Google Ads Tutorial For Beginners - Google AdWords Tutorial For Search Campaigns

[@Surfsideppc]

Check out my newest Google Ads Tutorial for 2020 here: kzbin.info/www/bejne/pH2raaZ_gpurjKc

[@pomz1744]

I like your tutorials the best out of all the others because you don't fluff around you just get straight into... thanks for all the time you put into passing on your expertize!

[@aslamahmed3479]

Thank you. As Emma wrote below and I am quoting her, that your video is "most succinct, clear, and actionable". What you have offered to nature, I pray that Almighty keeps you and your family safe and happy forever.

[@Surfsideppc]

Wow, thank you!

[@rebeccaconaway4533]

I'm still watching but had to stop and say THANK YOU SO MUCH! This is the most help I've ever had since 2003 when I first got a computer. I've learned lots but never got the hang of Google. Feeling hopeful right now! Merry Christmas!

[@DBURKE15]

Thank you so much for creating this video. I was clueless on how to use Google Ads but after a few hours of watching and creating my ads for by websites, I feel like I'll stop wasting money now.

[@Bev1303]

Thank you for all the information and allowing people to gain valuable insight without having to spend large amounts of money. Small business owners who don't have access to large marketing budgets, like myself, will greatly benefit from your tutorials. Thank you for taking the time to share your knowledge :)

[@patricklancaster8684]

Now I will crush the competition this is one of the best trainings even better than googles and just subscribed to channel and news letters 👍🏼

[@wetellstoriesca]

Pausing this after 20 mins... you've done an awesome job at this. I'm deeply grateful to you for making this. I have used Adwords before but since the layout changed, I needed a refresher. Thank you so much!

[@Surfsideppc]

Thank you, I appreciate the kind words!

[@manahealthclinic4160]

I literally lost $100 in paid course that was so complicated and not even updated from last year. Thank you thank you!!!!

[@emmarosebrooks]

Thank you so much for this video! I have watched what feels like 50 million videos on ppc at this point and yours was by far the most succinct, clear, and actionable. Seriously saved me hours of headache trying to tie together what I've learned in Google Analytics free training and Google Ads free training!

[@Surfsideppc]

Thank you! I really appreciate the kind words. I'm working on a completely free Google Ads course for KZbin as well that will be similar to this, but with more information.

[@larrymannino444]

Terrific Tutorial - so much better than the grind it out version that Google offers - practical, relevant and clear - thank you!

[@Surfsideppc]

Thank you, I appreciate it!

[@julieshumteaches]

Thanks for this! I was feeling overwhelmed, but now I'm ready to get started.

[@OneManArmy1973]

Awesome resume of what I've been doing for the past 3 years, without being 100% certain sometimes though. Thanks for confirming and shedding some light on many of my questions. Very handy tutorial.

[@missycharron4836]

Thank you so much... I was lost before finding your videos. I mean I am still a little lost but making some progress. Haven't slept in a day and a half trying to figure Ads all out LOL.

[@Surfsideppc]

Thank you! There's a lot to learn and it continues to change, but hopefully the videos are helpful for getting started. I want to put together a full course for free soon because it is so complex.

[@rkratnish08]

The best video I have seen till date for google ads creation..thank you so much sir!!

[@robertapellegrino9587]

Guys your tutorials are always super clear and useful! Thanks so much about them :)

[@mansisharma2190]

This is a great tutorial! I have added it to my playlist for reference!

[@veronrsg]

Best video for search ad on KZbin

[@Surfsideppc]

Thank you!

[@gildavis6716]

Thanks for sharing this great step by step process on setting up your google ads for KZbin.

[@Surfsideppc]

Thank you, I appreciate the kind words!

[@rebeccaconaway4533]

What's your link for Farmhouse Goals! It looks awesome!

[@superiorcbdhempoil3200]

Thanks for taking the time and sharing your knowledge!

[@Surfsideppc]

Thank you! I'm planning to publish my 2020 tutorials soon, which will include more details and be updated.

[@MrMightywash]

After watching your well organized explained video, I was able to have an organized understanding/blueprint in my mind and on paper as to how the ad groups and creating the ads are structured...thank you!

[@babaishaq903]

I learned from this video more than the course I bought (Cereal entrepreneur course)

[@Surfsideppc]

Thank you, glad to hear that!

[@PeterLymar]

Thank you, great tutorial and the 'bell' is on for your future videos.

[@Surfsideppc]

Thank you! Glad you found it helpful.

