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Tribal’s advertising campaign has been thought through down to the smallest details, just like the collection itself. The Graff team travelled to South Africa for the photo shoot, together with fashion photographer Mikael Jansson and Portuguese supermodel Sara Sampaio, who has previously shone in the brand’s creations. The setting chosen was stark: just rolling desert sands, Sara and crescent-shaped steel sculptures visible in the frame, with the obvious message: nothing should distract attention from the beauty of Graff’s jewellery.
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