Deion Sanders Breaks Down His Iconic Style, from Prime Time to Coach Prime | GQ Sports

"I don't follow trends, I set trends. I make you look down at yourself when you see me." The legendary Deion Sanders is being inducted into our inaugural GQ Sports Style Hall of Fame. From "Prime Time" to Coach Prime, Deion breaks down the iconic looks that made him the style legend he is today.
To learn more about GQ Sports Style Hall of Fame, head to www.gq.com/shof
Director: Chris Smith
Director of Photography: Robbie Coblentz
Editor(s): Robby Massey
Celebrity Talent: Deion Sanders
Executive Producer: Traci Oshiro
Producer: Jean-Luc Lukunku
Associate Producer: Camille Ramos
Line Producer: Jen Santos
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Talent Booking: Luke Leifeste
Camera Operator: Karley Thompson
Audio: Chad Robertson
Production Assistant(s): Mark Coblentz
Associate Director of Post Production: Jarrod Bruner
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Justin Symonds
With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.

[@chriswilt208]

Don’t let my confidence offend your insecurities”coach Prime ❤🙏🏿🙏🏿

[@demills8785]

🗣🗣🗣

[@silktank8242]

Them 80's Black Men Were Flamboyant, Iconic, Heros, Bold, & Strong Minded.....There We're Alot Of Black Men That Dressed And Looked Like Prime Then But They We're Dope Dealers. He Took The Look To Sports 👏💯🔥

[@logicoveremotion3321]

Barz 😆 🤣

[@caseyrayharris.esquire489]

Now that's a diplomatic way to say don't hate the player hate the game

[@HARVEY_1988]

Facts!!👍🏾👍🏾

[@Niq_PrimoCapo]

He was Drip before Drip had a Name... 🐐💯💯🔥

[@ljthirtyfiver]

This man has charisma down to the psychology. He could either hustle you if he wanted or make you hustle whether you wanted to or not.

[@5thtodasev]

Facts such an interesting guy

[@amirdennis3057]

None of those styles Deion were ever childish. They were and are still ALL Iconic and Classic🔥🔥🔥

[@Royal109618]

Weak

[@kenrobinson7563]

@@Royal109618 I bet your momma still dresses you Edward 😂

[@BangBang-kq1kf]

@@Royal109618 you a hater🤣

[@JammastaJ23]

ehhh wearing a tracksuit with an obscene amount of chains is a little childish unless you're a slavic man in his 60s

[@quint4573]

@@JammastaJ23 it was pretty common back then

[@randyschwaggins]

Quite simply this man is a force of nature. He was flashy but he kept his priorities and worked his a$$ off for his whole career. No drugs, alcohol abuse, abuse of women...just PrimeTime. What a guy.

[@LivinhItUp]

Doesn't even swear, either.

[@completely_me75]

"Curl looked wert but It was dry"😭🤣love the honesty.

[@Gelly305]

“Curl look wet but its dry keep that in mind” 😂😂😂 his confidence is second to none

[@willAruss74]

He definitely set trends style and fashion in his era 💯💪🏾

[@Vonda618]

"Lettin'em know I was All-State in basketball too, in case they forgot."💪🏽😂😂

[@YxnginJesusLovesU]

Bruh confidence is inspiring 😂

[@SPXBearBULLY]

“We’ve never been one for peer pressure, although we often put pressure on our peers.” ❤ Like how does he come up with this stuff so quick 😂

[@Countanchs]

It had me dying. I had to rewind it just to catch it again.

[@cuteipi5315]

“I” not “we”

[@nikolasdiallo]

“It looked wet, but it was dry” is such a hilarious line, and only Deion says it.

[@BZ4MENT]

“We’ve never been one for peer pressure although we often put pressure on our peers “ goated 😂🐐

[@xuxon24]

Two of the lines that I always love hearing about Prime is the look good play good and the curl looked wet but it was dry. That man is iconic and did Coaching right he went to a smaller team build them up and showed who he is as a player and that's good.

[@melissawilliams6324]

Those are mine too😂😂😂😂

[@timkinley1779]

"You ever seen a cheetah stretch?" Is the best line.