[@TheFeroz080]

Awesome ;) I'm a regular follower of your channel. You are rocking man. Definitely you will reach high!

[@salmansheikhfsd]

kher howe beery .. lahore da lagda ?

[@TheFeroz080]

@@salmansheikhfsd India ;) Assalamu' alaikum warahmatullahi wabarakatuh ( السَّلاَمُ عَلَيْكُمْ وَرَحْمَةُ اللهِ وَبَرَكَاتُهُ )

[@salmansheikhfsd]

@@TheFeroz080 thats cool ,, hmasaye ho apny ,,

[@Surfsideppc]

Thank you!

[@TheFeroz080]

@@salmansheikhfsd Yes yaar ;)

[@christinewest2328]

Great tutorial! Clear, Concise and complete! Super helpful! Thank you!

[@zamalekfm-ee6cl]

appreciate your effort no matter what are your motivation. thank you very mush that is my first video in the tutorial and i'm planning to watch all the videos you shared and will share

[@Surfsideppc]

Glad you found it helpful!

[@lisatober4785]

Thanks for the informative video! Super helpful. Can I ask, at 17:00 you're walking through setting up the campaign, by search, by sales/leads, and by website visits. There's a place to put a website address, but you don't fill that in. Why not? Should I put my website in that spot or is it redundant?

[@Surfsideppc]

Please subscribe to my KZbin channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: surfsideppc.com/newsletter/. I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

[@rashidayyambrath2101]

Really very informative video. I haven't see any other video as this. Thank you for taking this much time to make this video to help us. Keep doing. Please upload a video call campaign through google my business. I have done ad but conversion is very poor.

[@Surfsideppc]

Thank you, I'm happy it was helpful!

[@reggiebeltran8973]

Awesome video - best tutorial on Google Ad campaigns for neophytes

[@YusufIbrahim]

bro thank you for posting this, i learned so much and now I can actually start working on my ads. Really appreciate it and subscribed for sure!

[@HistoryandNostalgiaChannel]

This is very good. You've nailed it for me with simplifying setting up my Google Ads! Many thanks.

[@kimcordon1206]

Very nice video! I just got a bit confused about why the daily budget is lower than the budget for bidding? 39:01

[@Surfsideppc]

Thank you! I would go back and increase the budget later, I generally keep my budgets low when I start new campaigns until I can collect some data. You would certainly want your budget to be higher than your bids at all times though.

[@nitinpatil3163]

Thank You for the amazing tutorial which really helps a lot for those who really unaware of how to set up ads campaign, how to connect to the Google analytics with Google ads, brief ideas about setting up goals. It's really helpful👍

[@indianstyle4316]

Great one you are ads master no. 1

[@jerrycthomas]

Great Video! You answered a lot of questions i was asking myself other videos weren't answering.

[@DeepakKumar-qx1ls]

it is really good tutorial video about the PPC step by step. Looking more tutorial videos.

[@Surfsideppc]

Thank you, I appreciate the kind words!

[@josephcarrier6643]

Thank you begginners nice video

[@alberteze5983]

This is powerful. Thanks

[@shellydhingra8141]

Thanks so much for this video! It's super useful. I'd like to clarify a few things: 1. Can we customise ad extensions at ad groups or ads level (instead campaign level as shown in this video)? 2. Since the budget is set at campaign level, is it automatically split between ad groups and then ads, based on performance? Is there a way we can ensure each ad group receives a certain minimum budget, or is split evenly? 3. Where does the targeting piece fit in the campaign planning here, since we left out "Audiences"? A very basic example: if I want my campaign to target female audiences only, or the elderly, how can I do that? Thanks! :)

[@Surfsideppc]

Thank you! 1 - Yes, you can update ad extensions at the Ad Group level. It's generally a best practice to use Ad Group level extensions. 2 - The best way to make sure your budget is split evenly is to watch your campaign closely and pause/enable ad groups. If I see most of the activity going into 1 ad group, I will pause it so I can get data for every ad group, then your campaign will perform better in the long run. 3 - After you create your campaign and publish it, you can click on your campaign, and then click on the audiences tab on the left-hand side. You can adjust bids for ages, genders, household income, and add audiences to your campaign. I went over Audience targeting a bit more here: kzbin.info/www/bejne/n5TRpYZ8q8eErbs.

[@yanky210]

Wow wow a amazing job I love this video very good video with a lot of good stuff

[@Surfsideppc]

Thank you!

