Principles of mobile app design: Delight users and drive conversions - Google I/O 2016

[@leanneodalenmore1099]

2019 and I am studying Communications Design at Waikato University. We just started learning APP design this week and are doing a class assignment where we are to use ADOBE XD to create a Spring Festival app. We have been given a brief, colour schemes, font types and icons. I'm planning to do a Jazz Festival - "Swing into Spring". This video is one of the links my lecturer has provided us for research and I must say this was amazing to watch. I'm still new to Design and have learnt lots for my first year and APP DESIGN has been fun so far. We have to mock up a wireframe of our apps to bring back for critique next week. I've watched a lot of videos on how to do low fidelity wireframes and what sorts of pages I need to have for my app. This video is the icing on the cake for how I should design my application to make the user experience seamless. THANK YOU!

[@toddswanson9549]

Just FYI, the meat of this lecture begins at the 12:30 mark.

[@Oshin_Life]

thank you

[@munaalketbi]

i wish i read it before watching loool ! thank you !

[@abhishekvispute1089]

Thanks, bro

[@draytond]

Legend

[@BakerDoge]

Great. Thank you very much. Useful video for me as a novice in mobile UX design. I would like to see more like this. Thank you.

[@janntybev97gh]

One user experience error for KZbin is an easy 10 second rewind button. ;) great video tho!!

[@audreymciver2221]

I would love to know which apps I have created. Is there a system to identify and notify me of this

[@shoaibux]

Great presentation and study guide. As a User Interface Designer, I am thinking my whole study was wrong. Thanks Jenny Gove,

[@jennylg-video]

So glad that you enjoyed it. Please pass this along to your friends and colleagues who could benefit too. Thank you!

[@sherbazh]

This would make a really good course, anyone know of a course that caters to general app development principles?

[@jennylg1]

Hi Sherbaz, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@sherbazh]

Thanks a lot. :)

[@perpetualpaws]

Im here because my Digital Marketing professor for Purdue University Global gave us this link. Great info. Thank you!

[@iamtonisilvers]

where is the full compilation of the 25 principles ??? can i have a link

[@ireallycbf]

i would also like to see this

[@jennylg-video]

Hi - Yes! Thank you for your interest. The 25 principles can be found here: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

[@iamtonisilvers]

thank you very much it means a lot to me

[@jennylg1]

Hi Carpe, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@sanjidurrahmanchowdhury2807]

think.storage.googleapis.com/docs/principles-of-mobile-app-design-engage-users-and-drive-conversions.pdf

[@brandonbahret5632]

41:00 That would actually (sorta) make sense, if you happened to have a NFC enabled credit card and phone.

[@jennylg1]

Hi Brandon, The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@rusm3]

A great app design video, and yet the link shown in the end of the video is not in the description.

[@killedtwosherif]

please put all links in the description, for future viewers. ive had hard time copying them!

[@jennylg1]

Hi - I agree! Good news! The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@vladimirholonin6501]

Does Google have the Implementation for the Face Scan Authentication already?

[@rohanverma4196]

For the love of god please add the speaker details like their twitter so people can follow other great things they say. If that is too much for GOOGLE, then at least add their name. I have seen all the videos and this is a repeating problem. The irony is that this talk is about design.

[@kingbarkgames7671]

+Rohan Verma they have provided, 43:41. although it would have been "frictionless" if they would have given down below the video :)

[@rohanverma4196]

Its there in the video for like a pico second

[@jennylg-video]

Hi - thanks for your interest. The link to the principles online, can be found here: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

[@jennylg1]

Hi Rohan, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@cablepp]

For people looking for her, her name is Jenny Grove and her Twitter @jennylg.

[@bipratimsaha4184]

Perhaps the orientation was not shown intentionally on the map, otherwise only the sea facing rooms will be mostly filled always and not those facing the other side. May be a business decision...Would be interesting to see how they have updated now.

[@spoons923]

A better decision for balancing booking would be incentivising those rooms (maybe bigger TV's, free spa trip, etc). Tricking and/or confusing your users is never a good strategy, so intentional or not that layout needs to change

[@sentenced7259]

41:10 The audience start laughing but the user is just doing what the app appears to be asking them to do. Assumption is the mother of poor design!

