Google Signals Removed From Google Analytics 4

[@leonardolourencocrespilhoh511]

Benjamin, I think this is your best video in terms of clarification and completeness. Thank you for your work and dedication. ❤

[@geopanagiotopoulos9894]

Google seems to make it even more difficult with every update, and all changes of the last year are heading in directions that are either mysterious or lack any element of monitoring, knowing, and evaluating your audiences on the side of the advertiser! Turns out to a black box, with extreme discomfort effect in all layers of account management

[@robicarraro]

Hi Benjamin, thank you for your video. One question: why Google introduced this modification? Is this connect with GDPR problem?

[@pixelgap]

Thank you for the heads up

[@CoffeewithMehmet]

Thanks

[@ValleyMedicalCtr]

Hi Benjamin: This video is very helpful. One thing I haven't been able to find is why Google is making this change. Do you know?

[@purlgirl77]

Hi Benjamin, I just did this and looking at historic data (from Oct 23) there was no difference between this setting being switched on or off. So I'm wondering if historic data is recalculated when this is switched off (like switching reporting identity) or if this will only work moving forward once enabled. Could you please confirm?

[@NathanMillington-bp2in]

Perfect update. Good job!

[@dtps_champion6016]

Ben, I think you have light mode on irl. This video flash-banged me

[@LovesData]

😂 Ha! Yeah, rocking the white t-shirt for this one. Maybe dark mode next time?!?

[@LennyYT]

You really LOVE data 🎉 🙌🎉

Hello Benjamin, thank you for the explanation. Here as you said we are watching low numbers, but am I making the exact interpretation of the report by saying that because the segment desktop+mobile = 5k more or less 14% of the total of desktop or mobile the impact is not meaningfull? So untill 12-13% is a good to go?

[@LovesData]

Google's demo property is a strange beast, it's using the 'device-based' reporting identity, but it's still showing users using multiple devices. There are some explanations for this, but not for the portion of traffic seen in these reports. That's why I recommend you try this on your own GA4 property. I'm just using Google's demo property to walk you though the steps.

@@LovesData what might be the results interpretativo?

[@rey80sp1981]

Thank You!!!! 😄

[@JaredWilliamScott]

How will this impact using the display network to retarget website visitors?

[@LovesData]

As long as you keep Google Signals enabled, it won’t impact remaketing in Google Ads.

[@JaredWilliamScott]

@@LovesDatathanks, my apologies for the silly question, I see that remarketing is specifically mentioned as being unaffected in the email, been a long week haha.