Google Discover Traffic - How to Optimize Your Content for it

Ever wondered how you can optimize your content for Google Discover Traffic? Although there is no surefire way to guarantee your content will feature on Discover, we’ve compiled 8 helpful tips to increase your chances of being featured. rankmath.com/blog/google-disc...
#googlediscover
Let’s get started.
Chapters (Timestamps):
00:00 - Introduction
01:02 - What is Google Discover
01:22 - How Google Personalizes Content on Discover?
02:32 - Content Criteria for Google Discover
02:57 - Google Discover Not Available?
03:34 - #1 High-Quality Images
04:24 - Max Image Preview Meta Tag
05:56 - #2: Click Worthy Page Titles
07:40 - #3: Relevant Schema Markups
08:33 - #4: Enhance E-E-A-T Signals
09:40 - #5: Focus on Evergreen Content
11:19 - #6: Periodically Update Content
11:54 - #7: Mobile-Friendly Website
12:18 - #8: Create Google Web Stories
12:47 - Implement Google Web Stories On WordPress
13:33 - Track Discover Performance on Search Console
14:13 - Outro
Google News AI/ML:
► www.blog.google/products/news...
Topic Layer in the Knowledge Graph
► www.blog.google/products/sear...
Google Discover Content Policies:
► support.google.com/websearch/...
Google’s Guidelines for Google Discover:
► developers.google.com/search/...
How to Do Keyword Research For Free:
► • How to Do Keyword Rese...
Understand What You Can Do With Rank Math’s Analytics Module:
► • Rank Math Analytics Mo...
Update Older Articles To Improve Rankings & Traffic:
► • Update Older Articles ...
Test if a Page on Your Site is Mobile-Friendly:
► search.google.com/test/mobile...
Google’s Web Stories Guidelines:
► developers.google.com/search/...
How to Use Rank Math’s Google Web Stories Module:
► rankmath.com/kb/google-web-st...
We hope to have provided clarity on how you can leverage Google Discover to improve your site’s traffic. Though it is at Google’s discretion, implementing the tips we have shared can improve your chances of more Google Discover Traffic. If you find value in this video, how about a THUMBS UP?
Also, don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:
► ​​kzbin.infovi...
Rank Math, the Swiss Army Knife of WordPress SEO, can take your SEO game to the next level. Rank Math already goes above and beyond other top-rated SEO plugins. Do you want to see the magic unfold for your website?
► Visit Rank Math today: rankmath.com
Rank Math Free Vs PRO:
► rankmath.com/free-vs-pro/
Here are 45+ unique features that set Rank Math apart:
► rankmath.com/blog/unique-rank...
Knowledge Base:
► rankmath.com/kb/wordpress/seo...
Connect with Rank Math:
► / rankmathseopluginwordp...
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► / rankmath

[@marexibinsa2915]

Your videos are very useful and provide lots of information. I have received lots of help after watching this post, please continue to share this kind of information. Thank you.

[@RankMath]

Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.

[@tecnopadre]

Suuuuuper helpful. Great job. Thank you

[@RankMath]

Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.

[@user-yo2sr3tw9w]

Awesome video thank you very much! ❤

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@taofeekjunaid1388]

Great content. Thank You so much.

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@SahayakAssamLove]

Thanks for information sir from India (Assam)

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@sproutupllc6845]

Best article on Google discover 👏👏👏👍😊

[@RankMath]

Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions

[@hubertredzko3386]

Great video!

[@RankMath]

Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.

[@arinzeewuzie]

Great tips❤

[@RankMath]

Hello, and thanks for your comment. Glad you liked. Feel free to get in touch if you have questions.

[@DonHrvato]

Good work :)

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@user-if1dj7fy2y]

Bravo 🌞 Lit 💡 Impressive 😍 ✨ gratitude 🎊 for your satisfactory Work 💪🚀🌱

[@RankMath]

Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.

[@InfoCalc]

Rank Math is the Best!!!

