Go to USA > find a product > implement in India > sell it to established Indian company. 👏🏼
@bharatmatha18775 ай бұрын
Indian people mostly copying ...you are right man ...
@ladyinblue2184 ай бұрын
Exactly! There is nothing original about the product
@akankshasingh37474 ай бұрын
if it’s so easy why don’t you do it
@ladyinblue2184 ай бұрын
@akankshasingh3747 firstly I am not from India. Secondly she just found a product that already exists outside of India and brought it into India. That was it. There are other Indian Startups which are way more original
@asianmart71223 ай бұрын
Why u did not do it?
@TheConcernedIndian5 ай бұрын
Suhasini is a D2C legend. The offline insights here are craazzyy 🤯
@nr6hl5 ай бұрын
For sure 💯
@alishaik60295 ай бұрын
What an edit and perfection in each step man. Even tho the subs are bit low but the quality of content is like 2M channel. Kudos man seriously...
@udayanw5 ай бұрын
+1
@GadgetNest-z4z5 ай бұрын
+1
@RaphaelJoseph-h3m5 ай бұрын
+1
@Ritesh_Create4 ай бұрын
300k plus subs is not a joke bro
@utsavgoyal66585 ай бұрын
The Edit, the Phase change, the Small changes all across the screen associated with the phase change, the BGM effect associated with every small change, Perfection Man!!!!
@blackomegagaming14285 ай бұрын
She really has great super power and that is her clarity
@GrowthX5 ай бұрын
We agree. Suhasini is a legend ❤️
@jkrapz5 ай бұрын
Important note it is easy to build a business if you already had money,network, connection, and first world insist in first place for example living in USA in first place then copying a already working idea from there
@time9685 ай бұрын
Yes. Spot on. Copy cat biz
@shahidwagadiya19684 ай бұрын
SO? ABEY BACHKANE BRUH YOU DUMB OR WHAT?
@shahidwagadiya19684 ай бұрын
@@time968 KIDZZZ
@shahidwagadiya19684 ай бұрын
BTW NICE SONGS LOVED IT.
@jassiljamaludhin92155 ай бұрын
These are brilliant insights. Is there a longer video? Would love to watch a full podcast with insights like these!
@GadgetNest-z4z5 ай бұрын
Growth x is really defining a new professionalism level in the indian podcast industry, worth a subscribe
@MOKSH_J_K5 ай бұрын
Startups podcast are the best and will remain the best thank you growthx
@abhijeetsingh29623 ай бұрын
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC. 01:50 Building conviction based on self-belief and emotions 03:30 Importance of cracking the offline market for food business success 05:34 Offline business requires efficient structure and cost management. 07:28 Focus on high throughput stores for increased sales and reduced costs. 09:32 Focus on effective sales team training and differentiation 11:44 Facing challenges, pivoting to online sales, and diversifying product offerings. 13:46 Yogabab packaging stayed relevant for 10 years 15:46 Branding and sales are crucial for a successful snack company. Crafted by Merlin AI.
@Saimahmirza4 ай бұрын
I don’t know much about the brand she launched in India, but here in the States, "Kind"-the brand she mentioned and assumed to be healthy-is actually one of the unhealthiest options among the many products marketed as healthy snacks. The issue is that consumers often don’t read the ingredient labels; they only focus on marketing and packaging, which can be misleading and unregulated. I hope her bar is genuinely healthy and not just marketing hype.
@Rajesh_Layek_74 ай бұрын
These bars are surely healthier than regular chocolate snacks but they r selling this saying 8g Protein ( & have 9 g of added sugar😂)
@Rajesh_Layek_74 ай бұрын
*High protein breakfast bars
@itsamerah_i.a5 ай бұрын
It's just so insightful......that's really so kind of her to explain in details from her experience.......we would never learn about these from university degree.....thank youuuuu!
@MrBlackjack4565 ай бұрын
Notable Quotes: “I don’t think I was primarily motivated to create a large business and make a lot of money. That wasn’t my motivation.” “The best kind of brands in business are actually built from fleeting moments of the heart and emotion.” “If you know a brand that actually is found a way to be on the shelf and is available on a Dmart and Reliance, it’s full proof that the brand has arrived.” “You have to be crazy because you think at that point of time that if you are convinced, you'll be able to convince everybody else to eat the product that you make.”
