

Thanks 🙏🏻

[@gurpreetsengh4365]

@@AaronYoungGoogleAds Hey Aaron, I would appreciate some clarity on your Max Clicks for new campaigns strategy: Would your strategy of choosing Max Clicks for a new campaign make sense when choosing "Purchase Conversion" as the campaign goal? If I'm not mistaken, would the purpose of Max Clicks in this scenario be to see if I can get some sales to begin with and build conversion data and then use Max Conversions to further increase sales? Is it even possible to get sales in the beginning with Max Clicks? Do I have the right idea here?

[@shivsmith9884]

yes it is

[@Josh-dr9db]

Brilliant mate. Whenever I run into a bidding issue I7m having trouble solving on an account, I scour youtube trying to find someone that knows more than I do, and most of them seem to have know idea what they're talking about. Happy to have found your channel to help lift my game 👍

[@AaronYoungGoogleAds]

Thanks Josh & welcome to the channel

[@AbelGregory-ct5fb]

You putting this up for free is actually clutch - praise to you

[@jonah0301]

great thing. stuck abit with max clicks and top bidding. now i know what im doing is righway.

[@stefanvilliers2915]

I have an account for an e-commerce company that has had a successful Shopping Campaign running for roughly 12 months. I am now looking to add a Search campaign for the main brand keywords. Would I initially use a ‘Maximise Clicks’ bidding strategy or ‘Maximise Conversions’?. I know it is mentioned in this video to switch over after 30 conversions, I have many more than 30 conversions in the relatable shopping campaign but not in the new search campaign.

[@ACloseA]

Thanks for this strategies!

[@StanleyMullican]

Good strategy! Thank you

[@joe77992]

Thanks...great show...I learn more every day! In the next 1-2 weeks I plan on using google ads. Watching your videos give me great insight on how to maximize the ads before I start spending any money on the ads.

[@wildplaya99]

HI Aaron, thanks so much for your tutorials. Just wondering, you say to have ad groups with only 3 or 4 headlines to test what works but the ad strength then falls drastically when I don't have many headlines. How important is the ad strength? Do you do consultations?

[@eglepetkeviciute4929]

Would love an answer to the question above

[@ProCleanServices]

Yes, I’d love an answer also

[@denmarksoul1184]

​@@eglepetkeviciute4929No, the ad strength does not matter if you are starting out with no conversion data. It's easier to identify what specific headlines or descriptions are performing best when there is less. Adding more will boost your ad strength according to google. However, this does not help boost results, which later lead to conversions/sales. I recommend this for all new clients. This has worked for us for the past 15 years.

[@denmarksoul1184]

​@@ProCleanServicesNo, the ad strength does not matter if you are starting out with no conversion data. It's easier to identify what specific headlines or descriptions are performing best when there is less. Adding more will boost your ad strength according to google. However, this does not help boost results, which later lead to conversions/sales. I recommend this for all new clients. This has worked for us for the past 15 years.

[@oscarforsberg609]

Thanks m8. U gon help me from beeing a noob to a intermediate google ads operator

[@AaronYoungGoogleAds]

Thanks Oscar

[@Troid-X]

What do you mean by - "Then over the first couple of weeks, you should “add Audience Groups”, with the goal of at least 50% of those clicks & conversions coming from the added audiences that you’ve added to the Campaign." • Here which "Audience Groups" are you talking about…?? What am I missing? Any video link to understand this better ?? Thanks, and cheers for all the value you're proving here.

[@muhammadtausif1155]

Value packed video. Great work Aaron.!

[@AaronYoungGoogleAds]

Awesome! Thank you!

[@danielpineda6942]

you killed it with this video mate, well done

[@Mulong42]

thanks for sharing valuable lessons aboud bid strategies. It's really clearing up the sky 😌😌. Your check list was very helpfull to get the full idea.

[@benjaminlormetra663]

Thanks, I need more video from you! Very interesting!

[@KevinGreen-ot7sj]

Aaron thank you so much for this video! Great tutorial

[@pabellos]

I like your content veru much. Actually it is second Profile tyat talks about more advanced stuff. Great job!

[@AaronYoungGoogleAds]

Thanks glad you are finding value in my content 👍🏻

[@cookiemonsterrawrxd]

what's the other account?