[@lockejr]

The curl looked wet but it was dry.🔥🔥🔥🔥🔥

[@KingloTRG]

He looked like all three of his sons in different stages of life

[@plugedupnin0507]

Factss 😂🔥

[@natasha007]

Not only do they look like him, their body stance and mannerisms are so much like him.

[@LeeLee-nf5zy]

What Coach Prime exudes is CONFIDENCE not arrogance! He worked his hind parts off to be GREAT! I love his SWAG!

[@sofiyahBijoux]

I love this man’s confidence. He don’t need game, he is GAME ❤

[@DreaDreuh]

All I see is all his sons in various pics . Those sanders genes strong

[@NateVHVT]

Listening to Prime talk about how he got around the smaller budget of JSU by using social media and his application of it to recruit. Primes a smart man and willing to accept and adapt to the times.

[@TawnishTV]

Coach Prime has just single-handedly REIGNIGHTED these brands. I ain’t never heard of Emmanuelle Khanh or Sergio Tacchini and so when I say, you are still teaching, still leading, still a factor, wow!!! Edit: And since I’m nosey, I needed to know the man behind these suits. Mr. David Corbitt of Bespoke Apparel, well done sir.

[@dfrnt_hues]

I looked this stuff up as well. I ALWAYS gotta know!!!

[@QUNYC7]

Sergio Tacchini track suite was big then. I remember as a kid alot of hustlers would wear them in NYC along with rappers at that time..

[@joebroadbeef332]

Honestly, I'm sick and tired of how much I love this dude!

[@msjay025]

😂😂😂😂

[@eliporter3980]

I'ma a need a "the curl looked wet but it was dry" t-shirt 😂

[@jsoul99]

I dont use this loosely ... Hes the GOAT

[@sunbaby1190]

Love Deion’s personality. Hard not to like this man. His energy is palpable! 🌟

[@vannessabrooks6770]

I ABSOLUTELY agree with you...I fell inn LOVE the his CONFIDENCE, his AIR, SWAG etc...and now ..I wanted a man similar, the energy, fin, confidence, knowledge...20 years later, 2 years ago I have my own PRIME MAN...LOVE PRIMETIME🥰...LOVE MY PRIME MAN🔥❤

[@rogeliodearrozjr.2807]

He is not just the culture He is THE CULTURE . Fly before Fly

[@j26Beezy]

Prime was my childhood idol. Growing up playing for my peewee football team I did my best to imitate him. Deion Sanders will always be the greatest

[@dixztube]

Same I got in trouble cause the wrist band on my neck lmaooo

[@thekizerapproach]

He invented NFL swag

[@marla8220]

I’m seeing a lot of Shedeur in those pictures, he should definitely do a remake for w side by side picture

[@cheryl6smith-mcinnis232]

Shedeur looks just like young prime but Shilo acts exactly like prime time.

[@tyreek.6815]

@@cheryl6smith-mcinnis232someone on their vlogs said that Shilo is Prime in public and Shedeur is Prime in private.

[@priztucker]

Dude was always ahead of his time 👌

[@davisrakim3474]

Looking in the mirror like oh I can’t do nothing else wit it’s already perfect 🤣🤣🤣🤣🤣🤣

[@jaybrown3341]

😂😂✊🏾✊🏾

[@mysentiments3298]

Lmmfaooooo

[@menaj2954]

The confidence of this man is so attractive. I appreciate all the is doing and has done. The goat!!

[@jaydenchristopher2614]

WWE wrestler Jake the snake Robert's said it best "Some people got it and some people don't, it's called charisma" And he has it!

[@kparrish1000]

I forgot how stylish Coach Prime is. He really was so focused on the kids doing well, that I never saw him being a fashion icon only his abilities to coach. He was one of the most stylish men in the NFL. He’s right about dressing the part and keeping your body in shape these are disciplines for life especially people of color. We are always judged by our appearance. A suit says business and sweats are ok for the field and casual wear, but always dress for the occasion and important events.

[@drinkingpoolwater]

prime was swagger before swagger. drip before drip. style before style.

