How I Built a Healthy Snack Company and Sold It For 500 Crores

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Join us as we dive deep into product, market, and user insights with Suhasini Sampath, the founder of Yoga Bar. Learn how she turned her healthy snack brand into a 500 crore success story. Get inspired by her journey, the challenges faced, and her innovative approach to business.
Chapters:
0:00 - Intro
00:28 - Personal Journey
01:52 - Building Conviction
03:54 - Offline Insight
06:05 - Launching Offline
08:51 - Onboarding a new store
10:11 - Modern Trade
11:54 - Tailwind events
13:58 - Packaging Insights
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[@TheConcernedIndian]

Suhasini is a D2C legend. The offline insights here are craazzyy 🤯

[@nr6hl]

For sure 💯

[@alishaik6029]

What an edit and perfection in each step man. Even tho the subs are bit low but the quality of content is like 2M channel. Kudos man seriously...

[@udayanw]

+1

[@user-zo7jm1gi2b]

+1

[@RaphaelJoseph-h3m]

+1

[@utsavgoyal6658]

The Edit, the Phase change, the Small changes all across the screen associated with the phase change, the BGM effect associated with every small change, Perfection Man!!!!

[@yogeshshiradkar2257]

Damn. The amount of insights she gave is insane. I don't really get why they sold the company to ITC

[@jassiljamaludhin9215]

These are brilliant insights. Is there a longer video? Would love to watch a full podcast with insights like these!

[@user-zo7jm1gi2b]

Growth x is really defining a new professionalism level in the indian podcast industry, worth a subscribe

[@MOKSH_J_K]

Startups podcast are the best and will remain the best thank you growthx

[@itsamerah_i.a]

It's just so insightful......that's really so kind of her to explain in details from her experience.......we would never learn about these from university degree.....thank youuuuu!

[@sahilkulkarni2935]

Absolutely worth watching every second! I wonder why did she end up selling Yoga Bar to ITC. What I've seen in this space in the last few years is that a lot of players try the online model and end up in losses to be eventually acquired by a legacy brand. In this case, she went offline first. She had already laid the foundation to make it big!

[@sarangbhirad]

Most D2C founders build a brand to get acquired and have a handsome exit. Very few become real cashflowing brands like Boat, Mamaearth, etc.

[@vaibhavkamat05]

120% worthy knowledgeable video

[@subh2173]

Why 120

[@DalviAniketVasudeoVinita]

Powerful, India is really Awesome, and The Entrepreneurs, Dreamers, Hustlers are Making it Truly Great (Dhanya Asmi Bharatven)

[@MohitPunjabi-k9p]

Daammnn!! This is soo insightful and soo on point!! I can relate to it 100%

[@jaspritkaur2967]

Very well structured! Excellent insights and questions. Kudos @growthx

[@jkrapz]

Important note it is easy to build a business if you already had money,network, connection, and first world insist in first place for example living in USA in first place then copying a already working idea from there

[@time968]

Yes. Spot on. Copy cat biz

[@vrajadroja5271]

Please remove the green timescale from bottom left corner it’s very distracting, other than that video was great man……❤

[@Mochi.mochi.icecream]

Loved this! Very in depth and it was interesting to hear that online doesn't work as well in India.

[@blackomegagaming1428]

She really has great super power and that is her clarity

[@GrowthX]

We agree. Suhasini is a legend ❤️

[@rihenmehta]

Insane Value!!! So many lessons :) Thankyou

[@MrBlackjack456]

Notable Quotes: “I don’t think I was primarily motivated to create a large business and make a lot of money. That wasn’t my motivation.” “The best kind of brands in business are actually built from fleeting moments of the heart and emotion.” “If you know a brand that actually is found a way to be on the shelf and is available on a Dmart and Reliance, it’s full proof that the brand has arrived.” “You have to be crazy because you think at that point of time that if you are convinced, you'll be able to convince everybody else to eat the product that you make.”

[@sanyam09]

I found the whole truth much tastier. I ordered yoga protein bar for the first and last time in 2022 from Amazon, it was just not edible.

[@Prattyandfood]

Wow. How insightful. Learnt so much!

[@aakashsmc]

Why there was no discussion about the deal with itc?

[@aishyar]

Insane value, hats off you lady ❤

[@saivenkatnagarala]

Amazing insights !!! she is amazing

[@ask10june]

Amazing offline strategies 👌✌️👏

[@ram_kandula]

Amazing interview !!

[@ishitaagarwal613]

extremely insightful

[@chandnimishra4352]

Lovely Insights

[@ChaithanyaGanesh_India]

Love the edit

[@milanpatel6736]

Wonderful, thanks.

[@varunaol]

Hope ITC doesn’t dilute the brand and keeps it healthy. Love the Yogabar products ❤

[@KaranNagarajan]

Insane journey, love this story.

[@vj12381]

Go to USA > find a product > implement in India > sell it to established Indian company. 👏🏼

[@bharatmatha1877]

Indian people mostly copying ...you are right man ...

[@abheetnigam]

Was waiting for this 💯💯

[@parthb8994]

She just opened up! Kudos to her…

[@bulls1642]

MBAs are best story telling lairs.

[@udayanw]

This was so good.

[@Ainfo99]

Wonderful

[@ChadBrahh]

Man what an underrated channel

[@_faraz.h]

She's wonderful

[@mdsarfaraz1333]

I have question , that why did you sell your company to ITC.

