Google LSA, SEO, and Retargeting Tips: Expert Tips for Contractors with Matthew Bertram

Are you struggling to maximize your marketing budget and reach your ideal customers? This in-depth interview with Matthew Bertram from EWR Digital is exactly what you need! Hosted by Paul Sanneman, founder of Contractor Staffing Source, this video dives into actionable marketing strategies tailored for contractors and business owners alike.
"If your end goal is to become an authority in the space, it's a different strategy. Local service ads are a great way to start because you can get verified leads and ensure you only pay for what you get. Long-term, a strong foundation of SEO and content marketing should be the focus." - Matthew Bertram
Matthew Bertram, an authority in digital marketing, shares his expertise on leveraging SEO, paid ads, and local service ads (LSA) to drive traffic and generate leads. Whether you run a roofing company, a remodeling business, or any other trade, these insights will help you optimize your marketing efforts and dominate your local market.
📌 Topics Covered in This Video:
Matthew Bertram’s Background and Marketing Journey [00:02:00]
Learn about Matthew’s transition from recruiting to digital marketing and his success with SEO, paid ads, and content marketing.
Effective Marketing Strategies for Contractors [00:10:00]
Discover how to diversify your marketing approach with Google LSA ads, retargeting, and SEO to get the biggest bang for your buck.
Importance of SEO for Contractors [00:20:00]
Understand why ranking in the top spots on Google is crucial and how to achieve it through detailed SEO strategies.
Local SEO Tactics [00:30:00]
Find out how to build authority in your geographic area before expanding, targeting local zip codes, neighborhoods, and landmarks.
Content Marketing and Brand Building [00:40:00]
Explore the importance of content marketing and creating a strong online presence to establish expertise and build trust.
Why Reach Out to Matthew Bertram and EWR Digital?
Matthew Bertram brings a wealth of knowledge in digital marketing, focusing on strategies that drive results. His insights on leveraging SEO, paid ads, and local service ads are invaluable for any contractor looking to grow their business.
Key Highlights:
Google LSA Ads: Learn how these ads can verify your leads and ensure you only pay for what you get, providing a cost-effective way to attract quality leads.
SEO Mastery: Discover why being in the top Google search positions is essential for attracting traffic and how to achieve it.
Local SEO Strategies: Understand the importance of dominating your local area before expanding and how to target specific zip codes and neighborhoods.
Content Marketing: Explore how valuable content and a strong online presence can establish you as an expert in your field.
Contact Matthew Bertram and EWR Digital:
Website: www.EWRdigital.com
LinkedIn: Matthew Bertram
Podcast: Check out Matthew’s podcast for more digital marketing insights.
Paul Sanneman’s Call to Action:
If you’re a contractor looking to build a great team and maximize your marketing efforts, don’t hesitate to reach out to Paul Sanneman. His expertise in contractor recruitment and staffing will help you achieve your business goals.
Don’t Miss Out! 📞
Contact Paul Sanneman at www.contractorstaffingsource.com or call [phone]. For expert digital marketing services, reach out to Matthew Bertram at www.EWRdigital.com.
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#contractorrecruiting #recruitment #contractorrecruiter #recruitmentstrategies #digitalmarketing #SEO #contentmarketing #localserviceads #contractors #businessgrowth