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@pradeepkumar-qw2qm]

Total agree

[@solomonjadhav579]

sir the video is so imformative and valuable insights. sir can finace niche blog can come under Google discover. plz guide..

[@RankMath]

Hello, thank you for your comment, Yes, a finance niche blog can appear in Google Discover. Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@amirhosseinx849]

It was very useful. Does the image format have an effect on Discover? I use webp format.🤓

[@RankMath]

Hello, Yes, image format can have an effect on Discover. Google Search uses a variety of factors to rank content in Discover, including image quality, file size, and relevance. Images that are in the WebP format can load faster than images in other formats, such as JPEG and PNG. This can be beneficial for Discover, as Google wants to show users content that will load quickly. If you still have any questions, just reply and we will be more than happy to clarify any doubts you might have.

[@Neco007]

Great🎉

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@user-st3sd3us7e]

hello Jack I dont understand how to make right the things about RSS code in the correct way of thire say "Use a brief but descriptive title for your RSS feed, just like you would for a web page. Recommended: Google Search Central Blog Not recommended: RSS Feed or Central Blog". At the bottom of thire Google Discover guide, they recommend embedding the RSS feed code and I don't understand how to embed it in what they recommend should appear. You didn't mention it in that tutorial video you posted here on KZbin I would appreciate some help please.

[@RankMath]

Hello, thank you for your comment, Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely? Looking forward to helping you

[@romulo_]

This "at least 1200px wide" is only about the article thumbnail or for every image inside the content too? Thanks!

[@RankMath]

Hello, thank you for your comment We recommend the article thumbnail to be atleast 1200px wide. Of course, you don't necessarily need to make all of your images in the article exactly 1200px wide. You can use different image sizes depending on the context. Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.

[@patrickprospa3136]

merci

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@adr6656]

Good video, but I checked that you have to publish a lot of daily content on a constant basis in order to show up on Discover feeds. The more you publish, the more chances to appear. If you only publish 1 post a day or even less, it's almost impossible to show up on Discover feeds.

[@RankMath]

Hello, Thank you for your comment. You are correct that publishing a high volume of quality content on a consistent basis can increase your chances of appearing on Google Discover. However, it's worth noting that the exact factors that Google uses to determine which content appears on Discover are not publicly disclosed, and there may be other factors at play besides the volume of content published. If you still have queries after going through the KB, you can create a new ticket so we can take a closer look at the issue: rankmath.com/support/

[@yaraignacio]

I had a few articles on Google Discover, and I don't post every day, neither have a ton of content.

[@user-et5ob4bu9m]

Hello, can you please tell me if you have information about changing the IP address of the website after moving to a new server? The positions have not changed, but the traffic from Discovery has dropped to 0. Should I wait for the situation to improve, or should I forget about Discovery already?

[@RankMath]

Hello, thank you for your comment. DNS update points visitors to new server. Propagation delay (24-48 hours) expected while DNS updates globally. Discovery traffic drop likely unrelated to IP change. Investigate Discovery algorithm shifts, seasonal trends, or technical issues on your site (analytics tools are your friend). Diversify traffic sources beyond Discovery while analyzing impact for informed decisions. Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@The_Budget]

i have blog of finance, for schema i use Artcile (new Article) and person, would you indicate me some other schema, because I'm not talking about software, Thanks

[@RankMath]

Hello, thank you for your comment. We are not sure about this particular niche, but we found an article focusing on this topic: salience.co.uk/insight/magazine/schema-for-finance-sites/ We hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.

[@mdroki4140]

I hope Rank math Let me know the great solution? Thanks for sharing the great informative video but want to know that, I Have created my blog basis on Travel question, my site age is about 6 month but didn't get traffic. So, now started To create Web story. How much chances to get traffic from Web-stories from my niche.