[@Mehr0512]

This episode made me to subscribe this channel.

[@Fazill242]

As the avg household income increase people start to became qoute and qoute more health conscious and ready to spend more money on these things and more money on pets etc etc

[@iamvijaynagaraj]

Thanks @growthX for always providing great content.

[@algalib.mp4]

as always 🔥🔥🔥

[@jayansamirverma6770]

Insightful video! Just a suggestion: INR 40 gets you the bar with 10g protein. The video shows a bar with 20g protein. Please change that since it’s misleading.

[@aakashpoojary3968]

Thats expensive, i was curious on protein bars. Its a tad bit expensive and its not technically a protein bar but a healh bar with dry fruits mixed in it.

[@hector7129]

Majority protein bars are always shit, filled with unwanted and unhealthy ingredients but still too expensive and not value for money products With the same money, you can get a foreign brand of whey protein with no fillers or unwanted ingredients, which is kind of more reliable and value for money products But, the majority of people are just chutiyaa with no common sense and will simply buy the products on pure marketing gimmicks and colourful packets

[@abhishek_patil]

❤❤❤

[@sufyaanmohamed5294]

Very insightful video @growthX team, keep up the great work!

[@Theintellecastshow654]

Is yoga bar a profitable brand???

[@GoldKingkong]

Jab Tak funder he, tab tak blunder chupa rehta he

[@ruchiughade6904]

Mast reply hai. ​@@GoldKingkong

[@aryankumar87771]

i find the whole truth much better

[@aj-lan284]

Questions were very nice...but next time ask something through beginner perspective who know nothing

[@oo_kishor]

I don't why a rich people can approach easily to brands but a high quality products at rural can't go to Brands

[@rushabhparikh4797]

Explain karie zara Kishor ji, which products are you talking about

[@pranavpradeep7877]

We do the packaging for yoga bar , contact if interested

[@gamersspec3932]

Can I get the annual report of your business?

[@pranavpradeep7877]

16 cr revenues

[@Divyansh.pandey]

Number

[@m.fazlurrahman5854]

And sell it to whom “ badam halwa” khane wale ko?

[@viveksinghrao5915]

why did she sell this company !!!! it could have been a great international brand ..........

[@lokeyfunny]

500 crores is good enough for her and her 5 generations. Why work more? 😂 Also yoga bars taste horrible and worked because they were first to market and had great operations and marketing. They won't survive in international markets because the competition is very high.

[@mlg1279]

​@@lokeyfunny Not all of the variants taste horrible. The coconut variant tastes great

[@raiyantanweersher439]

even though I am good at English. I don't like people speaking in English living in India. Majority of the people in India who are actually interested in building brands, do not know English.

[@gulrezahmad6178]

India is a multilingual country. People living in south India don’t speak Hindi and people living in north don’t speak Tamil. So English is the only medium to unite India .

[@salmanshaikh3441]

Bhai hindi me banalo yr maherbani kro

[@vimeopictures5170]

what a mediocre and copycat idea? Well, mediocrity can be commercialised

[@raya-1]

Well her "mediocre" idea was sold for 500 cr. That's what it's worth. How much did you sell your company for?

[@Hari_Subramanian7]

you look like CR7😊

[@hexatick]

Who is your video editor..! give him a chummi

[@AMITKUMAR-nf8in]

The taste is really bad.

[@born-victor]

Yes

[@karanveersingh7346]

Par healthy ha na

[@sayansaha1997]

Healthy

[@AMITKUMAR-nf8in]

@@sayansaha1997 i don't see that as healthy.

[@joejoe850]

The taste is decent for a health product. If you are comparing it to a chocolate bar then sure it won't taste great

[@poorvachauhan]

she did a mistake selling brand. you can't expect corporate giants to give the same quality and vision to customers like a founder would. the only vision they have is money making. I won't buy from this brand now

[@aakashpoojary3968]

At the end its all about money.

[@shankarr4533]

This is your biggest mistake, yes you got the money but the quality of the product will definitely decline, and all the nasty additives will be added with ITC. Yogabar was the only trusted brand muesli i used to eat, and now it's gone. 😢 I was expecting Yogabar IPO but this is sad move.

[@subh2173]

Every startup come from US to india copying 😂

[@ashishmathur9830]

as a founder, you failed by selling the company just for the money!

[@user-bo1wf8rp9g]

She is a copy cat

[@user-bo1wf8rp9g]

I don't like those products they say they r healthy r the product ingredients really healthy do you think so 😅

[@RR-et6zp]

No ideas are original tbh

[@D.2601]

It’s tasty & I’m glad I could gift somthing heathy(better option) than Cadbury

[@MrBlackjack456]

Key Takeaways: Mission-Driven Approach: Starting a business with the goal of adding value to society can lead to sustainable success. Importance of Offline Presence: For food brands, proving success in offline stores is critical before expanding online. Strategic Market Focus: Concentrating efforts on a single geographic area can help refine the sales strategy and ensure effective resource utilization. Adaptability in Crisis: COVID-19 pushed Yoga Bar to strengthen its online presence and diversify product offerings. Effective Branding: Consistent and vibrant packaging helps in creating a strong brand identity and appeal. Sales Team Training: Ensuring that the sales team understands and believes in the product is crucial for convincing retailers and customers.

[@arihantjain7467]

Why the details of selling yogabar is not in the discussion.😮 Half of information is worst that no information.@growthx