[@KISSTHECHEF2010]

This was a GREAT interview with Prime Time, Prime or Coach Prime! He never disappoints confidence is everything.😂2️⃣1️⃣

[@NFLWifeClub]

Amazing!! I saw Shedeur and Deion, Jr. in different stages of Coach Primes' life! This was enjoyable to watch! Congrats on Coach Primes' success and GQ article! 🎉🎉🎉🎉

[@doccm1]

Shedeur is his twin!

[@durandparkerjr9502]

Coach Prime was definitely a trend setter and his confidence is unmatched I luv it 🐐🐐👑

[@lovingmenow5633]

“The curl looked wet, but it was dry”! 😂😂😂😂😂😂

[@Allstr2love]

When you look up the meaning of swag in the dictionary you see a picture of Coach Prime. WE COMIN'!

[@demetriussteelejr614]

Iverson gotta be next

[@btienterprises9306]

He is actually part of the style class. Allen Iverson and Derek Jeter

[@iPGF33]

Fosho

[@thegirlsclub24]

He's on the list! 💯

[@francoissuissae6217]

Or Mel gibson in lethal weapon & braveheart

[@real_blackmamba8665]

Bubba Chuck is definitely a trend setter the 757’s own

[@kalanferguson]

How can you not love some Deion Sanders? Its impossible.

[@DestinyshanteMD]

He’s a thoughtful businessman! That’s what I call Winning Thinking!

[@ItsDJNoName]

Deion is a national treasure. I would love to meet Deion one day.

[@lanafelix8649]

It's Prime time Deion being Real

[@BZ4MENT]

“He think he me “ 😂😂

[@devontesanders2568]

You can see all 3 of his sons in that 4 side by side

[@Qd322]

How can you not like this man 😂

[@SportsHub101]

only the haters 🤣

[@otech88]

He offends people’s insecurities 😂

[@mygodisawesome6121]

All of his sons look like him at different stages of his life

[@clawren1624]

Swagger on a trillion. 🙌🏽

[@dancleary4101]

Prime. Had so much swag back in the day… And still has it one of my favorite players excited to see what he does on the next level of coaching.

[@armsnnakwe2519]

Excuse me for a moment. This man didn't show up to training camp and still dominated. How good was he

[@HOUSEofYAH]

One of the greatest

[@chriswilt208]

Ohooooooooooo so smart putting everyone @ on their shirt 🙏🏿🙏🏿🙏🏿

[@tonistaton1854]

Genius I would say!! 👏🏾👏🏾

[@roncuyos1595]

I look good. I feel good. I play good. -Primetime

[@JayTheBeast27]

A convertible golf cart is insanity

[@jguice08ify]

Coach is literally a Living Legend and A SOLDIER for GOD #Great in Every Facet 💯💯💯

[@ttrue8]

How can anyone not love Coach Prime? He’s so likable and charming 😆, not to mention hilarious and smart.

[@demills8785]

Prime was before his time when I tell yall I remember as a kid when his shoes came out they was 🔥🔥🔥🔥 I remember the Nike commercial like yesterday "Its Deions shoe, It's Deion Sanders shoe"

[@Musa1017]

he makes getting old look so cool lol

[@kerryjones9849]

Cool doesn’t have an age son…It’s timeless!

[@TRAEDONYATOURSTATION]

❤❤❤❤❤ gotta love Coach Prime ✅

[@KingReese215]

Coach prime always had style n flash...and he backed it up with hardworking and performance.....on and off the field 💯💪🏾

[@CutFromADifferentCloth]

Deion Sanders was the man and still is the man, gotta love it! That's how you do it, never fall off!

[@lee4pres]

I can listen to him talk all day

[@KBoardz]

"The curl looked wet but it was dry" LOL

[@supremedreamsproductionsti3600]

This one of the reasons why Deion is my favorite athlete of all time. I emulated this man growing. The swag and the confidence and fashion sense to be a trend setter all that influenced me and those traits stuck with me my whole life.