@vaibhavkamat055 ай бұрын
120% worthy knowledgeable video
@subh21735 ай бұрын
Why 120
@MohitPunjabi-k9p5 ай бұрын
Daammnn!! This is soo insightful and soo on point!! I can relate to it 100%
@restyletime49184 ай бұрын
I'm 19, I aspire to be people like this ❤. The way she explains makes me excited about the world and its opportunity
@kalpkabravlogs20 күн бұрын
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC. 01:50 Building conviction based on self-belief and emotions 03:30 Importance of cracking the offline market for food business success 05:34 Offline business requires efficient structure and cost management. 07:28 Focus on high throughput stores for increased sales and reduced costs. 09:32 Focus on effective sales team training and differentiation 11:44 Facing challenges, pivoting to online sales, and diversifying product offerings. 13:46 Yogabab packaging stayed relevant for 10 years 15:46 Branding and sales are crucial for a successful snack company.
@sahilkulkarni29355 ай бұрын
Absolutely worth watching every second! I wonder why did she end up selling Yoga Bar to ITC. What I've seen in this space in the last few years is that a lot of players try the online model and end up in losses to be eventually acquired by a legacy brand. In this case, she went offline first. She had already laid the foundation to make it big!
@sarangbhirad5 ай бұрын
Most D2C founders build a brand to get acquired and have a handsome exit. Very few become real cashflowing brands like Boat, Mamaearth, etc.
@Bobhrin2 ай бұрын
But she had huge losses and depleting cash reserves
@nisaldeshansenanayake89583 ай бұрын
These are the type of content I am looking for in KZbin. A big shoutuot for the hoster. Lots of help.
@pritammeher86152 ай бұрын
Amazing information regarding the product category, marketing & distribution network & even on online - offline trade.
@rihenmehta5 ай бұрын
Insane Value!!! So many lessons :) Thankyou
@Mochi.mochi.icecream5 ай бұрын
Loved this! Very in depth and it was interesting to hear that online doesn't work as well in India.
@jaspritkaur29675 ай бұрын
Very well structured! Excellent insights and questions. Kudos @growthx
@sanyam095 ай бұрын
I found the whole truth much tastier. I ordered yoga protein bar for the first and last time in 2022 from Amazon, it was just not edible.
@yogeshshiradkar22575 ай бұрын
Damn. The amount of insights she gave is insane. I don't really get why they sold the company to ITC
@Bobhrin2 ай бұрын
Because cash was running out and the losses were piling up. Simple
@shannu19272 күн бұрын
@@Bobhrinshe got huge valuation and money she can enjoy her rest of lifee
@DalviAniketVasudeoVinita4 ай бұрын
Powerful, India is really Awesome, and The Entrepreneurs, Dreamers, Hustlers are Making it Truly Great (Dhanya Asmi Bharatven)
@DRAGON_BBX2 ай бұрын
The YogaBar Whey Protein Oats made me help build a Lot of Muscle. Love the Product.
@aishyar5 ай бұрын
Insane value, hats off you lady ❤
@ThrowBackZone3 ай бұрын
Swas's story is proof that believing in your product, even against all odds, can lead to monumental success. 📈🔥
@RDd1884 ай бұрын
She makes MBA degree worthwhile. So much great Business insights
@ivonajavorovic73104 ай бұрын
As someone who works in VC fund, online selling as D2C generate higher margin than offline in one of our company investment. Its all about marketing strategy, and type of product you sell.
@Prattyandfood5 ай бұрын
Wow. How insightful. Learnt so much!
@ameya884 ай бұрын
Currently i am working in Africa for long term project when my colleague asked I want from India i just tell him to bring yoga bars of almost 8 kg with some dryfruits
@vrajadroja52715 ай бұрын
Please remove the green timescale from bottom left corner it’s very distracting, other than that video was great man……❤
@varunaol5 ай бұрын
Hope ITC doesn’t dilute the brand and keeps it healthy. Love the Yogabar products ❤
@Mahesh-jy7dfАй бұрын
THANKYOU.........
@parthb89945 ай бұрын
She just opened up! Kudos to her…
@KaranNagarajan5 ай бұрын
Insane journey, love this story.
@ask10june5 ай бұрын
Amazing offline strategies 👌✌️👏
@ram_kandula5 ай бұрын
Amazing interview !!
