Google Ads Keyword Match Types Explained

[@Dibzedits]

This guys is such a good guy sharing everything he knows, thank you Aaron!

[@andyexplores1982]

not everything...

[@KeywordResearchSimplified]

*This is exactly what every Google Ads user needs to know before running a campaign.*

[@marksowerby1163]

I've been using a similar process and have found better results too. Interesting insight to see how the trend is shifting. I do find that Broad match can trigger random, unrelated search terms so the search terms is an essential part of optimisation. Thanks for this video, excellent.

[@AaronYoungGoogleAds]

Thanks Mark. The random unrelated searches would be coming from the “user search history” part of broad match - but you said keep on top of the search audits and it will be ok.

[@Johnpvb]

Excellent info again, thanks!

[@marksowerby1163]

@@AaronYoungGoogleAds yes indeed. I started in PPC ten years ago when exact match was exact, even had to be spelled correctly. I always used manual bidding but the algorithms have changed so much that there has been no choice but to use the smart bidding. Search terms and negatives are critical aren't they. Thanks again Aaron. Super insights.

[@AndrewMichaelTheLeo]

Advertiser: “okay, I’ll try this broad match thing again” *adds ‘local plumbers that work on drains in Los Angeles’ Google: Got it! You wanted to show for Electrical power utility companies in Brisbane! I always want to lean into broad match, most of my clients don’t have the patience to wait and drop their ROI for and entire month (or even longer) to sustain. Keyword maintenance daily though should help!

[@Ghost-Ghost-Ghost]

Yeah broad match is completely awful 99% of the time. I set it up for a personal injury law firm and immediately get $50 CPC for specific attorneys names (not the correct firm), traffic tickets, and divorces. You'd spend $5k just weeding out the absolute crap. It's nonsensical.

[@projectno.7]

@@Ghost-Ghost-Ghost Would you recommend sticking with only phrase match and a few exact match then?

[@Ghost-Ghost-Ghost]

@@projectno.7 No clue! That's why I'm here watching Mr. Young's videos :). I am currently just using exact match though, yes.

[@mc_mogorosi]

Hi @@projectno.7, I would say add 2 or 3 broad match keywords which are directly linking to your campaign/ads/landing page content, that way you don't have to pull uneccesary search-terms and you'll also not to have to weed out bunch of crappy terms. Works for me... Let me know if you happen to try it.

[@danshadwell6667]

Hey, Love all of the content, I would like to get your opinion further on a few things, as Darren Taylor released a match-type video 3 months ago - suggesting 'phrase and negative keywords' When I target broad keywords, all the budget will go straight towards those in an ad group, making exact irrelevant. Keen to hear your thoughts on why not phrase in more detail, I understand the signals but feel like its industry specific. Many thanks Dan

[@ollien18]

Why would exact be irrelevant ? Google prioritises exact in your account.

[@okwix7275]

Hi, can you do a video about choosing keyword matching types for new Google eCommerce campaigns? small budget $50, exact match, phrase match, and broad match?

[@angielow9606]

Hi, If broad match shows on searchers that is ‘related’ to keywords. Does it mean that short tail keywords in broad match is better, cuz if it’s in long tail it may gives Google too many syntax and options to trigger?

[@hokhoichan7657]

Hi Aaron﹐thanks you for your knowledge. If i just started with a new search campaign with Max Click strategy Is it good to use boarhmatch with max. Click? or just keep exact match with max. click , until i swtich to target CPA? As i found many many unrelated keyword with max click strategy that consume most of my budget. Thank you so much!

[@mailsonjosedasilva834]

Thanks for sharing your knowledge

[@willynillythethrilly]

Hello, i have a question about setting up a Google Ads account that i can run as an agency. Is there a particular way to do this that is considered best practices with Google? - btw Aaron - ty! You are so awesome for all of the highly valuable info you share here.

[@MrBruffell]

Do you use this same strategy with brand keywords like your own company name - a key broad match term and then variations in exact match?

[@DavorBerecevic]

I must admit that I'm using the same strategy in search campaigns.

[@paulshealthfitness7922]

how many keywords per ad group? how many broad and other types in each ad group?

[@harpreetbhullar8342]

Are you adding exact match keywords from search terms in the same adgroup or different?

[@skip1978]

yes, I ask myself the same question: do you create a new adgroup for the exact match keywords or do you put them in the same adgroup together with the broad match keywords? I am looking forward to your answer, really curious

[@adamlubenow]

I've been having fun as a newbie to Google Ads. Setting up multiple targeted campaigns with broad match keywords and staying on top of it all day long to add exact match words and add negative words (from search term insights)...thinking that I'm getting things dialed in. But after about a week I'm starting to think that the broad match strategy is an expensive waste of time that seems to be never ending. My concern is that words that I don't want to appear for are costing me hundreds of dollars per day. This seems very inefficient, and my biggest concern is that i don't believe there will ever come a time that I will "negative" all of these words out. I'm considering revamping all of my campaigns to exact match for this reason. Today I literally spent $500 on nothing...one keyword cost me $109...another $50...these are just two examples.

[@dknown]

I remember the days when Exact Match actually mean exactly as is…..

[@abhinavabhi1560]

Hi . Its always preferable to have phrase match . With maximize conversion . Run it for 14 days . Google is checking the meaning of the keyboard rather than the keyword.