Google Analytics | Market Basket Analysis with GA and R - Jamarius Taylor

In this FEC webinar, Jamarius Taylor will provide an overview of what Market Basket Analysis is and some use cases. It will include a case study on Market Basket Analysis using the GA API to retrieve ecommerce data and interpreting the results. Other topics to be covered include:
- Tutorial on using R and the GA API
- Data wrangling to make the data available for the model
- What is market basket analysis
- Interpreting market basket analysis
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