[@CrackaLackTV]

Question, to maybe trick the algorithm would it be better to spend say $100 in 1 day after posting vs $100 over a month? Maybe the algorithm sees the burst of views and rewards it organically? Same strategy with fb n ig as well?

[@HistoryandNostalgiaChannel]

Awesome tutorial. Thank you. You broke this down into bite sized chunks and it was easy to follow, especially so with your Ad Groups explanation! Thanks again.

[@asimali1973]

Very informative video. I'll try to see your other videos and then try to add my first campaign in the next 2-3 days. As I've some experience with FB Ads so hope that my learning curve will be small.

[@Surfsideppc]

Thank you! There is a learning curve but I always recommend to start testing with a small budget and increase it over time.

[@wp4590]

Hi Surfside! Loving the videos! Though I'm not sure if I misunderstood/or missed it, but how do you track an event where it involves outgoing traffic? E.g sending a user to amazon product page etc - how do you track those? Thanks

[@antonvolney2]

Fantastic content. Thanks for sharing.

[@Surfsideppc]

Thank you!

[@GhulamMustafa-fq2pw]

I want to request you to make a video on understanding the business Model and then create Campaign. It would be better if you give a brief intro that I am planning to start this business and etcetc. Keyword research ,content writing and then come to create compaigns so that one has better idea about Ads and Ads groups. Overview of the business is important before creating any compaigns. I would suggest if you can make one long video for an hour or so to take some different Niches and tell how to sell things online.

[@HermanosKida]

Thanks!!

[@johnmark5351]

Awesome tutorials Really helpful

[@Surfsideppc]

Thank you!

[@bjornlouer3185]

Really good video, i follow exact the same what you do to setup my campaign for my ecommerce webshop for clothing now i hope it will work great video man you explain it very well greetings from Amsterdam

[@bjornlouer3185]

Are you able to help me with Google shopping is hard for me to import from woocommerce

[@ZaheerMalik]

Hi, just a quick question. In the ad groups you actually put the same phrase once as a broad modifier and once as exact match. As far as I know using the same keyword in different match types in a campaign is not recommended. Is it the case for an adgroup too? Thank you.

[@Surfsideppc]

I generally bid on modified broad and exact match in the same ad group because I like to optimize for quality score, especially for my exact match keywords. You can probably just bid on your modified broad match keywords once you switch to an automated bidding strategy because they will match the exact match version of the keywords as well. I used to bid higher on exact match keywords and lower on modified broad match keywords when the only option was manual bidding, but with Target ROAS and Target CPA, Google will optimize your bids automatically. It would be an interesting test for sure to see how a campaign performs with the exact match keyword and without, but the main issue would be if your keywords from different ad groups were competing with each other, which they won't if you have it set-up the way I do in the campaign.

[@ZaheerMalik]

@@Surfsideppc Thanks, makes sense.

[@Surfsideppc]

Thanks for your question, it made me think about my own strategy, which I always appreciate!

[@MM-PraiseHim]

The biggest challenge to Google Ads and conversion goals is that the entire system is set up for website interactions rather than simply phone calls. In the law firm industry, people don't go to a website to subscribe to content or fill out a form - they go there to read about the area of practice or attorney and then to CALL for an appointment. A conversion to me is when the call turns into a client rather than someone calls to ask for a free appointment.

[@Surfsideppc]

Your best bet is to track each phone call & appointment request on your website as a conversion and tie it back to conversion value, in my opinion. So if you know that you drove 100 phone calls from Google Ads, and you can track that those phone calls lead to $10,000 in revenue, then each phone call is worth $100 for your business, on average. And if each appointment request leads to $200 in revenue for your business, then you can use those values for your Target ROAS bidding strategies. It's obviously not always that easy, but that's generally the strategy that I try to use.

[@MM-PraiseHim]

@@Surfsideppc Totally agree but much of this will still be manual data entry :-). I wish we could automate intake better (I do know it's available).

[@ayycarlito]

This is awesome, just what I needed. Looking forward to the more advanced vids, keep it up thank you 💯💯

[@Surfsideppc]

Thank you! We'll have a lot more out for Google Ads over the next few months.

[@phoethayote7032]

Electronic

[@mutazghanem]

thank you for video, could you please send me the link of your CPA BID video

[@caratreviews2581]

Hello Surfside PPC, thanks for this great Video. I've been able to set up my Google Ads Campaign following you step by step. I have a question though I got this recommendation and don't know what to do "Finish setting up conversion tracking by making sure your conversion actions are successfully reporting conversions". I followed your example strictly so I thought I had completed the conversion set-up. What should I do?