[@hafezaazizi5138]

my google ads is not brand new, it was created many months ago and I ran many campaigns but never had a sale from any campaign, but I get orders from google shopping free listing products, I mean organically I get orders, so what bid strategy should I use for my paid campaigns??

[@Troid-X]

Damn, sooo much has changed.

[@LIFEWITHSB]

hi what do i need to do if i’ve set an ad to maximize for clicks but the acct is set to maximize conversions? i wonder if this is impacting my ads

[@freeskierjim]

What do you mean by add in audience groups? Very helpful video, thanks Aaron

[@Thatmeee11]

My guy how come everytime I change it to maximum conversion it gets no impressions. I have my ads lined to my google business

[@nicreated]

Hi Aaron, why are you making bid adjustments, when using a maximise conversions strategy (where Google will adjust the bids)?

[@AaronYoungGoogleAds]

Hi Nick, this is because I find that it improves my campaign performance. In my experience maximise conversion strategies work best for time of day, day of week targeting. This is partly because Google has a 5,000 impression in 30 day benchmark to finish testing so if your audience and campaign is not spending enough to reach this benchmark the testing won't be completed for Google to then adjust the bidding. My view is that Google Ads work best when my manual optimisations are assisting Google's automatic optimisations RATHER than just leaving everything up to Google. Hope that helps. Aaron

[@nicreated]

@@AaronYoungGoogleAds great answer, sounds like you are utilising the best of both worlds :)

[@Candyrock15]

Pure gold

[@AaronYoungGoogleAds]

Thanks

[@DBTubeee]

Hey aaron, when i go to select a bidding strategy, Conversion value & conversion is not available for me to select. I have a new account and clicks & impression share is the only 2 available to click. Any answer on why this is?

[@joewalker4457]

Hi Aaron, in relation to bidding strategies I have a question -- With maximise clicks you risk it getting as many clicks as possible from lower placements which are mostly worthless (when I segment by placement on all my accounts it shows nearly all conversions come from top of page placement). Isn't Target impression share a better strategy because you can set criteria to get only the most valuable clicks at top placements? You can also set a CPC to play around with costs.

[@MarkRyanNZ]

I had the exact same question

[@psmadsen]

My 50 cent would be that people generally click and convert on top of page ads (when have you ever clicked an ad on page 3?). The only difference is, that in the beginning of a campaign, you cannot expect google to optimize for conversions because there aren't any. Impression share bidding is great for branded keywords but a very expensive and cost-inefficient option for competitive keywords.

[@mehdiazaz7669]

what if you're selling services, and there is no brands in your business ?@@psmadsen

[@seanpierce4926]

Question; How can I optimize the following issue: I am running a call only campaign using Target Impression Share for Bidding, I raised the budget to $120 a day and nothing, it's not a budget issue, a deleted about 5 keywords. Using the same strategy for other clients and with much less budget and getting more impressions, clicks and calls. This one is not doing anything. How can I fix this issue? Eligible (Limited) (warning sign) Bid limits Maximum bid limits are being met by multiple keywords or targeting methods using this bid strategy. As a result, your bids may not be fully optimized. 100% of impressions are limited by your max. bid limit

[@CalebSeah]

For new account, do you recommend setting a bid limit for maximise clicks? Or do you just leave it ?

[@anthonykol]

Aaron sorry that I have to correct you, but for standard shopping campaigns the maximize conversions or max conversions with Tcpa are not available.

[@AaronYoungGoogleAds]

Yes they have been changed now which is annoying. Thankfully (at the moment) you can still use a tCPA for a shopping feed through P/Max

[@1012recoveryproject]

I've been advertising for the first time for about 1.5 weeks. It states 3 days left for learning, but today, under recommendations, it says to go to conversions because they have enough data. Should I accept the recommendation or wait a week or so?

[@AaronYoungGoogleAds]

If you have already started to see some conversions and you are happy with the quality of the conversions yes that is ok

[@atomic80digital18]

hey arron! do oyu have any videos that talk about targeting specific conversions with CPA when your campaign has multiple conversion actions?

[@OnlyInMiami305]

Does Maximize Conversions ignore bid adjustments on Demographics like Household Income?

