How I Built a Healthy Snack Company and Sold It For 500 Crores

  Рет қаралды 204,409

GrowthX

GrowthX

Күн бұрын

Пікірлер: 157
@vj12381
@vj12381 5 ай бұрын
Go to USA > find a product > implement in India > sell it to established Indian company. 👏🏼
@bharatmatha1877
@bharatmatha1877 5 ай бұрын
Indian people mostly copying ...you are right man ...
@ladyinblue218
@ladyinblue218 4 ай бұрын
Exactly! There is nothing original about the product
@akankshasingh3747
@akankshasingh3747 4 ай бұрын
if it’s so easy why don’t you do it
@ladyinblue218
@ladyinblue218 4 ай бұрын
@akankshasingh3747 firstly I am not from India. Secondly she just found a product that already exists outside of India and brought it into India. That was it. There are other Indian Startups which are way more original
@asianmart7122
@asianmart7122 3 ай бұрын
Why u did not do it?
@TheConcernedIndian
@TheConcernedIndian 5 ай бұрын
Suhasini is a D2C legend. The offline insights here are craazzyy 🤯
@nr6hl
@nr6hl 5 ай бұрын
For sure 💯
@alishaik6029
@alishaik6029 5 ай бұрын
What an edit and perfection in each step man. Even tho the subs are bit low but the quality of content is like 2M channel. Kudos man seriously...
@udayanw
@udayanw 5 ай бұрын
+1
@GadgetNest-z4z
@GadgetNest-z4z 5 ай бұрын
+1
@RaphaelJoseph-h3m
@RaphaelJoseph-h3m 5 ай бұрын
+1
@Ritesh_Create
@Ritesh_Create 4 ай бұрын
300k plus subs is not a joke bro
@utsavgoyal6658
@utsavgoyal6658 5 ай бұрын
The Edit, the Phase change, the Small changes all across the screen associated with the phase change, the BGM effect associated with every small change, Perfection Man!!!!
@blackomegagaming1428
@blackomegagaming1428 5 ай бұрын
She really has great super power and that is her clarity
@GrowthX
@GrowthX 5 ай бұрын
We agree. Suhasini is a legend ❤️
@jkrapz
@jkrapz 5 ай бұрын
Important note it is easy to build a business if you already had money,network, connection, and first world insist in first place for example living in USA in first place then copying a already working idea from there
@time968
@time968 5 ай бұрын
Yes. Spot on. Copy cat biz
@shahidwagadiya1968
@shahidwagadiya1968 4 ай бұрын
SO? ABEY BACHKANE BRUH YOU DUMB OR WHAT?
@shahidwagadiya1968
@shahidwagadiya1968 4 ай бұрын
@@time968 KIDZZZ
@shahidwagadiya1968
@shahidwagadiya1968 4 ай бұрын
BTW NICE SONGS LOVED IT.
@jassiljamaludhin9215
@jassiljamaludhin9215 5 ай бұрын
These are brilliant insights. Is there a longer video? Would love to watch a full podcast with insights like these!
@GadgetNest-z4z
@GadgetNest-z4z 5 ай бұрын
Growth x is really defining a new professionalism level in the indian podcast industry, worth a subscribe
@MOKSH_J_K
@MOKSH_J_K 5 ай бұрын
Startups podcast are the best and will remain the best thank you growthx
@abhijeetsingh2962
@abhijeetsingh2962 3 ай бұрын
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC. 01:50 Building conviction based on self-belief and emotions 03:30 Importance of cracking the offline market for food business success 05:34 Offline business requires efficient structure and cost management. 07:28 Focus on high throughput stores for increased sales and reduced costs. 09:32 Focus on effective sales team training and differentiation 11:44 Facing challenges, pivoting to online sales, and diversifying product offerings. 13:46 Yogabab packaging stayed relevant for 10 years 15:46 Branding and sales are crucial for a successful snack company. Crafted by Merlin AI.
@Saimahmirza
@Saimahmirza 4 ай бұрын
I don’t know much about the brand she launched in India, but here in the States, "Kind"-the brand she mentioned and assumed to be healthy-is actually one of the unhealthiest options among the many products marketed as healthy snacks. The issue is that consumers often don’t read the ingredient labels; they only focus on marketing and packaging, which can be misleading and unregulated. I hope her bar is genuinely healthy and not just marketing hype.