[@RankMath]

Hello, thank you for your comment. Creating Web Stories for your travel blog can significantly increase your chances of getting traffic, especially if you optimize them well. Web Stories are visually rich, engaging, and search engine friendly, making them appealing to users and search engines alike. They load fast, have low bounce rates, and attract natural links and shares, which can ultimately help improve your search engine rankings. Given the benefits of Web Stories and their potential to attract more audience engagement, there is a good chance that creating Web Stories for your travel niche can help drive traffic to your blog. It's important to ensure that your Web Stories follow the technical guidelines provided by Google to maximize their impact. For more information on how to create amazing Web Stories for UX and visually appealing, you can refer to this article: rankmath.com/kb/google-web-stories/ Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@mdroki4140]

@@RankMath Thanks for your great response

[@meisyeptr]

If I include my credit logo in the image, like placing my logo small on the side underneath the image, is that okay? Is it the same as using my logo as the image itself?

[@RankMath]

Hello, thank you for your comment. Placing your logo small on the side underneath the image is different from using your logo as the image itself. When you include your logo in the image, it becomes a part of the image and may not be as recognizable as when it's used as the image itself. However, if you upload your logo separately as a custom watermark using Rank Math's Custom Image Watermarks feature, it will appear over your social sharing images without being a part of the main image. This way, your logo will be clearly visible and won't be compressed by social media platforms. rankmath.com/kb/titles-and-meta/#open-graph-thumbnail If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.

[@Ideapot-bz2ez]

In case of 1200 pixel images the size of the image will increase. I am using sports news article. Your suggestions in picture size which is recommanded.

[@RankMath]

Hello, thank you for your comment. The recommended file size for website images is no more than 200 KB. This is a good balance between image quality and website performance. Looking forward to helping you.

[@pctechcomputers513]

Hi, we are unable to install rank math plugin, site crashes. Which themes are compatible with rank math?

[@RankMath]

Hello, thank you for your comment. Rank Math has curated a list of WordPress themes that come with native compatibility for the plugin. You can find the list of compatible themes: rankmath.com/compatibility Don’t hesitate to get in touch if you have any other questions.

[@sorin201111]

I am a person with handicap and i have a website. I wrote 5 days a week 4-5 news a day but in google search console does not appear discover section. Why is that. Can you please help me

[@RankMath]

Hello, and thanks for your comment, Google Discover uses machine learning to determine the content that could appear in front of users. It depends on several factors like trustworthiness, authority, user's interest and more. There are several tips to increase your chances of featuring Google Discover, like we have covered in this video and in this guide (rankmath.com/blog/google-discover/). But still Google Discover is not reliable, and one shouldn't rely on Google Discover for consistent traffic. Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@lordmessygaming]

Hey, I am from India and I publish latest news articles on automobile, entertainment and new launch mobiles. Since 35 days I am continuously publishing 5 articles on it, but still I am not getting traffic from Discover. I followed everything you told in the video. My Discover tab is open, some webstories are in the Discover feed but articles are not. what i do?

[@RankMath]

Hello, thank you for your comment. To increase your chances of getting traffic from Google Discover, you should consider the following recommendations based on the provided context: 1. Focus on News Content: Ensure that the majority of your content is news articles. If your site includes other types of content like blog posts or product reviews, create a separate section for news articles. 2. Regular Updates: Keep your site updated regularly with fresh content. Google News favors sites that publish new articles frequently. 3. Quality Content: Ensure your articles are well-written, free of grammatical errors, and meet high-quality standards. 4. Technical Errors: Make sure your site is free of technical errors, easy to navigate, and mobile-friendly. 5. Contact Page: Include a contact page with your name, email address, and physical address for users to reach you. 6. Avoid Ads & Sponsored Content: Refrain from running Google News ads and avoid sponsored content specifically for Google News. 7. Use Permanent and Unique URLs: Each article should have a permanent and unique URL that is short, easy to remember, and keyword-rich. 8. HTML Format: Ensure your website content is in HTML format as required by Google News. 9. News Sitemap: Submit a News Sitemap to be eligible for display in Google News. You can refer to Rank Math's guide on setting up a News Sitemap for more information. rankmath.com/kb/google-news-requirements/ If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.

