Semrush Tutorial 2023 | How to Use the Keyword Magic Tool for New Content Ideas

[@KeywordResearchSimplified]

*I’ve always struggled with content ideas, but the Keyword Magic Tool looks super intuitive.*

[@GrowWithWill]

It is!

[@GrowWithWill]

📊 Try SEMRush for 30-days free (more than 4X longer than the standard 7-day trial): www.growwithwill.com/semrush-30 ✍️ COMMENT BELOW: What industry or topic are you interested in using the SEMRush keyword magic tool for? 🎥 Watch next: my playlist on content marketing strategy - kzbin.info/aero/PLUladymTCyLaWvA1viWyVRsKqU088zdGD // Timestamps // 0:00 - Introduction to How to Use the Keyword Magic Tool 1:09 - What is SEMRush? 2:29 - Laminate Flooring Example 4:23 - Applying our favorite SEMRush filters 6:34 - Questions tab overview 7:37 - Brainstorming content ideas 10:56 - How do you use the SEMRush Keyword Magic Tool: 12:00 - Tip 1: Watch for the... 13:00 - Tip 2: Check out the CPCs... 14:14 - Tip 3: Prioritize creating content for... 14:43 - Tip 4: Always use at least... 15: 21 - Tip 5: Double check the zero... 16:25 - Big takeaways

[@Morganwrightmusic]

So far, all your SEMRush videos are an absolute God send! It's the most concise and useful information I've gotten than from even SEMRush themselves, haha. Can't wait to dive into your other videos. Thanks a ton!

[@GrowWithWill]

Glad to hear! Appreciate you watching

[@OptionsAlertPenguin]

learned alot from this video. gonna put it to practice with my business.

[@GrowWithWill]

Sounds good! Hope it goes well

[@karenkhoo7092]

you are a gold mine. I am so happy to found your channels. Your videos are easy to understand and straight to the points :)

[@GrowWithWill]

Thank you for watching, Karen! If you haven't already you can get a 30-day trial of SEMRush on my site. Enjoy

[@makesaveinvest1401]

I was not familiar with SEMRush!! Thanks for your help!!💝

[@GrowWithWill]

Very happy to help -- let me know if you have any questions as you try out the 14-day trial that I can answer for you.

[@makesaveinvest1401]

@@GrowWithWill Thanks!! I appreciate that!!👍

[@GrowWithWill]

@@makesaveinvest1401 Of course; happy to help.

[@mrspencerh44]

this is a great video, got to watch it to the end!! thanks mate

[@GrowWithWill]

Sure thing, thanks for watching, Spencer!

[@mdregan88]

Great video man! You ROCK!!

[@GrowWithWill]

I appreciate that!

[@shahrokhhoushmand6760]

It was great video for me about SEMRush.thank you dear Will

[@GrowWithWill]

I'm glad it was helpful! I have a few other SEMRush videos on the way so be sure to check those out :)

[@johnfarmiloe4223]

This is a great video! Extremely in-depth and helpful for beginners

[@GrowWithWill]

Glad it was helpful!

[@WolvesOfInvesting]

Awesome video on SEMRush. I'm going to have to watch it over again and watch your video review as well. Looks like a very powerful tool. 👍

[@GrowWithWill]

It's my go-to -- tried and true. Not only for KZbin, but also for growing the organic traffic of a number of sites at this point. Few can compare and the value you get for the time savings is huge. Really glad the SEMRush team was able to team up for the longer trial for my subs.

[@andregreene5336]

Wow man you are a great teacher. You explained it in so great a detail. I appreciate this info from you. Will try this out for a website am building. Thank you 🙏🏿

[@GrowWithWill]

Good luck, Andre!

[@andregreene5336]

@@GrowWithWill thank you

[@GrowWithWill]

@@andregreene5336 👍

[@joserojasyt]

Another awesome video Will, I was not familiar of SEMRush but you did a great job of breaking this down, appreciate it.

[@GrowWithWill]

Jose Rojas thanks for the feedback! Is there anything I didn’t go over you’d find helpful in a follow on video? Or is there any question you may want answered? Always looking to improve and make the content you want to see! Thanks for the feedback and support.