@ChaithanyaGanesh_India5 ай бұрын
Love the edit
@saivenkatnagarala5 ай бұрын
Amazing insights !!! she is amazing
@antyest3 ай бұрын
Brilliant insights. The absolute truth
@abheetnigam5 ай бұрын
Was waiting for this 💯💯
@RussianEducationConsultancy4 ай бұрын
What a podcast ❤
@aakashsmc5 ай бұрын
Why there was no discussion about the deal with itc?
@ChadBrahh5 ай бұрын
Man what an underrated channel
@_faraz.h5 ай бұрын
She's wonderful
@ishitaagarwal6135 ай бұрын
extremely insightful
@udayanw5 ай бұрын
This was so good.
@chandnimishra43525 ай бұрын
Lovely Insights
@jayansamirverma67705 ай бұрын
Insightful video! Just a suggestion: INR 40 gets you the bar with 10g protein. The video shows a bar with 20g protein. Please change that since it’s misleading.
@aakashpoojary39684 ай бұрын
Thats expensive, i was curious on protein bars. Its a tad bit expensive and its not technically a protein bar but a healh bar with dry fruits mixed in it.
@raiyantanweersher4395 ай бұрын
even though I am good at English. I don't like people speaking in English living in India. Majority of the people in India who are actually interested in building brands, do not know English.
@gulrezahmad61785 ай бұрын
India is a multilingual country. People living in south India don’t speak Hindi and people living in north don’t speak Tamil. So English is the only medium to unite India .
@maneeshahoojaАй бұрын
Well done!
@iamvijaynagaraj5 ай бұрын
Thanks @growthX for always providing great content.
@adspectrum-u4x5 ай бұрын
MBAs are best story telling lairs.
@sufyaanmohamed52945 ай бұрын
Very insightful video @growthX team, keep up the great work!
@999NRG4 ай бұрын
bro, is it a sign that this video came up while i was eating a 20g protein bar by yogabar?
@algalib.mp45 ай бұрын
as always 🔥🔥🔥
@praveenkumar-yo1xgАй бұрын
Modi used jai sri ram + yoga for votes and she continued using yoga for bar. Job done
@Mehr05125 ай бұрын
This episode made me to subscribe this channel.
@milanpatel67365 ай бұрын
Wonderful, thanks.
@monishgowda5555Ай бұрын
shes amazing!
@mdsarfaraz13335 ай бұрын
I have question , that why did you sell your company to ITC.
@oo_kishor5 ай бұрын
I don't why a rich people can approach easily to brands but a high quality products at rural can't go to Brands
@rushabhparikh47975 ай бұрын
Explain karie zara Kishor ji, which products are you talking about
@aboobackerfawaz17084 ай бұрын
great 🙌🏻
@Outoffbox955 ай бұрын
Wonderful
@Fazill2425 ай бұрын
As the avg household income increase people start to became qoute and qoute more health conscious and ready to spend more money on these things and more money on pets etc etc
@aryankumar877715 ай бұрын
i find the whole truth much better
@CelebritiesGamePlay4 ай бұрын
Bro I want this format of content only, in which a particular person build a brand and sold it for crores
@DC-wd6sb2 ай бұрын
I guess this is the first time i am watching growthx cover a female entrepreneur. There are so many woman entrepreneurs like her in India but i guess there’s a reason why such platform only covers a few of them and primarily focuses on male entrepreneurs. And before you think that how does it matter, trust me it does!
@Theintellecastshow6545 ай бұрын
Is yoga bar a profitable brand???
@GoldKingkong5 ай бұрын
Jab Tak funder he, tab tak blunder chupa rehta he
@Tradewithruchi5 ай бұрын
Mast reply hai. @@GoldKingkong
@viveksinghrao59155 ай бұрын
why did she sell this company !!!! it could have been a great international brand ..........
@lokeyfunny5 ай бұрын
500 crores is good enough for her and her 5 generations. Why work more? 😂 Also yoga bars taste horrible and worked because they were first to market and had great operations and marketing. They won't survive in international markets because the competition is very high.
@mlg12795 ай бұрын
@@lokeyfunny Not all of the variants taste horrible. The coconut variant tastes great
@pranavpradeep78775 ай бұрын
We do the packaging for yoga bar , contact if interested
@gamersspec39325 ай бұрын
Can I get the annual report of your business?
