How Burger Singh Became a ₹420 Crore Food Empire | GrowthX Wireframe

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Burger Singh is India's biggest "homegrown" burger joint. With Rs. 100+ crores in yearly sales, the company has expanded to 75+ cities with 175 outlets. This size is only second the the American giants: McDonalds & Burger King.
Also, QSR & food business, especially in India, is not everyone's cup of tea. It's highly competitive. In fact, 80% of restaurants fail within the first 5 years. In this episode, we'll dive into strategies Kabir Singh, Burger Singh's founder used to scale his brand in a high competitive QSR market and how he is giving the American giants a run for their money.
Timestamps⬇️
00:00 - Intro
00:39 - India's Brutal QSR Industry
01:43 - How it all started?
02:55 - The Product Insight
06:58 - The Price-Pivot Insight
07:56 - The Tier 2-3 ICP Insight
08:58 - The Franchise Insight
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[@GrowthX]

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[@vibhu0507]

Please make a video on food frenchiess business like how and what to do?

[@abheetnigam]

Banger. India’s QSR industry has been so difficult to crack. What a playbook!!

[@GrowthX]

Thanks for watching!!

[@Kaustubh_Bhalerao]

When I was in Delhi, I ordered online from 'Burger Singh'. Being Honest, for the given price I was expecting a huge burger. But, turned out to be a small burger with bare minimum stuffing. Solid 5 !! (Out of 10)

[@vividlearner7427]

Agree the French fries are very low in quantity as well

[@amirinamerica1]

I stumbled upon this channel and already subscribed to it. Good info! Keep it up 👍🏼

[@ds1635]

Great stuff dada! 👏🏻

[@cahadee]

""420 Crore"", Valuation says in itself 😂

[@heypravakar]

Really valuable piece of content, hats off to team. Can you guys breakdown "netflix" strategies like how did they become so big?

[@V.E.D.A.N.G]

I want the indian chains to outperform the foreign ones Hope they achieve it before our anticipation

[@NerdCentral_]

Not possible without govt support

[@AnkitSharma-hh4wz]

I am not a big fast food guy but out of the couple of ones I have tried, their fries taste delicious

[@harshitrathore9388]

please make a video on rajmandir hypermarkets. please make it if possible.

[@Dimensoul]

I stilll remember when i first ordered from. Burger their sauce had a indian taste of that kadhi chawal i ate during bnadara in my childhood thats where they got into my heart ❤❤❤ the sauce flavour peiole will mot understand who had neever that desi wale kadhi chawal ❤

[@itsurgirlmohini642]

I don't know but i love burger singh ka burgers the most.

[@MagicDiamondUniverse]

Price is high but burgers are not that worthy. Will fail in the years to come. People only eat at burger Singh once and don't repeat the mistake again

[@omyadav3911]

Same with Jumboking😂

[@nakularora2659]

But now they have started opening stores in close proximity...they are 2 stores in my city and are at a 12-15 min distance from each other

[@krishnabelliappa4310]

Does Burger Sing have an outlet in Puducherry and if "YES", Where. I like your presentation.

[@Kartikbhatiamathura]

Burger Singh fries taste very good, but expensive for me, but worth it

[@shivbholenath3825]

This is paid and self publicity. Ground level reality all the franchisee are in loss and they are creating hype. Fake . Go and talk to franchisee owners for truth

[@jairocks8626]

That’s a choice franchisee’s make . Either to risk or don’t . Business is all about taking risk and if the destiny wants your gig to work , it would be! One gotta Keep hustling until they hit the jack pot or content with what they have. Or start your own of that’s what makes blame-free life 😊… even biggest brands franchise make no money or on break even .. market .. decides !

[@transgenic2000]

Need to look at numbers to conclude, yes there is a possibility of profit and loss but a profit strike rate of above 70% collectively across all the franchise seems to be a good indicator of a worthy franchise.

[@shivbholenath3825]

Thanks for the confirmation. Your response confirms no franchisee is earning by investing in Burger singh. I hope you are getting sufficient paid😃@@jairocks8626

[@shivbholenath3825]

Best of luck. May your dream come true@@transgenic2000

[@abhishek2275]

I agree with you that this looks like a paid advertisement just like most of the channels in this category on KZbin tend to do. Be it GrowthX, Avey Tv, Backstage with millionaires etc. All of the content from these channels seems like they are bootlicking the companies' asses, which is weird if they are doing it without any paid deal with the companies. But one thing I would like to say that I really love Burger Singh and more specifically their fries. The first time I tried Burger Singh in CP, I made sure to eat there whenever I visited CP. But yeah, at some locations their burgers don't seem to be fresh, especially metro stations, but their fries are always bang on. And all of the points he mentioned be it their hub and spoke model or them buying market research data from Nielsen, or the company having control over where new franchisee location would be, is nothing new or innovation. All other QSR chains do that. He really doesn't have any insight so he took all the common industry practices and made it look like they are unique to Burger Singh.

[@TheConcernedIndian]

First again 💙🖐️

[@indra1911]

Congratulations 🎉

[@KiranK-bi7ek]

Could you please also cover profitability? Without financials the story will be more of narrative only....

[@lalitSharma-vh7jl]

Would like if you can make another channel in Hindi

[@karthikk2896]

Singh is always Burger King

[@cookmaster3626]

Change the Title to 421 crores please... and not 420

[@khms1000]

Every burger is same

[@user-wb4yd7ho4m]

Never heard about them

[@VR-tw3ek]

Raj shamani ka brother bhi he aaj pata chala

[@posterboy9349]

Ya but they Can't do it in PUNE bcs only pune people know...

[@transgenic2000]

Didnt get you.....They had a store in wakad???

[@mt-uk1eh]

Can you do next video on ai that can change indias bussiness market

[@ajay2025van]

28 states … 29

[@MrRohitkr]

Too many jargons in your video bro.

[@alonerpro]

Ate the 39 burger, didn't like it.

[@gsmp3744]

420, yes

[@ChristianBriones-jt2tc]

They can not compete with other burger chain world wide like mc donald jollibee or burger king i am not familiar with kind of burger

[@anirudhparmar9124]

Regarding franchise his information is totally wrong ..we really had a bad experience with them ..very shitty .

[@shy6892]

Any other you may recommend???

[@siddharthasingh5211]

When did you open their franchise?

[@shiriljude5471]

@anirudhparmar9124, can we connect? I was planning to take one franchise myself

[@HimanshuKhanduja]

Nope nope nope, they offer franchise to just about anyone who applies. Skeleton barriers are created, but no real meat in it

[@jotgrewal4390]

I boycott this place as its got the dharmic name "Singh" yet serves halal meat ... not ok.

[@sivagurunathan4117]

We would love a breakdown of AevyTv's cohort and their business