@Rajesh_Layek_7
@Rajesh_Layek_7 4 ай бұрын
These bars are surely healthier than regular chocolate snacks but they r selling this saying 8g Protein ( & have 9 g of added sugar😂)
@Rajesh_Layek_7
@Rajesh_Layek_7 4 ай бұрын
*High protein breakfast bars
@itsamerah_i.a
@itsamerah_i.a 5 ай бұрын
It's just so insightful......that's really so kind of her to explain in details from her experience.......we would never learn about these from university degree.....thank youuuuu!
@MrBlackjack456
@MrBlackjack456 5 ай бұрын
Notable Quotes: “I don’t think I was primarily motivated to create a large business and make a lot of money. That wasn’t my motivation.” “The best kind of brands in business are actually built from fleeting moments of the heart and emotion.” “If you know a brand that actually is found a way to be on the shelf and is available on a Dmart and Reliance, it’s full proof that the brand has arrived.” “You have to be crazy because you think at that point of time that if you are convinced, you'll be able to convince everybody else to eat the product that you make.”
@vaibhavkamat05
@vaibhavkamat05 5 ай бұрын
120% worthy knowledgeable video
@subh2173
@subh2173 5 ай бұрын
Why 120
@MohitPunjabi-k9p
@MohitPunjabi-k9p 5 ай бұрын
Daammnn!! This is soo insightful and soo on point!! I can relate to it 100%
@restyletime4918
@restyletime4918 4 ай бұрын
I'm 19, I aspire to be people like this ❤. The way she explains makes me excited about the world and its opportunity
@kalpkabravlogs
@kalpkabravlogs 20 күн бұрын
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC. 01:50 Building conviction based on self-belief and emotions 03:30 Importance of cracking the offline market for food business success 05:34 Offline business requires efficient structure and cost management. 07:28 Focus on high throughput stores for increased sales and reduced costs. 09:32 Focus on effective sales team training and differentiation 11:44 Facing challenges, pivoting to online sales, and diversifying product offerings. 13:46 Yogabab packaging stayed relevant for 10 years 15:46 Branding and sales are crucial for a successful snack company.
@sahilkulkarni2935
@sahilkulkarni2935 5 ай бұрын
Absolutely worth watching every second! I wonder why did she end up selling Yoga Bar to ITC. What I've seen in this space in the last few years is that a lot of players try the online model and end up in losses to be eventually acquired by a legacy brand. In this case, she went offline first. She had already laid the foundation to make it big!
@sarangbhirad
@sarangbhirad 5 ай бұрын
Most D2C founders build a brand to get acquired and have a handsome exit. Very few become real cashflowing brands like Boat, Mamaearth, etc.
@Bobhrin
@Bobhrin 2 ай бұрын
But she had huge losses and depleting cash reserves
@nisaldeshansenanayake8958
@nisaldeshansenanayake8958 3 ай бұрын
These are the type of content I am looking for in KZbin. A big shoutuot for the hoster. Lots of help.
@pritammeher8615
@pritammeher8615 2 ай бұрын
Amazing information regarding the product category, marketing & distribution network & even on online - offline trade.
@rihenmehta
@rihenmehta 5 ай бұрын
Insane Value!!! So many lessons :) Thankyou
@Mochi.mochi.icecream
@Mochi.mochi.icecream 5 ай бұрын
Loved this! Very in depth and it was interesting to hear that online doesn't work as well in India.
@jaspritkaur2967
@jaspritkaur2967 5 ай бұрын
Very well structured! Excellent insights and questions. Kudos @growthx
@sanyam09
@sanyam09 5 ай бұрын
I found the whole truth much tastier. I ordered yoga protein bar for the first and last time in 2022 from Amazon, it was just not edible.
@yogeshshiradkar2257
@yogeshshiradkar2257 5 ай бұрын
Damn. The amount of insights she gave is insane. I don't really get why they sold the company to ITC
@Bobhrin
@Bobhrin 2 ай бұрын
Because cash was running out and the losses were piling up. Simple
@shannu1927
@shannu1927 2 күн бұрын
​@@Bobhrinshe got huge valuation and money she can enjoy her rest of lifee
@DalviAniketVasudeoVinita
@DalviAniketVasudeoVinita 4 ай бұрын
Powerful, India is really Awesome, and The Entrepreneurs, Dreamers, Hustlers are Making it Truly Great (Dhanya Asmi Bharatven)
@DRAGON_BBX
@DRAGON_BBX 2 ай бұрын
The YogaBar Whey Protein Oats made me help build a Lot of Muscle. Love the Product.