[@manumastruzzo7703]

Thanks for your videos. I don't have the Rank Math setting for setting the "large" image size. It is not there either from the Titles and Meta settings of Rank Math, nor by going into the article.

[@RankMath]

Hello, and thanks for your comment. Please ensure that you are using Rank Math in the Advanced mode and then try changing the robots meta again - rankmath.com/kb/switch-from-easy-to-advanced-mode/ Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@user-yq9ub2tx5x]

❤❤ Hi, can I write text in blog thumbnail for google discover traffic? Will that be a problem? Or click bet?

[@RankMath]

Hello, thank you for your comment. Yes, you can write text in your blog thumbnail for Google Discover traffic. This can help to improve the CTR (click-through rate) of your blog posts in Discover. Remember to use relevant keywords in the text, keep the text short and to the point, use strong verbs and action words., and use a call to action. Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.

[@user-yq9ub2tx5x]

@@RankMath thank You❤️

[@ahmadarshad515]

Hey rank math team...!!! Can i get google discover by working in pakistan with US targeted keywords.... Because Web stories feature still not introduced in pak.

[@RankMath]

Hello, thank you for your comment. Although you may feature in Google Discover by targeting US keywords, it is highly unlikely that you'll be able to consistently feature your content if web stories aren't available there yet. While targeting the right keywords is important, Google Discover also relies on a variety of other factors, including: 1. Location: Google Discover prioritizes local content for users. Since you're located in Pakistan, targeting US keywords may limit your reach within the local Discover feed. 2. Content type: Web stories are currently a major focus for Google Discover. Without access to this feature, it will be difficult to compete with content that leverages this format. 3. User engagement: Google Discover algorithms consider user engagement metrics like click-through rates and time spent on page. If your content isn't relevant to users in Pakistan, it's unlikely to be featured in their Discover feeds. However, there are still steps you can take to increase your chances of getting discovered in Pakistan, even with limited access to web stories: 1. Focus on high-quality content: Create informative and engaging content that is relevant to your target audience in Pakistan. 2. Optimize your website for mobile devices: As most users access Discover on mobile, ensure your website is responsive and loads quickly. 3. Promote your content on other platforms: Share your content on social media and other channels to drive traffic and engagement. 4. Utilize alternative content formats: While web stories aren't available, explore other engaging formats like blog posts, infographics, and videos that can be optimized for Discover. 5. Consider using a VPN: While not a guaranteed solution, using a VPN to temporarily change your location to the US may help you test and optimize your content for Discover with US keywords. Remember, it takes time and effort to build a successful content strategy. By consistently creating high-quality content and optimizing your website, you can increase your chances of getting discovered in Google Discover, even with the current limitations in Pakistan. Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@engr.usman80]

I tried the News article using a schema generator. It's validation successful in google. But not showing in google serp. How I can check the visual view of the json code?

[@RankMath]

Hello, thank you for your comment. Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely? Looking forward to helping you.

[@engr.usman80]

@@RankMath Support is not helping me for this issue.

[@RankMath]

Hello, Can you lead us with the support ticket you are referring to? We really look forward to hearing back from you. Thank you.

[@Qatil]

@@RankMath Sir please add hindi audio to your every video

[@RankMath]

Hello, thank you for your comment. All communication and tutorials use the English language. But we appreciate the input, and we will take this into consideration. Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.

[@swagnexttuber-boombeach7092]

What type of topic to write to get discover traffic?

[@RankMath]

Hello, thank you for your comment. It really depends on your niche, but here are a few types of topics that are more likely to get discover traffic: 1. Trending topics: Topics that are currently trending on social media or in the news are more likely to show up in Discover. 2. How-to topics: People are always looking for ways to do things, so how-to topics are always a good bet. 3. Listicles: Listicles are a great way to break down a topic into easy-to-digest chunks. 4. Personal stories: People are more likely to connect with personal stories, so if you have a story to tell, share it! 5. Visual content: Images and videos are more likely to get attention in Discover, so make sure to include them in your content. Hope that helps, and please do not hesitate to let us know if you need my assistance with anything else.