[@joonjoung38]

Thanks for breaking this down will, appreciate your content

[@GrowWithWill]

Happy to help. Have you used SEMRush before? You could find a ton of topic ideas with it for your channel.

[@FindingFinancialFreedom]

Never heard of SEMRush but definitely going to check it out! Great video and break down!

[@GrowWithWill]

Glad you found it helpful; if you have any questions, feel free to ask away. I respond to every comment :)

[@vicki2660]

Absolute gold mine Will! I just came across this loved it, I wanna binge all your content like NOW but I should probably prioritize my to-do list for the day first lol. I recently started my personal finance blog and trying to learn SEO and SEMRush and this has been one of the most informative and practical videos I've watched on SEMRush. Thank YOU!

[@GrowWithWill]

Glad it was helpful! Hope you enjoy my other ones too.

[@nikn4038]

Thanks for this video !

[@GrowWithWill]

Welcome!

[@BusinessBasics]

Very thorough and well explained. A great tutorial for those using SEMrush's keyword magic tool. I liked your tips about trend lines! Thanks for sharing

[@GrowWithWill]

Happy to help! Do you currently use SEMRush?

[@arliepeyton]

Great crash course! Love it.

[@GrowWithWill]

Thanks!

[@adamproceviat2285]

I'll defs check out the keyword research video after this! I like the ideas of starting with a volume between 100-1000 since it is less competitive. Will dig deeper into SEMRush to learn more about it! Thanks Will!

[@GrowWithWill]

Good to see you caught this video too, Adam! Yes, lower competition really stacks up. I can show some of my sites I run in future videos to see the impact of compounding on 100-1000 volume keywords. It stacks fast!

[@Valent_Nomad_vlog]

Nice video! Really useful beside many many others that i watched. I am trying now SEMrush for Travelling to Thailand in 2022 vide :) Let's see what we get as an impact

[@GrowWithWill]

Have fun!

[@Redes-Antisociales]

Great Videos bro! thanks for everything

[@GrowWithWill]

Of course!

[@COOKING-qm9fc]

Thanks for sharing! 🤩 New friend here, sending you my full support. Stay connected, looking forward! 😀👍🏼

[@GrowWithWill]

What'd you learn?

[@jasonmackeseyfitness4586]

Thanks for the tips

[@GrowWithWill]

Good to see you, Jason! What'd you learn?

[@ting-ting007]

Thanks for your video! When should I be changing the database location. For example I will speak about native plants and I am from the UK. Im using it for interior and landscaping design.

[@GrowWithWill]

If you're targeting UK traffic, then change accordingly. US markets get the best ad rates though if you're monetizing for ads or placements in US search engines.

[@taisiyafeskov7508]

another great video, thanks so much!

[@GrowWithWill]

You're welcome!

[@amiraleem3068]

Well explained. Please suggest your view on best keyword research tool for Amazon.

[@GrowWithWill]

Ahrefs and SEMRush are solid juggernauts. There are some free tools out there though from Sellics I've used before.

[@Welovearearugs]

Will - Great video. Quick question: Once I get my list of keywords (east to rank for), what do you think is a good percentage I should use to guess the volume percent I will actually get? for example, if my total keywords have total traffic of 100,000, I'm not going to get 100,000 to my website. I'm probably only going to rank for a small oercentage of that. Assuming I pick the right keywords for my website, what's a good guess on the percentage I will actually get, 10%, 20%. of that total. Maybe less or more? My ultimate goal is to reverse engineer the process to figure out how many actual visits I will get. For example, if I make 100 posts that have a total volume of 100,000, I might only rank on page 1 for 20%. Out of that 20%, I might get 50% to click, which results in a certain number of actual visitors to my website. Hope that makes sense, lol. Thanks

[@GrowWithWill]

Yeah it does. Typically, you'll want to use 29% for the first result, 16% for the second and 11% for the third result. 4th is typically around 8% and 5th at 7%

[@LyricSpencer]

Thank you, I still have questions but this helped a lot. The only thing that was confusing was when you use words like "low" and "high". I need examples of what a low number would be.