[@AaronYoungGoogleAds]

Hi Michael, Maximize Conversions can go through and edit bid adjustments for any item in Google Ads. However, I have found that they mainly focus on: > Day of the week > Hour of the day > Devices > Locations And not as much on audiences & demographics like income. So for campaigns where I am running 'Maximize Conversions' I will usually allow Google to focus on Time, Device & location adjustments. With me manually adding adjustments to audiences & demographics. Hope that helps. Aaron

[@abdullahqodrisusamto2819]

Hi Aaron, do u have video for best practice how to set target CPA?

[@nxyxl6431]

THANK YOU AARON :)

[@AaronYoungGoogleAds]

No worries 😃 I hope that video helps you on your campaigns

[@foteinos2090]

excellent video. well explained.

[@zazadigitalads8187]

I used to start with manual CPC first with BM- key words and of course with negativ KW-list. Then enhanced after 50 conversions. never Max clicks. Is it a good way to go?

[@gokkaverdure4194]

Thank you so much Aaron. I have watched many videos from your channel, and all of them are so helpful for me - I'm a beginner at google ads:) But I'm always confused can we make some changes(Like bid adjustments, adding audiences and detailed demographics, and so on.) at the learning process of Google ads? Will these actions make google ads restart the learning process? Thanks in advance.😊

[@AaronYoungGoogleAds]

Thanks Gokka. No these types of changes will not restart the learning process. The main changes that cause this are: - a large change in budget (more than 20%) - changing the bidding strategy

[@gokkaverdure4194]

@@AaronYoungGoogleAds Thank you for your reply! During the 14-day learning period of Google Ads, can I modify the matching method of keywords in the original ad group, or add/subtract keywords? And can I make some small adjustments to my budget? (less than 20%)🥺

[@rodrigosousa8771]

One question: can a campaign that is still 7 days old already set up target audiences and remarketing?

[@cookiemonsterrawrxd]

bro your stuff is fantastic

[@AaronYoungGoogleAds]

Thanks mate

[@cookiemonsterrawrxd]

@@AaronYoungGoogleAds of course. have you ever managed ads for service businesses? examples include general contractors, artificial grass installers, towing providers, etc.

[@talorzalach6511]

Hi Aaron I have a local pawn shop and I want people to call me to come visit my shop physically and not only my website, Which strategy do you recommend me to use?

[@karenbabcock7176]

Hello, how effective is such advertising?

[@apriljones3222]

My question is, how do I see where my ads were shown?

[@SebastianRing-ko2wo]

Hello. Is this possible... Lets say I have budget of 3000 dollars per month and can spend as much as 50 dollar per conversion. But here is the thing, I do not what to spend a nickle on clicks, views and so on, it has to use 100% of the budget to create conversions. 3000/50 should give me minimum of 60 conversions. 1. Is this possible to set up? 2. How do I set it up?

[@Troid-X]

You can't do it 'directly'. Google Ads unfortunately don't work like how you're expecting it to do. (It would've been great though)

[@BigJohnnyJ]

Hi, I am promoting on KZbin ads. Can I use a Target CPA on a Maximize Conversions campaign for KZbin ads? I can't seem to see how to do that. Cheers.

[@VideoNash]

thanks

[@AaronYoungGoogleAds]

My pleasure

[@mbazarah]

You are amazing

[@LALady1]

I have the Google Ad Grant I’m a non profit and I’m needing help with the Ads. I sell on different websites and also want to do good Ads for real estate Tax Deductions for donated property to Charity. Can you offer me any help?

[@davidbishop8862]

How do you increase you overall bid strategy when you created the ads?

[@SeaAnswer]

Hi Aaron, a few days ago I setup my campaigns with max conversion bidding but my account doesn't have any conversion data, so should I immediately set the bidding str to click instead? Thank you in advance.

[@AaronYoungGoogleAds]

Hi Wilfred if you have already set to max conversions we the results after the first 7-10 days and if you get some conversions you can keep that bidding strategy. However if you don’t get any conversions switch it to max clicks until you start to see some conversions

[@ericzhou5466]

🎉🎉🎉

[@mohamedmaher743]

Hello, can we communicate? I need you to take care of my campaigns and SEO!

[@ej144]

Good content but too much edits in the video to make it a bullet train message video

[@maximiliananderson3548]

useful ... not

[@ilirmaxhuni7460]

Aaron you scream to much