[@Webask]

Sir, please how to explain, I had 40k visitors for last month and nothing for this month

[@RankMath]

Hello, thank you for your comment. Discover traffic can be inconsistent, so it's important to not rely on it as your only source of traffic. Google is constantly updating its algorithm, and this can sometimes affect the amount of traffic you receive from Discover. Additionally, the content that you publish may not always be relevant to the interests of users who are using Discover. If you want to increase your chances of receiving consistent traffic from Discover, it's important to write high-quality, relevant content that is likely to interest users. Hope that helps and let us know if you need our assistance with anything at all.

[@user-yq9ub2tx5x]

❤❤ my discover traffic stoped suddenly? What to do now? Whats the reason? Please reply

[@RankMath]

Hello, thank you for your comment. Discover traffic can be inconsistent, so it's important to not rely on it as your only source of traffic. Google is constantly updating its algorithm, and this can sometimes affect the amount of traffic you receive from Discover. Additionally, the content that you publish may not always be relevant to the interests of users who are using Discover. If you want to increase your chances of receiving consistent traffic from Discover, it's important to write high-quality, relevant content that is likely to interest users. Hope that helps and let me know if you need our assistance with anything at all.

[@user-yq9ub2tx5x]

@@RankMath thank you...

[@associazioneeugenioruberto]

❤🧡💛💚

[@RankMath]

Hello and thank you for your comment. If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.

[@mycartoon9746]

Sir, Need AMP or Not?

[@RankMath]

Hello, and thank you for your comment, AMP is not a requirement to feature in Google Discover. In order to feature in Google Discover, you can follow the various optimizations suggested here: rankmath.com/blog/google-discover/#optimize-for-google-discover Hope that helps!

[@mycartoon9746]

@@RankMath Thank you🙏💕

[@Dharma673]

Waiting Is Over..!!!

[@RankMath]

Hello and thank you for your comment. Glad that helped. We hope that your experience with plugin excels. Please feel free to reach out to us again in case you need any other assistance.

[@BestpubgPlayer-sx8pe]

Where are You from???

[@RankMath]

Hello, thank you for your comment. Jack, the Head of Product Education here at Rank Math is from Singapore. Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

[@SebastianMotaC]

I don´t have the buttom of google discover in search console :(

[@RankMath]

Hello, Thank you for your comment. If you don't see the Google Discover button in your Search Console account, it may be because your website has not yet been included in the Google Discover feed. In order to be included in Google Discover, your website needs to meet certain quality standards and provide relevant and engaging content to users. rankmath.com/blog/google-discover/ If you still have queries after going through the blog post, you can create a new ticket so we can take a closer look at the issue: rankmath.com/support/

[@tamiltechplaza9209]

Bro now days google not ranking our content

[@RankMath]

Hello, Thank you for your comment. Google brings a new algorithmic update several times a month, and the chances are great that your website got hit by that. We have a full guide on that: rankmath.com/blog/google-algorithm-update-recovery/ And if you are using Rank Math PRO, you can see if the traffic drop correlates to an algorithm update. Here's how: rankmath.com/kb/google-algorithm-updates/ Hope that helps, and let us know if you need our assistance with anything at all.

[@user-ts4tz3jg5f]

that was amazing

[@RankMath]

Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.

[@TheT-lv4mt]

I still don’t know what Google Discover is 😂 apparently it has an algorithm like TikTok

[@RankMath]

Hello, thank you for your comment. Google Discover is a personalized feed of content that Google serves to you based on your interests. It's similar to TikTok's algorithm in that it uses machine learning to learn about your interests and preferences. The more you use Discover, the better it gets at understanding what you're interested in and showing you content that you're likely to enjoy. Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.