@aishyar
@aishyar 5 ай бұрын
Insane value, hats off you lady ❤
@ThrowBackZone
@ThrowBackZone 3 ай бұрын
Swas's story is proof that believing in your product, even against all odds, can lead to monumental success. 📈🔥
@RDd188
@RDd188 4 ай бұрын
She makes MBA degree worthwhile. So much great Business insights
@ivonajavorovic7310
@ivonajavorovic7310 4 ай бұрын
As someone who works in VC fund, online selling as D2C generate higher margin than offline in one of our company investment. Its all about marketing strategy, and type of product you sell.
@Prattyandfood
@Prattyandfood 5 ай бұрын
Wow. How insightful. Learnt so much!
@ameya88
@ameya88 4 ай бұрын
Currently i am working in Africa for long term project when my colleague asked I want from India i just tell him to bring yoga bars of almost 8 kg with some dryfruits
@vrajadroja5271
@vrajadroja5271 5 ай бұрын
Please remove the green timescale from bottom left corner it’s very distracting, other than that video was great man……❤
@varunaol
@varunaol 5 ай бұрын
Hope ITC doesn’t dilute the brand and keeps it healthy. Love the Yogabar products ❤
@Mahesh-jy7df
@Mahesh-jy7df Ай бұрын
THANKYOU.........
@parthb8994
@parthb8994 5 ай бұрын
She just opened up! Kudos to her…
@KaranNagarajan
@KaranNagarajan 5 ай бұрын
Insane journey, love this story.
@ask10june
@ask10june 5 ай бұрын
Amazing offline strategies 👌✌️👏
@ram_kandula
@ram_kandula 5 ай бұрын
Amazing interview !!
@ChaithanyaGanesh_India
@ChaithanyaGanesh_India 5 ай бұрын
Love the edit
@saivenkatnagarala
@saivenkatnagarala 5 ай бұрын
Amazing insights !!! she is amazing
@antyest
@antyest 3 ай бұрын
Brilliant insights. The absolute truth
@abheetnigam
@abheetnigam 5 ай бұрын
Was waiting for this 💯💯
@RussianEducationConsultancy
@RussianEducationConsultancy 4 ай бұрын
What a podcast ❤
@aakashsmc
@aakashsmc 5 ай бұрын
Why there was no discussion about the deal with itc?
@ChadBrahh
@ChadBrahh 5 ай бұрын
Man what an underrated channel
@_faraz.h
@_faraz.h 5 ай бұрын
She's wonderful
@ishitaagarwal613
@ishitaagarwal613 5 ай бұрын
extremely insightful
@udayanw
@udayanw 5 ай бұрын
This was so good.
@chandnimishra4352
@chandnimishra4352 5 ай бұрын
Lovely Insights
@jayansamirverma6770
@jayansamirverma6770 5 ай бұрын
Insightful video! Just a suggestion: INR 40 gets you the bar with 10g protein. The video shows a bar with 20g protein. Please change that since it’s misleading.
@aakashpoojary3968
@aakashpoojary3968 4 ай бұрын
Thats expensive, i was curious on protein bars. Its a tad bit expensive and its not technically a protein bar but a healh bar with dry fruits mixed in it.
@raiyantanweersher439
@raiyantanweersher439 5 ай бұрын
even though I am good at English. I don't like people speaking in English living in India. Majority of the people in India who are actually interested in building brands, do not know English.
@gulrezahmad6178
@gulrezahmad6178 5 ай бұрын
India is a multilingual country. People living in south India don’t speak Hindi and people living in north don’t speak Tamil. So English is the only medium to unite India .
@maneeshahooja
@maneeshahooja Ай бұрын
Well done!
@iamvijaynagaraj
@iamvijaynagaraj 5 ай бұрын
Thanks @growthX for always providing great content.
@adspectrum-u4x
@adspectrum-u4x 5 ай бұрын
MBAs are best story telling lairs.
@sufyaanmohamed5294
@sufyaanmohamed5294 5 ай бұрын
Very insightful video @growthX team, keep up the great work!