@pranavpradeep78775 ай бұрын
16 cr revenues
@Divyansh.pandey5 ай бұрын
Number
@helimehta54684 ай бұрын
When you say grocery shop owner liked your product, what kind of grocery shops are you talking about? If it's small size grocery shop owners, like kiranas - - are they not at a lower and medium end of middle class who also might not have a mass premium mentality? Even if you give them for free, is it something they really want? - do kirana owners actually sell a product if they find it really good or they sell it because the margins are higher, the supply chain is easier, because they struggle the most with these two?
@aj-lan2845 ай бұрын
Questions were very nice...but next time ask something through beginner perspective who know nothing
@MAITRY3 ай бұрын
Bars aren't tasty, i have switched to The Whole Truth a long time ago.
@Businesskm4 ай бұрын
can you please do these interviews in Hindi? Because, If you want to grow in India you have to make it understandable for Indians also
@Grewal00074 ай бұрын
Packaging is same in protein bars 😅
@abhishek_patil5 ай бұрын
❤❤❤
@tarothealeryc4 ай бұрын
Yoga Bar is not a healthy bar
@vimeopictures51705 ай бұрын
what a mediocre and copycat idea? Well, mediocrity can be commercialised
@raya-15 ай бұрын
Well her "mediocre" idea was sold for 500 cr. That's what it's worth. How much did you sell your company for?
@m.fazlurrahman58545 ай бұрын
And sell it to whom “ badam halwa” khane wale ko?
@poorvachauhan5 ай бұрын
she did a mistake selling brand. you can't expect corporate giants to give the same quality and vision to customers like a founder would. the only vision they have is money making. I won't buy from this brand now
@aakashpoojary39684 ай бұрын
At the end its all about money.
@Hari_Subramanian75 ай бұрын
you look like CR7😊
@TheSunshinefee4 ай бұрын
why do the hard work and then sell it? you could make more money off it in the future
@AMITKUMAR-nf8in5 ай бұрын
The taste is really bad.
@born-victor5 ай бұрын
Yes
@karanveersingh73465 ай бұрын
Par healthy ha na
@sayansaha19975 ай бұрын
Healthy
@AMITKUMAR-nf8in5 ай бұрын
@@sayansaha1997 i don't see that as healthy.
@joejoe8504 ай бұрын
The taste is decent for a health product. If you are comparing it to a chocolate bar then sure it won't taste great
@veganshankar5 ай бұрын
This is your biggest mistake, yes you got the money but the quality of the product will definitely decline, and all the nasty additives will be added with ITC. Yogabar was the only trusted brand muesli i used to eat, and now it's gone. 😢 I was expecting Yogabar IPO but this is sad move.
@hexatick5 ай бұрын
Who is your video editor..! give him a chummi
@salmanshaikh34415 ай бұрын
Bhai hindi me banalo yr maherbani kro
@ashishmathur98305 ай бұрын
as a founder, you failed by selling the company just for the money!
@subh21735 ай бұрын
Every startup come from US to india copying 😂
@Zigmoid5 ай бұрын
She is a copy cat
@Zigmoid5 ай бұрын
I don't like those products they say they r healthy r the product ingredients really healthy do you think so 😅
@RR-et6zp5 ай бұрын
No ideas are original tbh
@D.26015 ай бұрын
It’s tasty & I’m glad I could gift somthing heathy(better option) than Cadbury
@deepeshrathod120Ай бұрын
I love yoga bar breakfast cereal be it muesli or chocos. Great initiative it is really healthy better than Kelloggs.
@MrBlackjack4565 ай бұрын
Key Takeaways: Mission-Driven Approach: Starting a business with the goal of adding value to society can lead to sustainable success. Importance of Offline Presence: For food brands, proving success in offline stores is critical before expanding online. Strategic Market Focus: Concentrating efforts on a single geographic area can help refine the sales strategy and ensure effective resource utilization. Adaptability in Crisis: COVID-19 pushed Yoga Bar to strengthen its online presence and diversify product offerings. Effective Branding: Consistent and vibrant packaging helps in creating a strong brand identity and appeal. Sales Team Training: Ensuring that the sales team understands and believes in the product is crucial for convincing retailers and customers.
@TMP_194 ай бұрын
I will add another channel to gauge success, quick commerce platforms like Zepto and BlinkIt
@arihantjain74675 ай бұрын
Why the details of selling yogabar is not in the discussion.😮 Half of information is worst that no information.@growthx