[@bradgknoll6456]

Really helpful....thank you!!!

[@baliyogatravelretreats]

Would love to see an updated version. Google's set up has changed since this was posted.

[@RappidyRap101]

As much information your video and as much as it is helping people I’m sure, It is veery new to me. I mean I heard everything and watched thoroughly and it’s like your speaking completely different language 😂 does anyone know if there is a book or a complete course for beginners?

[@Surfsideppc]

I'm working on a complete 2-part course that I'm hoping to publish next week. There's so much to learn so I'm going to try to break it down as much as possible.

[@samptest2778]

Could you please explain what if someone searches worst sink, as we have used the modified broadmatch keywords +sink, where people sometimes look for that and as a digital marketer we don't want to show our product in the result for the worst sink search result. Please help.

[@Surfsideppc]

You would want to add Negative Keywords in that case, so you can add the Negative Keyword 'worst' and then your ad would not show for that search term.

[@samptest2778]

Thank you.

[@dansummers886]

Great Video!

[@rodneycampbell5426]

Thanks for sharing the tutorial.

[@taraqqiokamaltech7556]

Watching here in Pakistan Thank you Surfside

[@Surfsideppc]

Thank you!

[@sunnychaitanya9175]

Can u make any videos on programmatic advertising by any chance???

[@lostmamo433]

Yes!

[@marineeducationsolutions]

I run a Maritime Training Facility, with about 10-12 classes. However, we usually run 5-6 classes per month. With that in mind, would you create a campaign for all the classes we offer, or just the ones we are running for the month? Any feedback would be appreciated.

[@Mr7AMED]

i Think you should run one campaign explaining training in general and get people to click on your link, and that's should take them to your Website or landing page where it explains and display all of your 12 classes that you offer!.. I am not an expert but i hope that will help tho

[@marineeducationsolutions]

@@Mr7AMED Thanks for the info, I appreciate any help/feedback i can get.

[@Mr7AMED]

@@marineeducationsolutions no problem

[@phenomenia]

Awesome video with lots of helpful insights, tips and trick. Thank you for creating it!

[@zhiminleung6579]

Like the way you speak and the content

[@Surfsideppc]

Thank you!

[@barfgreenrulz]

Someone had suggested that we create Ads from the Keyword planner. What is the benefit of doing that vs. making an ad the traditional way? Are there any differences?

[@Surfsideppc]

I went over creating campaigns with the Keyword Planner in my PPC Keyword Research video (kzbin.info/www/bejne/Z4XTmJZ8bZJjsNU), but I generally create ads through the Google Ads Interface or Google Ads Editor.

[@VitalizedBody]

Thank you for your amazing tutorials. They have helped me tremendously.

[@eileenomosa5406]

Thanks for the informative video. Do I go through the same process to see up an ad for my books?

[@emilie10]

This video helps me a lot thanks! For a free trial campaign (the user can download a free trial), what kind of Conversion action settings should I choose? (the category ect...) Thank you

[@Surfsideppc]

Thank you! I would consider that to be a Lead. However, if you have data that can give you a $ value every time I user signs up for a free trial, then you can use a Sale category. For example, if you know 100 trial sign-ups will equal approximately $1,000 in revenue, then you can say each new trial is worth a $10 sale for your business. Either category would work, but I would incorporate the cost data if you are able to.

[@shariqueshahid5873]

Does analytics linking have anything to do with Tracking codes?

[@Surfsideppc]

When you link Google Analytics and Google Ads, you don't need to worry about adding additional tracking codes to your URL or on your website for any Google Ads campaigns.

[@andrewprosd3472]

Awesome video thanx for the tutorial ✅

[@alans3935]

Do you recommend Target CPA or Maximise Conversions?

[@dcplateking]

Very helpful guys!

[@Surfsideppc]

Thank you!

[@michaeldevereux7862]

Really good video! I know I will be re-watching this

[@PawSomeOutings]

Very good video, can I ask one question. Instead of setting up you bid strategy the way you did it, would it not be more effective to edit each Keyword, and limit you bids per keyword rather than an ave Maximum bid over all the keywords in your adgroup. Which is basically what you did

[@nattawattanasakchai3023]

Thank you so much! Great content. It’s really useful and exactly what I need. I just subscribed! Keep up with the tutorials!

[@Surfsideppc]

Thank you!

[@albalive9947]

Very helpful tutorial. Thanks Surfside PPC

[@Surfsideppc]

Thank you!