[@GrowWithWill]

Do you mean low keyword difficulty vs. high?

[@MaddieandKiki]

This was a very informative video, Will! We have never heard of SEMRush, and now feel like we are loaded with info on how to use it! Thanks for sharing, we have liked and subscribed, can’t wait for your next vids!!!🤩👏🔥

[@GrowWithWill]

Thanks so much, Maddie and Kiki -- I'm glad you were able to learn something new from the video and hope you're able to reap some of the benefits of SEMRush.

[@naturalhealthremedy6]

Great info my friend! 4 Liked👍 Thank you for sharing! One question, have you heard about ASM (Amazon Selling Machine) class? Is that a good one? Thanks

[@GrowWithWill]

Most courses like those are not worth it and are simply selling you hope and a dream. I wouldn’t spend my money there.

[@SeanOCallaghan0106]

Hey mate thx a lot for the knowledge. I'd like to ask you a question. I'm a bilingual and I've found a niche that has a 58% keyword difficulty and 300k volume in the US alone! This very same niche tho in Italy has a 28% keyword difficulty but only a 18k volume. Do you reckon I should write my website in Italian or in English? Should I aim for that massive volume or that low competition? I'd really appreciate if you could give me a tip here :). Subscribed!

[@GrowWithWill]

I'd probably go the low competition first. Massive volume means nothing if you don't have the domain authority to rank.

[@SeanOCallaghan0106]

@@GrowWithWill is a 58% difficulty word a harsh competition in your experience?

[@GrowWithWill]

@@SeanOCallaghan0106 sometimes can be harder. You’ll need some authority to typically rank quickly for more competitive phrases.

[@kelly_browning]

@Grow with Will - SEO, Sales & Entrepreneurship can you please make a video on how to integrate the keywords we find into Google Ads or other ranking platforms, or into our actual website (in my case it's Shopify), to better perform in the ranking engines (i.e., on-page SEO and on-site SEO tactics, etc)

[@GrowWithWill]

Good idea! I'll add it to the backlog of ideas. Thanks!

[@lethalhemorrhoid3286]

@@GrowWithWill yeah this would be very helpful as I have the list of all the keywords and what people are searching for but I’m not sure what to actually do with these keywords. Bit harder to integrate these words for me since Im working with a retail company and don’t therefore have blogs and pages of info about these topics to contain these keywords

[@GrowWithWill]

@@lethalhemorrhoid3286 Thanks for sharing -- can you share more about your space in retail?

[@AdoraGirlInMomentum]

Awesome breakdown Will! I used this tool once before, but never actually used all of the great features. (free trial) Do you recommend SEMrush over AHrefs?

[@GrowWithWill]

I personally use SEMRush over Ahrefs because of it's competitor capabilities -- it's better in my opinion for more technically based SEOs. Ahrefs has its merits though and I think it can be a YES, AND rather than an EITHER, OR. Definitely check it out; with the 14-day trial, you can do a lot in that time with the tool -- and if you have any questions feel free to let me know and I'd be happy to help.

[@AdoraGirlInMomentum]

@@GrowWithWill Thanks appreciate your insight!

[@GrowWithWill]

@@AdoraGirlInMomentum Sure thing -- do you have a site you're building? I can take a look at some opportunities for you if you'd like.

[@financiallift6185]

Never learned so much about flooring before haha. But seriously, really cool stuff. I think at the moment, using google for those longtail will be my method at the moment, but at some point, I may use that trial and help you out there. Like you said, a lot of time could be saved, just unsure right now.

[@GrowWithWill]

I'll have some follow up SEMRush videos in the future to build upon what I started with these latest videos. I plan on teaching what I taught several digital marketers at my own company in the past to building meaningful organic traffic.

[@ypsilantiaffordableroofpro6740]

Hey Will, I love your easily digestible content, I subscribed. I had a question though if you'd oblige: When I use MOZ on Google to show me the DA and PA difficulty, I often see lower DA's and PA's that are higher (sometimes the top) of page 1. Could you tell me why that is?