[@pjlaveus3964]

He’s the most confident 55 year old I ever seen

[@alphamentalitypsycology9431]

Coach Prime stay swaggy and on their necks Coach Prime

[@MsSonya6]

Love this smooth look on Coach Prime❤

[@daneseahippler-grantfrew5720]

I love ❤️ how Coach Prime represents...His Confidence is raw...Great SPECIMEN of a Man... May GOD continue to bless your future endeavors, Sir!

[@Tri.dawg1]

He’s was drafted as a pro to be a pro nobody can never do that

[@ritafranklin6759]

Iconic and Classic...enjoyed this video!!🙏🏾♥️

[@IamVani_indu]

I wish I was born during his time his confidence is something that’s contagious

[@hermusicsoundsgood]

We love you coach prime. Keep the main thing the main thing. Great interview GQ

[@09TOLBERT]

I remember my bedroom was filled with deion sanders pictures

[@Guage22]

The golf cart 😂😂

[@Lily-bj4ln]

He really looks like Shedeur in the pics with all that hair

[@shawnredmond8402]

Such a humble sportsball legend.

[@ryandavids1129]

Humble!? No.

[@72Dexter72Manley72]

How are you gonna give game to a game giver !!. One of his best lines.

[@momofaleotv6506]

Such a icon! Love him!❤

[@BIGMONEYDEF]

A True 🐐 Mr Deion Sanders aka Coach Prime

[@ladydee7099]

I have always loved watching Neon Deion/Prime Time back in the ‘90s and love watching him now as Coach Prime.

[@MCarolB]

Coach Prime/Deion Sanders has ALWAYS been that dude, on and off the field! I used to have the biggest crush on him back in the day😮‍💨 Sidenote: All I see is Shedeur and Deion, Jr. in his old pics😁

[@TexasNewsOwL]

Whoever found those glasses had something and now they really have something.

[@Alexanderthepraised9]

“ look good play good , you play good they pay good, they pay good you live good” fyre mantra ❄️

[@barneymason7218]

He’s killing it ❤❤❤

[@brodylanetx]

Love Deion since a lil kid when I first saw that high step on tv

[@lorriestewart262]

Me too, but I never got a chance to met him personally. I love me some Deion Sanders ❤❤❤❤❤

[@BZ4MENT]

Unc just had too many swagger and drip fr 😂❗️

[@FoundationalAmericanBadass]

It's all love to see someone revel in his or her GREATNESS. Another one's confidence doesn't bother mine, matter of fact we're akin to each other... 💯💯💯

[@fratbronation]

Uncle Shay only person that can call him time 💪🏾💯🎯

[@The_HouStoner]

Im glad they are giving Deion his roses while he's still here. He's an incredible speaker and I feel fortunate that I grew up watching him and MJ play every week.

[@tamarasmith3675]

I’m loving every bit of this 😎

[@jesserabb2698]

One of my heroes as an athlete and a man. Thanks Prime!

[@Thaeffintruth]

Deion is your favorite athlete's favorite athlete .... Dude just brings style to another level!

[@priority1valet]

Great Story ..he knew he was the "Brand"...for the camera...and the brand is growing!!!

[@dweather2800]

Prime's iconic life story is a Movie 🎥

[@DaBassLadyCovers]

This is so fun, taking this walk down memory lane you can see all his sons in those pics, I think Shilo looks more like his Grandmother Ms Connie.

[@LexDime]

I love when he say curl look wet but it was dry 😂

[@vickybrown9871]

😂😂😂

[@andrewoolman]

World of curls 😂😂😂

[@erickawilcher2817]

Deion Sanders is awesome 👏🏽 ❤😊#classic

[@iamnclegrand]

He GQ Sports you guys are on to something here! I look forward to seeing many more athletes' iconic styles. Thank you.

[@NorthWestPvPlolrektnoob]

more of these types of videos please!!

[@LEFTBEHINDTIMES]

This is epic. You’ll always be prime time to me coach. Keep inspiring….#hescomin

[@timothygibson8571]

The curl look wet but it was dry. Just keep that in mind 😂

[@LexDime]

This was awesome we love Coach Prime