Google I/O 2013 - Enchant, Simplify, Amaze: Android's Design Principles

[@halbertstone6694]

This is IT! You've articulated what I've always felt was important about software that people are expected to use. I hope all software development teams will watch, but most of all business executives need to realize just how harmful to their bottom line a few 'stupid' GUI elements really are. Your design principles are so awesome and applicable to more then just the GUI Thank You!!!

[@Pr3fixProducts]

This really opened my eyes. I never really cared about the design, as I am a developer, but now I'll pay more attention. It also gave me great ideas and change the perspective with which I look at interface.

[@JoffreyBion]

Have you even read the Android Developer Guide? I didn't need Google to explain these principles to me, but they summarize things pretty well, and they actually show how they apply to UIs. So yes, it is tightly related to implementation.

[@TheAbhiank209]

wow..this was a super awesome design video ! im a developer and i never ever looked and thought of design in this way.. i never knew small subltle things as a toast could effect the user's experience so much.. just after 41 minutes im alerdy able to see so many things that are wrongly done in my app and so many things which can be done better ! These design principles are truly golden ! Thankx a lot... !

[@aeouihtn]

You have to have your screen unlocked to use NFC . If you can pocket swipe to unlock, you could pocket swipe to share.

[@victornoagbodji]

hey great work here : ) at first i was thinking, i have read most of these before but then the talk kept getting better and better. the examples are amazing. thank you guys.

[@TheOpenSourceMerc]

i left this video but had to come back, i can not leave this video uncompletedly watched!!

[@JeanFrancoisGouin]

Seriously, this is an awesome presentation, 3 positive marbles for keeping me attentive to the video during 41 min. ;p

[@ericksondesigns]

I really like the suggestion to include principles in presentation of work product.

[@gr86er]

Love the new Google music app! So clean and fast. Enjoying the update :-)

[@michaelpatrick4796]

I think this is really cool. I love how deep you guys are going into the design process. It kind of shows how deep you have to go when design functions with code. I'm an Android user myself. Very funny thing is i am always just playing with the last screen animation lol. Like i'll hit it maybe 50 times. But in reality, this is because i'm so used to apples inertial scrollings and rubber band effect. You guys just implemented a different animation to work around it.

[@moijetsky]

Good presentation. Thanks for sharing!

[@kanaminyan7415]

I love these principles. Very useful!

[@bitume]

Helena Roeber is so stressssed!

[@Kenttheclark]

comma means pause, "Search or say Google" feels awkward without the pause. "Search, say Google" is a sequence. Hence, "Search, or say Google".

[@rlupin68]

Thank you for sharing this amazing work!

[@ShacharOz]

will certainly use that at work. thanks

[@randallgyebi978]

I feel like Beam should be swipe to beam. Afterall if you can pocket dial you can pocket beam.

[@wallabob]

Whats the best and easiest way to build apps? My mind is always exploding with ideas and I need to unleash them!

[@jeffreyser]

24:05 'Are You Sure' has me shouting at PCs much more than any other message :) Good Call

[@KingXKok]

yeah it makes sense, you can put a comma before and or or

[@Spopisation]

This is awesome. Wow so interesting.

[@anythingandeverything3525]

Delight me in surprising ways : Google greet me at crome showing google cakes on my birthday! I love it!

[@yp06407012]

Noticed that there about protecting privacy in the design principles....!!

[@MontagoDK]

Google Now is Fantastic !!!... my phone battery now drains 5000 times faster than before without google now... i just love charging my phone 24 hours a day

[@JoffreyBion]

If what you meant is that they don't apply their principles themselves, I disagree. Unlike you, I find most Google products' UIs pretty user friendly. I don't know if it's a matter of opinion, but I'm interested in knowing what you don't like exactly in their UIs.

[@DariaHuddydah73]

Good advice.

[@oliverbleuer2594]

Ladies ... Kudos ... doing a public presentation is not such an easy thing to actually do. So for all you haters ... get a life .

[@OrayUzun]

Google I/O Google I / O event nexus5 I are looking forward to

[@TheChills00]

Android is a far more feature-rich and robust OS than iOS so it uses more power. Also, HTC may be using less powerful batteries, though i dont know for sure as i dont own one or care to look it up.

[@brh54321]

An adapted version of Apple's human interface guidelines from 5 years ago.

[@TheChills00]

Disabling GPS should help but seriously youre getting that worked up over having to charge after 12 hours? Where do you go for 12 hours where you cant charge your phone? Or is it really that big of an inconvenience to you....?