[@GrowWithWill]

Hey there, sorry about the delay - your comment fell into spam. It really depends -- there are a number of factors that can influence ranking; generally DA and PA is a good start, but Google is known for testing variants all the time so it's not just a descending list of high DA all the time depending on the niche.

[@savannahhouse7289]

Wow, loved this! Super helpful. I'm wondering what your thoughts are for branded keywords. For example, if I typically rank for keywords that include my product name, should I use the product name as the basis for what I input into the Keyword Magic Tool, or something more long tail that describes the product?

[@GrowWithWill]

Both! Branded keywords are great to own. As are the keywords that describe your product (longtails). I'd target both, and make sure that your competitors aren't putting paid placements on your branded keywords.

[@savannahhouse7289]

@@GrowWithWill thanks!

[@GrowWithWill]

@@savannahhouse7289 Sure thing

[@ai-automation_guy]

Are keywords with high KD okay for sites with low DA?

[@GrowWithWill]

You're unlikely to rank quickly there

[@ai-automation_guy]

I thought as much.

[@GrowWithWill]

@@ai-automation_guy Nice!

[@jeankilpatrick2438]

For beginners, isn't less than 80 KD still very high? (Loving your videos btw)

[@GrowWithWill]

I have not found that to be the case with quality content. Maybe if your content is not in depth. You generally want to run more filters than just less than 80 KD. It’s a place to start, not end. Hope this helps!

[@ZzulfadliNasir]

Sir i really interested to using semrush keyword idea But its expensive, do you have any service that offer keyword idea i pay for you for some amount. Can you help me

[@GrowWithWill]

Keywords Everywhere is a good cheaper alternative. It won't be as extensive though in terms of functionality. There are also SEMRush competitors like UberSuggest, but you have to connect directly to get true access to the platform (which is what I don't like about them).

[@henryhowcanisignupwiththis6434]

Hello , why do you thing KD% of 80 is a low competition while using the keyword magic tool base on your comment for the long tail keyword.

[@GrowWithWill]

I have no idea what you're asking here but this was made before a rehaul of the KD scores. If you're building a new site I'd recommend 30 or less to start out.

[@virajnegii5641]

hey... is there any option to enable trend column....bcz it is not showing on my laptop. Anyone help plz?

[@GrowWithWill]

Not sure what you mean but maybe try another browser?

[@virajnegii5641]

No problem....I figured it out....I just slightly zoom out the screen by pressing "Ctrl + -"👍

[@schemelinkproperty6001]

How can I build backlinks for sem rush

[@GrowWithWill]

Do your research on who you want links from, position a unique angle to engage them with your site, wait a few days after connecting and then make an ask that aligns their motivations to their readers to your site’s content.

[@schemelinkproperty6001]

@@GrowWithWill can I use the site contact us page to share my content so as to get backlinks. The most important is actually a gateway to reaching out to them..

[@GrowWithWill]

@@schemelinkproperty6001 you can do that but you won’t be very successful without a strong angle of positioning. Reaching out just sharing a link isn’t good enough these days. You need to have a clear reason you think it’s valuable to them.

[@schemelinkproperty6001]

@@GrowWithWill Ok I get, so the content supersedes any other thing.

[@GrowWithWill]

@@schemelinkproperty6001 yes. Imagine you got an email with someone just sharing their link and no context as to why they think it’s relevant to you. Would you care to share that link? Probably not.

[@woozydigital411]

KD in the 70s is hardly low competition. 70-84 = Hard. Even stiffer competition. These keywords will demand more effort in terms of getting higher authority referring domains in order to rank your well-optimized and helpful content among the top pages.

[@GrowWithWill]

They changed the KD scores from the time this video was made. That said, I'd say your mileage varies depending on your core domain authority. I've worked with several DA 50+ so it's easier to rank a 70 or so than if you're a DA 10 trying to do the same thing.

[@wadeadams2775]

Cost way too much

[@GrowWithWill]

You get what you pay for