Google's New Search Feature Emphasizes Need to Focus on Multimedia SEO [2024 SEO Strategy]

Should you be using more multimedia in your SEO strategy? In this video, Ignite Visibility SEO expert John Lincoln talks about Google's newest search feature: "Circle to Search."
(00:15) Google's Newest Update - In January of 2024, Google released a new update that allows users to "circle" items online to conduct a search.
(00:37) Revolutioning Search: While watching a video or scrolling through social media feeds, users can draw a circle or squiggle over various products, indicating a Google Search.
(00:52) New Ways to Optimize: If you don't have good images of your products displayed on your websites, there's no way you're going to be able to take advantage of this incoming traffic.
(01:10) Circle to Search - Multimedia SEO Checklist
1. Optimize high-quality image content on your website (blogs, service pages, etc.)
2. Understand the queries that are serving these images and videos through Rich Results.
3. Optimize your images and videos with schema so Google can understand.
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