Рет қаралды 36
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(Google Partner Company)
Timestamp
0:00 - Introduction
0:01 - Question overview: "104 clicks and zero calls for gas fireplace service."
0:10 - Accusation: "Is Google scamming me?"
0:16 - Campaign specifics: 63 clicks, $0.78 CPC, $8.68 average cost.
0:24 - Identifying Issues
0:27 - Missing data: Ad position, ad extensions, and other campaign details.
0:45 - Two major reasons for no calls: Landing page issues or poor marketing.
1:02 - Landing Page Optimization
1:06 - Importance of optimized landing pages.
1:14 - Tools for competitor analysis: SEMrush and SpyFu.
1:30 - Example keywords: "Gas fireplace service near me."
1:47 - Ad and Keyword Strategies
1:50 - Importance of creating attractive ads with ad assets.
2:23 - Enhancing ads with assets like call extensions and location targeting.
2:48 - Competitor Analysis
3:00 - Reviewing competitor landing pages for inspiration.
3:36 - Using competitor strategies to improve campaign performance.
4:00 - Landing Page Essentials
4:06 - Landing page design tips: Forms and key information above the fold.
4:26 - Example: Effective landing pages and CTAs.
5:00 - Campaign and Analytics Optimization
5:08 - Importance of data tracking and campaign timing.
5:23 - Using targeted keywords like "Gas fireplace service near me."
5:40 - Final Thoughts
5:44 - Common tracking and campaign errors.
5:49 - Offering personalized audits for detailed campaign fixes.
6:00 - Closing: Encouragement to reach out for help.