Google’s Algorithm EXPOSED - What Matters and What Doesn’t

The secrets of Google’s algorithm are out! So, what (if anything) should you do?
-----
Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward.
For the latest legal and marketing news, listen to the audio version of the show: listen.legaltalknetwork.com/6...
Mentioned in this Episode:
🍟 Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - Mike King / iPullRank (ipullrank.com/google-algo-leak)
🍟 Local Search Implications of the Google API Leak - David Mihm / Near Media (www.nearmedia.co/googles-api-...)
🍟 5 local SEO insights from Google’s API documentation leak - Andrew Shotland / Search Engine Land (searchengineland.com/local-se...)
🍟 Gyi's Google Leak Thread on X (x.com/gyitsakalakis/status/17...)
🍟 The Bite - Lunch Hour Legal Marketing Newsletter! (legaltalknetwork.com/lhlmemail/)
❓ Have a question you'd like answered in the show? Leave it in the comments below!
Subscribe to the podcast on:
Apple: podcasts.apple.com/us/podcast...
Spotify: open.spotify.com/show/1hXo3la...
KZbin: / @lhlm
Your favorite podcast app: listen.legaltalknetwork.com/L...
The Bite - LHLM Newsletter: legaltalknetwork.com/lhlmemail/
Let's connect:
Gyi on LinkedIn: / gyitsakalakis
Conrad on LinkedIn: / conradsaam
LHLM on LinkedIn: / lunchhourlegalmarketing
TikTok: / lhlm.pod
Instagram: / lunchhourlegalmarketing
Threads: www.threads.net/@lunchhourleg...
---------
Lunch Hour Legal Marketing is part of the Legal Talk Network. Find more great legal content at legaltalknetwork.com/
0:00 Biggest News in SEO Ever?
3:31 What was leaked?
5:00 SEOs: “I told you so”
8:37 Clicks, Links, and Maps, Oh my!
14:44 Does Authorship Matter?
18:58 Links are hard
19:30 What do you do?

[@AdamLockwoodMusic]

Great stuff, guys! I thought the bit about authorship was particularly interesting.