[@rompo]

first seconds of the video reminded me of Windows Phones: Put people first tagline.

[@kemal_punkt]

a lecture on "how can you talk about nothing for 41 minutes"

[@JouviGrouvi]

im with you bro!

[@MontagoDK]

sorry... i switched from iPhone to HTC One 18 days ago... the thing this phone does best, is to suck power faster than i can charge it. activating Google Now will cause 5000 wakelocks every 10 hours, which in effect means that total battery life is 12 hours...

[@ZeZeBatata69]

Ok now that i contributed to a worse Web experience let me comment about the presentation on top of my imaginary high horse. Apart from the "feelings", "emotions" and other soft sciences lingo which is always a tough sell for this desensitized crowd, the part where they switch the copy for the interactions with the user was REALLY good.

[@TheChills00]

Might be HTC cause I havent had problems with my androids. I have a rooted acer tablet running a stock-ish rom and a stock LG Optimus G and have no probs Sorry about your problems

[@DudeOfX]

note how the profit initiative gets in the way of them design principles. People throw them away for a buck.

[@MontagoDK]

Android is an OS without control, yes... which result in apps and features sucking all the power they want out of the phone... regarding features, i seem to miss a lot of essential features that i had on iPhone and some that are also found on Windows Phone... - 100% Backup & Restore (like found in iTunes) doesn't exist OOTB - VPN doesn't work with Microsoft Servers - Destructive lock is missing - CPU management is piss poor - etc. might be HTC's fault i donno

[@staringatvideos]

Where is the design? I see cats, stock photos, ugly diagrams and obvious facts.

[@sadstrongman271]

Hilary 2016 Amirite

[@WorldWarIVXX]

those ladies look nervous as a mug, like they're waiting to be jumped or something. so what if you misspeak or forget a line, at least you've got all your skin! i know it's nerve racking to be in the spotlight, but they're giving deer-in-headlights realness.

[@dimepag]

KZbin has been fucking with me for couple of days now! It stops playing songs randomly and ,,, I am drunk and finnish I cannot explain it. FIX IT NOW!

[@hilarycinis8533]

OK yes it's great G are doing this but... its UX 101 and Neilsen's heuristics. Welcome to the party, Google.

[@ilikewebm]

that will not happen. I am sure with that. Not going native has a couple of advantages: - running on any chip Android Apps can run on ARM; Intel; Mips , without recompiling - having a simple and fast jit .. dalvik is known to work very well - tons of Java devs out there. it's industry standard .. disadvantages - always slower than native - Java syntax .. but who cares.

[@MontagoDK]

I wouldn't mind charging the phone every 12 hours... if it didn't take 5 fucking hours to fully charge it My iPhone 4 can easily last 4 days and charges in 2 hours... thats whats bothering me

[@LETHALF90]

APPLE!!

[@AndrewOhYes]

You can skip the BS in the beginning and go to 15:00 for the actual content

[@victorolvera6482]

Hey, Google, follow your own advaice and stop annoying me, pretending you know what is best for me when you simply GET ON MY NERVES! and pretending to be nice, backstabing these very design principles with other motives.

[@michaelpatrick4796]

lol yea dude they were nervous.

[@abirakkari342]

I really want to watch this, but their voice and body language are annoying me and making me want to close this window!

[@acidhomemobile]

Чо то телки как-то печально доносят задуманную речь.

[@NathanWalters512]

Maybe 3-year-olds shouldn't be using this kind of technology? Just a thought.

[@nokaffirisinnocent]

21 Apples diskliked

[@erbake]

I was bored after 30 secs.

[@PPartisan]

The introduction to this made me want to barf.

[@supermanifolds]

This presentation is pure annoyance to listen to, I do not wish to be mean but the presenter sounds like she's about to break into tears any minute and her voice skips like an old record

[@gritnltw]

Google design and Android design are the most user-in-friendly UIs ever. What these 2 ladies also say is just a list of "scientific researches" that in the end make no sense on the way they impelement. Waste of time.

[@lennyhome]

Stop being delusional. The only reason Android is successful is because it's cheap and (mostly) open-source. Your self proclaimed "designers" have made a poor job. The SDK is awful and includes parts of the awful Java API. Not enough to be compatible but enough to be be sued. Please fire some people and accept native development on Android as first class or be prepared to lose all your goodwill.

[@DavidDavidson587]

Meh.

[@Ruxl21]

1st bitches