@999NRG
@999NRG 4 ай бұрын
bro, is it a sign that this video came up while i was eating a 20g protein bar by yogabar?
@algalib.mp4
@algalib.mp4 5 ай бұрын
as always 🔥🔥🔥
@praveenkumar-yo1xg
@praveenkumar-yo1xg Ай бұрын
Modi used jai sri ram + yoga for votes and she continued using yoga for bar. Job done
@Mehr0512
@Mehr0512 5 ай бұрын
This episode made me to subscribe this channel.
@milanpatel6736
@milanpatel6736 5 ай бұрын
Wonderful, thanks.
@monishgowda5555
@monishgowda5555 Ай бұрын
shes amazing!
@mdsarfaraz1333
@mdsarfaraz1333 5 ай бұрын
I have question , that why did you sell your company to ITC.
@oo_kishor
@oo_kishor 5 ай бұрын
I don't why a rich people can approach easily to brands but a high quality products at rural can't go to Brands
@rushabhparikh4797
@rushabhparikh4797 5 ай бұрын
Explain karie zara Kishor ji, which products are you talking about
@aboobackerfawaz1708
@aboobackerfawaz1708 4 ай бұрын
great 🙌🏻
@Outoffbox95
@Outoffbox95 5 ай бұрын
Wonderful
@Fazill242
@Fazill242 5 ай бұрын
As the avg household income increase people start to became qoute and qoute more health conscious and ready to spend more money on these things and more money on pets etc etc
@aryankumar87771
@aryankumar87771 5 ай бұрын
i find the whole truth much better
@CelebritiesGamePlay
@CelebritiesGamePlay 4 ай бұрын
Bro I want this format of content only, in which a particular person build a brand and sold it for crores
@DC-wd6sb
@DC-wd6sb 2 ай бұрын
I guess this is the first time i am watching growthx cover a female entrepreneur. There are so many woman entrepreneurs like her in India but i guess there’s a reason why such platform only covers a few of them and primarily focuses on male entrepreneurs. And before you think that how does it matter, trust me it does!
@Theintellecastshow654
@Theintellecastshow654 5 ай бұрын
Is yoga bar a profitable brand???
@GoldKingkong
@GoldKingkong 5 ай бұрын
Jab Tak funder he, tab tak blunder chupa rehta he
@Tradewithruchi
@Tradewithruchi 5 ай бұрын
Mast reply hai. ​@@GoldKingkong
@viveksinghrao5915
@viveksinghrao5915 5 ай бұрын
why did she sell this company !!!! it could have been a great international brand ..........
@lokeyfunny
@lokeyfunny 5 ай бұрын
500 crores is good enough for her and her 5 generations. Why work more? 😂 Also yoga bars taste horrible and worked because they were first to market and had great operations and marketing. They won't survive in international markets because the competition is very high.
@mlg1279
@mlg1279 5 ай бұрын
​@@lokeyfunny Not all of the variants taste horrible. The coconut variant tastes great
@pranavpradeep7877
@pranavpradeep7877 5 ай бұрын
We do the packaging for yoga bar , contact if interested
@gamersspec3932
@gamersspec3932 5 ай бұрын
Can I get the annual report of your business?
@pranavpradeep7877
@pranavpradeep7877 5 ай бұрын
16 cr revenues
@Divyansh.pandey
@Divyansh.pandey 5 ай бұрын
Number
@helimehta5468
@helimehta5468 4 ай бұрын
When you say grocery shop owner liked your product, what kind of grocery shops are you talking about? If it's small size grocery shop owners, like kiranas - - are they not at a lower and medium end of middle class who also might not have a mass premium mentality? Even if you give them for free, is it something they really want? - do kirana owners actually sell a product if they find it really good or they sell it because the margins are higher, the supply chain is easier, because they struggle the most with these two?
@aj-lan284
@aj-lan284 5 ай бұрын
Questions were very nice...but next time ask something through beginner perspective who know nothing
@MAITRY
@MAITRY 3 ай бұрын
Bars aren't tasty, i have switched to The Whole Truth a long time ago.