[@jennylg-video]

Exactly. But it's hard to uncover our assumptions and this is why it's always worthwhile to do user testing.

[@sentenced7259]

Good point!

[@A1Motivator]

A great lecture excellent to watch-learn the pop up urls to follow through were such an aid to keep and use. Thanks a bunch

[@jennylg1]

Hi Ray-Trevor, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@MaxWeir]

do you have the last link available?

[@jennylg1]

Hi Max, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@MaxWeir]

That's awesome!

[@AustiuNoMatterWho]

I laughed so hard when i saw the credit card bit. I feel for them though, i just know I'll use that information to better design products. Thanks Google. Something I know I'll be saying for decades

[@audreymciver2221]

I wished my location would always be accurate because it asks me this often when my location stays on

[@nobytes2]

gps location requests will drain your battery, so most likely apps stop requesting for location after a while especially if the app is in the background.

[@franciskanagy2775]

Can't find the 25 principles, anyone could find, please send me the link!

[@IgnacioMIbarra]

www.thinkwithgoogle.com/marketing-resources/experience-design/principles-mobile-site-design-delight-users-drive-conversions/

[@imrankhan-tw4di]

Great presentation and study guide. As a developer I am really thinking differently now.

[@jennylg1]

Hi Imran, The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@imrankhan-tw4di]

Thanks a lot !

[@manujanshupal5983]

Gr8 presentation. Will help me a lot. Thanks Google and Jenny

[@jennylg-video]

Thank you so much for watching! You can find the principles here: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

[@jennylg1]

Hi Manujanshu, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@federicolrobinson]

Awesome content!

[@audreymciver2221]

Why can’t we have a one touch button to fix any settings or fix any problem

[@chivenmork]

Thank, That's so useful video for me.

[@DenisLiger-i]

Information is great but it's very difficult to lesson this voice for a long time.

[@jennylg1]

Hi Denis - I am sorry that you find my voice difficult to listen to! However :) ... the principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now (and you don't have to listen to my voice!). I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@rinarane1525]

Thank u very much mam for nice information :)

[@Aditya-zl8sn]

starts at 7:26

[@heudevil]

Basic information .. good for a starter

[@AshishUX]

Brilliant Usability literature on youtube.

[@peskooo]

Thanks for the tips Google :)

[@jennylg1]

Hi Pesko, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@nyhaydi]

I really love your share. They are very useful! Thanks a lot Jenny Gove :)

[@jaimemat3]

¡Excelente información! Gracias

[@hanoimuaxuan]

thanks so much google

[@pixelsperfect3956]

amazing video

[@arunsasidharannambiar]

Brilliant!

[@jennylg-video]

Glad that you enjoyed this. Here are the Principles on Think with Google: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

[@jennylg1]

Hi Arun, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@arunsasidharannambiar]

Jenny Gove​ Thanks! I'll take a look

[@vick2669]

Awesome video thanks

[@jennylg1]

Hi! The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

[@AbdulKhaliq-wk2wd]

0:23

[@IvanJoel]

I rented a car in the US once and I had to provide a Spain passport at pickup because I had downloaded the app in Spain. 😑. I wasnt able to get a refund after not being able to provide a passport due to terrible customer service support.

[@MufasaJungle]

Try being an UX designer at a company who sees me as 'the designer' for everything

[@manageditservices4745]

Perfect! #vitsusa

[@MichaelMacosa]

i like.

[@hausfrau87]

dat voice

[@youngfonz]

Not really sure she said anything ground breaking... sounds like big tech lotta money talk.

[@funnuragvines6824]

I have a best idea for new world changing application but I don't know coding.

[@rehanvasi8721]

You dont need to code. Sketch your idea, back it up by data, test it with users and create a prototype. The development part comes later!

[@iam_nick]

why use bitly when google has it's own url shorten service? lol

[@jennylg1]

Hi, I used bitly because I liked how it's easy to make memorable words out of the bitly short links. In any case - I have something easier for you now! The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html