[@magtrimdesigns1240]

Do you do any one on one coaching ( for a free )? Or ads audit ?

[@cattycatterson]

Hi! Thank you for the informative video. I am few months late here, but I hope you still see my question and answer it. In the Newsletter lead campaign you had set the daily budget to $1 and the bid to $7. If Google is allowed to spend only $1 per day how are you bidding for more than that? I am sorry if this is a really silly question, and if I am missing something blatant. Any clarification is appreciated.

[@MicheleLangleyRaleighRealtor]

Great video. I have watched mutliple times. Question where you state to put +keyword for modified broad match. When I do this, it says keywords cannot contain non standard characters?

[@christie_]

thank you so much! keep up the amazing work!

[@Surfsideppc]

Thank you!

[@nimad95]

Best Video on the net for ads

[@PaperCoffeePencil]

Hi Surfside PPC, if I link google ads and analytics, does the data for my website come up as one collective, or will I be able to see the difference between paid and organic conversions? I want to know how effective paying for ads is in comparison to say, traffic form social media? Thanks!

[@jp11562]

Thank you for awesome tutorial

[@DoctorDrywallLatinoAmerica]

Mega THUMBS UP, HELPED ME OUT HUGEEEEEE

[@ellulvids]

Great Video! Could you kindly clarify one thing, however - with regards to Campaign Budget & Bidding? If you set your daily budget to $1, how can you afford to pay for bids seeing as your target CPA is set to $7? I've been trying to wrack my brain around how this works. Thanks in advance =)

[@nikkig2633]

Hey Surfside- What Category can I use to drive business to their actual location? Looking for Map Actions to the store. This is a retail location selling a service not product. Do you have a video we can watch to learn more about this? Thanks

[@wedoebe]

This is awesome info!👏👏👏

[@Surfsideppc]

Thank you!

[@wilswile]

Hey bro!according to new ads friendly guidelines ,I have a question would ad display in my action movie ?or why most people completely don't have ads in their channel dispute they have been monitized?

[@Surfsideppc]

Please let us know if you have any questions about our Google Ads Tutorial for 2019. Subscribe to our KZbin Channel and find our recommended marketing products and services at surfsideppc.com/marketing/. Thank you for watching our video and for your support!

[@shellydhingra8141]

One of the best tutorials I have seen! Well done, and thank you :)

[@formulaxautodetail3218]

Hello Surfside PPC. I recently just finished launching my Ad Words campaign but for some reason when I hover over on the ad groups in the "Ad & Extensions'' a pop up box comes up and says that my ads are not showing do to a low ad rank. I just finished setting everything up plus linked the ad words account with my bank. What is the cause of this? Do I have to wait for my campaign to be active?

[@yanky210]

@@formulaxautodetail3218 i have the same question as you?

[@formulaxautodetail3218]

???

[@Surfsideppc]

@@formulaxautodetail3218 My apologies for the late response, I made a video for this issue: kzbin.info/www/bejne/e4Ssf3yYYq2Cbc0

[@titansanvil8264]

Thank you for this!!

[@codrinmunteanu4917]

How should I proceed in terms of ads group if my website is only a landing page and don't have different pages i could create ads groups for? Should i include all the keywords i have researched in the same ad group (which is a mistake as i understand from one of your other videos) or..?

[@geraldyts1]

I have a question, should we keep all keyword match type in one ad group, split ad group by match type, or split on campaign level?

[@Surfsideppc]

I generally do modified broad match and exact match in the same ad group, especially when I'm using an automated bidding strategy like Target CPA or Target ROAS for the campaign. That allows you to optimize for your keyword quality score and the keywords won't compete with each other for the same search query.

[@fanlunacom]

Do you have recent videos regarding Bidding ad Portfolio Bidding Tab?

[@ryanexplorer]

I don't understand, are you using the SKAG method? 1 ad group for every keyword, with the specific keyword on the ad itself?

[@abulkhairsarip9407]

Oh, awesome.. Quite difficult..

Can I set up multiple accounts for different customer in google ads and google analytics? How? Thank you so much.

[@Surfsideppc]

You want to create a Google Ads Manager account, which will allow you to Link to other Google Ads accounts under 1 central login. Here is where you get started with a Manager account: ads.google.com/home/tools/manager-accounts/

[@sergioval2217]

nice info mate

[@Angel-xh2lz]

How do you add more user to one account? Like if we want to add our team or other people like the client

[@tedgq]

Tools->set up ->account access