@Businesskm
@Businesskm 4 ай бұрын
can you please do these interviews in Hindi? Because, If you want to grow in India you have to make it understandable for Indians also
@Grewal0007
@Grewal0007 4 ай бұрын
Packaging is same in protein bars 😅
@abhishek_patil
@abhishek_patil 5 ай бұрын
❤❤❤
@tarothealeryc
@tarothealeryc 4 ай бұрын
Yoga Bar is not a healthy bar
@vimeopictures5170
@vimeopictures5170 5 ай бұрын
what a mediocre and copycat idea? Well, mediocrity can be commercialised
@raya-1
@raya-1 5 ай бұрын
Well her "mediocre" idea was sold for 500 cr. That's what it's worth. How much did you sell your company for?
@m.fazlurrahman5854
@m.fazlurrahman5854 5 ай бұрын
And sell it to whom “ badam halwa” khane wale ko?
@poorvachauhan
@poorvachauhan 5 ай бұрын
she did a mistake selling brand. you can't expect corporate giants to give the same quality and vision to customers like a founder would. the only vision they have is money making. I won't buy from this brand now
@aakashpoojary3968
@aakashpoojary3968 4 ай бұрын
At the end its all about money.
@Hari_Subramanian7
@Hari_Subramanian7 5 ай бұрын
you look like CR7😊
@TheSunshinefee
@TheSunshinefee 4 ай бұрын
why do the hard work and then sell it? you could make more money off it in the future
@AMITKUMAR-nf8in
@AMITKUMAR-nf8in 5 ай бұрын
The taste is really bad.
@born-victor
@born-victor 5 ай бұрын
Yes
@karanveersingh7346
@karanveersingh7346 5 ай бұрын
Par healthy ha na
@sayansaha1997
@sayansaha1997 5 ай бұрын
Healthy
@AMITKUMAR-nf8in
@AMITKUMAR-nf8in 5 ай бұрын
@@sayansaha1997 i don't see that as healthy.
@joejoe850
@joejoe850 4 ай бұрын
The taste is decent for a health product. If you are comparing it to a chocolate bar then sure it won't taste great
@veganshankar
@veganshankar 5 ай бұрын
This is your biggest mistake, yes you got the money but the quality of the product will definitely decline, and all the nasty additives will be added with ITC. Yogabar was the only trusted brand muesli i used to eat, and now it's gone. 😢 I was expecting Yogabar IPO but this is sad move.
@hexatick
@hexatick 5 ай бұрын
Who is your video editor..! give him a chummi
@salmanshaikh3441
@salmanshaikh3441 5 ай бұрын
Bhai hindi me banalo yr maherbani kro
@ashishmathur9830
@ashishmathur9830 5 ай бұрын
as a founder, you failed by selling the company just for the money!
@subh2173
@subh2173 5 ай бұрын
Every startup come from US to india copying 😂
@Zigmoid
@Zigmoid 5 ай бұрын
She is a copy cat
@Zigmoid
@Zigmoid 5 ай бұрын
I don't like those products they say they r healthy r the product ingredients really healthy do you think so 😅
@RR-et6zp
@RR-et6zp 5 ай бұрын
No ideas are original tbh
@D.2601
@D.2601 5 ай бұрын
It’s tasty & I’m glad I could gift somthing heathy(better option) than Cadbury
@deepeshrathod120
@deepeshrathod120 Ай бұрын
I love yoga bar breakfast cereal be it muesli or chocos. Great initiative it is really healthy better than Kelloggs.
@MrBlackjack456
@MrBlackjack456 5 ай бұрын
Key Takeaways: Mission-Driven Approach: Starting a business with the goal of adding value to society can lead to sustainable success. Importance of Offline Presence: For food brands, proving success in offline stores is critical before expanding online. Strategic Market Focus: Concentrating efforts on a single geographic area can help refine the sales strategy and ensure effective resource utilization. Adaptability in Crisis: COVID-19 pushed Yoga Bar to strengthen its online presence and diversify product offerings. Effective Branding: Consistent and vibrant packaging helps in creating a strong brand identity and appeal. Sales Team Training: Ensuring that the sales team understands and believes in the product is crucial for convincing retailers and customers.
@TMP_19
@TMP_19 4 ай бұрын
I will add another channel to gauge success, quick commerce platforms like Zepto and BlinkIt
@arihantjain7467
@arihantjain7467 5 ай бұрын
Why the details of selling yogabar is not in the discussion.😮 Half of information is worst that no information.@growthx
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